What TRG Arts does

TRG Arts (also known as The Results Group for the Arts) is a privately held international consulting firm founded in 1994 and headquartered in Colorado Springs, Colorado, with a regional office in the United Kingdom. The firm advises performing arts and cultural organisations — theatres, orchestras, dance companies, opera houses, festivals, and museums — on building organisational resiliency, with practice areas covering sustainable revenue, data-driven decision-making, and community engagement. It serves more than 1,200 cumulative clients across the US, Canada, the UK, Ireland, Australia, and Europe, with named clients including Lincoln Center, Alvin Ailey American Dance Theater, The Australian Ballet, Houston Ballet, Minnesota Orchestra, and the Museum of Pop Culture.

TRG Arts delivers its services through three engagement tiers — Planning Sprints (short-term focused engagements), Progressive Consulting (ongoing advisory), and Comprehensive Consulting (long-term embedded partnerships) — each sold on multi-year, project-based contracts initiated through free strategy sessions. Underpinning the advisory work is the Arts & Culture Benchmark, a global transactional dataset covering 400+ organisations across the US, Canada, the UK, and Ireland, accessed via the Data Center analytics platform. Consulting is guided by two proprietary frameworks: the RFMG model (Recency, Frequency, Monetary, Growth) for patron behaviour, and the Four Pillars Methodology (Recency, Demand, People, Discipline) for programming and planning.

The firm's go-to-market is consultative and relationship-driven, combining direct enterprise sales with thought-leadership channels including the 'Leading the Way' podcast, Executive Summits, webinars, benchmark reports, and partnerships with Statista and Data Culture Change. The business is owned by CEO Jill S. Robinson, has approximately 22 listed team members including a Chief Operating Officer, Chief Innovation Officer, and UK Managing Director, and acquired UK arts data specialist Purple Seven in December 2021. Revenue is not publicly disclosed; the firm is privately held with no institutional investor ownership evidenced in the source material.

Name

TRG Arts

Legal name

TRG Arts

Website

https://trgarts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

TRG Arts is a privately held international consulting firm that advises performing arts and cultural organisations on pricing, audience loyalty, and revenue strategy, supported by the Arts & Culture Benchmark dataset covering 400+ organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: TRG Arts generates revenue through three tiers of consulting engagements: Planning Sprints (short-term, focused engagements), Progressive Consulting (ongoing advisory), and Comprehensive Consulting (long-term embedded partnerships). Revenue is project-based and engagement-based, not subscription. Services are sold directly to arts and cultural organisations through consultative sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

TRG Arts is an arts and cultural sector consulting firm that delivers Planning Sprints, Progressive Consulting, and Comprehensive Consulting engagements to performing arts organisations, orchestras, dance companies, and museums. Its advisory work covers audience loyalty, pricing optimisation, and demand management, grounded in its proprietary Arts & Culture Benchmark dataset of transactional ticketing data from over 400 organisations and its Data Center analytics platform.

Product overview

TRG Arts offers a consulting and data analytics platform for arts and cultural organizations. The core offerings include Consulting Services (Planning Sprints, Progressive Consulting, Comprehensive Consulting) focused on organizational resiliency, combined with Data Tools including the Data Center and Arts & Culture Benchmark (tracking over 400 organizations). Additional resources include the Leading the Way Podcast, Executive Summits, webinars, and Research & Insights publications. The company specializes in four strategic areas: Consumer Relationships, Financial Stability, Organizational Frameworks, and People-Centric Teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services

Quantifiable outcome

• £850,000 additional ticketing revenue in a single season
• +6 more outcomes

Named customers28 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Data Culture Change (DCC)coreStrategic or Co-development Partner · 1 April 2025TRG Arts partnered with Data Culture Change (DCC) to produce the April 2025 UK Arts & Culture Benchmark Report. DCC helps cultural organisations, practitioners, funders, and policymakers harness the power of data for a more resilient, inclusive and representative arts sector. The partnership combined TRG's Arts & Culture Benchmark data with DCC's analytical expertise.
• Purple SevencoreStrategic or Co-development Partner · 1 December 2021Purple Seven, UK arts data specialists, joined the TRG Arts family in December 2021. The combined resources of TRG Arts and Purple Seven drive growth and resiliency for clients. Purple Seven provides arts-specific data tools and benchmarking services for UK arts organisations.
• StatistaminorGTM or Marketing Partner · 18 November 2020TRG Arts and Purple Seven partnered with Statista to share arts and cultural benchmark data with a wider audience. The agreement provides Statista with access to the world's largest global arts and cultural consumer dataset. Data from the Arts & Culture Benchmark is distributed through Statista's platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Tessitura Network: A widely adopted CRM, ticketing, and analytics platform built specifically for arts and cultural organizations. Comparable to TRG Arts because it sits in the same arts-tech stack and increasingly offers benchmarking and analytics features that overlap with TRG's Data Center.
• Spektrix: UK-based CRM, ticketing, and marketing analytics provider for arts and cultural organizations. Directly comparable because it competes for the same arts-organization technology and analytics budget that TRG Arts consults on, particularly in the UK market.
• Patron Technology (AudienceView): Provides ticketing, CRM, and patron engagement software to performing arts, sports, and live-event organizations. Comparable to TRG Arts as an incumbent arts-tech provider whose analytics capabilities overlap with TRG's consulting and benchmarking offerings.
• Blackbaud: Large non-profit software provider offering CRM, fundraising, analytics, and financial tools to cultural and other non-profit organizations. Comparable as a broad incumbent whose analytics and donor-management capabilities compete for some of TRG's arts-organization budget.

Direct peers

• WolfBrown: A research and consulting firm specializing in audience research, pricing, and strategic planning for performing arts organizations. Directly comparable to TRG Arts because it offers the same type of subscription/pricing and audience-loyalty consulting to a similar client base.
• AMS Planning & Research: Performing arts consulting and research firm providing strategic planning, marketing, and fundraising consulting to cultural organizations. A direct peer to TRG Arts given overlapping service lines (audience development, pricing, planning) and shared client verticals.
• Capacity Interactive: Digital marketing agency and analytics provider for arts and cultural organizations. Comparable to TRG Arts as a data-driven marketing and audience-growth partner serving theatres, orchestras, and museums, with overlapping paid-media and analytics capabilities.
• Baker Richards: UK-based arts and culture consultancy specializing in dynamic pricing, revenue optimization, and audience analytics. Directly comparable to TRG Arts on the pricing-strategy and demand-management services it sells to UK theatres, venues, and festivals.
• Data Culture Change (DCC): UK data and research consultancy serving cultural organizations, funders, and policymakers. Partnered with TRG Arts on the April 2025 UK Arts & Culture Benchmark Report; comparable in its data-driven, sector-specialist consulting approach.

Others

• Purple Seven: UK arts data specialists acquired by TRG Arts in December 2021; now a wholly-owned subsidiary. Listed as a peer for context because Purple Seven's benchmarking and analytics product (Audience Finder) directly extends TRG's data capabilities into the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRGArts
• YouTubeyoutube.com/channel/UCJLnvE8cShWcHoD51Fu0baA
• LinkedInlinkedin.com/company/trgarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRG Arts