What Latin Dance Australia does

Latin Dance Australia is a Sydney-based Latin dance school that has operated continuously since 1999 from a flagship 7-studio facility at 263 Broadway Road, Glebe. The legal entity is Latin Dance Pop Ups Pty Ltd, currently led by Director Katrina Quintal following the death of founder Nestor Manuelian in January 2024. The school offers group classes (Salsa, Bachata, Cuban Salsa, Reggaeton, Zouk, Samba, Twerk, Cha Cha), private lessons, choreography and performance courses, a teacher-training program, a wedding-dance sub-brand (Dream Wedding Dance), and live event entertainment. The core technology footprint is limited to Mindbody for online booking, payments, and membership management, plus standard social and web infrastructure; no proprietary software or AI capabilities are evident.

The business operates a primarily direct-to-consumer model targeting adult individuals in Sydney seeking fitness, social connection, and skill development, with secondary segments in wedding couples, event organizers, performance/competition dancers, and independent instructors seeking studio hire. Revenue is generated across seven streams: tiered recurring memberships (Bronze quarterly A$715, Silver half-year A$1,300, Gold annual A$2,340), pay-as-you-go passes (1-week A$64, 1-month A$250, 8-class A$200, single A$28), private classes (A$75-A$180/hr), wedding and choreography courses, professional event entertainment, and studio hire at A$25-A$70/hour. GTM leans on inbound community-building (social media, Google reviews averaging 4.8/5 across 149 reviews), earned media (TimeOut Sydney, SBS, Channel 7, Sunrise Australia), and trialled freemium packages (A$20 7-day trial) funneling into annual memberships.

Operationally the company runs 35-50+ classes weekly in a single geographic market (Sydney/NSW), employs 11-50 staff including named instructors, and claims multiple World Champion titles underpinning its positioning. Customer concentration is diffuse across individual consumers; the only formal external partnership of note is the integrated Dream Wedding Dance sub-brand. There are no funding rounds, no institutional investors, and no multi-site footprint disclosed.

Name

Latin Dance Australia

Legal name

Latin Dance Pop Ups Pty Ltd

Website

https://latindance.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Latin Dance Australia is a Sydney dance school, operating since 1999 from a 7-studio Glebe facility, offering group and private Latin dance classes, wedding choreography, event entertainment, and teacher training to adult individuals and couples across Sydney.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Fitness Classes (e.g., Zumba) (HSADABAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Latin dance classes
• Group dance instruction
• Wedding dance lessons
• Private dance tuition
• Studio hire services

Headquarters

HQ city

Glebe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Memberships and Passes: Recurring revenue from monthly, quarterly, half-yearly, and annual memberships offering unlimited classes. Also includes pay-as-you-go options like weekly passes, monthly passes, 8-class packs, and single drop-in classes.
2. Trial Packages: One-time introductory offers including 7-day trial ($20) for new students and 2-month beginner trial ($350). Used for customer acquisition and conversion.
3. Private Classes: One-on-one or small group private dance instruction. Pricing varies by format (online vs in-person) and number of students. Online: $90/1hr (1 student), $140/1hr (2 students); In-studio: $120/1hr (1 student), $180/1hr (2 students). Discounts available for 5+ classes prepaid.
4. Choreography and Performance Courses: Performance team enrollment fees for LDA Ball events and choreography courses. Early bird pricing $285-295 for members/non-members, regular pricing $330-340. Couple pricing and multiple choreography discounts available.
5. Wedding Dance Lessons: Dedicated wedding dance program through Dream Wedding Dance brand. Custom choreography for first dances and family wedding dances.
6. Event Entertainment: Professional entertainment services for events including Latin dancers, Brazilian samba shows, live drumming, and capoeira performances. Catering to weddings, corporate events, parties, and festivals with 2 to 20+ performers.
7. Studio Hire: Revenue from hiring out dance studios to independent instructors and for various activities. Studios range from $25-$70/hour depending on size. Also used for yoga, pilates, fitness, team-building, rehearsals, and workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Latin Dance Australia operates a physical dance school in Sydney offering weekly group Latin dance classes across styles including Salsa, Bachata, Cuban Salsa, Reggaeton, Zouk, Kizomba, Samba, Twerk, and Cha Cha, alongside private lessons, choreography/performance courses, wedding dance programs (Dream Wedding Dance), live event entertainment, and studio hire. The school runs more than 35 classes per week across seven purpose-built studios at its Broadway, Glebe location.

Product overview

Latin Dance Australia is a dance school operating since 1999, offering a portfolio of dance instruction and performance services. The core offering consists of weekly group Latin dance classes (Salsa, Bachata, Cuban Salsa, Reggaeton, Zouk, Samba, Twerk, Cha Cha) across all skill levels, supported by private lessons and choreography/performance courses. Additional offerings include a dedicated wedding dance sub-brand (Dream Wedding Dance), studio hire across seven studios, a teacher training program, and event entertainment services. The company runs an annual showcase event (LDA Ball) and sells tiered memberships alongside pay-as-you-go class passes.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Wedding Dance: Dedicated wedding dance program offering custom choreographed first dances for couples

Products and services

• Latin Dance Group Classes Weekly group dance classes across multiple Latin dance styles (Salsa, Bachata, Cuban Salsa, Reggaeton, Zouk, Samba, Twerk, Cha Cha) for beginners through advanced levels, with more than 35 classes offered weekly at the Broadway studios.
• Private Dance Classes One-on-one or small group instruction focused on technique, footwork, spins, dips, tricks, timing, musicality, body movement, and stage presence, offered online or in-studio.
• Choreography and Performance Courses Performance team training with choreographed routines for events such as the annual LDA Ball, covering styles including Bachata, Salsa, Cuban Rueda, Reggaeton, Cha Cha, and Latin Fusion, in partnership and shines formats.
• Studio Hire Seven studios available for casual or ongoing hire, ranging from 12 sqm to 98 sqm, equipped with sound systems, mirrors, and timber floors, suitable for dance, yoga, fitness, events, and workshops.
• Dream Wedding Dance Dedicated wedding dance program offering custom choreographed first dances, parent and family dances, and entrance routines, tailored to beginners with no dance experience required.
• Event Entertainment Live entertainment for events including Latin dancers, Brazilian Samba shows, live drumming, and Capoeira performances, available for weddings, corporate events, parties, and festivals, with packages from duos to 20+ performers.
• Teacher Training Program One-year trainee teacher program focused on Salsa and Bachata instruction, including weekly sessions, mandatory beginner class attendance, and party assistant opportunities, led by Jaime Jesus Manuelian.
• Memberships and Class Passes Tiered membership options (Gold annual, Silver half-yearly, Bronze quarterly) and pay-as-you-go passes (1-week, 1-month, 8-class, single class) providing access to unlimited regular classes.

Quantifiable outcome

• 4.8/5 average rating from 149 Google reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Dream Wedding DancecoreGTM or Marketing PartnerDream Wedding Dance is Latin Dance Australia's dedicated wedding dance program brand, created specifically for couples preparing for their big day. The partnership operates as an integrated service offering with dedicated website (dreamweddingdance.com.au) and branded logo displayed on LDA's main site.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZoukTime Australia: Australian Brazilian Zouk specialist school and event organizer running classes, workshops, and zouk festivals. Comparable to LDA as a niche Latin-partner-dance school with a focus on Brazilian zouk, sharing the same instructor ecosystem, festival circuit, and student crossover audience.
• Rhythm Station Dance: Sydney-based social and Latin dance school offering group classes, private lessons, and wedding dance preparation. Closely matches LDA's core offering of salsa/bachata classes plus wedding choreography services in the same Sydney geography, making it a head-to-head competitor for Latin dance students.
• Studio 41 Sydney: Sydney dance studio offering space hire and dance, yoga, and fitness classes to independent instructors and the public. Directly comparable to LDA's studio-hire business and overlapping class offerings, competing for the same pool of dancers and instructor tenants in inner Sydney.
• Dance For Your Wedding: Specialist wedding dance choreography service operating in Sydney and other Australian cities. Directly competes with LDA's Dream Wedding Dance sub-brand for the same wedding couple customer segment, offering customized first-dance choreography with no dance experience required.

Regional players

• SalsAfro Studios: International Latin and Afro-Cuban dance school running classes, performance teams, and workshops across multiple countries. Similar to LDA in combining social dance classes with performance team structures and world-class instruction, but operates outside the Sydney market as a reference point for the broader Latin studio model.
• Cuban Pete's Dance Studios: Long-running Melbourne-based Latin dance school offering salsa, bachata, and Cuban-style classes with a similar model of group classes, private lessons, and performance opportunities. Comparable to LDA in format and curriculum but competes in a different Australian city rather than head-to-head in Sydney.

Broad incumbents

• Sydney Dance Company: Australia's flagship contemporary dance institution, combining a professional performing company with a broad public training and education program. Comparable to LDA as a Sydney-based dance training provider with strong brand recognition, though it operates at much larger scale and focuses on contemporary rather than Latin styles.
• Brent Street Studios: Long-established Sydney dance studio offering classes across multiple styles, plus performance and competitive programs for teens and adults. Comparable to LDA as a multi-style Sydney dance school with multiple revenue streams (classes, performance teams, studio hire) and a similarly diversified customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvBcQ-f_d-7h_DodYKfmaAg
• Facebookfacebook.com/LatinDanceAus
• Instagraminstagram.com/latindanceaus
• Xx.com/LatinDanceAU

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latin Dance Australia