Lloyd's Animal Feeds

What Lloyd's Animal Feeds does

Lloyd's Animal Feeds is a UK-based, family-owned animal feed manufacturer founded in 1964 and headquartered in Oswestry, operating through five feed mills across England and Wales (Piercebridge, Wrexham, Darlington, Langport, plus the Oswestry head office) under the LAF Holdings Limited group. The company produces bespoke compound feeds for six livestock categories — dairy cattle, beef cattle, sheep, poultry layers, poultry broilers, and pigs — with pig feed further segmented into starter/weaner, grower/finisher, and sow formulations. Its core technology is ration formulation: in-house nutritionists balance rumen-degradable protein, fermentable energy, structural fibre, vitamins, minerals, and rumen-protected nutrients, supported by forage analysis, silage additive solutions, and ongoing performance monitoring of metrics such as Feed Conversion Efficiency and milk urea.

The company sells exclusively through a direct, quote-based model with no published pricing tiers or digital self-serve channels; orders are taken by phone or email and feed is delivered directly to farms or collected from mill sites. Customers span UK sheep, beef, dairy, poultry, and pig farmers of all sizes, from smallholdings to large commercial enterprises, with the company positioning itself as a national business delivering at a local level. Revenue is generated primarily through one-time feed sales priced per farm requirements, supplemented by ancillary services (in-house nutritionist consultations, forage analysis, and silage additives). Lloyd's has 101–250 employees, no disclosed outside investors, and has not announced any funding rounds, acquisitions, or geographic expansions beyond its existing multi-mill footprint in England and Wales.

Name

Lloyd's Animal Feeds

Legal name

Lloyd's Animal Feeds Limited

Website

https://lloydsanimalfeeds.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Lloyd's Animal Feeds is the UK's largest family-owned feed milling business, producing bespoke compound feeds for dairy, beef, sheep, poultry, and pig farmers across England and Wales from five manufacturing mills, supported by in-house nutritionists and forage analysis services.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Animal feed manufacturing
• Livestock nutrition
• Dairy cattle feed
• Poultry feed
• Bespoke feed formulation

Headquarters

HQ city

Oswestry

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Animal Feed Sales: Production and sale of premium animal feed for dairy cattle, beef cattle, sheep, poultry (layers and broilers), and pigs. Feeds are sold directly to farms of all sizes, from smallholdings to large enterprises, with pricing likely based on volume and formulation complexity. The company also sells silage additives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lloyd's Animal Feeds manufactures and supplies species-specific animal feed products for dairy cattle, beef cattle, sheep, poultry (layers and broilers), and pigs across the UK. Operating from multiple feed mills, the company combines in-house nutritionist expertise with bespoke feed formulation, forage analysis, and direct farm delivery to optimise animal health, growth, and farm profitability.

Product overview

Lloyd's Animal Feeds is the UK's largest family-owned feed milling business, offering a portfolio of specialised animal feed products across multiple livestock categories. The core product line consists of species-specific feeds for dairy cattle, beef cattle, sheep, poultry (layers and broilers), and pigs, with pig feed further segmented into starter/weaner, grower/finisher, and sow formulations. These feed products are supported by in-house nutritionist consultations and forage analysis services, enabling bespoke feed solutions tailored to each farm's unique requirements. The company combines feed manufacturing with expert nutritional advice to optimise animal welfare and farm profitability.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Cattle Feed High-performance dairy feeds designed by in-house nutritionists to maximise milk yield and quality while maintaining optimal cow health, combining essential vitamins, minerals, rumen-protected nutrients, and high-energy ingredients.
• Beef Cattle Feed Premium beef cattle feed formulated to support optimal health and productivity, promoting efficient weight gain, excellent muscle development, and a desirable feed conversion ratio for superior carcass quality.
• Sheep Feed Specialist sheep feeds designed to promote growth and productivity with tailored ewe and lamb diets, ensuring optimal nutrition for all life stages to achieve optimal lambing percentages and growth rates.
• Poultry Layer Feed High-performance layer feed specially formulated to enhance egg production, improve egg quality, and strengthen shell integrity, supporting the longevity and productivity of laying hens.
• Poultry Broiler Feed Specially formulated broiler feed supporting rapid mass and muscle development through each growth stage, with optimised protein and energy levels from starter through finisher to withdrawal pellets.
• Pig Feed Complete pig feed portfolio covering starter/weaner feeds for healthy early growth and immune support, grower/finisher feeds for efficient weight gain and lean meat production with an enhanced feed conversion ratio, and dense sow feed for reproductive performance and litter health.
• In-House Nutritionist Services Professional livestock feed consultations with in-house nutritionists providing bespoke feed solutions and expert nutritional advice to enhance animal health and farm productivity, delivered in the field and from the office.
• Forage Analysis State-of-the-art forage testing and analysis service used to optimise feed formulations to each farm's specific needs and maximise animal performance.
• Silage Additives Effective silage additives that reduce dry matter losses and improve the feed value of silage, with the Lloyd's technical team working through options specific to each farm.

Quantifiable outcome

• A 10% improvement in Feed Conversion Efficiency (FCE) could be worth over £30,000 of extra margin for a typical 200 cow herd over the year
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Carr's Group: UK-listed agriculture group with compound feed manufacturing and agricultural supplies. Direct peer given its UK feed mill network, multi-species portfolio (ruminant and monogastric), and farmer customer base overlapping with Lloyd's served markets.
• Wynnstay Group: Welsh-based agricultural supplies group with a significant feed manufacturing operation serving UK livestock farmers. Direct peer given its regional mill network, multi-species compound feeds, and direct-to-farm distribution model overlapping with Lloyd's Welsh and English mill footprint.
• NWF Group: UK agricultural and feed business operating compound feed mills serving dairy, beef, and sheep farmers. Comparable to Lloyd's in species mix, direct-to-farm B2B sales, and mid-scale UK mill operations, though with a less poultry-focused portfolio.
• ForFarmers: One of Europe's largest animal feed producers, operating compound feed mills across multiple European countries. Direct comparable to Lloyd's in species mix, B2B farm customer base, and bespoke nutrition services, though at significantly greater scale and with broader geographic reach.
• BOCM PAULS: UK compound feed manufacturer (ForFarmers subsidiary) producing feeds for pigs, poultry, dairy, and beef. Direct competitor in the UK feed milling market with overlapping product range, and is a relevant benchmark for how a national feed brand operates at scale.
• Mole Valley Feed Solutions: UK farmer-owned cooperative selling compound and blended feeds direct to dairy, beef, and sheep farmers. Closely comparable to Lloyd's in UK focus, species mix, sales-led GTM, and emphasis on nutritionist-led service to farmer members.

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition business of Cargill, producing compound feeds, premixes, and digital farming tools across dozens of countries. Comparable to Lloyd's in species breadth and customer base, but operates at a fundamentally different scale and with multinational reach.
• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco, supplying premixes, speciality feeds, and digital services to livestock producers worldwide. Relevant comparable for Lloyd's in species coverage and farmer-facing nutrition advisory, though at a much larger international scale.
• AB Agri (Associated British Foods): Agriculture and animal nutrition arm of ABF, producing compound feeds, premixes, and speciality ingredients for livestock producers globally. Comparable to Lloyd's as a UK-anchored animal feed manufacturer, but operating at much larger scale and across a wider portfolio including ingredients and value-added services.

Emerging players

• Devenish Nutrition: UK and Ireland-based animal nutrition company focused on speciality premixes, pig and poultry nutrition, and sustainability-led feed solutions. Comparable to Lloyd's in serving UK farmers with tailored nutrition, but differentiated by a science-led premix and speciality ingredient focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LloydsFeeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloyd's Animal Feeds