More Better industries
More Better Industries is a founder-led entertainment and media holding company founded by Rob McElhenney, operating through three divisions: More Better Productions (film, TV, multimedia), More Better Advisory (brand storytelling consulting), and More Better Ventures (strategic investments including Wrexham AFC with Ryan Reynolds).
- Company typePrivate
- Founded-
- HeadquartersBurbank, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What More Better industries does
More Better Industries, LLC is a privately held, founder-led entertainment and media holding company founded by actor and creator Rob McElhenney and headquartered at 4450 W. Lakeside Dr., Ste. 320, Burbank, California. The company is organized into three operating divisions: More Better Productions, which creates and develops film, television, and multimedia content; More Better Advisory, which provides consulting, brand partnership, and creative marketing services built around storytelling; and More Better Ventures, which makes strategic investments in sports, entertainment, and adjacent properties — most notably co-owning Wrexham AFC with Ryan Reynolds and holding a soccer jersey business acquired in October 2024. Revenue is generated through three streams: one-time content licensing (Productions), professional services fees (Advisory), and licensing/royalty economics from invested properties (Ventures). No technology platform, app, API, or proprietary software is disclosed; the underlying 'infrastructure' is the founder's celebrity equity, the executive team's creative and business development capabilities, and distribution relationships with Apple TV, YouTube, and media outlets such as The New York Times, Variety, Forbes, Adweek, Sports Business Journal, and The Athletic. Go-to-market is event- and founder-driven: projects and clients are sourced through McElhenney's personal network and amplified through ongoing earned-media coverage, with nine total employees supporting the combined Productions, Advisory, and Ventures operations.
More Better industries firmographics
Firmographics- Name
- More Better industries
- Legal name
- More Better Industries, LLC
- Website
- https://more-better.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- More Better Industries is a founder-led entertainment and media holding company founded by Rob McElhenney, operating through three divisions: More Better Productions (film, TV, multimedia), More Better Advisory (brand storytelling consulting), and More Better Ventures (strategic investments including Wrexham AFC with Ryan Reynolds).
- Ownership category
- akta.pro rank
More Better industries industry classification
Industry- Product category
- Media & Entertainment Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Management of Companies and Enterprises (55111)
- akta.pro primary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
- akta.pro secondary industries
- Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Telecom, Networking & Infrastructure Growth Equity (FSANACAJ)
Keywords
Where More Better industries is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
More Better industries business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Content Production: Film, television, and multimedia production through More Better Productions division, creating and developing content that expands upon unique worldbuilding approaches.
- Advisory and Consulting Services: Consulting, brand partnership, and creative marketing services using storytelling power through More Better Advisory division.
- Strategic Investments: Investments in sports, entertainment, and related properties around the existing More Better universe, including Wrexham AFC football club.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
More Better industries product offering
Product offeringCore offering
More Better Industries is a media, advisory, and investment firm founded by Rob McElhenney. Through More Better Productions, the company creates film, television, and multimedia content built around its founder's "worldbuilding" approach. More Better Advisory provides consulting, brand partnership, and creative marketing services to other brands using storytelling. More Better Ventures makes strategic investments in sports, entertainment, and related properties around the More Better universe, including Wrexham AFC.
Product overview
More Better Industries operates as a multi-faceted entertainment and media company organized into three distinct divisions: More Better Productions (film, television, and multimedia content creation and development), More Better Advisory (consulting and creative marketing services for brands), and More Better Ventures (strategic investment in sports and entertainment properties). The company is led by founder Rob McElhenney and focuses on leveraging storytelling across entertainment, advertising, venture, technology, and sports sectors.
Differentiator
Problem solved
Functional benefit
Brands
- More Better Productions: Film, television, and multimedia that expands upon Mac's unique approach to worldbuilding by creating, developing and producing bold, human stories.
- More Better Advisory
- More Better Ventures
Products and services
- More Better Productions Film, television, and multimedia production service that creates, develops, and produces bold, human stories expanding on founder Rob McElhenney's worldbuilding approach; targeted at entertainment platforms and studios seeking distinctive IP.
- More Better Advisory Consulting, brand partnership, and creative marketing service using the power of storytelling; targeted at brands seeking authentic, narrative-driven marketing campaigns.
- More Better Ventures Strategic investment service focused on sports, entertainment, and related properties that further the More Better storytelling mission; targeted at sports teams and entertainment property owners seeking capital and celebrity-aligned partners.
Companies that use More Better industries
Customer profileSegments3 records
Ideal customer profiles3 records
More Better industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Better industries partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
More Better industries competitors and assessment
Company assessmentOthers
- Creative Artists Agency (CAA): Major talent and entertainment advisory agency. Adjacent as a scaled provider of advisory, deal-making, and brand partnership services in the entertainment industry where More Better competes for similar work.
Direct peers
- Hello Sunshine: Reese Witherspoon's celebrity-founded media company producing film/TV content and brand partnerships. Direct peer in the celebrity-driven content and advisory model.
- The SpringHill Company: LeBron James and Maverick Carter's entertainment, marketing, and venture firm. Closely analogous structure spanning content production, brand partnerships, and strategic investments.
- Unanimous Media: Founded by LeBron James, focused on content creation and venture investing around a celebrity's universe. Comparable in tying production and strategic investments to a celebrity-led brand.
- Happy Madison Productions: Adam Sandler's celebrity-led film/TV production company. Directly comparable structure of a founder-anchored entertainment production operation.
- Bad Robot: J.J. Abrams' film and television production company. Comparable as a celebrity-founder-led production entity producing premium scripted content.
- Maximum Effort: Ryan Reynolds' creative marketing and entertainment venture. Directly comparable because Reynolds is the co-investor in More Better's Wrexham AFC stake and broader universe, with overlapping content/advisory positioning.
Broad incumbents
- Imagine Entertainment: Ron Howard and Brian Grazer's film, TV, and branded entertainment company. Comparable celebrity-founder-anchored content and partnership structure.
- Amblin Partners: Steven Spielberg's long-established entertainment production and advisory operation. Broader incumbent with deeper production infrastructure but a similar celebrity-founder-anchored content model.
- Legendary Entertainment: Large diversified film, TV, and digital content company. Comparable in spanning premium entertainment production and IP-driven ventures, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
More Better industries social profiles
Digital presenceMore Better industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Better industries leadership team
Management profileNumber of profiles
Profiles8 records
More Better industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Better industries M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Better industries
What does More Better industries do?
More Better Industries is a media, advisory, and investment firm founded by Rob McElhenney. Through More Better Productions, the company creates film, television, and multimedia content built around its founder's "worldbuilding" approach. More Better Advisory provides consulting, brand partnership, and creative marketing services to other brands using storytelling. More Better Ventures makes strategic investments in sports, entertainment, and related properties around the More Better universe, including Wrexham AFC.
Is More Better industries a public or private company?
More Better industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was More Better industries founded?
More Better industries was founded in -1. It employs 1 to 10 people.
Where is More Better industries based?
More Better industries is headquartered in Burbank, United States, in the North America region.
How does More Better industries make money?
Three revenue lines are on record. Content Production is the primary driver. The others are advisory and Consulting Services and strategic Investments.
Who are More Better industries's main competitors?
Creative Artists Agency (CAA) is listed as an others. Direct peers are Hello Sunshine, The SpringHill Company, Unanimous Media, Happy Madison Productions, Bad Robot and Maximum Effort. Broad incumbents are Imagine Entertainment, Amblin Partners and Legendary Entertainment.
Does More Better industries have an API?
No public API is recorded for More Better industries.
What industry is More Better industries in?
More Better industries's product category is Media & Entertainment Services. Its primary akta.pro industry code is BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs), with a secondary code of BPAHADAI, Strategic Partnerships, Alliances & JVs Advisory. Its NAICS code is 5416.