MASCOT

What MASCOT does

MASCOT is a Danish-headquartered manufacturer of workwear and safety footwear, operating through Mascot International A/S (founded 1982, Denmark) with a wholly-owned North American subsidiary, Mascot International USA Inc. (Columbus, Ohio). The company produces a broad portfolio organized into 15+ workwear ranges, 11+ safety clothing ranges, and 12+ footwear ranges, serving professional tradespeople, construction, heavy/light industry, logistics, food production, offshore/wind energy, corporate wear, and security segments across more than 20 countries in Europe, North America, Oceania, and South America.

MASCOT differentiates through proprietary fabric technologies (ULTIMATE STRETCH four-way stretch, CLIMASCOT lightweight insulation, MASCOTEX waterproof/breathable laminate, Bearnylon water-repellent material) and comprehensive safety certifications including EN ISO 20471 hi-vis, EN ISO 20345 safety footwear, EN ISO 11612 flame retardant, EN 61482-2 electric arc, EN 1149 anti-static, EN 343 rain protection, HACCP DIN 10524 food sector, and ASTM F2413-24 for the US market. The company sources premium fabrics from TENCEL, COOLMAX, CORDURA, Kevlar, and Dyneema, and applies a "Tested to Work" quality assurance program combining laboratory testing, end-user trials, and quality controls.

MASCOT generates revenue primarily through one-time sales of workwear, safety footwear, and safety clothing via a global distributor network, direct enterprise field sales for corporate clothing and branded workwear programs, E-Procurement via MASCOT SmartStore, and physical showrooms. Pricing is quote-based and not publicly disclosed. The company also operates the MACMICHAEL Workwear sub-brand targeting price-conscious buyers and pursues brand visibility through European football sponsorships. No external funding rounds, acquisition activity, or revenue figures are disclosed in the available materials.

Name

MASCOT

Legal name

Mascot International USA Inc.

Website

https://mascotworkwear.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MASCOT is a Danish-headquartered manufacturer of workwear, safety footwear, and certified safety clothing, operating across 20+ countries and serving construction, industrial, logistics, food production, offshore, and corporate clients through distributors, direct enterprise sales, and E-Procurement.

Ownership category

akta.pro rank

Product category

Workwear and Safety Footwear Manufacturing

NAICS

Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Workwear manufacturing
• Safety footwear
• Hi-vis clothing
• Corporate uniforms
• Industrial workwear

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Workwear Sales: MASCOT manufactures and sells a broad range of high quality workwear including jackets, trousers, overalls, and accessories. Products are sold through distributors, retailers, and directly to corporate clients.
2. Safety Footwear Sales: Sale of safety footwear including shoes, boots, and sandals certified to EN ISO 20345 standards. Available in various safety classes (S3, S1P) and ranges.
3. Safety Clothing Sales: Sale of certified safety workwear including fluorescent hi-vis clothing, multi-protective clothing, flame-retardant, and anti-static garments.
4. Corporate/Company Clothing Programs: Customized company clothing solutions including branding, logos, and E-Procurement services for large organizations.
5. Branded Workwear: Logo transfers or embroidery services for company logos on workwear for uniform programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

MASCOT manufactures and sells a broad portfolio of workwear including jackets, trousers, overalls, and accessories across multiple branded ranges, alongside certified safety footwear and hi-vis/multi-protective safety clothing. The company also delivers corporate clothing and branded workwear programs, logo transfer and embroidery services, and operates the MASCOT SmartStore E-Procurement platform for large organizations, distributing globally through a distributor network, direct enterprise sales, physical showrooms, and country-specific websites.

Product overview

MASCOT is a workwear and safety footwear manufacturer offering a comprehensive portfolio organized into multiple product ranges. The workwear segment includes 15 branded ranges spanning from premium CUSTOMIZED to basic CROSSOVER options, covering general workwear (ACCELERATE, ADVANCED, HARDWEAR, FRONTLINE), industry-specific solutions (FOOD & CARE, INDUSTRY, LIGHT), weather protection (AQUA, winter clothing), and corporate wear (IMAGE, UNIQUE, YOUNG), plus a COMPLETE accessories line. The safety clothing division features 11 specialized hi-vis and multi-protective ranges (ACCELERATE SAFE, MULTISAFE, SAFE SUPREME, SAFE LIGHT, SAFE COMPETE, SAFE ARCTIC, SAFE AQUA, SAFE CLASSIC, SAFE IMAGE, SAFE YOUNG) all EN ISO 20471 certified. The footwear portfolio includes 12 ranges from premium CUSTOMIZED FOOTWEAR and CARBON (with carbon fibre toe caps) to specialized industrial (INDUSTRY), electro-safe (ELECTROSAFE), and lightweight options (MOVE at 440g). An affiliated sub-brand, MACMICHAEL WORKWEAR, provides cost-conscious workwear alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• MACMICHAEL WORKWEAR: A wide range of workwear with products suited for different professions from craftsmen to industry. MACMICHAEL has for many years been an independent brand under Mascot International A/S; the range offers workwear and safety footwear for customers that want workwear with price as an important factor.

Products and services

• MASCOT General Workwear Ranges A family of 13 branded workwear ranges covering craftspeople (e.g. MASCOT HARDWEAR, ADVANCED), multi-industry uniform programs (ACCELERATE), premium tailored wear (CUSTOMIZED, UNIQUE), basic mix-and-match basics (CROSSOVER), lightweight industrial (LIGHT), classic twill (IMAGE, ORIGINALS), service/admin (FRONTLINE), two-tone profile (YOUNG), industrial-washable (INDUSTRY), and food-and-hygiene focused (FOOD & CARE) workwear.
• MASCOT Safety Clothing / Hi-Vis Workwear Ranges Eleven EN ISO 20471 certified fluorescent safety ranges including ACCELERATE MULTISAFE (multi-protective for oil, gas, wind), ACCELERATE SAFE, MULTISAFE (anti-static, acid-resistant, flame-retardant), SAFE SUPREME, SAFE LIGHT, SAFE COMPETE, SAFE ARCTIC (cold weather), SAFE AQUA (waterproof), SAFE CLASSIC, SAFE IMAGE and SAFE YOUNG.
• MASCOT Safety Footwear Ranges Twelve EN ISO 20345 certified safety footwear ranges including CUSTOMIZED FOOTWEAR, FOOTWEAR ACCELERATE, ELECTROSAFE (electrical hazard), CARBON (carbon-fibre toe cap), ORIGINALS, MOVE (lightweight from 440g with Phylon midsole), ENERGY (ETPU sole), FLEX, FIT, CLEAR (washable 40°C), COVER (slip-resistant waterproof) and INDUSTRY (PU/rubber heat-resistant to 300°C).
• MASCOT AQUA Waterproof Rainwear MASCOT AQUA waterproof rainwear that can be quickly pulled on over workwear, including an EN 343 certified fluorescent SAFE AQUA version and a non-safety version, providing breathable protection in two fits and qualities.
• MASCOT Winter and Thermal Clothing Winter clothing portfolio including overalls with Bearnylon® water-repellent and durable material, garments using CLIMASCOT® lightweight breathable insulation for thermal regulation, and items tested to EN 342 for protection against cold.
• MASCOT COMPLETE Workwear Accessories MASCOT COMPLETE accessories range including knee pads (co-certified with specific MASCOT kneepad pockets to EN 14404), socks, belts, caps and hats that complete the workwear outfit.
• MASCOT Children's Clothing Children's clothing offered by MASCOT, with children's T-shirts specifically tested in accordance with OEKO-TEX Standard 100 to ensure products do not contain materials harmful to health.
• MACMICHAEL WORKWEAR (Sub-brand) MACMICHAEL WORKWEAR is an independent brand under Mascot International A/S offering workwear and safety footwear for price-conscious customers, with products such as triple-stitched seams, thigh pockets, ruler pockets and adjustable kneepad pockets, designed based on MASCOT's long experience in workwear.
• Company Clothing and Branded Workwear Service Customized company clothing and branded workwear programs for large organizations, including logo transfer and embroidery services, range selection across MASCOT's portfolio, and access to the MASCOT SmartStore E-Procurement platform for streamlined ordering and reordering.

Quantifiable outcome

• Products maintain flame retardant properties through up to 75 household washings or 50 industrial washings
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• European Football ClubscoreGTM or Marketing PartnerMASCOT serves as sponsor in some of Europe's biggest football leagues and as official workwear supplier to many clubs' own employees. Partnerships include visibility through LED banners in stadiums, TV matches, and football programmes. The collaboration focuses on providing functional workwear for those who work behind the scenes at stadiums.
• MACMICHAELminorOthersMACMICHAEL is an independent brand under Mascot International A/S offering workwear and safety footwear for price-conscious customers. Products are designed based on MASCOT's long experience within workwear.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ansell: Global PPE incumbent with substantial safety clothing and hand-protection portfolios. Competes most directly in multi-protective, hi-vis, and certified safety segments of MASCOT's range.
• Carhartt: Iconic US-headquartered workwear brand with global expansion. Overlaps in tradesmen, construction, and industrial workwear but with a much larger US footprint and broader lifestyle apparel mix.
• Dickies (VF Corporation): Global workwear brand owned by VF Corporation, competing across work trousers, coveralls, and industrial apparel with mass-retail distribution analogous to MASCOT's specialty distributor channel.
• Hultafors Group (Snickers + Fristads): Holding company for premium workwear brands including Snickers Workwear and Fristads, giving it a comparable product portfolio and pan-European specialty distribution comparable to MASCOT's footprint.

Direct peers

• Engelbert Strauss: Large German family-owned workwear and PPE company with owned D2C/e-commerce and catalogue distribution. Highly comparable in scale, customer base, and integrated workwear-plus-footwear offering.
• Portwest: Irish-headquartered global manufacturer of safety workwear, footwear, and PPE — comparable in product breadth, certification coverage (EN ISO 20345/20471), and worldwide distributor-led distribution model.
• Snickers Workwear: European premium workwear specialist with a comparable product breadth (trousers, jackets, hi-vis) and similar end markets in craftsmen, construction, and industry. Closely overlapping technology and channel structure.
• Blåkläder: Scandinavia-based workwear and safety footwear manufacturer targeting identical trades segments (craftsmen, construction, industry) with similar certification depth (EN ISO 20471/20345). Direct functional competitor in core geographies.
• Helly Hansen Workwear: Norwegian workwear and PPE brand serving offshore, construction, and industry verticals with comparable certifications (EN, IEC, NFPA) and direct presence in Scandinavia and Europe.
• Würth (Workwear/PPE division): Global trade specialist with a substantial workwear and PPE offering sold through its direct sales force to trades and industrial accounts — same vertical, similar industrial customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MascotInternational
• Facebookfacebook.com/MascotWorkwear
• LinkedInlinkedin.com/company/mascot-international-as
• Instagraminstagram.com/mascotworkwear
• Xx.com/mascotworkwear

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASCOT