Intermiel

What Intermiel does

Intermiel is a privately held, family-owned apiary and agritourism company headquartered in Saint-Benoît de Mirabel, Quebec, Canada, founded in 1976 by Christian and Viviane Macle and currently led by their daughter Élénore Macle alongside her husband Cyril Lapeyrie. The company operates a vertically integrated farm comprising approximately 5,000 beehives, 14,000 maple taps, and 600 apple trees, which supply all raw materials for its product lines. Its portfolio spans six categories: honey varietals (spring, wildflower, buckwheat, goldenrod, creamed), bee products (royal jelly, bee pollen, propolis, beeswax, honeycomb), maple products (syrup, butter, candies, vinaigrette), alcoholic beverages (meads including Médiéval and Verge d'or, maple brandy Gélinotte, ice ciders Macle and Macle Réserve, honey gin and vodka), gourmet foods (mustards, relishes, vinegrettes), and the Apiflore skincare sub-brand (royal jelly serums, creams, soaps).

The company monetizes through a hybrid revenue model: direct-to-consumer sales via an on-site gourmet boutique and Canada-wide e-commerce (intermiel.com), wholesale distribution through Quebec and Ontario grocery retailers plus SAQ for spirits, and agritourism-driven sales including guided tours, school group packages, tasting bars, and an API Museum on Quebec beekeeping. Annual visitor traffic exceeds 115,000, with educational programs reaching 12,000+ children per year. The business is bootstrapped with no disclosed institutional investment, and pricing is granular unit-based across the entire SKU range. Intermiel has accumulated consistent third-party validation through Coupe des Nations medals (Quebec, 2016-2026), Mazer Cup International medals (Colorado, 2017-2020), and international recognition as 'best honey and mead farm in the world' on the American TV show 'The World's Greatest' in 2016. The company is currently preparing to celebrate its 50th anniversary in 2026.

Name

Intermiel

Legal name

Intermiel inc.

Website

https://intermiel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Intermiel is a Quebec-based family-owned apiary and agritourism company that produces honey, bee products, maple syrup, meads, spirits, ice ciders, and Apiflore skincare from its 5,000 beehives, 14,000 maple taps, and 600 apple trees, serving consumers, tourists, and wholesale accounts across Canada.

Ownership category

akta.pro rank

Product category

Specialty Honey and Apiary Products

NAICS

Apiculture (11291), All Other Specialty Food Retailers (445298), Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industries

Honey, Beeswax & Other Apiculture Products from Forest Landscapes (AFAMAFAK), Craft Distilleries & Microdistilleries (THAFALAH)

Keywords

• Honey production
• Beekeeping products
• Maple syrup production
• Agritourism services
• Mead and spirits

Headquarters

HQ city

Saint-benoit

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Honey and Bee Products: Direct sales of raw and processed bee products including honey varieties (spring, wildflower, buckwheat, goldenrod, creamed, honeycomb), bee pollen, royal jelly, propolis, beeswax, and propolis-based remedies. Sold in formats from 150g to 300kg bulk barrels, both online and in-store.
2. Maple Products: Sales of maple syrup (gold, amber, dark varieties), maple butter, maple candies, maple salad dressing, and maple-based alcoholic beverages. Products sourced from company's own 14,000 maple taps.
3. Alcoholic Beverages - Meads, Spirits, Ciders: Production and sale of meads (Verge d'or, Médiéval, Chouchen'n Signé Macle), maple spirits (Gélinotte), ice ciders (Macle, Macle Réserve), honey gin, honey vodka, and other spirits. Products sold through SAQ, boutique, and online. Some products require SAQ for online purchase of larger formats.
4. Apiflore Skincare and Apitherapy Products: Sales of Apiflore brand skincare products (royal jelly cream, serum, body cream, shower gel, hand cream), soaps (18 varieties including honey, lavender, eucalyptus, rose, etc.), propolis-based products (extracts, oral spray, ointments, balms, lip balm), and shampoo/conditioner bars.
5. Agritourism and Guided Tours: Revenue from guided tour admissions for general public (adults $20, seniors $18, children $10-$18) and school group packages ($18-$21.50 per person including workshops). Mini-farm visits, honey extraction workshops, and educational programs.
6. Gourmet Food Products: Sales of gourmet products including relishes, mustards, vinaigrettes, candies, maple candies, honey & lavender honey, maple butter, BBQ sauce, and waffles. Also bulk honey station.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Intermiel is a vertically integrated family apiary and farm in Saint-Benoît de Mirabel, Quebec, that produces and sells honey varieties, bee products (pollen, royal jelly, propolis, beeswax, honeycomb), maple products (syrup, butter, candies), alcoholic beverages (meads, maple brandy, ice ciders, gin, vodka), gourmet foods (vinaigrettes, mustards, relishes, candies), and the Apiflore line of natural personal-care products. The company also operates agritourism with guided tours, an API museum, bee-wall observation, tasting bars, a mini-farm and educational school programs, distributing through its own boutique, e-commerce site, SAQ, farmers' markets and grocery retailers.

Product overview

Intermiel is a Quebec-based family apiary and agrotourism company founded in 1976 in Saint-Benoît de Mirabel. The company operates approximately 5,000 beehives, 14,000 maple taps, and 600 apple trees, producing a diverse portfolio centered on bee and maple products. Its offering spans five categories: (1) Honey and bee products including liquid and creamy varietals (spring, clover, wild flowers, buckwheat, goldenrod), bee pollen, royal jelly, propolis, beeswax, and raw honeycomb; (2) Maple products including syrup in Doré/Ambré/Foncé/Très foncé grades, maple butter, and maple candies; (3) Alcoholic beverages including meads (Médiéval, Verge d'or, Chouchen'n Signé Macle), ice ciders (Macle, Macle Réserve), maple brandy (Gélinotte), gin, and vodka; (4) Gourmet products including vinegrettes, mustards, relishes, and candies; and (5) Apiflore personal care line featuring royal jelly serums, face creams, body care, and natural soaps. The company generates over 115,000 annual visitors through its agritourism operations featuring guided tours, tasting bars, a discovery room with bee wall, API Museum, and mini-farm.

Differentiator

Problem solved

Functional benefit

Brands

• Apiflore: Skincare product brand created in the early 1990s by Viviane Macle, offering treatments made exclusively from beehive products including honey, beeswax, royal jelly, bee pollen, and propolis.

Products and services

• Varietal Liquid Honeys Liquid honey varieties from the company's 5,000 beehives, including spring (first May harvest, delicate yellow with subtle apple finish), wildflower (end of summer, amber, rich floral notes), buckwheat (last seasonal harvest, very dark, woody and full-bodied) and goldenrod (mid-summer, amber, very sweet). Sold in sizes from 150g to 13.6kg and 300kg bulk barrels, available at the on-site boutique and online.
• Pollen de fleurs (Bee Pollen) Bee pollen marketed as an excellent source of vitamins and minerals contributing to physical resistance, cell protection, aging prevention and improved intestinal function. Available in 227g, 454g and 5lbs formats.
• Gelée Royale (Royal Jelly) Queen bee-derived royal jelly offered for fatigue resistance, increased vitality, nervous system balance and immune system support. Must be kept refrigerated; sold in-store only in 25g and 50g formats.
• Miel en rayon brut (Raw Honeycomb) Comb honey portions cut directly from the frame with honey resting in cells covered with beeswax; also called honey cake or honey bread, for use on fresh bread with cheese.
• Cire d'abeille pure (Pure Beeswax) 100% pure Grade A1 beeswax in yellow or amber color, sold in +/-50g to 25lbs block sizes for candle making, cosmetics, and wood treatment by cabinetmakers and artists.
• Propolis Products Resinous propolis-based products marketed for antibacterial, antimicrobial, anti-inflammatory, antiviral, antioxidant, antiseptic and analgesic properties and immune system support. Available as raw propolis, liquid extract, oral spray, balm, cream, ointment, lip balm, and Flu Buster Trio.
• Sirop d'érable (Maple Syrup) Award-winning maple syrup in four grades — Doré (delicate), Ambré (rich), Foncé (robust), Très foncé (pronounced) — sourced from the company's 14,000 maple taps, sold in 540ml bottles. Multiple gold medals at Coupe des Nations 2026 (Ambré and Foncé categories).
• Beurre d'érable (Maple Butter) Maple spread produced by continuing to boil and stir maple syrup until a buttery consistency is reached. Available in 125g and 250g formats.
• Bonbons durs à l'érable (Maple Candies) Hard candies sweetened with maple syrup, available in 150g, 500g and 1kg formats.
• Bonbons durs au miel (Honey Candies) Hard candies sweetened with pure honey, marketed for soothing vocal cords; ingredients include glucose, sugar and pure honey.
• Vinaigrettes (Honey and Maple Salad Dressings) Sweet honey and maple vinaigrettes with balanced oils and spices; designed for salads and vegetables. Sold in 250ml format.
• Moutarde au miel (Honey Mustard) Sweet honey mustard without preservatives, balanced taste, paired with cold meats, sausages and pork. Available in 250ml and 500ml.
• Relish au miel (Honey Relish) Sweet honey relish without preservatives, marketed as a complement to mustard for BBQs and for homemade tartar sauce. Available in 250ml and 500ml.
• Verge d'or (Sweet Hydromel / Mead) Sweet hydromel named after goldenrod flower, with generous floral and honey aromas; light, supple and unctuous at 9% alc./vol.; pairs with Asian dishes, white meats and desserts. Won Grand Gold at Coupe des Nations 2026.
• Médiéval (Oak-Aged Mead) Extra-sweet fortified mead (hydromel liquoreux) aged in oak barrels, made from a buckwheat honey selection; dark amber with complex aromas of dried fruits, apricots, flowers, vanilla and coffee at 16% alc./vol. Multiple medals at Coupe des Nations and a silver at Mazer Cup International 2020.
• Chouchen'n Signé Macle (Apple Mead) Apple mead (hydromel aux pommes) aged in oak barrels; presents subtle aroma of honey and vanilla with harmonious finale of ripe apples and delicate woody notes at 15% alc./vol.; full-bodied, soft and velvety. Silver at Mazer Cup International 2017.
• Gélinotte (Maple Brandy Liquor) Authentic maple brandy liquor produced exclusively from maple sap via a 3-step process (fermentation of concentrated sap to 8-12% alcohol, distillation to 60-90% alcohol, assembly with maple sap, maple wine and aged maple brandy) at 22% alc./vol.; harmonious subtle maple-brandy notes. Multiple Coupe des Nations gold medals from 2016 to 2026. Available in 375ml ($20) and 750ml ($35).
• Macle (Ice Cider) Ice cider produced from fermentation of juice from naturally frozen apples harvested on the southern side of Saint-Benoît mountain; rich and surprising aroma concentration characteristic of Quebec terroir at 10.5% alc./vol. Multiple Grand Gold and Gold medals at Coupe des Nations from 2020 to 2026.
• Macle Réserve (Oak-Aged Ice Cider) Ice cider aged 7 years in oak barrels at 10.5% alc./vol.; designed to pair with pâtés, foies gras and strong cheeses. Won Gold at Sélections Mondiales des Vins Canada 2016 and multiple Coupe des Nations medals.
• Apiflore Skincare Line Skincare sub-brand created by Viviane Macle in the early 1990s featuring entirely natural products with softening, moisturizing and regenerating beehive-derived properties; includes royal jelly face cream (anti-aging with argan oil and shea butter), royal jelly serum with hyaluronic acid and vitamin C (30ml), honey and lemon hand cream, shower gels, body moisturizing creams, and hydrating shampoo/conditioner bars.
• Savons naturels (Natural Soaps) Natural bar soaps, liquid hand soaps and shampoo bars created from honey, beeswax, bee pollen and propolis; varieties include honey, charcoal, rosemary, tea tree, peppermint, aloe, rose, dead sea salt, ginger, lavender, honeysuckle, Marseille, eucalyptus and magnolia flowers.
• Guided Tours and Educational Programs Agritourism guided tours including beehive opening with beekeeper, honey extraction workshop, meadery and distillery visits, tasting bars, discovery room with bee wall (6 glassed observation hives), API Museum on Quebec beekeeping, mini-farm with farm animals, and picnic areas. Adult admission $20, seniors $18, children $10, family packages from $55. School group packages ($18-$21.50 per person) including workshops designed by certified teachers since 1991, serving 12,000+ children annually.

Quantifiable outcome

• 115,000+ annual visitors to the Mirabel farm, with loyal customers since 1976
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Comvita: Globally established producer of honey-based health, wellness, and skincare products. Comparable through bee-derived product portfolio (including Manuka honey and propolis skincare) and global retail distribution, though at much larger scale than Intermiel.
• Citadelle Maple Syrup Cooperative: Largest Quebec maple syrup cooperative with national grocery distribution. Comparable through maple syrup production and wholesale, but at vastly larger scale and without Intermiel's agritourism focus.

Direct peers

• La Face Cachée de la Pomme: Quebec ice cider and craft cider producer in Hemmingford with award-winning portfolio. Competes with Intermiel in ice cider SAQ distribution and international awards circuits.
• Union Libre cidre & vin: Quebec craft producer of ciders and meads with estate inputs and on-site tasting room. Comparable through mead production overlap, Quebec craft beverage positioning, and DTC retail experience.
• Domaine Pinnacle: Quebec ice cider producer in Frelighsburg using estate-grown apples. Closely comparable through ice cider production (competing directly with Intermiel's Macle line), agritourism, and on-site tasting room distribution.
• Les Produits de l'Érable Brien (Érablière Brien): Quebec maple syrup and maple product manufacturer with retail and agritourism operations. Comparable through vertical integration in maple, DTC sales, and on-site visitor experiences.
• Neige Première Cidrerie: Quebec ice cider specialist with estate orchard and on-site tasting. Direct overlap with Intermiel's Macle ice cider products in distribution, awards landscape, and agritourism model.
• Miel d'Anicet: Family-run Quebec honey farm in Ferme-Neuve with comparable operation: beekeeping, beehive product processing, agritourism, and on-site boutique. Directly comparable by geography, scale, and direct-to-consumer focus.

Emerging players

• ApiCulture.net (Les Apiculteurs de notre miel): Mid-scale Quebec beekeeping operation offering honey, propolis, and beeswax products. Niche overlap with Intermiel's bee product portfolio, though smaller scale and no agritourism or distillery presence.

Regional players

• BlueSky Honey (New Zealand): Specialty honey producer with branded retail products. Comparable vertically-integrated honey business model outside Quebec (and outside North America), though without agritourism or craft distilling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/intermiel
• Facebookfacebook.com/IntermielQC
• LinkedInlinkedin.com/company/intermiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermiel