COOK&GO
Cook&Go is a French franchisor of recreational cooking workshops, operating a network of 12-13 partner locations across France where amateur cooks and families attend chef-led, hands-on sessions and take their meals home, monetizing via per-seat fees, gift cards, events, and franchise licenses.
- Company typePrivate
- Founded2006
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What COOK&GO does
Cook&Go, legally Centrale C&G, SAS, is a French franchisor of recreational cooking workshops operating since 2006 and headquartered in Chennevieres-sur-Marne, Val-de-Marne. The company runs a network of 12-13 partner workshops across France — including Lyon, Toulouse, Nantes, Rennes, Orléans, Chartres, Angers, La Rochelle, La Roche-sur-Yon, Le Mans, Vannes, and Val-de-Marne — where participants attend 90-150 minute hands-on sessions led by a chef, prepare a complete menu (starter, main course, dessert) or a pastry specialization, and take their preparations home for simple final cooking. The portfolio spans adult cooking workshops, parent/child sessions, pastry workshops, gift cards (Bons Cadeaux), corporate team-building, and venue rental for private events. The company refreshes its menu library with four new themed menus each month, covering French regional, Japanese, Indian, Thai, Lebanese, and seasonal cuisines.
The underlying technology is a centralized booking and payment platform hosted at cook-and-go.com, where customers browse partner schedules and reserve seats. Payments are processed through MONEXT under the PAYLINE service, with funds collected centrally on behalf of partners and remitted net of management fees. Each partner workshop is independently owned and operated, bearing responsibility for local scheduling, billing, insurance, and chef staffing; the franchisor provides brand, trademarks, platform, and standardized concept.
Cook&Go's revenue model rests on four streams: per-seat workshop fees (€29-72 depending on theme and format), gift card sales, corporate/group event bookings, and franchise/license fees paid by partners for use of the brand and platform. Customer acquisition is primarily digital via the website and Facebook/Instagram, supplemented by local partner-led promotion. The customer base is dominated by individual amateur cooks and families, with a smaller corporate/event segment; no enterprise anchor customers are disclosed. The company has raised one disclosed funding round (Paris Business Angels, 2011, ~$1.08M) and has no parent, subsidiaries, M&A history, or senior management disclosures beyond local partner managers.
COOK&GO firmographics
Firmographics- Name
- COOK&GO
- Legal name
- Centrale C&G, SAS
- Website
- https://cook-and-go.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cook&Go is a French franchisor of recreational cooking workshops, operating a network of 12-13 partner locations across France where amateur cooks and families attend chef-led, hands-on sessions and take their meals home, monetizing via per-seat fees, gift cards, events, and franchise licenses.
- Ownership category
- akta.pro rank
COOK&GO industry classification
Industry- Product category
- Cooking Workshops / Culinary Education
- NAICS
- Food Service Contractors (722310)
- akta.pro primary industry
- Cooking Classes & Chef-Led Workshops (THAJAGAI)
- akta.pro secondary industry
- Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)
Keywords
Where COOK&GO is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices14 records
Markets served
COOK&GO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cooking Workshop Sessions: Revenue from customers booking and attending cooking workshops at partner locations. Customers cook complete menus under chef guidance and take food home.
- Gift Cards (Bons Cadeaux): Sale of gift cards valid for one year, usable across partner workshops in France. Cards can be used in one or multiple sessions up to their value.
- Venue Rental: Rental of workshop spaces for private events, company team-building, and personal celebrations. Pricing based on group size (8-24, 25-44, 45+ people).
- Franchise/License Fees: Partners (franchisees) pay fees to use the Cook&Go brand, platform, and booking system. Partners are independent business operators responsible for their own operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard workshops starting from €49 per person |
| Unit Pricing | Pay-as-you-go | Parent/Child workshops from €69-72 for 2 participants |
| Unit Pricing | Pay-as-you-go | Birthday parties for children from €25 per person |
| Unit Pricing | Pay-as-you-go | Bachelor/Bachelorette events from €39 per person |
| Unit Pricing | Pay-as-you-go | Gift cards from €29 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
COOK&GO product offering
Product offeringCore offering
Cook&Go operates a franchise network of hands-on cooking workshops across France where participants learn to prepare complete menus (starter, main course, dessert) under the guidance of professional chefs during 90-150 minute sessions. Participants cook their dishes on-site and take the prepared components home to finish cooking and share with family. The company also offers parent-child workshops, pastry workshops, gift vouchers, and workshop space rental for private and corporate events through 12-13 partner locations.
Product overview
COOK&GO is a franchised cooking workshop network offering interactive culinary experiences across 12 partner locations in France. The core product is hands-on cooking workshops where participants prepare complete menus (starter, main course, dessert) guided by professional chefs over 1.5 hours, then take preparations home to finish cooking. The portfolio includes: Ateliers de cuisine (main cooking workshops), Ateliers Parent/Enfant (parent-child sessions), Ateliers Pâtisserie (pastry workshops), Bons Cadeaux (gift vouchers), Location d'espaces (space rental for events), and Cours pour groupes et entreprises (corporate team-building). Workshops feature rotating thematic menus such as Menu de la Criée, Menu Paris Tokyo, Saveurs Indiennes, Atelier Mezzé libanais, Restaurant d'altitude, Cuisine Thaï, macarons, and Paris-Brest. The platform operates as a booking aggregation system connecting customers with franchise partner locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Ateliers de cuisine (Cooking Workshops) Hands-on cooking workshops where participants learn to prepare complete menus (starter, main course, dessert) under the guidance of experienced chefs. Sessions last 90-150 minutes and participants take their preparations home to finish cooking. Available across 12-13 partner locations in France at €49-€64 per person.
- Ateliers Parent / Enfant (Parent-Child Workshops) Cooking workshops designed for parents and children (ages 6-12) to participate together on Wednesdays and Saturdays. Includes themes like burgers and nuggets with simplified recipes and family-friendly menus. Pricing from €69-72 for one adult + one child.
- Ateliers Pâtisserie (Pastry Workshops) Specialized pastry workshops covering techniques like choux pastry, creams, macarons, Paris-Brest, and other French baking classics. Sessions typically 90-150 minutes with fresh ingredients and chef guidance.
- Bons Cadeaux (Gift Vouchers) Gift certificates valid for one year that can be used across all partner locations in France. Recipients can book workshops of their choice, with the voucher value applied to the selected experience. Available from €29.
- Location d'espaces (Space Rental) Rental of workshop spaces for private events, professional receptions, cooking classes, competitions, press events, photo shoots, or filming. Available in various group sizes: 8-24, 25-44, and 45+ people, with quote-based pricing.
- Cours pour groupes et entreprises (Group & Corporate Workshops) Team-building, corporate seminars, client incentives, and private group events. Includes festive seminars, team-building activities, client entertainment, and HR events for companies. Includes bachelor/bachelorette events from €39 per person (90-minute sessions).
- Cook&Go Franchise / License Program Licensing opportunity for independent business operators to open and run a Cook&Go-branded cooking workshop in their city. Partners pay fees to use the Cook&Go brand, central booking platform, and standardized concept, and are responsible for their own programming, billing, insurance, and local operations.
Quantifiable outcome
- Fresh, natural ingredients in all recipes
- +2 more outcomes
Companies that use COOK&GO
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
COOK&GO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
COOK&GO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MONEXT (PAYLINE)coreMONEXT provides the PAYLINE payment service used for processing customer payments on the website. Customer payments are collected by MONEXT on behalf of partner workshops, with fees deducted before transferring amounts to partners.
- L'Atelier GourmandcoreL'Atelier Gourmand operates as a Cook&Go partner in multiple locations (Toulouse, Saint-Herblain/Nantes, Ruaudin/Le Mans, Plescop/Vannes, Ormes/Orléans, Noyal Chatillon/Rennes, Lyon, La Roche-sur-Yon, Aytre/La Rochelle, Bonville/Chartres, Beaucouze/Angers). They manage workshop scheduling and bookings for these locations under the Cook&Go brand.
- Atelier de Flo at ESPACE 23minorFlorence Thorigny-Haché, former Cook&Go Tours manager, continues offering group workshops (8+ people) under this new name at ESPACE 23 in Saint Avertin. Some activities continuing from the closed Tours location.
- Sawatdi AtelierminorThai cooking workshop partner in Villeneuve d'Ascq, animated by Pin, offering Thai cuisine workshops under the Cook&Go concept.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
COOK&GO competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
COOK&GO social profiles
Digital presenceCOOK&GO financial estimates
Financial estimateRevenue estimate
Valuation estimate
COOK&GO leadership team
Management profileNumber of profiles
COOK&GO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COOK&GO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COOK&GO
What does COOK&GO do?
Cook&Go operates a franchise network of hands-on cooking workshops across France where participants learn to prepare complete menus (starter, main course, dessert) under the guidance of professional chefs during 90-150 minute sessions. Participants cook their dishes on-site and take the prepared components home to finish cooking and share with family. The company also offers parent-child workshops, pastry workshops, gift vouchers, and workshop space rental for private and corporate events through 12-13 partner locations.
Is COOK&GO a public or private company?
COOK&GO is a private company. It is classified as venture growth investor backed and is currently operating.
When was COOK&GO founded?
COOK&GO was founded in 2006. It employs 1 to 10 people.
Where is COOK&GO based?
COOK&GO is headquartered in Lyon, France, in the Europe region.
How does COOK&GO make money?
Four revenue lines are on record. Cooking Workshop Sessions are the primary driver. The others are gift Cards (Bons Cadeaux), venue Rental and franchise/License Fees.
Does COOK&GO have an API?
No public API is recorded for COOK&GO.
What industry is COOK&GO in?
COOK&GO's product category is Cooking Workshops / Culinary Education. Its primary akta.pro industry code is THAJAGAI, Cooking Classes & Chef-Led Workshops, with a secondary code of THAJAKAE, Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills). Its NAICS code is 722310.