Infoboard
Infoboard (infoboard.de), operated by futura-medien GmbH in Achern, Germany, is a niche B2B2C media platform that publishes editorial content, a 5,500-product database, and a weekly trade newsletter covering the German electrical household appliance market, monetizing exclusively through advertising and sponsored content to manufacturers.
- Company typePrivate
- Founded2015
- HeadquartersAchern, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Infoboard does
Infoboard (infoboard.de), operated by futura-medien Gesellschaft mit beschränkter Haftung and headquartered in Achern, Germany, is a specialized B2B2C media and content platform focused exclusively on electrical household appliances (Elektrogeräte). The company's core offering is a German-language portal that combines editorial product tests, industry news, B2B market intelligence, and a structured product database covering more than 5,500 devices from 125 manufacturers. The portal is anchored by a weekly Business-Newsletter reaching approximately 5,000 trade decision-makers, four themed eMagazines (BBQ 4.0, GUSTOrazzo, Kaffee+, Hausputz 4.0, plus DEINtag) reaching 1.4–2.4 million gross readers, and active social media distribution via Facebook, YouTube, Twitter/X, and Pinterest.
The underlying technology stack is a WordPress-based publishing platform (evidenced by the wp-content media path) with no disclosed proprietary AI, ML, or data products. All revenue is generated through advertising and sponsored content: portal banner placements (€2,830–€3,860), newsletter advertising (€995–€3,950), social media packages (€350–€1,950), themed eMagazine takeovers (from €3,625), product announcement slots (€210–€350), and bundled Crossover Packages (~€4,675), all priced ex-VAT with volume discounts. Pricing is reset to be valid from 1 January 2026 with a seasonal 10% IFA surcharge in August and September.
The customer base is dual-sided: end consumers and a trade audience (electrical retail chains MediaMarkt, Saturn, Medimax, expert, Euronics XXL; purchasing groups ElectronicPartner, Euronics; grocery retailers Metro, Kaufland; kitchen and online retailers) form the audience that advertisers — predominantly electrical appliance manufacturers — pay to reach. The firm employs 11–50 staff, is privately held, and has no disclosed funding, M&A, or leadership turnover. The short_description's reference to "dealer of electrical household appliances online directly from the manufacturers" reflects the B2B2C content-commerce positioning rather than a direct e-commerce operation.
Infoboard firmographics
Firmographics- Name
- Infoboard
- Legal name
- futura-medien Gesellschaft mit beschränkter Haftung
- Website
- https://infoboard.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infoboard (infoboard.de), operated by futura-medien GmbH in Achern, Germany, is a niche B2B2C media platform that publishes editorial content, a 5,500-product database, and a weekly trade newsletter covering the German electrical household appliance market, monetizing exclusively through advertising and sponsored content to manufacturers.
- Ownership category
- akta.pro rank
Infoboard industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Information (51)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Infoboard is headquartered
LocationHeadquarters
- HQ city
- Achern
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Infoboard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Advertising (Portal/Blog): Banner advertising on the infoboard.de portal including Billboard, Topbanner, and Medium Rectangle formats. Prices range from €2,830 to €3,860 per placement (valid from 1.1.2026, excl. VAT). Additional 10% IFA surcharge in August and September.
- Business Newsletter Advertising: 7-day Business-Newsletter reaching approximately 5,000 decision-makers in the electrical appliances industry. Various banner placements and advertorials available with pricing from €995 to €3,950.
- Social Media Packages: Social media advertising packages on Facebook including basic posts (€350), posts with video content creation (€1,250), and advertorial packages with video content (€1,950).
- eMagazine Advertising: Print-style advertising within digital magazines (BBQ 4.0, GUSTOrazzo, Kaffee+). Full page ads from €3,625, with special rates for complete magazine takeovers reaching audiences of 1.4-2.4 million readers.
- Product Announcements: Product news placements in the Business-Newsletter and 'Messe im Netz' section. Volume-based pricing from €210-350 per product depending on number of products booked.
- Crossover Package: Comprehensive B2B2C marketing module combining video content creation, blog posts, YouTube, Facebook, Twitter, newsletter banner ads, and product giveaways. Average experience-based pricing around €4,675 plus VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Billboard placement above logo |
| Other | Pay-as-you-go | Topbanner placement beside logo |
| Other | Pay-as-you-go | Medium Rectangle in right column |
| Other | Pay-as-you-go | Newsletter Head Banner |
| Other | Pay-as-you-go | Newsletter Stand-Alone |
| Other | Pay-as-you-go | Facebook Post without content creation |
| Other | Pay-as-you-go | Facebook Post with content creation |
| Other | Pay-as-you-go | Full Advertorial Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Infoboard product offering
Product offeringCore offering
Infoboard operates infoboard.de, a German-language digital media portal 100% specialized in electrical household appliances. The portal combines a product database of over 5,500 devices from 125 manufacturers with editorial reviews, industry news, and a weekly B2B newsletter reaching ~5,000 decision-makers. The company also publishes themed eMagazines (BBQ, coffee, gourmet, cleaning, lifestyle) and sells advertising placements across its portal, newsletter, social media channels, and eMagazines to manufacturers and retailers.
Product overview
Infoboard operates a specialized B2B2C media platform focused exclusively on electrical household appliances (Elektrogeräte). The core offering is the infoboard.de portal, which functions as both a consumer-facing product database (featuring over 5,500 devices from 125 manufacturers) and a B2B industry news hub. The company extends its reach through four thematic eMagazines (GUSTOrazzo, Kaffee+, BBQ 4.0, Hausputz 4.0, and DEINtag) that target specific lifestyle segments around culinary enjoyment, coffee culture, outdoor grilling, and household cleaning. The portfolio is anchored by a weekly Business-Newsletter that delivers targeted industry content to approximately 5,000 trade professionals. The company also offers advertising and content marketing solutions through its crossover module, combining video content creation with cross-channel distribution across its portal, social media channels, and newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- infoboard.de Portal German online news portal and community platform focused 100% on electrical household appliances. Provides editorial product reviews, industry news, market analysis, and a product database of over 5,500 devices from 125 manufacturers. Serves both B2C consumers researching appliance purchases and B2B trade professionals.
- Business-Newsletter A weekly B2B newsletter reaching approximately 5,000 decision-makers in the electrical appliances industry, featuring market news, top stories, product announcements, and industry intelligence. Targeted at central purchasing teams at electrical retail chains, purchasing groups, online retailers, kitchen retail, grocery retail, and electrical wholesale.
- GUSTOrazzo Digital eMagazine focused on culinary enjoyment, kitchen appliances, and cooking lifestyle. Published seasonally with themed editions such as Spring 2026 and Winter grilling. Reaches approximately 1.4 million readers (gross coverage).
- Kaffee+ Digital eMagazine dedicated to coffee culture and beverage preparation, featuring product guides, recipes, and industry insights for coffee enthusiasts. Reaches 2.0+ million readers (gross coverage).
- BBQ 4.0 Digital eMagazine covering electric grilling technology, outdoor cooking innovations, and barbecue lifestyle trends. Reaches approximately 1.9 million readers (gross coverage).
- Hausputz 4.0 Themed digital eMagazine focused on household cleaning appliances and home care technology.
- DEINtag Lifestyle eMagazine featuring articles about maximizing the use of electrical household appliances in daily life.
Quantifiable outcome
- Reaches approximately 5,000 B2B decision-makers via 7-day Business-Newsletter
- +2 more outcomes
Companies that use Infoboard
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Infoboard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Infoboard partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Infoboard competitors and assessment
Company assessmentOthers
- Verivox: Verivox is a German comparison marketplace that monetizes via lead generation rather than display ads — a different revenue model, but comparable as a German-language digital content/advertising platform that competed with Infoboard's electrical-retail advertiser base.
- Burda Forward (BurdaVerlag / Focus Online): Burda's digital publishing arm operates multi-channel German consumer/B2B media properties with ad-supported and commerce-led monetization — comparable in scale and channel mix (portal + newsletter + social + eMagazines) but in different verticals.
Direct peers
- Lebensmittelzeitung (LZ): LZ is Germany's leading B2B trade media for food retail, combining a portal, newsletter and print magazine aimed at category decision-makers. Its vertical-trade-publishing model closely parallels Infoboard's electrical-appliances trade media structure.
- ComputerBase: ComputerBase is an independent German technology portal with a product-testing focus and community-driven content — closely comparable to Infoboard's editorial-test-led, advertiser-supported digital media model, though targeting a broader (computing/PC) audience.
- Heise Verlag: Heise is a leading German B2B technology publisher (c't, iX, Heise Online) with an ad-supported, newsletter-driven, multi-channel publishing model targeting professional decision-makers — directly comparable to Infoboard's B2B2C trade media approach in a different vertical.
Emerging players
- Statista: Statista is a digital data-and-publishing platform that monetizes B2B content and market intelligence via subscriptions and licensing — adjacent business model to Infoboard's B2B trade media and a potential acquirer/partner for product-database licensing.
- Chefkoch.de: Chefkoch.de is Germany's largest recipe and cooking-content platform and a natural adjacency to Infoboard's GUSTOrazzo and BBQ 4.0 eMagazines — competing for the same cooking/kitchen-appliance audience and presenting a scale comparison for the food-centric eMagazine strategy.
- TURN ON Media (electrofachhandel trade media): A regional/digital trade title covering the German electrical retail trade — a small but adjacent peer competing for the same B2B electrical-retail advertiser budgets as Infoboard's Business-Newsletter.
Broad incumbents
- Computer Bild: Computer Bild is a major German consumer-electronics media brand with a portal plus magazine test content and high advertising yields. It is a broader incumbent occupying the consumer-electronics category that Infoboard intentionally does not cover.
- CHIP: CHIP is one of Germany's largest consumer electronics review and comparison portals, with a digital ad-supported model and broad product-test coverage. It competes for consumer-electronics review traffic while Infoboard carves out adjacent small/large appliance coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Infoboard social profiles
Digital presenceInfoboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infoboard leadership team
Management profileNumber of profiles
Profiles2 records
Infoboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infoboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infoboard
What does Infoboard do?
Infoboard operates infoboard.de, a German-language digital media portal 100% specialized in electrical household appliances. The portal combines a product database of over 5,500 devices from 125 manufacturers with editorial reviews, industry news, and a weekly B2B newsletter reaching ~5,000 decision-makers. The company also publishes themed eMagazines (BBQ, coffee, gourmet, cleaning, lifestyle) and sells advertising placements across its portal, newsletter, social media channels, and eMagazines to manufacturers and retailers.
Is Infoboard a public or private company?
Infoboard is a private company. It is classified as unknown and is currently operating.
When was Infoboard founded?
Infoboard was founded in 2015. It employs 11 to 50 people.
Where is Infoboard based?
Infoboard is headquartered in Achern, Germany, in the Europe region.
How does Infoboard make money?
Six revenue lines are on record. Online Advertising (Portal/Blog) is the primary driver. The others are business Newsletter Advertising, social Media Packages, eMagazine Advertising, product Announcements and crossover Package.
Who are Infoboard's main competitors?
Others on record are Verivox and Burda Forward (BurdaVerlag / Focus Online). Direct peers are Lebensmittelzeitung (LZ), ComputerBase and Heise Verlag. Emerging players are Statista, Chefkoch.de and TURN ON Media (electrofachhandel trade media). Broad incumbents are Computer Bild and CHIP.
Does Infoboard have an API?
No public API is recorded for Infoboard.
What industry is Infoboard in?
Infoboard's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51 and its SIC code is 7311.