13th Beach Golf

What 13th Beach Golf does

13th Beach Golf Links operates a 250-acre destination golf resort on Victoria's Bellarine Peninsula, approximately one hour from Melbourne. The property features 45 holes of golf across two championship 18-hole courses — the public-access Beach Course (Tony Cashmore, 2001) and the members-only Creek Course (Nick Faldo/Tony Cashmore, 2004) — plus a 9-hole Short Course (2021). Core technical and practice assets include a TrackMan-equipped driving range and a Golf Academy with FlightScope club-fitting and PGA-led coaching. The venue is supported by 20 on-site luxury Golf Lodges, a full-service restaurant, and dedicated functions/event spaces, and has hosted the Men's and Women's Vic Open since 2013.

The company monetises through a diversified set of streams: public green fees via the miclub.com.au booking platform, equity shareholding memberships (A Class Shares and transferable Golf Shares), leased memberships, junior memberships, Short Course memberships, Stay & Play packages, corporate golf events, restaurant F&B, and gift vouchers. Customer segments span golf enthusiasts of all skill levels, corporate clients, women golfers (via a R&A Charter–aligned pathway program), juniors (structured Rookie/Silver/Gold pathway under 31), golf tourists, and local diners. The go-to-market is direct-to-consumer with self-serve online booking for tee times and the Short Course, and direct enquiry-driven sales for corporate events, memberships, and accommodation.

The business model is anchored by an equity ownership structure rather than traditional annual subscriptions, giving members partial ownership with resale value and creating sticky, long-horizon revenue. Reciprocal arrangements with affiliated clubs across Australia, New Zealand, and China extend the value of membership internationally. The venue has been recognised with a TRA 2026 tourism accommodation award and complies with the Australian Privacy Act 1988.

Name

13th Beach Golf

Legal name

13th Beach Golf Links

Website

https://13thbeachgolf.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

13th Beach Golf Links is a private members' destination golf resort on Victoria's Bellarine Peninsula operating 45 holes, on-site luxury lodges, restaurant, and academy — serving golfers, corporate clients, and golf tourists via equity shareholding membership and direct bookings.

Ownership category

akta.pro rank

Product category

Golf Club & Resort

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Tours & Professional Circuits (MPAKAAAK), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship golf courses
• Private golf club
• Golf resort accommodation
• Golf coaching academy
• Corporate golf events

Headquarters

HQ city

Barwon Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fee Revenue: Public access green fees for the Beach Course and Short Course, available for booking through the online platform. The Beach Course is open to visitors while the Creek Course is reserved for members.
2. Equity Membership & Shareholding: Members purchase equity shares (A Class or Golf Share) in the club rather than paying annual subscriptions. Shares provide full playing rights, hold resale value, and connect members to the long-term stewardship of the club.
3. Short Course Membership: Annual membership providing unlimited Short Course access, official handicap, and member discounts on food, beverage, driving range, and golf shop. Adult $650/year, Junior U18 $325/year, Junior U15 $279/year.
4. Stay & Play Accommodation: On-site Golf Lodges with 20 luxury rooms in studio and two-bedroom suite configurations. Packages include accommodation, daily breakfast, and championship course access with guaranteed tee times.
5. Restaurant & Bar: Full-service restaurant open to all guests offering breakfast, lunch, and dinner (Friday-Saturday). Dining experiences available with views of the Beach Course, including indoor and alfresco seating.
6. Golf Academy & Coaching: PGA Professional coaching services including private lessons, group clinics, junior programs, women's golf programs, and professional club fitting. Led by Scott Smith as Head Teaching Professional with supporting coaches.
7. Corporate Golf Events: Corporate golf packages for networking, team building, and client entertainment. Includes event management for registration, on-course competitions, score management, prize coordination, and catering.
8. Functions & Events: Venue hire for events in multiple spaces: Faldo Room (up to 80 guests), Restaurant (up to 200 guests), and Alfresco Space. Available for corporate functions, private dining, and celebrations.
9. Gift Vouchers: Gift vouchers available for golf experiences, stay and play packages, and restaurant dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

13th Beach Golf Links is a private members golf club operating across 250 acres on Victoria's Bellarine Peninsula near Barwon Heads, Australia. It offers two championship 18-hole courses (Beach Course and Creek Course) and a 9-hole Short Course, along with on-site Golf Lodges accommodation, a full-service restaurant, a TrackMan-equipped driving range, a PGA-led Golf Academy, corporate golf event services, and multiple membership tiers built on an equity shareholding model.

Product overview

13th Beach Golf Links is a golf destination resort offering a multi-course portfolio centered around two championship 18-hole courses (Beach Course and Creek Course) plus a 9-hole Short Course. The property spans 250 acres on Victoria's Bellarine Peninsula near Barwon Heads. The product ecosystem includes on-site accommodation (13th Beach Golf Lodges with Studio Rooms and Two-Bedroom Suites), the 13th Beach Restaurant for dining, comprehensive Golf Academy with PGA coaching and club fitting, corporate event services, and multiple membership tiers (Equity Shareholding, Leased, Junior, Short Course, and Women's Pathway programs). The venue also hosts the VicOpen tournament and offers Stay & Play packages combining accommodation with golf access. Practice facilities include a driving range equipped with TrackMan technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Course An 18-hole championship links-style golf course designed by Tony Cashmore with Par 72 rating, available for public play and member tee times, set among coastal dunes with rolling terrain and strategic bunkering.
• Creek Course An 18-hole championship parkland course designed by Sir Nick Faldo and Tony Cashmore with Par 72 rating, featuring undulating couch fairways with fescues, firm fast greens, and deep yellow-sand bunkers. Reserved exclusively for members.
• Short Course A 9-hole layout designed by Tony Cashmore with Par 27 rating, featuring multiple tee options ranging from 105 to 188 metres and accessible to members, residents, guests, and visitors.
• Driving Range Practice facility equipped with TrackMan radar technology featuring in-bay screens for game analysis, flight tracking, and improvement reports. Open to members and visitors with varying seasonal hours.
• Golf Academy Comprehensive golf coaching facility led by PGA Professional Scott Smith offering private lessons, group clinics, junior programs, women's golf programs, and professional club fitting using FlightScope technology and equipment from Callaway, Titleist, Cleveland, Scotty Cameron, Vokey, and Odyssey.
• 13th Beach Restaurant On-site full-service restaurant offering breakfast, lunch, and dinner (Friday-Saturday) with curated seasonal menus and views of the championship Creek Course, featuring indoor and alfresco dining open to all guests.
• Functions & Events Venue Hire Venue hire for corporate functions, private dining, celebrations, and cocktail gatherings in multiple spaces including the Faldo Room (up to 80 guests), Restaurant (up to 200 guests), and Alfresco Space.
• Stay & Play Packages Golf getaway packages combining luxury accommodation at 13th Beach Golf Lodges with championship golf access, including daily breakfast and guaranteed tee time access to Beach and Creek courses.
• 13th Beach Golf Lodges

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Golf Victoria (Vic Open)flagshipStrategic or Co-development Partner · 1 January 2013Since 2013, 13th Beach has been the proud host of the Men's and Women's Vic Open – a world-leading event where men and women compete on the same courses, at the same time, for equal prize money. This unique format has drawn international acclaim and brought many of the game's finest players to the Bellarine Peninsula.
• The R&A (Women in Golf Charter)coreStrategic or Co-development Partner13th Beach Golf Links is a signatory to the R&A's Women in Golf Charter, demonstrating commitment to encouraging more women into the sport and supporting the development of women's golf at all levels.
• Reciprocal Golf Clubs NetworkminorChannel Partner/ Reseller/ DistributorMembers of 13th Beach enjoy reciprocal arrangements with golf clubs across Australia (Victoria, NSW, SA, WA, Queensland) and internationally (New Zealand - Paraparaumu Beach Golf Club; China - Mission Hills Golf Course). These arrangements provide members with access to affiliated clubs when traveling.
• Golf Equipment Brands (Callaway, Titleist, Cleveland, Scotty Cameron, Vokey, Odyssey)coreTechnology or Integration13th Beach Golf Academy offers professional club fitting sessions with equipment from leading brands including Callaway, Titleist, Cleveland, Scotty Cameron, Vokey, and Odyssey Putters. Scott Smith serves as a Titleist Fitting Ambassador.
• Australian Golf Foundation (AGF) - Girls Scholarship ProgramcoreStrategic or Co-development PartnerThe AGF Girls Scholarship Program at 13th Beach provides a welcoming pathway into golf for young girls. Supported by the AGF and generous benefactors, the program offers 24 coaching sessions and 18 months of Junior membership.
• Victorian Institute of Sport (VIS)minorStrategic or Co-development PartnerRobyn Sottile, Academy coach, earned a coaching scholarship with the VIS before coaching elite players and serving as PGA's Performance Program Coach. VIS playing scholarship alumni with competitive playing history including five Australian Opens and four Australian Masters.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/13thbeachgolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 13th Beach Golf