NewIT

What NewIT does

NewIT株式会社 (NewIT Inc.) is a Tokyo-headquartered IT services company founded in September 2018 by Nguyen Huu San, providing offshore software development and cross-border e-commerce solutions to Japanese enterprises. The firm operates a hybrid Japan-Vietnam delivery model: Japan-side sales, project management, and Bridge SE functions in Tokyo (Chiyoda-ku) and Osaka (opened April 2025), combined with wholly-owned engineering subsidiaries in Ho Chi Minh (since 2018) and Hanoi (since 2020); a Danang base was divested in March 2025. The company sells six service lines: SaaS development support, cross-border EC development support, Vietnam offshore development (lab-type), custom web/app development, Vietnam market entry support, and talent introduction for Vietnamese engineers and Japanese-speaking international students. Underlying technology spans PHP/Laravel, Python, Go, NodeJS/React, Dart/Flutter, LINE LIFF/Messaging API, and AWS/Google Cloud, with documented integrations to Rakuten, Yahoo! Shopping, Mercari, Microsoft Planner, and Trello.

The business model is primarily project-based professional services with a recurring lab-type offshore component priced per engineer-month, enabling deployment of 1 to 20 engineers per project on 2-3 month scaling cycles. Revenue is generated from Japanese clients across diverse verticals including e-commerce, fashion/apparel PLM, healthcare reservation systems, education (AI English learning), and LINE-based business efficiency apps. Go-to-market is sales-led enterprise field sales with on-site meeting support, supplemented by downloadable website materials, an inquiry form, and industry association memberships (SAJ, ASPIC, Tokyo Chamber of Commerce, KT-NET). As of March 2025, consolidated headcount is 75 across Japan and Vietnam, registered capital is 13.5 million JPY, and the company is privately held with no disclosed external venture investors. Documented AI usage is limited to client project deliverables — generative AI for an English learning tool and an NFT/Web3 credential system — and does not represent a core proprietary capability.

Name

NewIT

Legal name

NewIT株式会社

Website

https://newit.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NewIT is a Tokyo-headquartered IT services firm delivering hybrid Japan-Vietnam offshore software development, cross-border EC systems, SaaS development, and talent introduction to Japanese enterprise and mid-market clients across e-commerce, apparel, healthcare, and education verticals.

Ownership category

akta.pro rank

Product category

IT Services / Offshore Software Development

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAMAF

Service Desk & ITSM Outsourcing

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

SECONDARYBPAEAFAG

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

Keywords

• Offshore software development
• Cross-border e-commerce solutions
• SaaS development support
• Web and mobile app development
• Vietnam IT outsourcing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Software Development Services: Custom software development including SaaS development support, web systems, and mobile app development. Revenue generated through project-based contracts and offshore lab (lab-type) development arrangements.
2. Offshore Development (Lab-type): Vietnam offshore development services with dedicated team arrangements. Customers can deploy 1 or more engineers, with flexibility to scale team size (10-20 simultaneous engineers on single project). Monthly recurring revenue model based on engineer allocation.
3. Cross-border EC Development Support: Development and operational support for cross-border e-commerce platforms and systems integration, including marketplace connections and proxy purchasing tag implementations.
4. Vietnam Market Entry Support: Consulting and operational support for Japanese companies entering Vietnam market, including talent recruitment and office setup support.
5. Talent Introduction (Domestic and International): Introduction of Vietnamese engineers and fluent Japanese-speaking international students to address client talent shortages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NewIT is a Japan-based IT services company that provides offshore software development leveraging Vietnam engineering teams. Its core portfolio spans six service lines: SaaS development support, cross-border e-commerce development support, lab-type Vietnam offshore development, custom web and mobile app development, Vietnam market entry consulting, and talent introduction of Vietnamese engineers and Japanese-speaking international talent. Services are delivered through a hybrid Japan-Vietnam execution model that combines Japanese-side project management and cultural understanding with cost-effective Vietnamese engineering.

Product overview

NewIT is an IT services company providing offshore development and cross-border EC solutions, not a single unified product. The core portfolio consists of six service lines: SaaS Development Support, Cross-border EC Development Support, Vietnam Offshore Development (lab model), WEB System/App Development (custom development), Vietnam Market Entry Support, and Talent Introduction (domestic and international). Development technology stack includes PHP/Laravel, Python, Go, NodeJS/React for server-side/frontend, and Dart/Flutter for cross-platform app development. Case studies demonstrate projects across diverse domains including PLM systems for apparel, cross-border EC mall integrations, LINE-based business efficiency apps with AI task automation, AI English learning tools, NFT experience proofing, medical appointment booking systems, GPS distribution apps, kanji learning apps, and education management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SaaS Development Support (SaaS開発支援) Engineering support for companies developing SaaS and platform products, providing engineers with practical SaaS/platform business experience. Supports individual company development and broader service ecosystem building while considering impacts on existing systems. Designed for Japanese SaaS businesses needing team augmentation.
• Cross-border EC Development Support (越境EC開発支援) Cross-border e-commerce site development plus peripheral systems integration. Total support from requirements gathering through implementation including operational workflows for cross-border EC. Designed for Japanese cross-border EC operators selling through multiple marketplaces.
• Vietnam Offshore Development - Lab Model (ベトナムオフショア開発（ラボ型）) Flexible offshore development service with enhanced Japanese-side support. Customers deploy 1 or more engineers with team size scalable from 10-20 simultaneous engineers on a single project. Plans proposed based on customer needs, achieving low cost and short delivery while reflecting customer requirements through strengthened Vietnam development base grip. Covers web systems and smartphone app development.
• WEB System/App Development - Custom Development (WEBシステム／アプリ開発（受託開発型）) Flexible commissioned development support tailored to customer circumstances using a hybrid approach: Vietnam for cost-focused development, Japan for short-delivery or Japan-specific requirements. Specializes in LINE mini-app development and Flutter cross-platform development for cost-efficient, high-quality app development.
• Vietnam Market Entry Support (ベトナム進出支援) Broad consulting support for Japanese companies entering the Vietnamese market, leveraging NewIT's Vietnam offshore operations know-how. Includes local inspection attendance, base establishment support, human resource acquisition, and operational stabilization. Has a track record supporting SIer and EC companies.
• Talent Introduction - Domestic and International (人材紹介（国内外）) Recruitment service that addresses client talent shortages by introducing Vietnamese engineers and fluent Japanese-speaking international students. Covers both domestic Japan placement and overseas placement.

Quantifiable outcome

• Development costs reduced to approximately half of domestic Japan rates while maintaining Japanese quality standards
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• General Incorporated Association Software Association (SAJ)supportingOthers · 1 February 2023Associate member of the General Incorporated Association Software Association (SAJ) since February 2023. Membership enables information exchange and collaboration with other member companies to contribute to software industry development.
• General Incorporated Association Japan Cloud Industry Association (ASPIC)supportingOthersMember of ASPIC since March 2024. Industry association supporting cloud computing industry development in Japan.
• Tokyo Chamber of CommercesupportingOthersMember of Tokyo Chamber of Commerce for business networking and industry collaboration.
• KT-NETsupportingOthersMember of KT-NET (entered December 2024) for business support and networking.
• Cross-border EC Platform CompaniescoreTechnology or IntegrationPartnership with cross-border EC platform companies for proxy purchasing tag implementation projects. Enabled scalable development and deployment supporting thousands of EC operators.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• FPT Software: Vietnam-headquartered IT services giant with a dedicated Japan delivery practice; competes directly for Japanese enterprise offshore development using the same Vietnam-to-Japan delivery model.
• Sun* Inc. Japan-Vietnam hybrid IT services and product company with offshore development in Vietnam; runs a similar Vietnam engineering base with Japanese cultural bridge SEs.
• TMA Solutions: Large Vietnamese offshore software development firm serving Japanese and global clients; comparable in building dedicated teams for Japanese customer engagements.
• KAOPIZ: Vietnam-based IT outsourcing and offshore development firm serving Japanese customers with dedicated team and custom app development.
• VTI Group: Vietnamese-Japanese IT services company providing offshore and onsite development in Japan; follows a comparable hybrid offshore delivery model with strong Japan presence.
• Framgia: Vietnam-based offshore development company with Japan offices; delivers custom software and SaaS development to Japanese clients at comparable scale.
• Renova VietNam: Vietnamese offshore development company targeting Japanese SMB and mid-market with lab-type engagement models similar to NewIT's core offering.
• CMC Global: Vietnamese IT services arm of CMC Group with offshore development for Japanese clients; competes on cost-effective Vietnam delivery and Japan account coverage.

Broad incumbents

• NALJAPAN (NAL Co., Ltd.): Japanese offshore development firm where NewIT's founder previously served as CTO; comparable Vietnam-Japan hybrid offshore delivery model with broader portfolio.

Regional players

• Bach Khoa Solutions (BKAV Software): Vietnamese technology firm with offshore development capabilities; regional player providing system integration and custom development to Japan and ASEAN clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newit.co.jp
• LinkedInlinkedin.com/company/newit-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewIT