Colectivo Aquí y Ahora

What Colectivo Aquí y Ahora does

Colectivo Aquí y Ahora is a Colombian non-profit (ESAL) founded in 1997 in Bogotá by psychologist Efrén Martínez Ph.D., specializing in the treatment of substance and behavioral addictions, personality disorders, anxiety, depression, and related mental health conditions. Its core clinical approach is the proprietary "Modelo CAYA," a 28-year-developed framework built on Viktor Frankl's logotherapy and existential analysis that treats personality as the central axis of addiction, contrasting with conventional 12-step or symptom-suppression models. The organization delivers treatment through two modalities: Casa CAYA, a 12-week residential program at a MinSalud-habilitated facility in Facatativá, Cundinamarca with capacity for 23 people across two houses; and a 15-week outpatient psychotherapeutic program delivered in-person in Bogotá and virtually to international patients.

Its prevention business operates against educational institutions, offering seven named programs (Sanamente, Consentidos, Sin trabas, Cuerpo Presente, Conoce tu Yo, Familias protectoras, En Equilibrio) plus custom "Acciones Preventivas," covering substance abuse, mental health promotion, suicide prevention, eating disorders, and bullying for K-12 and university populations. Named enterprise clients include Gimnasio Vermont, Colegio Internacional SEK, Universidad de los Andes, and six other institutions. Revenue is generated through direct fees for treatment programs (per-program pricing with installment options, no insurance agreements) and per-institution service contracts for prevention work. The organization also launched a digital parenting platform (TEAPPOYO) and an advisory service tied to Colombia's 2024 Socio-Emotional Education Law (Ley 2383). In 2024 the organization expanded into Mexico via Meaning Group México and reported 25% international patient share across nine countries. Operations are concentrated in Colombia (Bogotá, Facatativá) and Mexico (Ciudad de México), staffed by 60+ specialists trained directly by the founder, with no external equity funding rounds identified in the available data.

Name

Colectivo Aquí y Ahora

Legal name

Colectivo Aquí y Ahora

Website

https://colectivoaquiyahora.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Colectivo Aquí y Ahora is a Colombian non-profit founded in 1997 that delivers proprietary logotherapy-based addiction and mental health treatment (residential and outpatient) plus evidence-based prevention programs to schools, serving individuals, families, and educational institutions across Latin America.

Ownership category

akta.pro rank

Product category

Addiction and Mental Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAFACAE

Residential Substance Use Rehabilitation (Inpatient Rehab)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAD

Outpatient Substance Use Disorder (SUD) Treatment Programs

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYEDAKAMAJ

Substance Use Prevention & Student Assistance Programs (School-Based)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

Keywords

• Addiction treatment services
• Mental health therapy
• Substance abuse prevention
• School prevention programs
• Residential rehabilitation

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Casa CAYA Intensive Treatment Program: 12-week intensive residential treatment program at facility in Cundinamarca, Colombia. Includes permanent therapeutic work, specialist accompaniment, and family support. Billed as complete program with payment options including installments and financing.
2. Outpatient Psychotherapeutic Program: 15-week outpatient program available in-person (Bogotá) or virtual/online format. Can be accessed from anywhere in Colombia or internationally. Payment required in advance for online sessions; before entry for in-person.
3. School Prevention Programs: Prevention programs and actions for educational institutions. Includes long-term programs (4-10 interventions) and short-term preventive actions (1-3 interventions per year). Customized to each institution's needs and budget.
4. Online Therapy: Individual online therapy sessions for mental health, addiction, and emotional issues. Accessible from any location, with patients served in Colombia and internationally.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Colectivo Aquí y Ahora provides mental health and addiction treatment through its proprietary Modelo CAYA (Logotherapy and Existential Analysis-based therapy), delivered via two clinical modalities: Casa CAYA, a 12-week intensive residential rehabilitation program in Cundinamarca, Colombia, and a 15-week outpatient psychotherapeutic program available in-person in Bogotá or virtually worldwide. The organization also runs a portfolio of school-based prevention programs (substance abuse, mental health, suicide prevention, eating disorders, bullying) and an advisory practice supporting Colombian schools in implementing Ley 2383/2024 socio-emotional education.

Product overview

Colectivo Aquí y Ahora operates as a mental health and addiction treatment organization with a dual-department structure. The Prevention Department delivers evidence-based programs to educational institutions, including Sanamente, Consentidos, Sin trabas, Cuerpo Presente, Conoce tu Yo, Familias protectoras, and En Equilibrio, addressing substance abuse prevention, mental health promotion, suicide prevention, and eating disorders. The Treatment Department offers two core modalities: Casa CAYA (a residential rehabilitation center with 12-week programs in Cundinamarca, Colombia) and the Programa ambulatorio psicoterapéutico (a 15-week outpatient psychotherapy program available virtually or in-person). Supporting digital platforms include TEAPPOYO for parenting guidance. The organization also provides advisory services for implementing Colombia's mandatory Socio-Emotional Education Law (Ley 2383/2024). The organization addresses conditions including addiction to various substances, anxiety, depression, personality disorders, and eating disorders, operating with over 60 interdisciplinary professionals and locations in Colombia (Bogotá/Facatativá) and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Casa CAYA: Centro de rehabilitación para adicciones - intensive residential treatment center for addiction and mental health with 12-week program, located in Cundinamarca, Colombia.
• Programa Ambulatorio Psicoterapéutico
• TEAPPOYO

Products and services

• Casa CAYA — Residential Addiction Rehabilitation Center 12-week intensive residential treatment program for individuals in advanced stages of addiction, mental health difficulties, emotional problems, or personality disorders, with group sizes capped at 12 patients supported by 5 specialists and integrated family support.
• Programa Ambulatorio Psicoterapéutico (Outpatient Psychotherapy Program) 15-week outpatient psychotherapy intervention for mental health issues, dependency, emotional difficulties, personality disorders, and addictive behaviors, delivered in-person in Bogotá or online for international patients.
• Sanamente Prevention Program School-based prevention program on alcohol consumption providing information on addiction risks for minors, life skills development, and parent training as preventive agents.
• Consentidos Prevention Program Selective school prevention program targeting alcohol, electronic cigarette, tobacco, and marijuana use among students in grades 5–9, parents, and school professionals.
• Sin Trabas Prevention Program School prevention program focused on experimental and recreational cannabis use among students in grades 10–11 and university freshmen, increasing protective factors and mitigating risk factors.
• Cuerpo Presente Prevention Program School prevention program focused on strengthening self-esteem, body image, body acceptance, and nutrition to prevent eating disorders in children and adolescents.
• Conoce tu Yo Prevention Program School mental health promotion program for children focused on emotional management skills, healthy habits, healthy relationships, and perception of life meaning, aligned with WHO's 10 life skills.
• Familias Protectoras para el Buen Trato y la Convivencia Family-focused school prevention program promoting safe and respectful environments at school and home as protective factors for preventing bullying and developing social skills.
• En Equilibrio Prevention Program School and family prevention program strengthening protective factors related to suicidal risk, mental health promotion, and emotional well-being for children, adolescents, and families.
• Acciones Preventivas (Preventive Actions Service) Customized short-term preventive activities for educational institutions, including workshops, conferences, roundtables, and consulting services focused on mental health, well-being, and quality of life.
• TEAPPOYO — Digital Parenting Platform Web platform providing science-based parenting guidance and information on child education topics such as boundaries, substance use, vaping, and effective parenting methods, with direct chat access to professional staff.
• Ley 2383 de 2024 Implementation Support Expert advisory service for schools implementing Colombia's Socio-Emotional Education Law 2383/2024, including socio-emotional diagnostics, prevention programs, and continuous advisory for family participation.

Quantifiable outcome

• 70%+ effectiveness rate
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Phoenix House: US non-profit addiction treatment organization operating residential and outpatient programs with substantial school and youth prevention components. Similar non-profit, multi-modality structure and emphasis on underserved populations make it a relevant benchmark for scale and program design.
• Caron Treatment Centers: Established US non-profit addiction treatment organization founded in 1957 with residential and outpatient programs, specialized services, and family-focused treatment. Comparable to Colectivo Aquí y Ahora on legacy non-profit status, residential SUD treatment focus, family therapy integration, and clinical specialization.
• Recovery Centers of America: US for-profit network of inpatient and outpatient addiction treatment centers with significant capacity and multi-state presence. Comparable on multi-modality treatment delivery (residential + outpatient) and SUD-only focus, though operating at much larger scale and with a different ownership structure.
• Hazelden Betty Ford Foundation: US-based non-profit addiction treatment leader founded in 1949, offering residential, outpatient, and prevention services with strong school/youth programming. Comparable on the dimensions of multi-decade nonprofit SUD treatment operation, proprietary clinical model, and dual prevention/treatment structure, though operating at much larger scale.
• Pavillon (at Galen Recovery Centers): US non-profit addiction treatment center founded in 1977 offering residential and outpatient care with focus on the 12-step model. Comparable to Colectivo Aquí y Ahora on non-profit residential SUD treatment legacy, family-inclusion model, and clinical specialization.

Emerging players

• The Kusnacht Practice: Switzerland-based premium residential rehab specializing in addiction, mental health, and personality disorders, serving international patients. Highly comparable on the niche of personalized residential treatment, treating personality disorders alongside addiction, and attracting international patients from LATAM and Europe.
• Paracelsus Recovery: Switzerland-based premium residential addiction treatment center with small-cohort model (1:1 staffing ratios) and individualized treatment protocols. Comparable on the dimensions of highly personalized, low-volume residential care, international patient intake, and clinical differentiation through methodology depth.

Others

• Botvin LifeSkills Training: Evidence-based school-based prevention curriculum provider used widely across US schools, addressing substance abuse, violence, and mental health. Comparable to Colectivo Aquí y Ahora's school prevention programs (Sanamente, Consentidos, En Equilibrio) on curriculum-based K-12 prevention delivery and focus on building life skills to mitigate substance-use risk.

Direct peers

• Centro de Integración Juvenil (CIJ): Mexico's largest non-profit network for addiction treatment, prevention, and research, founded in 1969. Closest comparable to Colectivo Aquí y Ahora in mission (nonprofit SUD services), structure (prevention + treatment), and regional focus (LATAM, particularly Mexico and Colombia). Operates both residential and outpatient programs with school-based prevention components.
• Grupo CITA: Spain's leading private addiction treatment network with residential and outpatient programs across the Iberian Peninsula and Latin America. Directly comparable on specialty residential SUD treatment, clinical methodology differentiation, and serving Spanish-speaking patient populations including those from LATAM seeking treatment abroad.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@colectivoaquiyahora_latam
• Facebookfacebook.com/colectivoaquiyahora
• LinkedInlinkedin.com/company/meaning-group-latam
• Instagraminstagram.com/colectivoaquiyahora
• Xx.com/ColectivoAyA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colectivo Aquí y Ahora