Confectionery Bakery Peters

What Confectionery Bakery Peters does

Konditorei Bäckerei Peters GmbH is a second-generation, family-owned artisan bakery and confectionery headquartered in Mukran, Sassnitz, on the island of Rügen in northern Germany. Founded in 1964 by master pastry chef Otto Peters and now led by managing director and master baker Nils Peters alongside Ursula Peters, the company operates approximately 120 employees across 12 owned café-bakeries and multiple EDEKA and REWE supermarket concessions on Rügen, with a first mainland presence in Stralsund. Its product portfolio spans handcrafted bread specialties tied to Rügen terroir (Salzwiese, Rauchkorn, Rapshonig, Altdeutsches Schwarzbrot), confectionery, seasonal items (stollen, Easter pastries, winter solstice petit four), café breakfasts, and an in-house artisanal ice cream line (Treibeis) produced in a dedicated Eismanufaktur opened in 2021.

The underlying production model combines traditional artisan craft with modern bakery technology: recipe computers with automatic flour and water weighing, DIOSNA spiral kneaders, stone baking plates, long fermentation, manual hand-shaping on beech wood tables, and in-house grain milling 1–2 days before dough preparation. Short logistics — averaging just 6 km from the central Mukran bakery to retail points — enables multiple daily deliveries, low food waste, and a freshness moat. The company sources from long-term regional partners: Venz Hof (grain, 15+ years), Tammlinghof (Jersey cow milk), Rothenkirchener Ölmühle (rapeseed oil), and Imker Schlicht (honey).

Revenue is generated through four channels: (1) direct retail at owned café-bakeries on Rügen; (2) supermarket concessions and bread shelves at EDEKA and REWE; (3) B2B wholesale supply to hotels and clinics on the island; and (4) nationwide direct-to-consumer e-commerce via the online shop so-schmeckt-ruegen.de, which uses the natural 24-hour sourdough maturation window as postal transit time. Pricing is per-unit retail with no subscription component. Customer segments are roughly evenly split between Rügen tourists and local residents for retail, with named B2B accounts including EDEKA, REWE, regional hotels, clinics, and the Michelin-starred Restaurant Freustil in Binz. The company is privately held, registered as a GmbH (HRB 5777, Stralsund), with no external investors or funding rounds disclosed.

Name

Confectionery Bakery Peters

Legal name

Konditorei Bäckerei Peters GmbH

Website

https://baeckerei-peters.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Confectionery Bakery Peters is a second-generation, family-owned artisan bakery and confectionery on Rügen Island, Germany, operating ~120 employees across 12 café-bakeries and EDEKA/REWE concessions, with an in-house ice cream line and nationwide e-commerce for specialty breads.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Confectionery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Retail-Eating Places (5812), Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Bread & Pastry Specialty Stores (CRAHAGAC), Dessert Cafes (Coffee + Desserts) (THAFADAH), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Artisan bakery products
• Specialty breads
• Confectionery pastries
• Handcrafted ice cream
• Bakery café retail

Headquarters

HQ city

Mukran

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bakery and Café Retail Sales: Revenue from direct retail sales of freshly baked goods (breads, pastries, cakes, snacks, ice cream, beverages) across owned café-bakeries and supermarket concessions on Rügen Island. This is the primary revenue stream. Products are sold per unit at point of sale with no subscription component.
2. Online Shop – Nationwide Bread Delivery: Rügen specialty breads (Salzwiese, Rauchkorn, Rapshonig, Altdeutsches Schwarzbrot, stollen, etc.) are shipped nationwide via the online shop so-schmeckt-ruegen.de. Wholegrain sourdough breads mature 24 hours post-baking — this resting time is spent in transit, making the product ready to eat upon delivery.
3. B2B Supply to Hotels and Clinics: Daily supply of fresh baked goods to hotels and clinics across Rügen Island as a wholesale/B2B channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Confectionery Bakery Peters produces and sells handcrafted artisan breads, pastries, cakes, and seasonal confectionery specialties from a central bakery in Mukran on Rügen Island, Germany. The company operates 12 café-bakery branches plus in-store concessions in EDEKA and REWE supermarkets, and ships its signature island breads nationwide through its online shop. It also runs an in-house ice cream manufactory producing artisanal Treibeis ice cream.

Product overview

Konditorei Bäckerei Peters is a traditional family-owned bakery and confectionery operating primarily on Rügen island, Germany. The company offers handcrafted bakery products (breads, pastries, cakes), artisanal ice cream from their own ice cream manufactory, café meals (breakfast, flammkuchen), and seasonal specialties. Their signature Rügener Brotspezialitäten (Rapshonig, Rauchkorn, Salzwiese) are sold through their physical cafés and online shop. The product portfolio includes core offerings like their award-winning Altdeutsches Schwarzbrot and Treibeis ice cream, seasonal items (stollen, Easter pastries, winter solstice petit fours), and café food service.

Differentiator

Problem solved

Functional benefit

Products and services

• Rügener Brotspezialitäten (Island Bread Specialties) Handcrafted bread specialties inspired by Rügen island nature, including Rapshonig (rapeseed honey bread), Rauchkorn (smoked grain bread), and Salzwiese (salt meadow bread). Made with regionally sourced grain milled in-house.
• Altdeutsches Schwarzbrot (Old German Black Bread) Traditional rye sourdough bread made from only three ingredients: flour, sea salt, and water, with sourdough starter. The company won the 2021 Island Environment Award for this product.
• Treibeis (Branded Artisanal Ice Cream) House-made artisanal ice cream in ten varieties including classics (Vanilla, Chocolate, Strawberry Sorbet) and creative flavors (Sea Salt Caramel, Espresso, Sea Buckthorn-Cranberry, Black Bread Vanilla). Awarded bronze ADC Nails in 2025.
• Stollen (Christmas Stollen) Traditional Christmas pastries including Quarkstollen (quark stollen), Mohnstollen (poppy seed stollen), Christstollen, and Traditionsstollen. Available from mid-October.
• Wintersonnenwende-Törtchen (Winter Solstice Petit Four) Exclusive seasonal petit four created for the winter solstice (December 20-22), featuring Belgian chocolate with vanilla ganache on chocolate cake base with orange liqueur, orange peel, and raisins.
• Hasenohren (Easter Bunny Ears) Seasonal flaky pastry with chocolate filling, traditionally available around Easter.
• Silvester Pfannkuchen (New Year's Eve Pancakes) Sweet yeast pastries with various fillings traditionally served at midnight on New Year's Eve.
• Frühstück & Speisen (Breakfast & Café Meals) Breakfast menus and prepared dishes served in cafés including Backstubenfrühstück, Seglerfrühstück, Frühstück für Zwei, Flammkuchen, and various egg dishes.

Quantifiable outcome

• Shortest bread delivery distance on Rügen — average 6 km from bakery to branch, enabling multiple daily deliveries
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Venz Hof (Gingst)coreOthers15+ year supplier partnership for grain. Venz Hof grows old rye varieties and spelt on Rügen specifically for Bäckerei Peters. The partnership is described as ongoing with active development of new crops (oats, emmer, sunflower seeds). In-house milling of grain 1–2 days before dough preparation is a key quality differentiator.
• Rothenkirchener ÖlmühleminorOthersLocal oil mill that cold-presses rapeseed oil from Rügen's rapeseed fields for use in Bäckerei Peters' products.
• Tammlinghof (Halbinsel Wiek, Rügen)coreOthersFarm supplying fresh milk from ~200 Jersey cows. The milk is non-homogenized (minimum 3.8% fat), which Bäckerei Peters credits for better taste in its dairy-based products including ice cream and stollen. Long-term supply relationship.
• Imker Schlicht (Samtens, Rügen)minorOthersLocal beekeeper supplying natural rapeseed honey from Rügen for use in Bäckerei Peters' Rapshonig bread and for sale in cafés. 20 bee colonies across multiple locations. Produces up to 400 kg of characteristic white rapeseed honey per season.
• EDEKA (multiple locations on Rügen and Stralsund)coreChannel Partner/ Reseller/ DistributorLong-term retail distribution partnership. EDEKA locations feature either full bakery-café concessions (Sellin, Sagard, Prora) or dedicated Peters bread shelves (Bergen Süd, Redmann Stralsund). Delivered fresh daily from Mukran bakery. First mainland presence via EDEKA Redmann in Stralsund.
• REWE (Rügen Galerie and Mukraner Straße, Sassnitz)coreChannel Partner/ Reseller/ DistributorBakery-café concessions in two REWE supermarket locations on Rügen, operating during supermarket opening hours (Mo–Sa 7–19). Products delivered fresh daily from Mukran bakery.
• Nationalpark Jasmund (Rügen)minorStrategic or Co-development PartnerOfficial partner of the Nationalpark Jasmund. Participates in the Nationalpark's annual family forest festival (Waldfest Welterbeforum) and broader environmental initiatives. Alignment with sustainability and nature protection values.
• Tourismuszentrale RügenminorStrategic or Co-development PartnerCollaboration with Rügen tourism authority for culinary promotion of the island. Featured in tourism authority's culinary coverage and designated as 'kulinarische Inselbotschafter' (culinary island ambassador) — represented the island at the German Embassy Vienna on October 3, 2024.
• Zentek GmbH & Co. KG (Köln)minorOthersBundeswide take-back system for packaging compliance (VerpackV). Customer number DE3941477724524-V. Handles the company's obligation for recovery and recycling of sales packaging placed on the market.
• Rocket & Wink (Hamburg)minorStrategic or Co-development PartnerHamburg-based creative agency that designed the award-winning Treibeis ice cream packaging — ten motifs each featuring a penguin, one for each of the ten ice cream flavors. The packaging won Bronze ADC Nagel in two categories in 2025.
• reCup (Pfandbechersystem)minorOthersReusable cup deposit system partner for coffee-to-go. Participating in the 'Weniger fürs Meer' (Less for the Sea) initiative led by Tourismuszentrale Rügen to reduce plastic waste on the island. reCup cups accepted across all Bäckerei Peters branches since March 2019.
• Rügener Tafel (Food Bank)minorOthersUnsold bread and pastries are donated sorted and free of charge to the Rügener Tafel (food bank), which distributes them to people in need. Products with non-baked fillings (e.g., cream slices) that are no longer suitable for consumption are sent to a biogas plant for energy conversion.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Kamps: Large German bakery chain with own retail stores and café concessions in supermarkets; comparable in multi-channel distribution (own stores + supermarket partnerships) and product range spanning bread, pastries, and snacks, though at a larger and more industrial scale.
• Bäckerei Junge: Hamburg-based family-owned bakery chain with own retail cafés across northern Germany; operates central production with multiple daily delivery to café branches and a comparable regional chain model. Closest northern German peer in scale and structure.
• Der Beck: Regional German bakery chain with own retail stores; comparable in operating a multi-location bakery-café retail model focused on daily fresh production and traditional German bakery products.
• Bäckerei Ziegler: Family-run German regional artisan bakery with own café-retail locations; comparable as a multi-generational, family-owned craft bakery emphasizing regional sourcing and in-house production.
• Schäfer's Brot: German regional bakery chain with own retail stores and in-store supermarket bakery concessions; comparable in product breadth (bread, rolls, pastries) and in operating a hybrid own-retail plus supermarket concession model.
• Hofpfisterei: Munich-based organic artisan bakery chain with own retail cafés across Bavaria; operates in-house milling, organic regional sourcing, and a café-bakery retail model that is structurally comparable to Peters' artisanal, additive-free, short-logistics positioning. Most direct competitor in the German craft bakery-café niche.

Others

• Alnatura: Germany's largest organic supermarket chain; relevant as a potential retail channel partner for premium organic and additive-free bakery products, comparable in the German organic and sustainability-focused consumer segment Peters targets.

Broad incumbents

• Harry Brot (formerly Lieken): Largest industrial bakery manufacturer in Germany producing packaged bread and bakery products for retail; comparable as a major supplier to German supermarket channels though operating at mass-production scale rather than artisan craft positioning.
• Mövenpick Eis: Established Swiss-German premium ice cream brand distributed nationally in grocery and foodservice; comparable as a higher-end packaged ice cream brand competing for similar consumer occasions and supermarket shelf placement as Peters' Treibeis line.

Emerging players

• Florida Eis: German artisanal ice cream brand produced by a traditional confectionery manufacturer; comparable as a craft-style German ice cream producer competing in the premium ice cream segment alongside Peters' Treibeis range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/konditorei_baeckerei_peters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confectionery Bakery Peters