Redwood Global

What Redwood Global does

Redwood Global is a UK-based manufacturer and supplier of commercial woodchippers, founded in 2006 in Andover, Hampshire, where it began as an importer of German-built machines. Approximately seven years after founding, the company transitioned into designing and building its own proprietary brand, Fӧrst, and now claims to be the largest producer of commercial woodchippers in Europe. Operations span four sites: a manufacturing and hire hub in Andover, a refurbishment facility in Doncaster, and two locations under a wholly-owned German subsidiary, with an additional worldwide dealer network handling distribution of new Fӧrst machines.

The company's product portfolio covers four revenue streams: (1) new Fӧrst woodchipper sales, (2) refurbished used machine sales (typically sourced as part-exchanges from Fӧrst customers, with over 100 units in stock at any time), (3) bespoke contract and spot hire services with full maintenance and 6-weekly inspections, and (4) custom paint and accessory sales including Fӧrst-branded touch-up paint. The refurbishment line involves full strip-down, shot blasting, 2-part powder coating, and rebuild with new bearings and wearing parts, with custom color options available for brand-matched fleet operators. A 3-month parts warranty is offered on used Fӧrst machines.

Redwood operates an unusual direct-to-end-user model for a manufacturer, selling and hiring directly to arborists, utilities companies, local authorities, and hire companies without intermediary dealer markup on UK transactions. The company is privately held, appears to be founder/management-owned with no disclosed institutional investment, and operates with a very small reported headcount of 1-10 employees.

Name

Redwood Global

Legal name

Redwood Global

Website

https://redwood-global.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Redwood Global manufactures and supplies the Fӧrst brand of commercial woodchippers from the UK, and is described as the largest producer of commercial woodchippers in Europe. It also sells refurbished used machines and offers bespoke contract hire to arborists, utilities, local authorities, and hire companies.

Ownership category

akta.pro rank

NAICS

Sawmill, Woodworking, and Paper Machinery Manufacturing (333243)

akta.pro primary industry

In-Woods Comminution & Size Reduction (Chippers/Grinders) (AFAMAJAF)

akta.pro secondary industry

Sawmilling & Lumber Production (IMADADAA)

Keywords

• Commercial woodchippers
• Woodchipper manufacturing
• Forestry equipment
• Woodchipper hire
• Machinery refurbishment

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Woodchipper Sales: Sale of new Först woodchippers manufactured in-house. Redwood is the largest producer of commercial woodchippers in Europe.
2. Used Woodchipper Sales: Sale of refurbished used woodchippers. Stock of over 100 used machines at any time, sourced from part exchanges from customers buying new Först machines.
3. Woodchipper Hire: Bespoke long-term contract hire packages with full maintenance included. Spot hire available from Andover location for minimum 1-week periods. New machinery supplied, 6-weekly inspections, wearing parts included.
4. Fully Refurbished Machines: Specialty service where used Först machines are fully refurbished to look and work like new, sold at substantially less than new machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Redwood Global manufactures and supplies commercial woodchippers under its proprietary Först brand, which are designed and built in-house at its Andover, Hampshire facility. The company also sells a stock of over 100 used woodchippers sourced from part exchanges, provides full refurbishment services, and operates a hire fleet offering both bespoke long-term fully maintained contract hire and spot hire with a minimum 1-week rental period.

Product overview

Redwood Global is a woodchipper manufacturer and supplier operating as both the Först brand manufacturer and a direct-to-end-user seller. The product portfolio consists of Först Woodchippers (their proprietary manufactured brand), Used Woodchippers (pre-owned stock sourced from part exchanges), Fully Refurbished Woodchippers (their specialty service where machines are stripped, shot blasted, powder coated, and rebuilt with new parts), and Woodchipper Hire Services (both spot hire and long-term contract hire with maintenance). Additional services include Custom Colour Painting for refurbished machines and Forst Orange Paint touch-up products. Redwood Global operates manufacturing in Andover, Hampshire with locations in Doncaster, South Yorkshire and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Först: Leading woodchipper brand owned by Redwood Global, manufactured in Andover, Hampshire. Först is the industry's fastest growing woodchipper brand and represents the culmination of years of experience in selling and working with woodchippers.

Quantifiable outcome

• 3 Months full Parts Warranty on used Forst machines with free complete repair if brought back to base, or next-day parts dispatch at no extra cost
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vermeer Corporation: US-based manufacturer of industrial and agricultural equipment including a significant forestry and woodchipper line. Operates broadly across multiple equipment categories rather than specializing in chippers, but competes directly for utility and arborist chipper budgets.
• Morbark: US-based manufacturer of forestry, biomass, and tree-care equipment including woodchippers. Larger incumbent competing for utility, municipal, and arborist chipper demand; broader product portfolio than Redwood.
• Bandit Industries: Large US-based manufacturer of hand-fed and whole-tree woodchippers serving tree care professionals, utilities, and rental fleets globally. A much larger incumbent in the same product category with broader geographic reach and dealer network.

Direct peers

• JBM Manufacturing: UK-based manufacturer of agricultural and forestry machinery including woodchippers. Smaller European competitor with overlapping product line and target customers in arboriculture and farm/estate use.
• GreenMech: British manufacturer of woodchippers and shredders sold to arborists, ground-care professionals, and hire fleets. Overlaps directly with Redwood in target customers, product category, and UK dealer and direct sales channels.
• Caravaggi: Italian manufacturer of bio-shredders, chippers, and forestry machinery sold across Europe. Direct competitor in the commercial woodchipper category with overlapping customer base in arboriculture and municipal markets.
• Heizohack: German manufacturer of woodchippers and shredders for professional and municipal users. Comparable product category, European customer base, and dealer-distribution model.
• Jensen (Jensen Baumaschinen): German manufacturer of woodchippers and forestry equipment sold across Europe and to UK customers (cited in Redwood customer testimonials). Comparable product family, customer base, and European distribution model.
• Timberwolf: UK-based manufacturer of commercial woodchippers serving arborists, hire companies, and local authorities. Directly comparable to Redwood/Först in product range, customer base (arboriculture, utilities, rental fleets), and UK-centric go-to-market.

Others

• ARIensCo (formerly Ariens): US-based outdoor power equipment group with Stihl and other forestry brands in its orbit. Adjacent industry player in outdoor power equipment rather than direct commercial chipper competition, but operates overlapping dealer and service channels to professional grounds-care customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/ZMmjQd16YLw
• LinkedInlinkedin.com/company/redwood-global-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Global