AMS Planning & Research

Name

AMS Planning & Research

Legal name

AMS Planning & Research Corp

Website

https://ams-online.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for arts, culture, and entertainment organizations including strategic planning, research, and facility development support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AMS Planning & Research operates a dual-entity portfolio. The core AMS Planning & Research consulting practice has, for 30+ years, provided advisory services to arts, cultural, and entertainment organizations through strategic planning, audience and market research, and facility development support. Its second offering, Performance Analytics by AMS, is a proprietary software platform that delivers analytics, comparative benchmarking metrics, and executive convenings specifically for performing arts center leaders.

Product overview

AMS Planning & Research operates a dual-entity portfolio consisting of two distinct offerings. The first is the core AMS Planning & Research consulting practice, which for 30 years has provided advisory services to arts, cultural, and entertainment organizations through strategic planning and industry research. The second is Performance Analytics by AMS, a proprietary software-as-a-service platform that delivers analytics, comparative benchmarking metrics, and executive convenings specifically for performing arts center leaders. Together, these offerings address the full spectrum of client needs from strategic consulting to data-driven operational decision support.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Analytics by AMS: A proprietary software platform built to help performing arts center leaders make better decisions through analytics, comparative metrics, and executive convenings.

Products and services

• AMS Planning & Research Core consulting practice that has operated for 30+ years providing advisory services to arts, culture, and entertainment organizations through strategic planning, audience and market research, operations support, and facility development planning. Serves producers, presenters, venues, foundations, and government agencies.
• Performance Analytics by AMS Proprietary software platform designed for performing arts center leaders, providing analytics, comparative metrics, and executive convening capabilities. Backed by the largest benchmarking dataset in the industry covering operations, facility utilization, activity, and economic performance.

Quantifiable outcome

• $16 Billion in capital deployed by organizations with AMS support
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• National Arts Strategies: National Arts Strategies provides executive leadership and management programs for arts and culture leaders, overlapping with AMS's strategy and capacity-building engagements for institutional clients.
• WolfBrown: WolfBrown is a research and consulting firm exclusively focused on the performing arts and culture sector, providing audience research, strategic planning, and executive insights — directly comparable to AMS's consulting and Performance Analytics offerings.
• Slover Linett Audience Research (IME): Slover Linett, now part of IME, specializes in audience research and evaluation for arts and cultural institutions, directly competing with AMS's research and benchmarking capabilities for performing arts and museum clients.
• LaPlaca Cohen: LaPlaca Cohen is a strategy, branding, and research consultancy purpose-built for cultural and arts organizations, with overlapping practice areas in audience research and strategic planning for venues and presenters.
• Berry Dunlap Arts Advisors: Berry Dunlap Arts Advisors provides management and capital project advisory to performing arts centers, directly comparable to AMS's facility development and planning work for venues and presenters.
• EmcArts: EmcArts works with arts and cultural leaders on innovation, adaptive change, and organizational strategy — serving many of the same foundations, presenters, and cultural institutions as AMS.
• TRG Arts: TRG Arts is a global consulting firm serving arts and cultural organizations with expertise in fundraising, loyalty, and revenue strategy, competing for the same institutional clients and capital-planning engagements as AMS.

Broad incumbents

• Deloitte: Deloitte provides management consulting, technology, and audit services with a practice serving cultural and nonprofit clients, competing with AMS on large-scale cultural infrastructure and operational benchmarking work.
• McKinsey & Company: McKinsey operates a global arts and culture practice serving major institutions, foundations, and governments — a broad incumbent whose cultural-infrastructure and strategy work overlaps with AMS's higher-end capital planning engagements.

Emerging players

• Capacity Interactive: Capacity Interactive is a digital marketing agency focused on arts and culture, addressing overlapping client needs around audience growth and analytics, but operating primarily in digital channels rather than consulting and capital planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AMS-Planning-Research-Corp-162280060462416
• LinkedInlinkedin.com/company/ams-planning-&-research
• Xx.com/amsarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Planning & Research