Mapscape
Mapscape (NavInfo Europe B.V.) is an Eindhoven-based automotive data services firm offering AI-driven map compilation, visual data anonymization (AutoMask AI), DriveTag AI, automotive cybersecurity, and data compliance for OEMs and connected-vehicle developers.
- Company typePrivate
- Founded2007
- HeadquartersEindhoven, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mapscape does
Mapscape (the firmographic name provided) is mapped in the source data to NavInfo Europe B.V., a private limited company incorporated in the Netherlands and headquartered at Luchthavenweg 34, 5657 EB Eindhoven. The company is presented as an AI-amplified data services provider for the automotive industry, operating three product pillars: Data Services (map data compilation, visual data anonymization, and AI-based processing including DriveTag AI), Cybersecurity (AI-accelerated threat prevention and security standards compliance for connected vehicles), and Data Compliance (supporting lawful visual data collection and privacy regulation across jurisdictions). Customer segments are narrow and vertical, targeting automotive OEMs, connected vehicle developers, and OEMs expanding internationally that require HD map data, anonymization, and regulatory compliance.
The underlying technology stack includes computer vision models deployed through AutoMask AI for anonymizing faces and license plates and DriveTag AI for vehicle data interpretation, alongside map data compilation pipelines. The company markets three ISO/IEC certifications (9001 quality, 27001 information security, 27701 privacy) as trust credentials and partners with 20+ technology and automotive firms including AWS, TomTom, HERE, Elektrobit, BMW, Volkswagen, NIO, Rolls-Royce, and Garmin. The firmographic data states 101-250 employees and a founding year of 2007, though the detailed operational data describes NavInfo Europe's establishment as a European subsidiary of NavInfo.
The business model mixes professional services revenue (Data Services and Data Compliance) with a subscription/recurring Cybersecurity offering. Go-to-market is sales-led, engaging automotive OEMs and suppliers directly and through a partner ecosystem. Distribution is concentrated in Europe (Netherlands) with explicit aspirations to support customers entering international markets. No public funding rounds, revenue figures, or pricing details are disclosed in the source material, limiting financial visibility.
Mapscape firmographics
Firmographics- Name
- Mapscape
- Legal name
- NavInfo Europe B.V.
- Website
- https://mapscape.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mapscape (NavInfo Europe B.V.) is an Eindhoven-based automotive data services firm offering AI-driven map compilation, visual data anonymization (AutoMask AI), DriveTag AI, automotive cybersecurity, and data compliance for OEMs and connected-vehicle developers.
- Ownership category
- akta.pro rank
Mapscape industry classification
Industry- Product category
- Automotive Data Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- HD Maps & Localization for Autonomous/ADAS (BPAMANAL)
- akta.pro secondary industries
- Autonomous Driving & ADAS Perception (HDAAAEAI), Data Labeling & Annotation Services (HDAAALAB)
Keywords
Where Mapscape is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mapscape business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Data Services: Map data compilation, visual data anonymization, and AI-based processing services for automotive data management
- Cybersecurity Solutions: AI-accelerated cybersecurity solutions designed for automotive industry, proactively preventing cyberattacks and ensuring compliance with global security standards
- Data Compliance Services: Support for lawful visual data collection and processing, helping meet diverse regional regulatory requirements and manage privacy risks
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Mapscape product offering
Product offeringCore offering
Mapscape provides AI-accelerated data services for the automotive industry, offering map data compilation, visual data anonymization via AutoMask AI, AI-based vehicle data processing through DriveTag AI, automotive cybersecurity solutions, and data compliance services for lawful visual data collection. The company serves automotive OEMs and connected vehicle developers with secure, privacy-compliant data management.
Product overview
NavInfo Europe B.V. offers a unified suite of AI-powered data services organized around three core pillars: Data Services (map data compilation, visual anonymization via AutoMask AI, and DriveTag AI for vehicle data processing), Cybersecurity (AI-accelerated threat prevention and compliance solutions), and Data Compliance (regulatory support for privacy and lawful data collection). The product portfolio centers on using AI to amplify human judgment in managing, protecting, and interpreting automotive data, with the AutoMask AI tool representing a specific sub-product for automated privacy anonymization. The Data Services, Cybersecurity, and Data Compliance offerings work together to provide end-to-end support for automotive data handling from collection through secure processing to regulatory compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Map Data Service Comprehensive map data compilation services providing automotive-grade mapping data for navigation and autonomous vehicle applications, serving automotive OEMs and connected vehicle developers.
- Anonymization Visual data anonymization services using AI to detect and mask faces and license plates, enabling privacy-compliant data collection and processing for automotive clients.
- DriveTag AI AI-powered business solution that processes vehicle and driving data for analysis and insights, leveraging computer vision and AI-based processing technologies for the automotive sector.
- AutoMask AI Standalone AI tool for efficient anonymization of faces and license plates in visual data, accessible at automask.ai for automated privacy protection.
- Cybersecurity AI-accelerated automotive cybersecurity solutions designed to proactively prevent cyberattacks and ensure compliance with global security standards, targeted at connected vehicle industry and OEMs.
- Data Compliance Services supporting lawful visual data collection and processing, helping clients meet diverse regional regulatory requirements and manage privacy risks.
Companies that use Mapscape
Customer profileSegments3 records
Ideal customer profiles2 records
Mapscape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Mapscape partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- ElektrobitcoreTechnology partnership for automotive software solutions integration
- AWScoreCloud infrastructure partnership leveraging Amazon Web Services for automotive data solutions
- TomTomcoreMapping technology partnership for HD map data services
- HEREcoreLocation platform partnership for automotive mapping solutions
- Rolls-RoycemajorStrategic partnership for automotive data and technology solutions
- BMWmajorStrategic partnership with BMW Group for automotive technology solutions
- MINImajorPartnership with MINI brand for automotive data solutions
- VolkswagenmajorPartnership with Volkswagen Group for automotive technology solutions
- NIOmajorPartnership with NIO for automotive data and technology solutions
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Mapscape competitors and assessment
Company assessmentEmerging players
- Atlatec: HD map and 3D mapping specialist serving autonomous driving and ADAS programs; comparable niche HD-map peer with similar automotive OEM go-to-market.
- GeoJunxion: Location data and map content provider focused on automotive and mobility use cases; comparable in location content licensing and automotive data services, with similar European footprint.
- Telenav: Connected-car and location-based services provider with automotive OEM customers; comparable in connected-vehicle and location data services, particularly for in-vehicle navigation and analytics.
- NNG: Navigation and connected-car software specialist selling into automotive OEMs; listed as a minor Mapscape partner, but offers overlapping navigation/ADAS software that competes for the same program slots.
Broad incumbents
- Waymo: Alphabet-owned autonomous driving company with proprietary HD maps and large-scale visual data infrastructure; relevant as a scaled data/perception peer and a potential in-house benchmark for OEM map and anonymization work.
- NavInfo: Chinese parent of Mapscape and one of China's leading HD map and automotive data providers; comparable in HD map, ADAS, and connected-vehicle data services at much greater scale, with Mapscape serving as its European arm.
Direct peers
- TomTom: Mapping and navigation technology provider with automotive-grade HD map and ADAS offerings; competes head-to-head with Mapscape for OEM map data programs while also being listed as a strategic partner.
- HERE Technologies: Global HD map and location platform serving automotive OEMs and Tier-1 suppliers with map compilation, ADAS, and connected-vehicle services — direct overlap with Mapscape's map data compilation and automotive OEM customer base.
- Mobileye: Computer-vision and ADAS perception company whose mapping (REM) and perception stack is sold into the same automotive OEM customer base Mapscape targets with DriveTag AI and anonymization tooling.
- Elektrobit: Automotive software vendor providing navigation, ADAS, and cybersecurity software to OEMs and Tier-1s; listed as a core Mapscape partner, but operates overlapping capabilities in navigation/ADAS software that compete for the same wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mapscape social profiles
Digital presenceMapscape compliance and trust
Trust signalCompliance3 records
Mapscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapscape leadership team
Management profileNumber of profiles
Mapscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapscape
What does Mapscape do?
Mapscape provides AI-accelerated data services for the automotive industry, offering map data compilation, visual data anonymization via AutoMask AI, AI-based vehicle data processing through DriveTag AI, automotive cybersecurity solutions, and data compliance services for lawful visual data collection. The company serves automotive OEMs and connected vehicle developers with secure, privacy-compliant data management.
Is Mapscape a public or private company?
Mapscape is a private company. It is classified as unknown and is currently operating.
When was Mapscape founded?
Mapscape was founded in 2007. It employs 101 to 250 people.
Where is Mapscape based?
Mapscape is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Mapscape make money?
Three revenue lines are on record. Data Services are the primary driver. The others are cybersecurity Solutions and data Compliance Services.
Who are Mapscape's main competitors?
Emerging players on record are Atlatec, GeoJunxion, Telenav and NNG. Broad incumbents are Waymo and NavInfo. Direct peers are TomTom, HERE Technologies, Mobileye and Elektrobit.
Does Mapscape have an API?
No public API is recorded for Mapscape.
What industry is Mapscape in?
Mapscape's product category is Automotive Data Services. Its primary akta.pro industry code is BPAMANAL, HD Maps & Localization for Autonomous/ADAS, with a secondary code of HDAAAEAI, Autonomous Driving & ADAS Perception. Its NAICS code is 518210 and its SIC code is 7370.