California Raisins

Name

California Raisins

Legal name

California Raisin Marketing Board

Website

https://calraisins.org

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dried Fruit / Agricultural Products

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Wholesale-Farm Product Raw Materials (5150), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Dried fruit products
• Raisin ingredients
• Agricultural marketing board
• Foodservice ingredients
• Recipe content platform

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Marketing Board Operations: The Raisin Administrative Committee (RAC) is a federal marketing order that conducts marketing activities funded by RAC assessments on raisin growers and government programs including Market Access Program (MAP) and Agricultural Trade Promotion Program (ATP). The organization does not directly sell raisins but promotes the California raisin industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

California Raisins, operated by the Raisin Administrative Committee (RAC), is a federal marketing order promoting California-produced raisins (natural sun-dried and golden varieties) along with processed ingredients such as raisin juice concentrate and raisin paste for industrial food manufacturers. The organization markets 100% of U.S. raisin supply from over 1,500 growers, supports foodservice professionals with recipes, baking formulas, and innovation resources, and runs a recipe platform with over 900 recipes for consumers and chefs.

Product overview

California Raisins is operated by the Raisin Administrative Committee (RAC), a federal marketing order. The organization's offerings center on California-produced raisins (natural sun-dried and golden varieties) as a core agricultural commodity, along with processed ingredients (Raisin Juice Concentrate and Raisin Paste) for food industry use. The website serves as a recipe platform with over 900 recipes for consumers and professional resources for foodservice, baking, and culinary applications. The organization conducts marketing activities across 17 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• California Natural Raisins

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Whole Vine FestivalminorStrategic or Co-development Partner · 22 September 2025Annual festival returning for its third year at Fresno State, celebrating the San Joaquin Valley's agricultural heritage, local talent, and grapes. RAC participates as a partner in this community event.
• Small Businesses (National Raisin Day)minorGTM or Marketing Partner · 30 April 2021National Raisin Day partnerships with small businesses across the country to celebrate and promote raisins as a snack and ingredient.
• American Institute of Baking (AIB)minorGTM or Marketing Partner · 1 October 2011Host venue for the 'America's Best Raisin Bread Contest' annual competition organized by the California Raisin Marketing Board.
• Pastry ChicagominorGTM or Marketing Partner · 1 June 2011Sponsorship of Pastry Chicago's Amateur/Student Cookie Competition at Whole Foods Market, including the 'Dancing California Raisin' character.
• Feeding AmericaminorGTM or Marketing Partner · 24 August 2009Partnership to raise awareness about childhood hunger initiatives. California Raisins partnered with Days of our Lives actress Alison Sweeney to promote Feeding America's childhood hunger programs.
• Raisin Administrative Committee (RAC)coreOthersThe Raisin Administrative Committee is a federal marketing order that governs California raisin marketing activities. RAC conducts marketing in 17 countries using funding from RAC assessments and government programs including MAP and ATP.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Raisin Company: Family-owned California raisin packer and exporter that competes directly with the same grower base and distributes to the same industrial and retail customers. Operates in the same San Joaquin Valley supply footprint.
• Mariani Packing Company: Established California raisin and dried fruit processor and packer, competing with Sun-Maid for shelf space and industrial accounts. Operates as a vertically integrated dried fruit producer with similar product portfolio and customer base.
• Sun-Maid Growers of California: The largest California raisin packer and distributor, processing and selling California-grown raisins globally. Sun-Maid is the most directly comparable peer — same source grapes, same core product, same global distribution channels to retail and industrial customers.
• Lion Raisins: California raisin packer producing natural sun-dried and golden raisins, including raisin paste and juice concentrate. Direct competitor on the same commodity and value-added ingredient product lines.

Regional players

• Tariş (Turkish Raisin Cooperatives): Turkey's largest raisin producers' cooperative and the dominant global raisin supplier. The principal international competitor to California raisins and the most relevant peer for global pricing and export-market dynamics.

Broad incumbents

• Wonderful Pistachios & Almonds (Wonderful Orchards): Vertically integrated California tree nut grower and snack brand. Competes for the same healthy-snacking and baking ingredient occasions and operates in the same San Joaquin Valley geography, with significant marketing and brand-building infrastructure.
• Ocean Spray Cranberries: Farmer-owned cooperative marketing sweetened dried cranberries and other cranberry products. Closely comparable governance model (grower cooperative) and comparable role in promoting a single dried/fruited commodity globally.
• California Date Commission: California state marketing program for Medjool and Deglet Noor dates. Operates a similar marketing-board structure promoting a single California-grown dried fruit commodity domestically and internationally.
• California Prune Board: Federal marketing order under USDA oversight for California prunes, operating under an essentially identical governance and funding model (grower assessments + MAP/ATP). Most structurally comparable peer — same government charter, same marketing-board mandate, same export-development focus.

Others

• Dried Fruit Association of California: Industry trade association supporting California dried fruit processors, packers, and marketers. Comparable as an enabling industry body serving the same processors and operating in the same regulatory and trade environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/californiaraisn
• YouTubeyoutube.com/channel/UCkS9M0qxi-qjd6rCYB_ru3A
• Facebookfacebook.com/californiaraisins
• Instagraminstagram.com/californiaraisins
• Pinterestpinterest.com/CalRaisins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Raisins