Creara

What Creara does

Creara is a privately-held Spanish engineering and consulting firm headquartered in Madrid that has operated since 2003 under the legal name CREARA CONSULTORES S.L., employing 51–100 people. The company provides energy management, energy efficiency, renewable energy, and decarbonization advisory services to three principal customer segments: large industrial and commercial energy consumers (industries, municipalities, universities), small and medium energy retailers (comercializadoras) needing back-office support, and public administrations seeking energy transition planning. Notable enterprise clients include Airbus (ISO 50001 implementation across 8 Spanish plants), AENA, Iberdrola, Endesa, BBVA, CaixaBank, Inditex, Lidl, Danone, DHL, and Acciona, alongside project-based engagements with public-sector clients such as Ayuntamiento de Madrid, Hospital Virgen de la Poveda, and Universidad CEU San Pablo.

The firm's service portfolio spans energy audits, ISO 50001 certification, telemedida (real-time metering across more than 3,000 monitored meters), photovoltaic self-consumption engineering, carbon footprint calculation, EV charging infrastructure, and strategic/regulatory consulting. Creara's core technology stack includes the GENIO online energy management platform for real-time consumption monitoring, the CAE Manager for administering Energy Savings Certificates (Certificados de Ahorro Energético), a self-service ISO 50001 GAP Analysis calculator, and a proprietary EV charging Wallbox with an associated management app. The company operates as a Delegated Entity (Sujeto Delegado) in Spain's regulated CAEs system — a controlled designation that allows Creara to convert client energy efficiency investments into certified revenue, reporting 155 GWh of requested savings in 2024 and 15.68 GWh generated for a single project (APIS).

Creara's revenue model is professional services-led, with project-based and retainer engagements priced per scope; revenue figures are not publicly disclosed and no external funding rounds are recorded. Distribution runs through direct enterprise sales from Madrid, complemented by webinar-based lead generation, technical content marketing (articles, newsletters), and a partnership with Banca March (May 2025) to channel CAE services through the bank's client base. The company participates in European research consortia (LEVERAGE, Act!onHeat, HARP) and works alongside industry associations (AENOR, AEGE), reinforcing its position as a specialized, regulation-driven energy consultancy in the Spanish and broader European market.

Name

Creara

Legal name

CREARA CONSULTORES S.L.

Website

https://creara.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Creara is a Madrid-based engineering and consulting firm specializing in energy management, efficiency, renewable energy, and decarbonization advisory for large energy consumers, energy retailers, and public institutions across Spain and Europe.

Ownership category

akta.pro rank

Product category

Energy Efficiency Consulting

NAICS

Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections) (EUAAADAH)

Keywords

• Energy efficiency consulting
• Energy management services
• Renewable energy engineering
• Carbon footprint consulting
• ISO 50001 implementation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Energy Consulting and Engineering Services: Creara provides specialized consulting and engineering services including energy audits, ISO 50001 implementation, energy management, and strategic/regulatory consulting. Services are typically project-based or retainer engagements with large energy consumers and energy marketers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Creara is an engineering and consulting firm that provides energy efficiency, energy management, decarbonization, and renewable energy services to large energy consumers, energy retailers, and public institutions in Spain. Its offerings include energy audits, ISO 50001 implementation, telemedida (real-time metering), photovoltaic self-consumption projects, carbon footprint calculation, and back-office services for energy marketers, supported by proprietary tools such as the GENIO energy management platform, CAE Manager, and an ISO 50001 GAP Analysis calculator. As a Delegated Entity (Sujeto Delegado) in the Spanish CAEs system, Creara converts client energy efficiency investments into certified revenue.

Product overview

Creara is an engineering and consulting firm offering a portfolio of energy management and efficiency services, primarily delivered as consulting engagements rather than standalone software products. The core offerings include energy management consulting, energy efficiency audits, renewable energy solutions (particularly photovoltaic self-consumption), and decarbonization services. Notable technology-enabled products include the GENIO energy management platform for real-time consumption monitoring, the CAE Manager for managing Energy Saving Certificates, the ISO 50001 GAP Analysis calculator tool, and Creara's proprietary Wallbox electric vehicle charging solution with management app. The company also provides specialized telemedida (metering/telemetry) services for monitoring energy consumption across multiple sites. Services are primarily targeted at large energy consumers, energy trading companies, and organizations seeking ISO 50001 certification or decarbonization support.

Differentiator

Problem solved

Functional benefit

Brands

• GENIO: Energy management platform
• Wallbox

Products and services

• GENIO Platform An online energy management platform that enables real-time monitoring of energy consumption, bill simulation, and energy optimization for enterprises managing large energy portfolios.
• CAE Manager (Gestor de CAEs) A specialized tool for managing Energy Saving Certificates (Certificados de Ahorro Energético), enabling companies to convert energy efficiency investments into revenue through the Spanish CAE system.
• ISO 50001 GAP Analysis Tool An online calculator that helps companies assess how close they are to implementing ISO 50001 Energy Management System certification.
• Creara Wallbox (EV Charging Solution) Proprietary electric vehicle charging wallbox solution with associated management app for controlling and monitoring charging points, deployed as part of EV charging infrastructure projects.
• Telemedida (Telemetry/Metering Service) Real-time energy consumption measurement service including meter installation, remote reading, and consumption monitoring across multiple supply points nationwide.
• Energy Audits Comprehensive energy auditing services for industrial facilities, buildings, and fleets to identify energy saving opportunities and measures.
• Photovoltaic Self-Consumption Solutions Engineering, design, and turnkey installation services for solar photovoltaic self-consumption systems, including PPAs and financing options.
• Carbon Footprint Calculation Services for calculating organizational and product carbon footprints, including scope 3 emissions, aligned with ISO 14064-1:2018 standards.
• Back-Office Services for Energy Traders Comprehensive back-office services for small and medium energy trading companies, including registration support, business advisory, energy purchasing, and operational management.

Quantifiable outcome

• 30% reduction in energy consumption at Hospital Virgen de la Poveda, equivalent to 100,000 euros/year savings
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Banca MarchminorGTM or Marketing Partner · 22 May 2025Banca March signed a collaboration agreement with CREARA Energy Experts to help its clients access Energy Savings Certificates (CAEs) as part of their sustainability transition strategy. Creara acts as the specialized energy efficiency partner supporting Banca March's clients in generating and monetizing energy savings.
• LEVERAGE Project ConsortiumcoreStrategic or Co-development Partner · 1 January 2024Creara is part of the LEVERAGE European project team developing a roadmap for an 'Acelerador LEVERAGE' to drive decarbonization projects for local administrations. The consortium develops tools and methodologies for municipalities to plan and implement energy transition projects.
• Act!onHeatcoreStrategic or Co-development PartnerAct!onHeat is a free advisory service for Spanish municipalities providing training and specific guidance on local energy planning. Creara participates as a technical partner supporting municipalities in planning heating and cooling networks and energy transition.
• HARP Project (Heating Appliances Retrofit Planning)coreStrategic or Co-development PartnerHARP is a European research project motivating and helping consumers plan the replacement of old heating systems with efficient alternatives. Creara co-organized events with OCU (Organización de Consumidores y Usuarios) and R2M to offer consumers tools, advice, and subsidies information on efficient heating.
• AENORminorStrategic or Co-development PartnerCreara has collaborated with AENOR (the Spanish association for standardization and certification) on webinars about energy efficiency obligations, electrointensive consumer aid programs, and ISO 50001 certification requirements.
• AEGE (Asociación de Empresas con Gran Consumo de Energía)minorStrategic or Co-development PartnerCreara participated alongside AEGE in a webinar analyzing electrointensive consumer aid programs, aligning its advisory services with the major association representing large energy consumers in Spain.
• IHOBEminorStrategic or Co-development PartnerIn 2011, IHOBE commissioned Creara with the project 'Diseño y pilotaje de un sistema de verificación de declaraciones de emisiones de GEI's en base a la norma internacional ISO 14064 para empresas y municipios' (Design and piloting of a GHG emission verification system based on ISO 14064 for companies and municipalities).
• Grupo TelefónicaminorImplementation/ SI/ Consulting PartnerCreara collaborated with Grupo Telefónica in 2015 to define its Strategic Plan for GHG Emission Reduction for 2016-2020, subsequently extended to 2025 and 2030. The plan is aligned with Science Based Targets initiative (SBTi) 1.5°C scenario.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carbon Trust: UK-based advisory specializing in energy efficiency, carbon reduction, and corporate sustainability — comparable mission and consulting model, serving global enterprises.
• EcoAct (an ENGIE company): International carbon and energy consulting firm serving corporates on decarbonization strategy, carbon footprint, and energy efficiency — directly comparable services, though larger and with broader geographic reach.
• Factor CO2: Spanish climate change and energy consulting firm offering carbon footprint, ISO 50001, and energy efficiency services to Spanish enterprises — directly comparable in customer base, service portfolio, and Spanish regulatory positioning.

Broad incumbents

• Bureau Veritas: Global testing, inspection, and certification firm with energy and sustainability service lines — comparable in ISO 50001 certification support and energy audits, with broader geographic and vertical coverage.
• Siemens Smart Infrastructure: Siemens division focused on building technologies and energy management — comparable in energy monitoring, building efficiency, and decarbonization consulting, with global delivery and software stack.
• Accenture: Global professional services firm with a major energy and sustainability practice serving large energy consumers on decarbonization strategy — comparable at the strategic consulting tier, with materially larger delivery capacity.
• DNV: Global energy advisory, testing, and certification firm with deep energy management and ISO 50001 practices — broader portfolio and global scale, but overlapping service lines with Creara's consulting and certification work.
• Schneider Electric: Global energy management and automation leader with EcoStruxure platform — overlaps with Creara's GENIO platform and energy efficiency consulting, but at vastly larger scale with hardware/software breadth.
• Deloitte: Big 4 firm with energy, sustainability, and climate consulting practices — comparable at the strategic/regulatory consulting layer, with enterprise-scale delivery and cross-border reach.
• ENGIE: Global energy services and utilities company with extensive energy efficiency, decarbonization, and ESCO activities — overlaps with Creara's consulting, ESCO projects (Hospital Virgen de la Poveda), and CAE-style offerings, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv-raKyhbcafRQlSAK4xrEw
• LinkedInlinkedin.com/company/creara-eficienciaenergetica
• Xx.com/creara

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creara