We Buy Auto.it

What We Buy Auto.it does

We Buy Auto.it (legal entity Noi Compriamo Auto.it S.r.l, operating as noicompriamoauto.it) is the Italian consumer-to-business (C2B) used car buying subsidiary of AUTO1 Group Operations SE, headquartered in Milan and incorporated in 2014. The platform enables individual car owners to receive a real-time offer online by entering vehicle details, then complete the sale at one of 120+ physical branches across Italy, where standardized verification (document check, vehicle history, road test, centralized pricing-center confirmation) is followed by paperwork handling and bank-transfer payment within 1–2 working days. The service is free to consumers, with no fees or commissions, generating revenue on the spread between acquisition price and downstream resale value.

The company's revenue model rests on three streams: (1) used car acquisition and resale margin, (2) bundled bureaucratic and ownership-transfer services, and (3) an affiliate referral program that pays commissions on cars sold from referred traffic. Go-to-market is a hybrid digital-plus-physical motion combining an online valuation tool, SEO-optimized content marketing, and a network of branches; AUTO1 Group's broader ecosystem (AUTO1.com B2B wholesale platform and Autohero B2C retail) provides downstream demand for acquired inventory. Operationally, the Italian entity runs small 2–4 person branch teams supplemented by back-office hubs in Milan and Naples and dedicated Autohero refurbishment and diagnostic centers at Teodora, Frosinone, and Pozzolo Formigaro.

Customer concentration is structurally low: the addressable user base spans more than 5 million cumulative consumers across the wider AUTO1 platform and 3 million cars sold across Europe, with no single anchor buyer disclosed at the Italian unit level. Differentiation is anchored in scale (largest used car buyer in Europe), distribution (120+ Italian branches, 725+ across Europe), and standardized process discipline. There is no disclosed AI/ML capability, no standalone Italian entity revenue, and no public funding rounds — financial reporting is consolidated within the Frankfurt-listed parent (AG1), which posted €5.5 billion in 2023 revenue across 30+ countries.

Name

We Buy Auto.it

Legal name

Noi Compriamo Auto.it S.r.l

Website

https://noicompriamoauto.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

We Buy Auto.it (noicompriamoauto.it) is the Italian C2B used car buying subsidiary of AUTO1 Group, offering consumers free online valuations and in-branch sale completion at 120+ Italian branches and earning revenue on resale margin.

Ownership category

akta.pro rank

Product category

Used Car Buying Services

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Used car buying
• Online car valuation
• C2B automotive platform
• Vehicle trade-in service
• Car resale brokerage

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Used Car Acquisition and Resale: The company buys used cars from consumers at negotiated prices and resells them through its network or to B2B platforms. Revenue comes from the margin between purchase price and resale value.
2. Bureaucratic Services: Handles all paperwork including ownership transfer at no additional cost to the customer, bundling administrative services with the core transaction.
3. Affiliate Commission: Partners earn commission for each car purchased that was referred through their website, creating a referral-based revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Noi Compriamo Auto.it operates a consumer-to-business (C2B) used car buying service in Italy. Customers receive a real (non-estimated) offer through an online valuation tool, then visit one of 120+ branches for vehicle inspection, document verification, road test, and sale completion. The company handles all bureaucratic paperwork, including ownership transfer, and pays sellers via bank transfer within 1-2 working days. Vehicles are then resold through the broader AUTO1 Group network.

Product overview

We Buy Auto.it operates as a multi-brand platform for used car transactions, consisting of the core C2B buying service (noicompriamoauto.it) with 120+ Italian branches where consumers sell their vehicles, supplemented by an online valuation tool and bureaucracy handling. The ecosystem includes Autohero for B2C sales of inspected used cars, AUTO1.com for B2B wholesale dealer trading, plus an affiliate program for lead generation and an editorial magazine section. The company processes sales through standardized in-branch verification including test drives, handles all ownership transfer paperwork, and pays sellers via bank transfer within 2-3 working days.

Differentiator

Problem solved

Functional benefit

Brands

• Autohero: B2C online used car retailer offering high-quality used cars with 21-day money-back guarantee
• AUTO1.com
• AUTO1 Group

Products and services

• noicompriamoauto.it (We Buy Auto.it) - C2B Used Car Buying Service A consumer-to-business used car buying service where Italian vehicle owners receive a real online valuation, then complete the sale at one of 120+ branches with full paperwork handling and bank-transfer payment within 1-2 working days.
• Online Car Valuation (Valutazione Auto Online) Free online tool that calculates a real offer price for used cars based on vehicle details and optional equipment entered by the owner.
• Compro Auto (We Buy Cars) The core transaction service for buying used cars from consumers with no fees or commissions charged to the seller.
• Auto da Rottamare (End-of-Life Vehicle Buyback) Service for selling end-of-life, severely damaged, or scrap vehicles, including those needing proper disposal/rottamazione.
• Autohero (Sub-brand B2C Online Used Car Dealership) B2C online used car retailer under the AUTO1 Group umbrella offering inspected pre-owned vehicles with a 21-day money-back guarantee. Connected to the We Buy Auto.it ecosystem.
• AUTO1.com (Sub-brand B2B Wholesale Platform) B2B wholesale platform for used cars, positioned as Europe's largest dealer-to-dealer trading venue, part of the AUTO1 Group ecosystem and the channel through which many noicompriamoauto.it acquired vehicles are remarketed.
• Affiliate Program (Programma di Affiliazione) Partner program letting third-party websites embed widgets, banners, and text links to refer car sellers to noicompriamoauto.it in exchange for commission per sold car, with 30-day cookie tracking.

Quantifiable outcome

• Over 5 million satisfied customers
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AUTO1 Group Operations SEcoreStrategic or Co-development Partner · 1 January 2012Parent company and sole shareholder of Noi Compriamo Auto.it S.r.l. AUTO1 Group is a European tech company operating in over 30 countries with revenue of 5.5 billion euro in 2023. Listed on Frankfurt Stock Exchange (AG1). Provides the broader platform, technology, and B2B connections that enable the Italian operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoScout24: Europe's largest online car classifieds platform operating across Italy and other European markets. While it is a listings marketplace rather than a buyer, it is the principal alternative destination for Italian consumers looking to sell cars.
• Subito.it: Italy's leading general classifieds platform with a large automotive category. Represents the primary private-party channel against which noicompriamoauto.it competes for sellers considering DIY sale.
• Carvana: US online used car retailer with vertical integration of inspection, reconditioning, and last-mile delivery. A larger-scale reference point for the online used car intermediation business model.

Direct peers

• Wirkaufendeinauto.de: German-language sister brand of noicompriamoauto.it under AUTO1 Group, operating the identical C2B used car buying model in Germany. Most direct comparison of the same business model in another country.
• AUTO1.com: B2B wholesale platform under AUTO1 Group, Europe's largest dealer-to-dealer used car trading platform. Direct sister to noicompriamoauto.it and the primary downstream buyer for inventory acquired through its C2B channel.
• Cazoo: UK online used car retailer that pioneered a fully digital C2B-plus-B2C model in Europe. Despite recent restructuring, operates the same conceptually adjacent online purchase-and-resell used car model.
• Spinny: India-based full-stack used car platform combining C2B acquisition, inspection-led refurbishment, and B2C retail. Operationally analogous to AUTO1 Group's vertically integrated C2B-B2B-B2C structure of which noicompriamoauto.it is part.
• Kavak: Mexico-born and now LATAM/MENA-used car marketplace operating a C2B acquisition model with refurbishment centers, closely mirroring noicompriamoauto.it's branch-based inspection and Autohero-style reconditioning workflow.
• Autohero: Sibling B2C used car retail brand under AUTO1 Group, sells inspected used cars with a 21-day money-back guarantee. Sister company feeding off the same inventory pipeline that noicompriamoauto.it sources from Italian consumers.
• Cars24: Global C2B used car platform operating across India, UAE, Australia and other markets. Uses an online valuation with physical inspection model highly analogous to noicompriamoauto.it's standardized branch evaluation process.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noicompriamoauto.it-catania

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Buy Auto.it