What Home Timber & Hardware does

Home Timber & Hardware, operating under the legal entity Home Hardware Australia Pty Ltd, is an Australian retail hardware chain that has operated since 1993 and functions as part of the Mitre 10 Australia cooperative network of independent hardware stores. It administers a network of over 300 independently owned stores trading under the Home Hardware and Thrifty-Link Hardware brands, with coverage across all Australian states and territories (ACT, NSW, QLD, NT, SA, TAS, VIC, WA). The core offering is a comprehensive product portfolio spanning building materials, garden and outdoor, tools and hardware, kitchen and appliances, bathroom and laundry, paint and decorating, lighting and electrical, and outdoor living categories, complemented by services such as Click n' Collect, Nationwide Delivery, an in-house Principal Kitchen Designer (3D) tool, and a DIY Ideas & Advice content library. A Smart Home & Security line integrates third-party voice assistants (Google Assistant, Apple HomeKit, Amazon Alexa).

The technology backbone consists of an e-commerce platform at homehardware.com.au, the DIY Rewards loyalty program (Teal, Silver, Gold tiers based on annual spend, earning 1 point per $1), and digital membership cards deliverable to Apple/Android Wallets and Stocard. Buy Now Pay Later integrations (Afterpay, Zip, Humm) and standard payment rails (PayPal, Apple Pay) support checkout. The company does not disclose a public API, SDK, mobile app, or AI/ML capabilities.

The business model is franchise-like: Home Hardware Australia Pty Ltd acts as the central administrator and brand owner, while member stores are independently owned and operated. Revenue mechanics are retail product sales through both physical storefronts and the e-commerce channel. Two primary customer segments are served: DIY homeowners and enthusiasts, and tradespeople and builders, with marketing delivered via content, email, social media, seasonal print catalogues, and trade-specific promotions. Strategic partnerships span industry bodies (HIA, FTMA, NTHA, TAMBA, Master Builders Australia) and a 2025 partnership with the Speak & Share mental-health not-for-profit targeting tradies. The company is privately held, headquartered in Victoria, and a subsidiary of Mitre 10 Australia Pty Ltd.

Name

Home Timber & Hardware

Legal name

Home Hardware Australia Pty Ltd

Website

https://homehardware.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Home Timber & Hardware, part of Australia's Mitre 10 cooperative, administers a network of over 300 independently owned Home Hardware and Thrifty-Link Hardware stores selling building materials, tools, garden, and home improvement products to DIY consumers and trade professionals across Australia.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Home Centers (444110), Hardware Retailers (44414)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA), Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Hardware retail
• Building supplies
• Trade tools
• Home improvement
• DIY products

Headquarters

HQ city

Southern Cross

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling hardware, building materials, garden supplies, tools, paint, kitchen, bathroom, outdoor living, and lighting/electrical products through retail stores and online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Home Timber & Hardware is an Australian retail network operating as part of the Mitre 10 cooperative, selling hardware, building materials, tools, garden supplies, paint, kitchen, bathroom, lighting and outdoor living products through independently owned stores and an online platform. It serves DIY consumers and trade professionals through over 300 retail locations across Australia, supported by Click n' Collect, nationwide delivery, and the DIY Rewards loyalty program.

Product overview

Home Timber & Hardware is an Australian retail hardware chain operating as part of the Mitre 10 group. The business operates 26 stores across Australia and offers a comprehensive product portfolio organized into major categories: Building Materials (timber, flooring, roofing, insulation), Garden & Outdoor (power tools, plants, outdoor buildings), Tools & Hardware (hand tools, power tools, fasteners), Kitchen & Appliances (sinks, ovens, cooktops), Bathroom & Laundry (vanities, fixtures, appliances), Paint & Decorating, Lighting & Electrical, Home Living (cleaning, storage, pet supplies), and Outdoor Living (BBQs, furniture, camping). The company provides both in-store and online shopping through homehardware.com.au with services including Click and Collect, Nationwide Delivery, and a loyalty program called DIY Rewards. Smart Home & Security products are offered under the Smart Home & Security category, including smart cameras, door bells, locks, lighting, and compatibility with Google Assistant, Apple HomeKit, and Amazon Alexa. Additional services include a Principal Kitchen Designer tool and DIY project advice resources.

Differentiator

Problem solved

Functional benefit

Brands

• DIY Rewards: Loyalty rewards program offering points for purchases, tiered membership (DIY Teal, DIY Silver, DIY Gold), and exclusive member benefits.

Products and services

• Building Materials
• Garden & Outdoor
• Tools & Hardware
• Kitchen & Appliances
• Bathroom & Laundry
• Paint & Decorating
• Lighting & Electrical
• Smart Home & Security Products
• Outdoor Living
• Home Living
• Click and Collect
• Nationwide Delivery

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Speak & SharecoreStrategic or Co-development PartnerHome Hardware has partnered with Speak & Share, a not-for-profit mental health organisation, to provide resources, tools, and safe spaces for tradies to access mental health support. The partnership aims to break the stigma around mental health, spark conversations, and put mental health front and centre for trade professionals. The partnership includes downloadable resources on topics like stress management, burnout prevention, and emotional regulation.
• Housing Industry of Australia (HIA)minorGTM or Marketing PartnerHome Hardware is partnered with the Housing Industry of Australia, the industry's peak representative body for builders, developers, and renovators.
• Frame and Truss Manufacturers of Australia (FTMA)minorGTM or Marketing PartnerPartnership with FTMA supporting the frame and truss manufacturing sector within the building industry.
• National Timber & Hardware Association (NTHA)minorGTM or Marketing PartnerPartnership with the industry body representing timber and hardware businesses across Australia.
• TAMBA Apprentices and TraineesminorGTM or Marketing PartnerPartnership with TAMBA (Timber & Hardware Association) supporting apprentices and trainees in the timber and hardware industry.
• Master Builders AustraliaminorGTM or Marketing PartnerPartnership with Master Builders Australia, the peak industry body for builders and constructors in Australia.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Second-largest US home improvement retailer. Comparable in assortment breadth (building materials, tools, appliances, garden) and in serving both DIY consumers and pro/trade customers, providing a relevant benchmark for category mix and loyalty strategy.
• Home Depot: Largest US home improvement retailer with an overlapping assortment in building materials, tools, garden, kitchen/bath and DIY services. Useful proxy for scale, omnichannel and pro-segment strategy despite operating in a different market.

Regional players

• Wickes: UK home improvement retailer focused on DIY and trade customers across kitchens, bathrooms, building materials and tools. Similar dual DIY/trade positioning and showroom-plus-digital model.
• Travis Perkins: UK builders' merchant and home improvement retailer serving trade and DIY. Comparable product mix across building materials, tools and kitchens, and a useful reference for trade-segment strategy in a different geography.
• Kingfisher: European home improvement group operating Castorama and Brico Dépôt in addition to B&Q. Comparable broad assortment, omnichannel investments and private-label strategy for DIY and trade.
• B&Q: UK's largest home improvement retailer (Kingfisher group). Overlapping assortment in building materials, garden, tools, kitchen and bathroom with comparable DIY customer base, operating in a different geography.

Direct peers

• Ace Hardware: US cooperative of independent hardware retailers. Operates a similar independent-store model under a shared brand with collective buying power, making its cooperative economics and member-store marketing directly comparable to Home Hardware's Mitre 10 alignment.
• True Value: US hardware cooperative serving independent retailers with shared brand, marketing and supply programs. Highly comparable governance and go-to-market structure to the Mitre 10/Home Hardware cooperative model.
• Bunnings Warehouse: Wesfarmers-owned Australian hardware retail chain and the dominant direct competitor. Operates a much larger big-box store network with deep private-label and trade programs, targeting the same DIY and trade customer base as Home Hardware.

Emerging players

• Screwfix: UK trade-focused tools, hardware and building supplies retailer with click-and-collect in 30 minutes. Highly relevant for benchmarking Home Hardware's trade customer experience and Click n' Collect operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/homehardware_au
• YouTubeyoutube.com/c/hometimberhardware
• Facebookfacebook.com/homehardwareofficial
• Instagraminstagram.com/homehardwareofficial
• LinkedInlinkedin.com/company/home-timber-and-hardware-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Timber & Hardware