WholeVine

What WholeVine does

WholeVine is a privately held, Santa Rosa, California-based company founded in 2009 by Barbara Banke and Peggy Furth that upcycles vineyard byproducts — primarily grape seeds, skins, and stems previously discarded as compost — into nutritional ingredients and health-oriented products. The company operates an earth-friendly manufacturing process that extracts beneficial compounds from winery waste streams, positioning itself as a B2B ingredient supplier to health, wellness, and nutritional supplement brands rather than a consumer-facing packaged goods company. The business is structured around a single core product line (vineyard byproduct upcycling) and an explicit "Full Cycle of Sustainability" philosophy in which a portion of profits is directed toward children's charities.

Operationally, WholeVine runs lean — 11 to 50 employees according to disclosed firmographics, with no publicly reported revenue, no external funding rounds, and no disclosed subsidiaries, customers, or commercial partnerships. Distribution is handled via direct B2B sales to enterprise buyers (food, beverage, and supplement manufacturers), with the corporate website serving as the only marketing surface and no e-commerce or retail presence identified. Geographic scope is California-only, and the company has not publicly disclosed pricing, certifications, patents, regulatory clearances, or product launches beyond the founding-era positioning.

From a strategic and analytical standpoint, WholeVine functions as a small, founder-controlled ingredient upcycling venture whose principal differentiation rests on raw material access (winery waste) and the credibility of its founders' prior track records in wine (Jackson Family Wines, Chalk Hill Vineyards) and consumer packaged goods (Kellogg's), rather than on proprietary technology, scale economics, or disclosed commercial partnerships.

Name

WholeVine

Legal name

WholeVine

Website

https://wholevine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

WholeVine is a private Santa Rosa, California-based company, founded in 2009, that upcycles vineyard byproducts — primarily grape seeds — into nutritional ingredients for health and wellness brands via B2B sales.

Ownership category

akta.pro rank

Product category

Nutritional Ingredients from Upcycled Vineyard Byproducts

NAICS

Wineries (312130)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Post-Harvest Grape Handling & Logistics (Sorting, Bins, Transport to Winery/Packhouse) (AFAGAJAH)

Keywords

• Vineyard byproduct upcycling
• Grape seed ingredients
• Sustainable food ingredients
• Nutritional extracts
• Wine industry byproducts

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

WholeVine upcycles vineyard byproducts—primarily grape seeds, skins, and stems left over from winemaking—into health-beneficial nutritional ingredients. The company applies earth-friendly manufacturing processes to extract value from material previously discarded as compost, supplying these ingredients to health, wellness, and nutritional product manufacturers.

Product overview

WholeVine operates as a single product line focused on sustainable vineyard byproduct upcycling. Founded in 2009 by Barbara Banke and Peggy Furth, the company transforms grape seeds and other vineyard waste materials into health and nutrition products, embodying their 'Full Cycle of Sustainability' philosophy. The core offering centers on processing winery byproducts into beneficial consumer goods, with operations rooted in Santa Rosa, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Vineyard Byproduct Upcycling Upcycling service that converts vineyard byproducts (primarily grape seeds, plus skins and stems previously discarded as compost) into health-beneficial nutritional ingredients using earth-friendly manufacturing processes. The ingredients are intended for use by health, wellness, food, beverage, and nutritional supplement manufacturers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Givaudan: Global flavors and fragrances leader (parent of Naturex) with extensive botanical-extract capabilities including grape-derived ingredients. Comparable as a broad incumbent offering overlapping grape-based natural ingredients.
• Ingredion: Major ingredient-solutions provider with specialty plant-based ingredient lines serving food, beverage, and nutrition customers. Comparable in offering plant-derived ingredient portfolios to large B2B formulators.
• Diana Foods (Symrise): Fruit-derived natural ingredients subsidiary of Symrise serving food, beverage, and nutraceutical markets. Comparable as a large incumbent converting fruit/agricultural streams into specialty health and nutrition ingredients.
• ADM: Global agricultural processing and ingredient giant with deep capabilities in plant-derived health and nutrition ingredients. Comparable as a broad incumbent with the scale to serve large CPG and supplement customers.
• Kemin Industries: Global ingredient manufacturer serving food, feed, and health markets with specialty plant-derived ingredients. Comparable as a broad incumbent supplier of health and nutrition ingredients from agricultural sources.

Direct peers

• Sabinsa: Specialty ingredient manufacturer focused on standardized botanical extracts for dietary supplements and functional foods. Comparable B2B health-ingredient model with similar customer overlap in the wellness segment.
• Indena: Italian botanical extracts company supplying standardized plant-derived ingredients to pharmaceutical and nutraceutical customers. Comparable in turning botanical feedstocks into health-grade ingredients for B2B buyers.
• Polyphenolics: Subsidiary of Constellation Brands that produces MegaNatural grape-seed extracts and other wine-industry-derived polyphenol ingredients. Closest direct comparable to WholeVine's grape-seed upcycling model and target buyer base.

Emerging players

• ReGrained: Upcycled-food company turning brewing-grain byproducts into consumer food ingredients. Comparable circular-economy business model converting food-industry waste into health-focused ingredients, though in a different feedstock.
• Renewal Mill: Upcycled-food company converting food-manufacturing byproducts (e.g., okara) into ingredients and consumer products. Comparable sustainability-driven ingredient play with similar B2B positioning to sustainability-minded buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/thewholevine
• Facebookfacebook.com/WholeVine
• LinkedInlinkedin.com/company/whole-vine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WholeVine