Builder's Warehouse
Builder's Warehouse is an Australian building supplies retailer founded in 2017, selling roofing, timber, insulation, bathroom, kitchen, and tool products to contractors, developers, and DIY renovators via a Western Sydney warehouse, e-commerce platform, and wholesale portal across Australia.
- Company typePrivate
- Founded2017
- HeadquartersSilverwater, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Builder's Warehouse does
Builder's Warehouse, trading under VIVIDH GROUP PTY LTD, is an Australian building supplies retailer founded in 2017 and headquartered at 142 Ashley St, Maidstone, Victoria, with primary warehouse operations in Western Sydney. The company sells roofing, siding, sheet metal, timber, insulation, concrete products, and adjacent categories (bathroom, kitchen, tools, lighting, outdoor living) to contractors, property developers, DIY renovators, and trade/wholesale customers across all major Australian metropolitan areas. Its core technology is a standard e-commerce storefront with order tracking, customer accounts, a wholesale portal, and a 'Construction Stage' product navigation framework that organizes the catalog by build phase (Framing, Flooring, Brick Work, Eaves, Decking, Pergola) rather than by SKU category.
Builder's Warehouse firmographics
Firmographics- Name
- Builder's Warehouse
- Legal name
- VIVIDH GROUP PTY LTD
- Website
- https://mybuilderswarehouse.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Builder's Warehouse is an Australian building supplies retailer founded in 2017, selling roofing, timber, insulation, bathroom, kitchen, and tool products to contractors, developers, and DIY renovators via a Western Sydney warehouse, e-commerce platform, and wholesale portal across Australia.
- Ownership category
- akta.pro rank
Builder's Warehouse industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Home Centers (444110), Building Material and Supplies Dealers (4441), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Building Materials & Lumber Distribution (CRAOAFAD)
- akta.pro secondary industries
- Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where Builder's Warehouse is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Builder's Warehouse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: Direct retail sales of building supplies through e-commerce platform and physical warehouse locations. Customers purchase products at listed prices with various promotional discounts available.
- Wholesale/Bulk Sales: Dedicated wholesale channel for trade customers, contractors, and developers requiring bulk quantities of building materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Builder's Warehouse product offering
Product offeringCore offering
Builder's Warehouse is an Australian building supplies retailer that sells construction materials, bathroom and plumbing products, kitchen and appliances, tools and equipment, roofing supplies, lighting and electrical items, flooring and decking, outdoor and indoor living products, and general hardware through a Western Sydney warehouse and an e-commerce platform. The retailer serves contractors, developers, DIY renovators, and trade/wholesale customers with both retail and dedicated wholesale purchasing channels across all Australian capital cities.
Product overview
Builder's Warehouse is a building supplies retailer operating as a single unified e-commerce platform with multiple product categories. The company offers a comprehensive portfolio of building materials and home improvement products organized into main categories: Bathroom & Plumbing Products (tapware, vanities, basins, toilets, showers), Building & Hardware (doors, timber, decking, cladding, insulation), Kitchen & Appliances (sinks, cooktops, ovens, rangehoods), All Tools & Equipment (power tools, hand tools, safety equipment), Roofing, General Hardware (adhesives, fasteners), Lighting & Electrical, Outdoor/Indoor Living, Storage & Cleaning, and Flooring & Decking. The platform also features specialty offerings like Construction Stage Supplies for specific build phases and the LUCID PIN Tapware Series designer line. Products are available for both retail and wholesale customers across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathroom & Plumbing Products Retail category offering bathroom fixtures, tapware (including the LUCID PIN Tapware Series), plumbing components, and smart toilets for renovators, contractors, and developers.
- Building & Hardware Retail category supplying core construction and structural materials such as timber, steel framing components, fasteners, and related building products for contractors, developers, and DIY renovators.
- Kitchen & Appliances Retail category offering kitchen products and appliances for renovation and new-build projects, serving contractors, developers, and DIY renovators.
- All Tools & Equipment Retail category supplying hand tools, power tools, and equipment for trade professionals and DIY renovators.
- Roofing Retail category offering roofing materials for new construction and re-roofing projects, serving contractors, developers, and renovators.
- General Hardware Retail category covering general hardware items including fasteners, fittings, and other incidental hardware needed on construction and renovation sites.
- Lighting & Electrical Retail category supplying lighting fixtures and electrical products for new builds, renovations, and upgrades.
- Outdoor & Indoor Living Retail category offering outdoor and indoor living products for residential and commercial spaces, for both DIY renovators and trade customers.
- Storage & Cleaning Retail category supplying storage solutions and cleaning products for construction sites, renovations, and ongoing household needs.
- Flooring & Decking Retail category offering flooring and decking products for new builds, renovations, and outdoor projects, serving both trade and DIY customers.
- Wholesale / Trade Portal Dedicated login-based wholesale channel for registered trade customers, contractors, and developers to purchase the full Builder's Warehouse range at trade pricing.
Companies that use Builder's Warehouse
Customer profileSegments4 records
Ideal customer profiles3 records
Builder's Warehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Builder's Warehouse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Steel Frames & TrussesminorRecommended as 'Best Supplier of house frame Solution in Sydney, Canberra & Melbourne'. Builder's Warehouse promotes Steel Frames & Trusses as a preferred partner for steel framing solutions within their building supplies ecosystem.
- Smart DesignminorSmart Design provides design services for homes and is promoted through Builder's Warehouse website as a complementary service for customers undertaking construction or renovation projects.
- Builder AppminorMobile app platform connecting customers with experienced service providers. Promoted as a convenient way for Builder's Warehouse customers to find tradespeople for their building projects.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Builder's Warehouse competitors and assessment
Company assessmentDirect peers
- Tradelink: Reece-owned plumbing and bathroom retail brand focused on trade customers; overlaps with Builder's Warehouse on plumbing fixtures, tapware, and bathroom fittings.
- Home Timber & Hardware: Independent retailer network (now part of Metcash) supplying timber, building materials, and hardware to trade and DIY customers; directly comparable as a multi-store building supplies competitor in Australia.
- Mitre 10: Australian hardware and building supplies retailer operating through a network of independent stores; competes in the same building materials, hardware, and home improvement categories as Builder's Warehouse.
- Steel Frames & Trusses: Sydney-based supplier of cold-formed steel framing solutions — explicitly named as Builder's Warehouse's preferred partner — making it both an ecosystem ally and a comparable specialist framing supplier.
- Plumbing Plus: National plumbing merchant group supplying trade customers; comparable to Builder's Warehouse on bathroom, plumbing, and tapware categories and on the trade/wholesale model.
Regional players
- Stratco: Australian manufacturer and retailer of roofing, fencing, steel building products, and outdoor structures; competes most directly with Builder's Warehouse's roofing and cold-formed steel framing categories.
- Total Tools: Australian specialty retailer focused on professional and DIY power tools, hand tools, and equipment; directly comparable to Builder's Warehouse's All Tools & Equipment category from a pure-play perspective.
- Beacon Lighting: ASX-listed specialty lighting retailer with national store footprint; overlaps with Builder's Warehouse's Lighting & Electrical category and serves similar trade and consumer segments.
Broad incumbents
- Bunnings Warehouse: Wesfarmers-owned national building materials and home improvement chain; the dominant Australian competitor serving both DIY and trade customers across the same product categories Builder's Warehouse offers.
- Reece Group: Australia's largest plumbing and bathroom supplies distributor with a national trade and retail network; directly comparable on the bathroom, plumbing, and tapware categories Builder's Warehouse sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Builder's Warehouse social profiles
Digital presenceBuilder's Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Builder's Warehouse leadership team
Management profileNumber of profiles
Profiles1 record
Builder's Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Builder's Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Builder's Warehouse
What does Builder's Warehouse do?
Builder's Warehouse is an Australian building supplies retailer that sells construction materials, bathroom and plumbing products, kitchen and appliances, tools and equipment, roofing supplies, lighting and electrical items, flooring and decking, outdoor and indoor living products, and general hardware through a Western Sydney warehouse and an e-commerce platform. The retailer serves contractors, developers, DIY renovators, and trade/wholesale customers with both retail and dedicated wholesale purchasing channels across all Australian capital cities.
Is Builder's Warehouse a public or private company?
Builder's Warehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Builder's Warehouse founded?
Builder's Warehouse was founded in 2017. It employs 11 to 50 people.
Where is Builder's Warehouse based?
Builder's Warehouse is headquartered in Silverwater, Australia, in the Oceania region.
How does Builder's Warehouse make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are wholesale/Bulk Sales.
Who are Builder's Warehouse's main competitors?
Direct peers on record are Tradelink, Home Timber & Hardware, Mitre 10, Steel Frames & Trusses and Plumbing Plus. Regional players are Stratco, Total Tools and Beacon Lighting. Broad incumbents are Bunnings Warehouse and Reece Group.
Does Builder's Warehouse have an API?
No public API is recorded for Builder's Warehouse.
What industry is Builder's Warehouse in?
Builder's Warehouse's product category is Building Materials Retail. Its primary akta.pro industry code is CRAOAFAD, Building Materials & Lumber Distribution, with a secondary code of CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood). Its NAICS code is 444110 and its SIC code is 5211.