What Lettingweb does

Lettingweb is an Edinburgh-based private limited company that operates an online marketplace connecting residential tenants with professional letting agents across Scotland. Founded in 2000, the platform hosts more than 5,100 rental listings and a searchable agent directory covering major Scottish regions including Glasgow, Edinburgh, Aberdeen, Dundee, Inverness, Highland, Scottish Borders, Fife, Perth and Kinross, Falkirk, Stirling, Renfrewshire, West Lothian and Ayrshire. Letting agents are the paying customers; tenants access the service free of charge. Listings are restricted to professional letting agents, providing a curated, advert-free inventory that differentiates the platform from open classifieds.

The core product is a web-based property search platform with filters for location, rent, bedrooms, furnished type, property type and let type, augmented by affordability and school catchment widgets, a "Let Agreed" market-transparency feature and agent microsites. In July 2020 the company launched MyRentalCV, a free concierge service helping tenants compare and switch utilities such as energy, WiFi and broadband. The company also operates the Lettingweb Foundation, contributing 5% of quarterly profits to Scottish charities tackling homelessness.

Revenue mechanics are entirely subscription-based: letting agents pay recurring fees to advertise properties on the platform, while tenants use the service free. The company has no mobile app, no public pricing, no disclosed funding, no parent company and no subsidiaries, operating as an independent Scottish SME with 1-10 employees.

Name

Lettingweb

Legal name

Lettingweb Ltd

Website

https://lettingweb.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Lettingweb is an Edinburgh-based online marketplace connecting residential tenants with professional letting agents across Scotland. Founded in 2000, it hosts 5,100+ listings, an agent directory, and ancillary services such as MyRentalCV utility switching.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent Listing Subscriptions: Letting agents pay to advertise rental properties on the platform. The platform connects quality tenants with professional letting agents, serving as a listing marketplace where agents are the paying customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lettingweb operates an online rental property marketplace across Scotland, connecting tenants searching for flats and houses with professional letting agents who list rental properties on the platform. The platform provides intuitive search and filtering tools, an agent directory, and research widgets covering affordability and school catchment areas, with letting agents paying subscription fees to advertise properties while tenants use the platform free of charge.

Product overview

Lettingweb operates as a unified property rental platform for Scotland, connecting tenants with professional letting agents. The core offering includes a property search platform with over 5,100 listings and an agent directory. Additional services include the MyRentalCV concierge service for utility management and research tools for affordability and school catchment information. The platform emphasizes professional agent-only listings for tenant safety.

Differentiator

Problem solved

Functional benefit

Brands

• MyRentalCV: A concierge service launched in July 2020 to help customers save money on utilities including energy, WiFi, broadband, and more.
• Lettingweb Foundation

Products and services

• Lettingweb Property Search Platform Online property rental platform connecting tenants with professional letting agents across Scotland, featuring intuitive search with filters for location, rent, bedrooms, furnished type, property type, and let type. Serves tenants searching for rental properties free of charge.
• Agent Directory Directory of professional letting agents across Scotland, allowing tenants to search and contact agents by location or name, with dedicated microsites for each agent displaying their property listings. Serves tenants looking for letting agents and letting agents seeking tenant leads.
• MyRentalCV Concierge Service Free utility comparison and management service helping tenants save money on utilities including energy, WiFi, and broadband when moving properties. Launched in July 2020 as an add-on service for tenants.

Quantifiable outcome

• More than 5,100 flats and houses available for rent across Scotland
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OnTheMarket: UK property portal with agent-backed listing model. Competes with Lettingweb as another UK-wide platform actively courting letting agent subscriptions.
• PrimeLocation: Zoopla-owned premium property portal covering UK lettings and sales. Broad incumbent that overlaps with Lettingweb's higher-end Scottish agency customers.
• Rightmove: UK's largest property portal with dominant letting agent subscription franchise. Competes with Lettingweb for Scottish letting agent marketing spend and tenant attention, despite covering all of the UK.
• Zoopla: Major UK property portal with significant letting agent presence across Scotland. Broad incumbent competing for the same agent subscription dollars and tenant search sessions.

Direct peers

• SpareRoom: UK-focused flatshare and rental marketplace. Direct peer in tenant-to-agent/landlord matching with similar search and listing functionality, scaled across the whole of the UK.
• OpenRent: UK rental listing marketplace connecting landlords and tenants directly. Closest direct competitor to Lettingweb's B2B2C rental portal model, though Operating with a landlord-direct rather than letting-agent-focused funnel.

Regional players

• CityLets: Scottish letting agent listing platform serving Edinburgh, Glasgow, and surrounding regions. Regional peer with overlapping agent directory and tenant search proposition.

Others

• Gumtree: UK classifieds site with significant rental listings from landlords and agents. Indirect competitor for tenant traffic and an alternative low-cost channel agents can substitute for curated portals.

Emerging players

• Rentberry: Rental marketplace with longer-tail global footprint, including UK exposure. Emerging player adding AI-driven tenant-landlord matching features that could raise tenant UX expectations across the category.
• Movebubble: UK rental app-focused platform with virtual viewings and tenant engagement features. Emerging player pushing mobile-first UX in a category where Lettingweb remains web-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lettingweb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lettingweb