InSoft
InSoft is a Colombian enterprise software company that develops ContaPyme accounting software for SMEs and AgroWin agricultural management software, serving more than 11,000 SMEs and 19,000+ users across Latin America through subscription licensing and direct sales.
- Company typePrivate
- Founded1998
- HeadquartersManizales, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What InSoft does
InSoft is a privately held Colombian enterprise software company headquartered in Manizales, founded in the late 1990s, that develops and commercializes two standalone software products for the Latin American SME market. ContaPyme is an administrative and accounting system designed for micro, small, and medium enterprises (pymes), offering financial and cost accounting and positioned as "the easiest and most versatile accounting and management system on the market." AgroWin is a specialized agricultural management system for agricultural entrepreneurs across Latin America, providing business management, planning, and resource tracking through financial and cost accounting modules. Together the products serve over 11,000 SMEs and more than 19,000 individual users daily.
The company's underlying technology stack centers on administrative, accounting, and domain-specialized management software with both desktop and cloud-based delivery and mobile access via smartphones and tablets. InSoft has invested in formal quality processes, holding NTC-6001:2008 certification (revalidated by ICONTEC in 2016, certificate MP-CER241700) covering the full lifecycle of design, development, commercialization, and support of its administrative management software. Its technology has also been formally recognized by Colciencias (Resolución 0086 de 2004) as a national technological research product.
InSoft's business model is built on subscription-based software licensing for both ContaPyme and AgroWin, supplemented by professional services for technical installation, implementation advisory, and customer onboarding. The company runs a hybrid go-to-market combining a Coordenador Comercial-led enterprise field sales motion for direct outreach to SMEs and accountants with self-serve digital channels through dedicated product websites (contapyme.com, agrowin.com) supported by a digital marketing team for demand generation. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed external investors, funding rounds, or ownership structure in the source data.
InSoft firmographics
Firmographics- Name
- InSoft
- Legal name
- InSoft
- Website
- https://insoftweb.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InSoft is a Colombian enterprise software company that develops ContaPyme accounting software for SMEs and AgroWin agricultural management software, serving more than 11,000 SMEs and 19,000+ users across Latin America through subscription licensing and direct sales.
- Ownership category
- akta.pro rank
InSoft industry classification
Industry- Product category
- Business Accounting Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)
Keywords
Where InSoft is headquartered
LocationHeadquarters
- HQ city
- Manizales
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
InSoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing - ContaPyme: Sale of administrative and accounting software for SMEs. The software is designed to be simple, fast and easy to use, targeting micro, small and medium enterprises.
- Software Licensing - AgroWin: Sale of agricultural management software designed for agricultural entrepreneurs in Latin America, providing financial and cost accounting functionality.
- Technical Support and Installation Services: Technical installation advisory services for ContaPyme software implementation. Professional services supporting software deployment and customer onboarding.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
InSoft product offering
Product offeringCore offering
InSoft develops and commercializes enterprise software for SMEs, with two flagship products: ContaPyme, an administrative and accounting software designed for micro, small, and medium enterprises, and AgroWin, a specialized agricultural management system for the agro sector providing financial and cost accounting. The company focuses on simplifying business management through accessible, easy-to-use software with mobile and cloud support.
Product overview
InSoft offers two distinct core software products targeting different market segments. ContaPyme is an administrative and accounting software solution for micro, small, and medium enterprises (pymes), designed to be simple, fast, and easy to use with financial and cost accounting capabilities. AgroWin is a comprehensive agricultural management system targeting the agro sector, providing financial accounting and cost accounting features for agricultural business management, planning, and resource tracking. Both products operate as standalone solutions serving distinct market verticals within the Colombian and Latin American market.
Differentiator
Problem solved
Functional benefit
Brands
- ContaPyme: Administrative and accounting software for Pymes - described as the easiest and most versatile accounting and management system on the market for micro, small and medium enterprises.
- AgroWin
Quantifiable outcome
- Serves more than 11,000 SMEs and 19,000 individuals who use the software daily for business decisions
Companies that use InSoft
Customer profileSegments3 records
Ideal customer profiles3 records
InSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
InSoft partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
InSoft competitors and assessment
Company assessmentDirect peers
- World Office: Colombian accounting and ERP software for SMEs, with comparable target customer base (small businesses and accountants) and overlapping functionality to ContaPyme in the local market.
- Siigo: Colombian cloud-based accounting and business management software targeted at SMEs and accountants — directly competes with InSoft's ContaPyme in the same Colombian market segment with similar customer base (SMEs and contadores).
- ALEGRA: Cloud-native accounting and invoicing software for SMEs across Latin America — competes with ContaPyme in the SME accounting segment, with stronger mobile/cloud positioning and broader regional reach.
- Defontana: Latin American cloud ERP and accounting software serving SMEs across multiple countries — comparable SaaS-based business management offering targeting similar SME customer segments as InSoft's ContaPyme.
Broad incumbents
- Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMEs — broad incumbent offering comprehensive business management (accounting, inventory, sales) that competes with ContaPyme in the upper SME tier with global scale and Microsoft ecosystem advantages.
- QuickBooks: Intuit's global SME accounting and business management software — a broad incumbent targeting the same SME customer segment with significantly larger scale, brand recognition, and cloud-native product.
- SAP Business One: SAP's ERP solution for small and medium businesses — broader incumbent targeting growing SMEs with more comprehensive ERP functionality than InSoft's ContaPyme, including manufacturing, distribution, and financials.
Emerging players
- Contífico: Cloud-based accounting and invoicing platform for SMEs in Ecuador and Latin America — partial overlap with ContaPyme in cloud SME accounting, though more focused on point-of-sale and invoicing workflows.
- Bind: Mexican ERP and business management software for SMEs — comparable horizontal business management offering to ContaPyme in the Mexican SME market, partial regional overlap.
Regional players
- ContaSimple: Spanish online accounting software for SMEs and freelancers — comparable SME accounting product offering but focused on the Spanish market rather than Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InSoft social profiles
Digital presenceInSoft compliance and trust
Trust signalCompliance2 records
InSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
InSoft leadership team
Management profileNumber of profiles
InSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InSoft
What does InSoft do?
InSoft develops and commercializes enterprise software for SMEs, with two flagship products: ContaPyme, an administrative and accounting software designed for micro, small, and medium enterprises, and AgroWin, a specialized agricultural management system for the agro sector providing financial and cost accounting. The company focuses on simplifying business management through accessible, easy-to-use software with mobile and cloud support.
Is InSoft a public or private company?
InSoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InSoft founded?
InSoft was founded in 1998. It employs 51 to 100 people.
Where is InSoft based?
InSoft is headquartered in Manizales, Colombia, in the Latin America region.
How does InSoft make money?
Three revenue lines are on record. Software Licensing - ContaPyme is the primary driver. The others are software Licensing - AgroWin and technical Support and Installation Services.
Who are InSoft's main competitors?
Direct peers on record are World Office, Siigo, ALEGRA and Defontana. Broad incumbents are Microsoft Dynamics 365 Business Central, QuickBooks and SAP Business One. Emerging players are Contífico and Bind. ContaSimple is listed as a regional player.
Does InSoft have an API?
No public API is recorded for InSoft.
What industry is InSoft in?
InSoft's product category is Business Accounting Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAAAGAC, General Ledger & Close (Journal Entries, Month-End Close, Reconciliations). Its NAICS code is 51321 and its SIC code is 7372.