Lina Group

What Lina Group does

Lina Group, Inc. is a privately held strategic marketing consulting firm headquartered at 268 Bush St., Suite 828, San Francisco, founded by Theresa Lina Stevens. The firm provides market dominance strategy consulting, executive coaching, and training to help organizations in crowded, competitive sectors — with emphasis on enterprise software, services, and solutions — differentiate their offerings, move away from price-based competition, and capture higher margins. The practice is built around the proprietary Apollo Method for Market Dominance™, a four-stage methodology (Launch, Ignite, Navigate, Accelerate) for sustainable differentiation and becoming the recognized Go-To in a chosen market.

The firm's core product surface is narrow and human-delivered: strategic consulting engagements, executive coaching, workshops and talks, and the codified methodology published as the Amazon #1 bestseller 'Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It' (available in ebook, print, and audiobook). Underlying technology consists of the trademarked framework itself plus content distribution via Stanford GSB, SVPMA, AdWeek, and a network of business podcasts. There are no software products, APIs, or digital tools — the value is delivered through senior practitioner engagement.

Lina Group operates a quote-based professional services revenue model with no publicly disclosed pricing. Go-to-market is direct: enterprise field sales targeting C-level and senior executives, supplemented by thought-leadership demand generation through speaking, podcasting, and the book. The firm is entirely founder-owned with no external institutional investment, runs with 1-10 employees, and claims global market reach despite operating from a single San Francisco office. Named historical clients span Apple, Amazon, Google, Nike, Disney, Visa, AT&T, and others, but these primarily reflect the founder's cumulative 25+ year career rather than active Lina Group engagements.

Name

Lina Group

Legal name

Lina Group, Inc.

Website

https://linagroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Lina Group, Inc. is a San Francisco-based strategic marketing consulting firm that helps enterprise software, services, and solutions companies differentiate and dominate their markets through the proprietary Apollo Method framework and executive advisory engagements targeting C-level clients.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Strategic marketing consulting
• Market dominance strategy
• Executive training programs
• Competitive differentiation consulting
• Go-To positioning services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategy Consulting and Training: Professional services revenue from providing market dominance strategy consulting, executive coaching, and training programs. Services include assisting/coaching senior management in implementing the Apollo Method, developing company vision, strategic planning facilitation, market selection analysis, Go-To positioning definition, new offering development, and solution launches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lina Group, Inc. provides market dominance strategy consulting and training services that help organizations differentiate for sustainable growth and higher margins. The offering is built around the proprietary Apollo Method for Market Dominance™ four-stage framework (Launch, Ignite, Navigate, Accelerate) and is delivered to C-level and senior executives at enterprise software, services, and solutions companies through direct consulting engagements, workshops, talks, and a complementary Amazon #1 bestselling book.

Product overview

Lina Group, Inc. offers a single integrated consulting and training practice centered on the Apollo Method for Market Dominance™ framework. The core offering consists of strategic consulting engagements and executive training built around the four-phase methodology (Launch, Ignite, Navigate, Accelerate). The company also publishes the 'Be the Go-To' Amazon #1 bestseller book as a complementary educational resource that details the methodology. Workshops and talks on positioning and market dominance complement the consulting practice. All offerings work together to help enterprises differentiate and dominate their markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Apollo Method for Market Dominance™ A four-stage strategy and execution framework for achieving sustainable differentiation and becoming the recognized Go-To in a chosen market. The four phases are Launch (take intellectual ownership of an unsolved market problem), Ignite (become identified with the problem through thought leadership), Navigate (help clients move toward solving the problem with tailored services), and Accelerate (entrench position as Go-To while adapting to market trends). Delivered to enterprise clients as the foundation of consulting engagements.
• Market Dominance Strategy Consulting Strategic consulting service for organizations in crowded, competitive markets to help them clearly differentiate and dominate as the Go-To. Includes assisting and coaching senior management in implementing the Apollo Method, developing company vision, designing and leading strategic planning initiatives, market selection analysis, identifying new markets and revenue sources, defining Go-To positioning, defining and rolling out new high-value offerings, and launching new solutions, products, and services. Targeted at C-level and senior executives at enterprise software, services, and solutions companies.
• Workshops and Talks Educational presentations and workshops covering positioning, pitching, presenting, and market dominance strategy, designed for organizations and senior executives seeking to apply the Apollo Method for Market Dominance™.
• Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It Amazon #1 bestseller book authored by Theresa Lina Stevens that details the Apollo Method for Market Dominance and explains how companies like Disney, Apple, Tesla, and Salesforce applied its strategies to dominate as market leaders. Available as ebook, hardcover/paperback, and audiobook.

Quantifiable outcome

• Helped companies achieve dominant market positions through differentiation, exceptional customer experience, and high-value offerings
• +1 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chief Outsiders: Fractional CMO and go-to-market strategy consultancy serving mid-market and enterprise technology companies, with a comparable boutique, senior-executive engagement model.
• Lippincott: Brand strategy and design consultancy advising senior executives on positioning and differentiation, serving a similar C-level enterprise buyer with comparable methodology-driven engagements.
• Siegel+Gale: Global brand strategy firm focused on simplicity, differentiation, and customer experience — operates in the same positioning/differentiation consulting niche with enterprise clients.
• Prophet: Boutique brand and marketing strategy consultancy that helps companies achieve customer relevance and growth through differentiation — directly comparable to Lina Group's market dominance positioning focus.

Broad incumbents

• McKinsey & Company: Largest global strategy firm with deep marketing and sales practices advising C-level executives on differentiation and growth — a much larger competitor for the same buyer.
• Bain & Company: Global strategy consultancy with a strong customer strategy and marketing practice that competes for enterprise positioning engagements at the senior-executive level.
• Forrester Research: Research and advisory firm serving enterprise technology buyers with thought leadership on customer experience and differentiation — adjacent competitor for enterprise mindshare.
• Boston Consulting Group (BCG): Global strategy consultancy whose growth, marketing, and 'Go-To Market' practices overlap directly with Lina Group's positioning and differentiation work for enterprise clients.

Emerging players

• Category Pirates: Boutique advisory and content-led firm teaching companies how to design and dominate categories — overlapping methodology and customer base with Lina Group's 'Go-To' positioning.
• April Dunford (Obviously Awesome): Positioning consultant, bestselling author, and educator serving B2B technology companies on differentiation — competing in the same niche for enterprise software clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lina-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lina Group