What Menabò Group does

Menabò Group Srl is an Italian-headquartered, privately held communication agency founded in 1984 and based in Forlì, operating with 11–50 employees. The company describes itself as an international, independent agency specializing in strategic consulting, branding, communication, innovation, and sustainability, delivering all professional disciplines in-house from a single headquarters. Its service portfolio spans Business & Marketing Intelligence, brand strategy and positioning, communication and digital strategy, brand and pack design, digital imaging and 3D CGI, advertising and BTL, digital and social media management, M.I.C.E. event organization, PR media and press office, and editorial publishing through its Menabò Editore division. A branded proprietary methodology, SustainabilityFA.ST. (and its FA.ST. Facts-and-Stories sub-framework), structures its sustainability and corporate-storytelling engagements.

Menabò Group serves enterprise and mid-market clients across five self-identified verticals: Tech, Food & Beverage, Fashion & Design, Well & Care, and Sustainability. Named customers span Italian and international enterprises including Gruppo Amadori, Veroni, Santiveri, Caviro, Italia Ortofrutta, Romagna Acque, Infia, ISKO, Lenzing/TENCEL, Bluezone/Denim Premiere Vision, Eastman Naia, Arquas, Riri, FAAC, Ferretti Group, Profilglass, Vetrotec, ISEO, Euroricambi, GVM Care & Research, Vivisol, Terme di Castrocaro, and Corofar. The agency generates revenue exclusively through project-based professional service engagements quoted directly to clients, with no disclosed pricing or subscription model, and acquires work through direct relationships, portfolio/reputation, and active trade fair participation across Europe (Premiere Vision Paris, Bluezone Munich, Denim Premiere Vision Berlin, MQ Vienna Fashion Week, SICAM, Macfrut, Tuttofood, Cannes Yachting Festival). It reports no external funding, parent company, subsidiaries, or M&A history, and is independently owned.

Name

Menabò Group

Legal name

Menabò Group Srl

Website

https://menabo.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Menabò Group is an independent, Forlì-headquartered Italian communication agency offering in-house strategic consulting, branding, design, digital imaging, PR, event management, and sustainability communication to enterprise clients across Food & Beverage, Fashion, Healthcare, Agriculture, and Industrial sectors.

Ownership category

akta.pro rank

Product category

Integrated Brand and Communication Services

NAICS

Advertising Agencies (541810)

SIC

Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Technology & B2B PR (BPAFADAI)

Keywords

• Brand strategy consulting
• Integrated corporate communications
• Sustainability communication services
• Packaging and brand design
• Trade fair event management

Headquarters

HQ city

Forlì

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communication Agency Services: Menabò Group generates revenue through project-based professional service engagements including strategic consulting, brand development, creative campaigns, digital services, event management, and sustainability communication. All skills and expertise are provided in-house, with engagements spanning brand strategy, design, advertising, PR/press office, digital imaging, and M.I.C.E. events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Menabò Group is an integrated B2B communication agency delivering strategic consulting, brand and pack design, digital imaging and 3D CGI, advertising and BTL production, digital and social media management, M.I.C.E. event organization, and PR / press office services. The firm complements these with a proprietary SustainabilityFA.ST. methodology for corporate sustainability communication and an in-house publishing arm (Menabò Editore) producing editorial products, magazines, books, and sustainability reports.

Product overview

Menabò Group is an international, independent communication agency headquartered in Forlì, Italy, with 40 years of experience. The agency offers a comprehensive portfolio of integrated communication services organized around strategic consulting and brand development. Core offerings include strategic consulting (Business Marketing Intelligence, brand strategy, communication strategy, digital strategy), brand identity development (naming, logo, packaging, visual systems), digital imaging and 3D visualization, and their proprietary SustainabilityFA.ST. method for sustainability communication. Additional services encompass advertising and BTL production, digital and social media management, M.I.C.E. event organization, PR media services, and publishing operations through Menabò Editore. The agency operates across specialized sectors including Tech, Food & Beverage, Fashion & Design, Well & Care, and Sustainability, serving clients in B2B and B2C contexts.

Differentiator

Problem solved

Functional benefit

Brands

• SustainabilityFA.ST. Menabò's proprietary method for communicating sustainability, integrating approach, technical knowledge and operational strategy to capitalize on companies' sustainable commitments
• Menabò Editore
• Digital Imaging Division

Products and services

• Strategic Consulting & Brand Development Comprehensive strategic consulting for enterprises that includes Business & Marketing Intelligence analyses, brand strategy & positioning, communication strategy, digital strategy & planning, user & customer experience analysis, and storytelling for mission and vision definition.
• Brand & Pack Design Full-service brand identity development including naming, slogan creation, logo design, visual communication systems, packaging design, and coordinated image outputs for companies, services, and products.
• Digital Imaging & 3D Digital imaging division producing CGI and 3D realistic images for catalogs, brochures, advertising, and videos, enabling products to be visualized ahead of time-to-market.
• SustainabilityFA.ST. Proprietary method for communicating corporate and brand sustainability, integrating approach, technical knowledge, and operational strategy to capitalize on companies' sustainable commitments through Sustainable Corporate Story and Sustainable Brand Development pathways.
• Advertising & BTL Design and production of advertising campaigns for print media, radio broadcasts, and TV spots, alongside strategic media planning and BTL communication tools including catalogs, brochures, and POP materials.
• Digital & Social Media Cross-digital strategy development and implementation on social media, Google ads, media planning, direct e-mailing, and management of websites, social media presence, and newsletters.
• M.I.C.E. (Meetings, Incentives, Conferences, Exhibitions) Strategic event organization for launching new products and collections or communicating corporate objectives, with full-service event management both in Italy and abroad.
• PR Media & Press Office Public relations services including press office activities, media relations, journalist coordination, interview management, and international PR strategy for trade fairs and brand promotion.
• Menabò Editore In-house publishing house operation producing comprehensive editorial products, books, magazines, corporate publications, sustainability reports, and integrated reporting materials.

Named customers36 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• AccessiWayminorOthersMenabò Group partners with AccessiWay, a specialized provider of digital accessibility solutions, to align its website with Web Content Accessibility Guidelines (WCAG) developed by the W3C. AccessiWay provides an accessibility widget that enhances website usability for users with visual, motor, cognitive, and neurological disabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• H-57: Milan-based independent creative and branding agency. Comparable as a mid-sized Italian independent competing for similar branding, identity, and creative mandates in the Italian enterprise market.
• Armando Testa: One of Italy's largest independent creative agencies, offering advertising, branding, and integrated communications. Comparable as a long-standing Italian independent with cross-sector enterprise client work and full-service creative delivery.
• Annex82: Italian creative and digital agency offering branding, content, and digital communications. Comparable as a mid-sized Italian agency serving enterprise clients with integrated creative and digital delivery.
• M+C Saatchi Italy: Italian office of the M+C Saatchi global network. Comparable as an independent-leaning creative and brand strategy agency competing in the Italian enterprise branding market.
• Connexia: Milan-based integrated communications agency offering branding, digital, PR, and content services to enterprise clients. Comparable to Menabò in being a mid-sized Italian independent with full-stack creative + PR + digital capabilities.

Regional players

• Serviceplan Group: Europe's largest independent agency group, headquartered in Germany. Comparable as a large independent full-service agency network, though primarily serving DACH-region clients and not directly competing in Italy.
• Jung von Matt: Large German independent creative agency group with international offices. Comparable as a major independent creative network offering branding, advertising, and digital services, though primarily competing in German-speaking markets.

Broad incumbents

• Publicis Italy: Italian presence of Publicis Groupe, offering advertising, digital, and brand communications. Comparable as a broad incumbent in the same enterprise creative and brand strategy market in Italy.
• DDB Italy: Italian arm of global creative network DDB Worldwide (Omnicom). Comparable as a full-service creative and brand agency serving Italian enterprise clients, but operating with the scale and infrastructure of a global holding company network.
• Ogilvy Italy: Italian office of Ogilvy (WPP), offering advertising, branding, PR, and digital. Comparable as a full-service creative and brand communications player in Italy competing for the same enterprise brand-building mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/frankbolina
• Facebookfacebook.com/MenaboGroup
• LinkedInlinkedin.com/company/menabo-group
• Instagraminstagram.com/menabogroup
• Xx.com/menabogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menabò Group