Atlanta School of Massage

What Atlanta School of Massage does

Atlanta School of Massage was a private, for-profit vocational education institution founded in 1980 and headquartered in Atlanta, Georgia. The school served individual career-focused students seeking professional licensure in the wellness and personal services fields. It offered four primary programs: Massage Therapy, Esthetics, Esthetics Instructor, and Personal Training. These programs required hands-on, in-person instruction consistent with state regulatory requirements for licensure in Georgia.

The institution's business model centered on tuition-funded vocational training programs, with students enrolling in discrete certification tracks. Revenue was generated through program tuition and fees paid by individual students rather than enterprise contracts or third-party sponsorship arrangements. The school employed between 101 and 250 staff and instructors based on organizational scale indicators.

The institution permanently ceased operations on September 5, 2024. Following closure, the school website transitioned to an administrative archive function, providing former students access to transcripts and serving as a repository for tax-related documents. Final tax documents were scheduled for mailing by January 31, 2025, completing the operational wind-down. No successor entity, acquisition, or continuation of programs has been indicated.

Name

Atlanta School of Massage

Legal name

Atlanta School of Massage

Website

https://atlantaschoolofmassage.com

Company type

Private

Founded year

1980

Operating status

Closed

Headcount range

101–250 employees

Short description

Atlanta School of Massage was a private vocational education institution in Atlanta, Georgia that offered state-licensed training programs in massage therapy, esthetics, esthetics instruction, and personal training from 1980 until its permanent closure in September 2024.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

All Other Schools and Instruction (61169), Cosmetology and Barber Schools (611511), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

akta.pro secondary industry

Esthetics & Skincare Training Programs (HSALANAB)

Keywords

• Massage therapy education
• Esthetics training programs
• Vocational licensing school
• Personal training certification
• Postsecondary career training

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Atlanta School of Massage was a private vocational education institution that offered hands-on training programs preparing students for state licensure in massage therapy, esthetics (skincare), esthetics instruction, and personal training. Programs were delivered in person at its Atlanta, Georgia campus; the school and its affiliated Atlanta Institute of Aesthetics permanently closed on September 5, 2024.

Product overview

Atlanta School of Massage was an educational institution offering vocational training programs in massage therapy, esthetics, and personal training. The school operated as a single-location institution offering multiple career-focused programs. Atlanta School of Massage and Atlanta Institute of Aesthetics permanently closed on September 5th, 2024. All programs have been discontinued and the institution is no longer operational.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Program
• Esthetics Program
• Esthetics Instructor Program
• Personal Training Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• National Holistic Institute: Multi-location massage therapy and holistic health training school offering state-approved programs. Directly comparable in core offering (massage therapy licensure) and target student (career-focused adults seeking state licensure).
• Atlanta Institute of Aesthetics: Sister institution co-located with Atlanta School of Massage that also permanently closed September 5, 2024. Operated esthetics and esthetics instructor programs under the same organizational umbrella.
• Brenneke School of Massage: Long-established, single-location massage therapy school in Seattle founded in 1982. Comparable in vocational massage therapy training model, regulatory licensing pathway, and single-campus operational structure.
• ASIS Massage Education: Multi-location massage therapy education provider with similar program structure focused on state licensure preparation. Directly comparable in student outcome (licensed massage therapist) and program length.
• Cortiva Institute: Network of massage therapy and skincare schools across multiple U.S. states offering state-approved career training. Closely aligned in curriculum focus (massage and esthetics), student segment, and regulatory licensure model.

Broad incumbents

• ECPI University: Multi-campus for-profit institution offering health science, nursing, and technical programs including massage-related tracks. Overlaps as a broader vocational/health-education incumbent in the same Southeast U.S. footprint.
• Heritage College (CollegeAmerica): Multi-state for-profit vocational and career college offering broader healthcare and trades programs. Comparable as a larger incumbent operating across multiple regulated vocational verticals with greater geographic reach.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/asmwellness
• Facebookfacebook.com/AtlantaSchoolofMassage
• LinkedInlinkedin.com/company/atlanta-school-of-massage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta School of Massage