Real Tour Property Group

What Real Tour Property Group does

Real Tour Property Group is a residential real estate brokerage operating under the "Keller Williams Portland Central" and "KW Success" brand names. From a single office at 109 N Main Avenue in Gresham, Oregon, the firm serves home buyers and sellers across the Portland Metro area and SW Washington, including Gresham, Troutdale, Portland, Clackamas County, Oregon City, Vancouver, Camas, Beaverton, Hillsboro, and Sherwood. Its value proposition centers on a "guaranteed offer within 3 days" for sellers, expert negotiation for buyers, and a "white-glove" service model delivered by licensed Oregon brokers who are REALTORS®.

The company's product portfolio spans core buying and selling services, a Guaranteed Offer Program and a "Get Cash Offer" service (both routed through hifello.com landing pages), and supporting tools including mortgage, affordability, and home-sale calculators, plus neighborhood community guides. The technology stack is entirely third-party: the portlandmetrohomesearch.com website is built and hosted on the BoomTown platform, with property listings powered by RMLS™ IDX feeds. There is no proprietary technology, no AI/ML capabilities, no patents, and no mobile application disclosed.

Real Tour Property Group operates a sales-led, commission-based business model. Revenue is generated through real estate transaction commissions on home sales and purchases, with rates negotiated between agent and client and not publicly disclosed. Distribution is direct, via licensed agents and a self-service web portal, with listing exposure provided through the RMLS™ multiple listing service. The firm is privately held, independently owned under a Keller Williams franchise agreement, and led by CEO Aaron Heard. No funding rounds, M&A activity, or investor capital structure is disclosed.

Name

Real Tour Property Group

Legal name

Real Tour Property Group

Website

https://realtourproperties.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Tour Property Group is a privately held, independently owned Keller Williams real estate franchise in Gresham, Oregon, providing residential home buying, selling, and guaranteed-offer services to consumers across the Portland Metro and SW Washington markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAK

Seller Representation & Listing Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listings
• Guaranteed cash offer

Headquarters

HQ city

Milwaukie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions on home sales and purchases in the Portland Metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Real Tour Property Group is a residential real estate brokerage that buys and sells homes on behalf of individual clients in the Portland Metro and SW Washington areas. Its core offerings include full-service home buying and home selling representation by licensed Oregon REALTORS®, supported by a 3-day Guaranteed Offer Program for sellers, cash offer purchases, and home valuation assessments. The brokerage operates under the Keller Williams brand and is headquartered in Gresham, Oregon.

Product overview

Real Tour Property Group operates as a real estate brokerage team under Keller Williams Portland Central, offering a unified platform of residential real estate services. The core offerings include home buying and selling services, supported by property search tools (gallery view and map view), guaranteed offer programs, and various calculator tools (mortgage, affordability, home sale). The service portfolio also includes community guides, financing assistance, and cash offer options. All services are delivered by licensed Oregon REALTORS specializing in the Portland Metro and SW Washington areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services

Quantifiable outcome

• Guaranteed offer on home within 3 days

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Keller WilliamscoreChannel Partner/ Reseller/ DistributorKeller Williams Portland Central is an independently owned and operated brokerage franchise under the Keller Williams real estate brand. The company operates under the KW Success team name and benefits from the Keller Williams brand recognition, training programs, and brokerage infrastructure.
• RMLS™ (Regional Multiple Listing Service of Portland, Oregon)coreTechnology or IntegrationRMLS™ provides the IDX listing data that powers the company's property search functionality on their website. Properties are listed through this MLS system, and listing data is sourced from RMLS™.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Redfin: Tech-enabled residential brokerage and portal with a significant Portland Metro agent network. Comparable as a residential buyer/seller brokerage using digital tools to drive down friction, directly competing for the same online lead pool that Real Tour targets with portlandmetrohomesearch.com.
• HomeSmart: National residential real estate brokerage with a low-fee, agent-centric franchise model and active presence in Oregon. Comparable to Real Tour as a competing full-service residential brokerage with an emphasis on agent economics.
• eXp Realty: Cloud-based, agent-centric residential real estate brokerage with a low-overhead franchise model. Comparable to Real Tour as a competing full-service residential brokerage, differentiated by a virtual model that pressures traditional franchise economics.
• Compass: Tech-enabled national residential real estate brokerage with a strong agent-recruitment focus and premium brand positioning. Comparable as a full-service residential competitor pursuing a similar white-glove, tech-augmented service model.

Broad incumbents

• Coldwell Banker: Major national residential real estate franchise with offices across the U.S., including Portland-area affiliates. Comparable as a brand-franchised full-service residential brokerage competing for the same local buyers and sellers.
• RE/MAX: One of the largest global real estate franchises with a significant agent network in the Portland Metro area. Comparable as a similarly structured franchise brokerage offering residential buyer and seller representation in overlapping sub-markets.

Regional players

• Windermere Real Estate: Long-established Pacific Northwest residential real estate brokerage with deep roots in Oregon and Washington. Directly comparable as a regional full-service residential broker competing for the same Portland Metro and SW Washington buyer/seller pool.
• Premiere Property Group (Berkshire Hathaway HomeServices): Pacific Northwest-focused residential brokerage affiliated with Berkshire Hathaway HomeServices, with offices across the Portland Metro area. Comparable as a similarly positioned regional full-service residential brokerage competing for the same Oregon and SW Washington customers.
• John L. Scott Real Estate: Pacific Northwest-headquartered residential real estate franchise with strong presence in Oregon and Washington. Highly comparable given overlapping geographies, full-service buyer/seller model, and franchise-style operations similar to Real Tour's Keller Williams affiliation.

Emerging players

• Opendoor: Large iBuyer that makes direct cash offers on homes, often within 24-72 hours. Comparable to Real Tour's Guaranteed Offer in 3 Days and Get Cash Offer products as a competing instant-liquidity option for sellers in the same Portland market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/real-tour-property-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Tour Property Group