División Mayor del Fútbol Colombiano

What División Mayor del Fútbol Colombiano does

División Mayor del Fútbol Colombiano (DIMAYOR) is the private sports governing body that organizes and regulates professional football competitions in Colombia, operating under the umbrella of the Colombian Football Federation (FCF). Founded in 1948 and headquartered in Bogotá, DIMAYOR administers a portfolio of five competitions — Liga BetPlay (first division, 20 clubs in Apertura/Clausura format), Torneo BetPlay (second division), Copa BetPlay (domestic cup), Superliga BetPlay (season-opening super cup), and Liga Femenina BetPlay (women's league) — collectively encompassing 36 affiliated clubs across multiple Colombian cities. The organization enforces regulatory frameworks including the Unified Disciplinary Code and Player Statute, manages referee designations, and adjudicates disciplinary matters.

DIMAYOR's revenue model rests on two principal streams: exclusive audiovisual and digital broadcasting rights sold to media partners, and commercial sponsorships. Win Sports currently holds sole exclusive broadcast rights through mid-2026 via the Win Sports+ platform, while the 2027-2030 cycle is being competitively bid by DSports/DGO, DAZN, Disney+/ESPN, and Amazon Prime Video. Sponsorship is anchored by BetPlay as title sponsor across all five competitions (the leagues are co-branded under the BetPlay name), with supporting partnerships from Cerveza Aguila, Fondo Nacional del Ahorro (FNA), Golty (official ball), and Genius Sports (official integrity partner). DIMAYOR operates as a governing body rather than a direct-to-consumer product company, with end consumers accessing matches through its broadcast partners. The organization employs 11-50 staff and uses its official website and media accreditation platform as the primary communication channels for clubs, fans, and journalists.

A notable strategic tension runs through the organization: the G8 coalition of major clubs (Atlético Nacional, Once Caldas, Millonarios, Independiente Medellín, América de Cali, Santa Fe, Deportivo Cali, Junior) is actively contesting the current equal-distribution model for TV revenue, demanding merit-based allocation tied to sporting performance, investment, and fan loyalty — a dispute that could materially reshape both the upcoming rights cycle and the internal economics of Colombian professional football. Operational disruptions have included the Ministry of Sport's Resolution 000740 attempting to withdraw sports recognition of Deportivo Pereira for insolvency failures under Law 1445 of 2011, and a week-long postponement of all league matches following the August 2026 earthquake.

Name

División Mayor del Fútbol Colombiano

Legal name

División Mayor del Fútbol Colombiano

Website

https://dimayor.com.co

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

DIMAYOR (División Mayor del Fútbol Colombiano) is the Bogotá-based governing body that organizes and regulates Colombian professional football, administering five competitions across 36 affiliated first- and second-division clubs and monetizing primarily through exclusive broadcasting rights and title sponsorship deals.

Ownership category

akta.pro rank

Product category

Professional Football League Governance

NAICS

Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Professional football league
• Sports league governance
• Broadcasting rights sales
• Football competition management
• Match scheduling

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. TV Broadcasting Rights: DIMAYOR sells audiovisual and digital broadcasting rights for its competitions. Win Sports currently holds exclusive rights through the second half of 2026. Multiple international broadcasters have submitted bids for the 2027-2030 contract cycle.
2. Sponsorship Revenue: Official sponsors contribute revenue, including BetPlay (official sponsor), Aguila (official partner), FNA/Fondo Nacional del Ahorro (official collaborator), Golty (official ball), and Genius Sports (official integrity partner).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

División Mayor del Fútbol Colombiano (DIMAYOR) organizes and administers five professional football competitions in Colombia: Liga BetPlay (first division), Torneo BetPlay (second division), Copa BetPlay (domestic cup), Superliga BetPlay (super cup), and Liga Femenina BetPlay (women's league). The organization sells audiovisual and digital broadcasting rights to media partners and manages regulatory frameworks including disciplinary rules, player statutes, referee designations, and match scheduling across 36 affiliated clubs.

Product overview

DIMAYOR (División Mayor del Fútbol Colombiano) is the governing body for Colombian professional football competitions. The organization operates a portfolio of five core competitions: Liga BetPlay (first division), Torneo BetPlay (second division), Liga Femenina BetPlay (women's league), Copa BetPlay (domestic cup), and Superliga BetPlay (season-opening super cup). The competitions collectively feature over 36 affiliated clubs and are organized into Apertura (I) and Clausura (II) semesters each calendar year.

Differentiator

Problem solved

Functional benefit

Brands

• Liga BetPlay: First division professional football league of Colombia
• Torneo BetPlay
• Liga Femenina BetPlay
• Copa BetPlay
• Superliga BetPlay

Products and services

• Liga BetPlay DIMAYOR Colombia's first division professional football league, featuring 20 clubs competing in Apertura and Clausura formats each season. Targeted at professional football clubs and broadcast audiences.
• Torneo BetPlay DIMAYOR Colombia's second division professional football tournament, serving as the pathway for promotion to the Liga BetPlay first division. Targeted at second-tier professional football clubs.
• Liga Femenina BetPlay DIMAYOR Colombia's top-tier women's professional football league featuring clubs from across the country. Targeted at women's professional football clubs.
• Copa BetPlay DIMAYOR Colombia's domestic cup competition featuring clubs from both Liga BetPlay and Torneo BetPlay, structured in multiple phases including Phase 1A and Phase 1B. Targeted at clubs across both first and second divisions.
• Superliga BetPlay DIMAYOR Season-opening super cup competition contested between the Liga BetPlay Apertura champion and Clausura champion (or equivalent), held annually in January. Targeted at top-performing Colombian football clubs.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Win SportscoreChannel Partner/ Reseller/ DistributorWin Sports is the current exclusive broadcasting partner for DIMAYOR competitions, holding rights through the second half of 2026. The platform distributes Liga BetPlay, Torneo BetPlay, Copa BetPlay, Superliga BetPlay, and Liga Femenina BetPlay matches to viewers across Colombia.
• BetPlaycoreOthersBetPlay serves as the official sponsor for DIMAYOR competitions, branding the league names (Liga BetPlay, Torneo BetPlay, Copa BetPlay, Superliga BetPlay, Liga Femenina BetPlay).
• Aguila (Cerveza Aguila)minorOthersCerveza Aguila is listed as an official partner of DIMAYOR competitions.
• Fondo Nacional del Ahorro (FNA)minorOthersFNA (Fondo Nacional del Ahorro) is listed as an official collaborator for DIMAYOR competitions.
• GoltyminorOthersGolty is the official ball supplier for DIMAYOR competitions.
• Genius SportscoreTechnology or IntegrationGenius Sports is listed as the Official Integrity Partner for DIMAYOR, providing integrity and anti-corruption technology solutions for competition management.
• DSports/DGOminorChannel Partner/ Reseller/ DistributorArgentina-based DSports/DGO is reportedly preparing a bid for Colombian professional football broadcasting rights for the 2027-2030 cycle, competing against incumbent Win Sports.
• DAZNminorChannel Partner/ Reseller/ DistributorSpanish broadcaster DAZN is among the international platforms reportedly preparing to compete against Win Sports for FPC broadcasting rights in the 2027-2030 cycle.
• Disney+/ESPNminorChannel Partner/ Reseller/ DistributorDisney+/ESPN is listed among international broadcasters with reported interest in Colombian professional football broadcasting rights for the 2027-2030 contract cycle.
• Amazon Prime VideominorChannel Partner/ Reseller/ DistributorAmazon Prime Video is reportedly among the international broadcasters preparing to compete for FPC broadcasting rights from 2027 onwards.
• Octagon Inc.minorImplementation/ SI/ Consulting PartnerOctagon Inc. serves as technical advisor to DIMAYOR's Marketing Commission for the evaluation of audiovisual and digital broadcasting rights proposals.
• Crowe Co SASminorImplementation/ SI/ Consulting PartnerCrowe Co SAS hosted the DIMAYOR Marketing Commission session at which broadcasting rights offers were evaluated.
• G8 Major ClubscoreStrategic or Co-development PartnerThe G8 is a coalition of eight major Colombian football clubs (Atlético Nacional, Once Caldas, Millonarios, Independiente Medellín, América de Cali, Santa Fe, Deportivo Cali, Junior) demanding a revised distribution of TV broadcasting rights revenue. They argue the current equal distribution model fails to account for sporting performance, investment levels, and fan loyalty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• CONMEBOL: Continental confederation under which DIMAYOR operates, with shared governance, licensing, and integrity frameworks; relevant as the umbrella body setting competition and player-eligibility rules.

Broad incumbents

• LaLiga: Operates the top two Spanish professional football divisions with centralized audiovisual rights sales — a global benchmark for the league-rights model DIMAYOR is attempting to scale into via international bidder competition.
• Premier League: Global gold-standard professional football league with the largest international broadcasting rights portfolio; relevant as a commercial benchmark for centralized rights sales and revenue distribution frameworks.

Direct peers

• Liga MX (Federación Mexicana de Fútbol Asociación / FMF): Operates the top-tier Mexican professional football league with multiple Apertura/Clausura tournaments and centralized broadcasting rights sales — structurally analogous to DIMAYOR's Liga BetPlay model in a larger Latin American market.
• Major League Soccer (MLS): Operates a multi-club professional soccer league in the US/Canada with centralized media rights sales, single-entity commercial structure, and growing international broadcast deals — a structural peer in league economics even if North American in geography.
• Confederação Brasileira de Futebol (CBF) – Brasileirão: Operates the Brazilian Serie A, the largest professional football league in South America, with centralized TV rights sales and direct CONMEBOL linkage — closely comparable as a regional governing-and-rights-holding peer.
• Asociación del Fútbol Argentino (AFA) – Liga Profesional: Argentine first-division league operator with centralized rights sales and a similar club coalition dynamic (including Liga Profesional disputes over distribution); one of the most directly comparable leagues to DIMAYOR in scale and governance structure.

Regional players

• Asociación Nacional de Fútbol Profesional (ANFP) – Primera División Chile: Chilean professional football league operator under ANFP, similar in scale and CONMEBOL affiliation to DIMAYOR; comparable Latin American rights-sale dynamics with smaller absolute market size.
• Asociación Uruguaya de Fútbol (AUF) – Primera División: Uruguayan professional football league operator under AUF; comparable as a CONMEBOL-aligned league with smaller absolute TV rights value but similar governance dynamics.
• Liga Profesional de Fútbol del Ecuador (LigaPro): Ecuadorian professional league operator with a similar centralized rights-sale model and CONMEBOL affiliation; a regional peer in scale and market structure to DIMAYOR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Dimayor
• Facebookfacebook.com/DimayorOficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about División Mayor del Fútbol Colombiano