What Aurinko Golf does

Aurinko Golf Oy operates a 27-hole golf center on the historic Venga estate in Naantali, Finland, approximately 93 hectares of cultural landscape combining rocky pine forest with rolling farmland and apple orchards. The facility comprises an 18-hole Par 72 championship course set in rocky terrain with elevation changes, and a 9-hole Ysi+ beginner-friendly course that requires no handicap or Green Card. The club serves approximately 3,000 members across adult, youth, and junior tiers, supplemented by green-fee visitors, corporate event bookings, and beginner-course attendees. Year-round operations are enabled by a TrackMan-powered indoor simulator, a winter practice hall (€250 season pass), and an on-site restaurant operated daily by TPS from 8:00 to 22:00.

The business runs a multi-revenue model: annual membership subscriptions (€42-€95), shareholder activation fees for seasonal play rights (€150-€535), prepaid green-fee cards (€300-€450), simulator 10-cards (€150-€290), beginner courses (€79-€210 integrated packages), coaching and training groups, corporate events, and merchandise. Member onboarding is supported by structured beginner courses (Innostujat, Nautiskelijat) and women-specific programs. Booking, tee time management, and member administration are handled through the WiseGolf platform (WiseNetwork), with online payments processed via Paytrail and installment financing via Svea Bank.

Commercially, the company operates a community-led, direct-to-consumer model with hybrid online and on-site channels. The Caddiemaster desk handles in-person service daily from 8:00 to 20:00, while the proprietary e-commerce store (kauppa.aurinkogolf.fi) transacts memberships, packages, and merchandise year-round. A dedicated sales lead handles corporate tournaments, meeting rooms, and partnership inquiries, providing a B2B layer atop the membership base. Five active committees (junior, HCP 30-54, senior, club, competition) sustain member engagement and tournament programming year-round.

Name

Aurinko Golf

Legal name

Aurinko Golf Oy

Website

https://aurinkogolf.fi

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Aurinko Golf Oy operates a 27-hole golf center on a historic 93-hectare estate in Naantali, Finland, serving approximately 3,000 members and visitors across memberships, play rights, simulator sessions, beginner courses, coaching, corporate events, and an on-site restaurant.

Ownership category

akta.pro rank

Product category

Golf Club & Sports Facility

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club services
• Golf course operations
• Golf membership programs
• Golf coaching services
• Sports facility management

Headquarters

HQ city

Naantali

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Golf Membership Fees: Annual membership fees from ~2,600-3,000 members. Tiered pricing: Adults €95, Youth €60, Junior €42. Includes Finnish Golf Federation insurance.
2. Green Fees & Play Rights: Revenue from green fees, activation fees for shareholders, and play rights. Activation fees range €150-535 depending on tier (Prime Time, Off Prime, Student, Youth, Junior).
3. Simulator & Training Services: TrackMan simulator 10-cards (€150-290), hitting hall season passes (€250), and coaching/training programs. Includes Caius Haustrup's summer training groups at €180.
4. Beginner Course Packages: Entry-level courses: Innostujat (€79, 4 hours) and Nautiskelijat (€99, 6 hours) packages. 'All to the Course' package at €210 includes course, Green Card, membership, and 4-week Ysi+ access.
5. Restaurant & Hospitality: On-site restaurant (open daily 8:00-22:00) managed by TPS, serving breakfast, lunch, and dinner to golfers and visitors.
6. Corporate Events & Group Bookings: Corporate tournaments, meeting facilities, catering services, and group reservations for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aurinko Golf operates a 27-hole golf center at the historic Venga estate in Naantali, Finland, providing an 18-hole Par 72 championship course and a 9-hole Ysi+ beginner-friendly course, plus a Trackman-equipped indoor simulator, winter practice hall, beginner courses, private coaching, corporate event services, and an on-site restaurant. The club generates revenue through tiered annual memberships, shareholder activation fees, multi-round green fee cards, and usage-based coaching and simulator services.

Product overview

Aurinko Golf operates as a golf club and leisure facility in Naantali, Finland, offering a dual-course portfolio centered on the historic Venga estate. The core offerings consist of the 18-hole Par 72 championship course and the 9-hole Ysi+ beginner-friendly course, together forming a 27-hole center. Year-round, the Trackman-equipped simulator and winter practice hall extend the physical courses into the off-season. The product portfolio is structured around membership (with annual fees), pay-as-you-play green fee cards, and seasonal playing rights (activation fees) for shareholders. Education and coaching are delivered through structured beginner courses (Innostujat and Nautiskelijat formats) and specialized training groups, all consolidated into the All Access Package for new entrants. Booking and member management run through the WiseGolf platform, while payments are processed via Paytrail and Svea installment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Par 72 Championship Course Full 18-hole (par 72) championship golf course set in rocky pine forest landscapes with challenging elevation changes at the historic Venga estate. Primary course for experienced players, requiring golf club membership and handicap.
• Ysi+ Beginner-Friendly Course Nine-hole (par 30) beginner-friendly golf course requiring no handicap or Green Card. Open to all players regardless of membership status, suitable for beginners and experienced players for practice.
• Trackman Golf Simulator Trackman-powered golf simulator in the winter practice hall offering Prime Time (weekday 17:00-23:00, weekend 6:00-23:00) and Off-Prime (weekday 6:00-16:00) booking options. Available year-round with 10-card products.
• Winter Practice Hall Season Pass Indoor winter practice facility with hitting bays and simulator. Season pass (kausikortti) at EUR 250 provides unlimited booking rights to practice bays during 1.11.2025-30.4.2026.
• Innostujat Beginner Course Single-day (4-hour) beginner golf course teaching fundamentals including putting, chipping, bunker shots, and long shots. EUR 79, includes follow-up play session on Ysi+ course, instructor-led with loan clubs provided.
• Nautiskelijat Beginner Course Two-day (6-hour total) beginner golf course with relaxed pacing over Friday evening and Sunday morning sessions. EUR 99, includes Green Card certification and guided play on Ysi+ course.
• All to Course Package Complete starter package combining beginner course, Green Card certification, club membership with Finnish Golf Federation insurance, 4-week unlimited play rights on Ysi+ course, and a post-course coaching session. Base price EUR 210 for adults.
• Green Fee Multi-Round Cards Prepaid multi-round cards offering flexible play without seasonal playing rights. 10-round card for Par 72 at EUR 450 and 20-round card for Ysi+ at EUR 300, valid for entire season.
• Playing Rights Activation Fees (Shareholders) Activation fees for shareholders to activate seasonal golfing rights. Tiers include Prime Time (EUR 535, unlimited play), Off Prime (EUR 330, weekday daytime), Student (EUR 385), Youth U25 (EUR 200), Junior U15 (EUR 150), and Ysi+ (EUR 330).
• Annual Club Memberships Tiered annual memberships providing Finnish Golf Federation accident and liability insurance, Golf magazine, event participation, and discounted green fees. Adult EUR 95/year, Youth (born 2001-2004) EUR 60/year, Junior (born 2005+) EUR 42/year. No joining fee for any category.
• Caius Haustrup Summer Training Group Pro-led summer training group meeting every other Tuesday for five 2-hour sessions at EUR 180. Targeted at players wanting to build a strong technical foundation. Minimum 4, maximum 8 participants; may extend into autumn.
• Women: Confidence and Success Course Two-session course for women of all skill levels focusing on short game, swing fundamentals, and building confidence. EUR 49 for two 1.5-hour sessions, maximum 8 participants per group.
• Corporate Events and Group Bookings Corporate tournaments, meeting rooms with catering, group bookings with event services, and team-building packages for businesses. Managed by dedicated sales contact via [email protected].
• Restaurant and Hospitality Services On-site restaurant managed by partner TPS, open daily 8:00-22:00 with kitchen service for breakfast, lunch, and dinner to golfers and visitors. Kitchen hours vary by day.
• Caddiemaster and Pro Shop On-site Caddiemaster desk and Pro Shop open daily 8:00-20:00, providing booking support, customer service, and equipment/pro shop sales for members and visitors.

Quantifiable outcome

• ~3,000 members enjoying golf annually at Naantali facility
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WiseGolf (WiseNetwork)coreTechnology or IntegrationWiseGolf provides the tee time booking system, member management platform, and mobile app powering Aurinko Golf's reservations and customer interactions. All bookings, modifications, and cancellations handled through WiseGolf. The platform also enables cross-course bookings for travelers.
• Paytrail (OY123 Commerce)coreTechnology or IntegrationPaytrail processes all online payments including bank transfers and credit cards for the e-commerce store. Works with Nets and Finnish banks. Provides installment payment options via Svea.
• TPS (Restaurants)coreOthersTPS operates the on-site restaurant at Aurinko Golf. Restaurant open daily 8:00-22:00 with kitchen service for breakfast, lunch, and dinner. Managed by Restaurant Manager Maria Salonen.
• Finnish Golf Federation (Suomen Golfliitto)coreOthersNational governing body providing member accident and liability insurance included with membership. eBirdie platform for electronic handicap/membership cards. Affiliation required for official handicaps.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• WiseGolf (WiseNetwork): WiseGolf is the Finnish tee-time booking and club-management platform that powers Aurinko's reservation system, member management, and mobile app. Included as a critical infrastructure / enabling partner rather than a competitor.

Broad incumbents

• KemperSports: KemperSports is a US-based golf and hospitality management company operating public, private, and resort courses across the United States. Comparable as a multi-course operator managing memberships, programming, and corporate events.
• Troon Golf: Troon Golf is the largest global third-party golf management company, operating hundreds of daily-fee, private, and resort courses worldwide. Comparable to Aurinko in underlying facility-management business model, though at vastly larger scale and across multiple geographies.
• Invited (formerly ClubCorp): Invited operates a large network of country clubs and golf facilities in the US with memberships, dining, and corporate events. Comparable to Aurinko in the private-member golf-club and clubhouse-amenity model, though at scale across hundreds of properties.

Direct peers

• Linna Golf (Hattula): Linna Golf is a Finnish championship-level course operated with a member-club structure in Hämeenlinna region. Directly comparable in member-anchored operations and tournament-host positioning.
• Pickala Golf Club: Pickala Golf Club is one of Finland's largest golf facilities, located in Siuntio with multiple courses, memberships, and corporate event services. It is the closest direct domestic competitor to Aurinko Golf in scale, structure (Oy + Ry governance), and target customer base.
• Kytäjä Golf: Kytäjä Golf operates two 18-hole courses in Hyvinkää with memberships, training, and corporate hospitality. Direct domestic peer in the premium Finnish golf-club segment with similar multi-course, member-anchored operations.
• Helsinki Golf Club (Hirsala): Helsinki Golf Club operates a championship-level course at Hirsala serving the Helsinki metropolitan area with memberships, coaching, and corporate events. Comparable to Aurinko in operating model, member community focus, and Finnish premium positioning.
• St. Laurence Golf: St. Laurence Golf in Lohja is a Finnish championship course with full club services, pro shop, coaching, and corporate offerings. Highly comparable to Aurinko Golf's Par 72 / Ysi+ dual-course and member-driven model.
• Nordcenter Golf & Country Club: Nordcenter is a Finnish golf and country club complex with multiple courses and member services on the southern coast. Comparable to Aurinko in Finnish premium positioning and member-event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AurinkoGolf
• Facebookfacebook.com/AurinkoGolfNaantali
• LinkedInlinkedin.com/company/aurinko-golf-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurinko Golf