Bäckerei Ziegler

What Bäckerei Ziegler does

Bäckerei Ziegler is a traditional German artisan bakery and café operating from a single retail storefront at Hindenburgstrasse 98 in Murr, Baden-Württemberg, Germany. Founded in 1967 as the "Ziegler'sche Backtradition," the business has been under the co-ownership of master bakers Birgit and Markus Kaiser since 2004 and is registered with the Handwerkskammer Stuttgart. The company produces a full range of handcrafted baked goods — including daily breads (Pflasterstein Brot, Vesperlaible, Weizenmischbrot, Weizenmischbrot, regional and seasonal varieties such as Bärlauchbrot, Kartoffelbrot, and Zieglers Nussbrot), rolls, pretzels, cakes, tortes, seasonal chocolate truffle pralines, and Rothenburger Schneeballen — plus custom celebration tortes for weddings, baptisms, confirmations, and birthdays. An on-site café offers a signature "Frühstück für Zwei" (Breakfast for Two) platter and coffee specialties.

The core production technology is purely manual craftsmanship: every product is made by hand from weighing and portioning through dough shaping, a technique the company claims enables loose, moist doughs that yield extended freshness and aroma. There is no online ordering, no delivery, no mobile app, no API, and no digital commerce infrastructure — the business model is exclusively direct-to-consumer retail at the physical location, supplemented by a basic informational website, a Facebook fanpage, and occasional local press coverage. Pricing is not publicly disclosed; transactions are one-time retail purchases and custom-order tortes.

Bäckerei Ziegler serves local consumers and families in Murr and the surrounding Bottwartal region (including Steinheim, Marbach, Grossbottwar, Oberstenfeld, and Beilstein). With approximately 8 employees and opening hours limited to Tuesday through Saturday (5:30 AM to 13:00 or 18:00), the business is a small, owner-operated Handwerk enterprise with no external investors, no funding history, and no disclosed corporate parent.

Name

Bäckerei Ziegler

Legal name

Bäckerei Ziegler

Website

https://ziegler-murr.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Bäckerei Ziegler is a family-owned traditional German artisan bakery and café in Murr, operating since 1967 under master bakers Birgit and Markus Kaiser. It serves local consumers and families in the Bottwartal region through handcrafted breads, rolls, pretzels, tortes, and an on-site breakfast café.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAFAA

Retail Bakeries (Bread & Daily Bakery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYCRAHAGAC

Bread & Pastry Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAKAIAD

Pretzels & Savory Baked Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

Keywords

• Artisan bakery products
• Handcrafted baked goods
• Fresh bread rolls
• Celebration cakes tortes
• In-store café breakfast

Headquarters

HQ city

Murr

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bakery retail sales: Sale of fresh baked goods including breads, pretzels, cakes, tortes, and specialty items directly to consumers at the retail storefront. Products offered daily and by weekly rotation schedule.
2. Café service: On-site café serving breakfast offerings (including 'Frühstück für Zwei'), coffee specialties, juices, and other café items to dine-in customers.
3. Custom celebration tortes: Custom-made celebration tortes for weddings, baptisms, confirmations, and birthdays, including multi-tiered options. Orders likely placed in advance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bäckerei Ziegler produces and sells handcrafted baked goods — breads, rolls, pretzels, cakes and tortes, plus seasonal and specialty items such as wild garlic bread, spelt loaves, chocolate truffle pralines, and Rothenburger Schneeballen — from a single retail bakery in Murr, Germany. The bakery also operates an in-store café serving a signature "Frühstück für Zwei" breakfast platter, coffee specialties, juices, and optional sparkling wine to walk-in customers. All offerings are made by hand on-site, with no online ordering or delivery.

Product overview

Bäckerei Ziegler is a traditional German bakery founded in 1967, now operated by Bäckermeister Birgit and Markus Kaiser in Murr, Germany. The company offers a diverse portfolio of handcrafted baked goods including daily fresh breads (Pflasterstein Brot, Vesperlaible, Weizenmischbrot), specialty breads (Dinkel products, Bärlauchbrot, Zieglers Nussbrot), pretzels, cakes, tortes, and seasonal items like chocolate truffles (Trüffel-Pralinen) and Rothenburger Schneeballen. The bakery also operates an in-store café serving breakfast platters and coffee specialties. All products are made by hand from weighing through shaping, emphasizing traditional craftsmanship and quality. The company celebrates its 50th anniversary and operates a physical retail location with café service open Tuesday through Saturday.

Differentiator

Problem solved

Functional benefit

Products and services

• Brote (Artisan Breads) Daily-fresh handcrafted breads including staples like Pflasterstein Brot, Vesperlaible, and Weizenmischbrot, plus rotating and regional varieties such as Alt-Deutsches Bauernbrot, Frankenlaib, KKH Brot, Leinsamenbrot, Roggen-Mischbrot, Schwabenkorn, Wikinger Brot, Balanzabrot, Emmer Urkorn Brot, Gersten Wonne, Dinkel-Grünkern, Marathonbrot, Kartoffelbrot, Waldbrot, Walnussbrot, and Zieglers Nussbrot, aimed at local households seeking traditional handmade loaves.
• Brötchen (Rolls) Freshly baked rolls offered daily, including Dinkel-Joghurt-Brötchen and Dinkel-Sonnenblumen-Brötchen. Customers can typically choose from around 6 different roll varieties for breakfast or meals.
• Brezeln (Pretzels) Handcrafted traditional German pretzels sold as a standalone snack or accompaniment, made with the same hand-shaped dough process as the breads and rolls.
• Frühstück für Zwei (Breakfast for Two) Café breakfast platter for two served in the in-store café, including a basket of 6 rolls of choice, 2 coffee specialties, 2 glasses of orange juice, eggs, salmon, cold cuts, cheese, butter, jam, honey, and Nutella; available with an optional upgrade of 2 glasses of sparkling wine for special occasions.
• Festtagstorten (Celebration Cakes and Tortes) Custom-made celebration tortes for weddings, baptisms, confirmations, and birthdays, built from fresh fruit, fine cream, and biscuit bases and decorated with handmade marzipan roses; multi-tiered cakes available on request and ordered in advance.
• Fladenkuchen (Flat Cakes) Large round flat cakes approximately 47 cm in diameter, available as Käsefladen (cheese flatbread) or in fruity versions with apples, cherries, or plums, positioned as a companion for coffee gatherings.
• Trüffel-Pralinen (Chocolate Truffles) Handmade chocolate truffle pralines in roughly 15 varieties including coconut, egg liqueur (Eierlikör), and amaretto, sold as a seasonal specialty from September to May.
• Dinkel-Produkte (Spelt Specialty Breads) Spelt-based baked goods including Dinkel-Joghurt-Brötchen, Dinkel-Sonnenblumenbrot, and Dinkelvollkornbrot, positioned for customers seeking hearty, crunchy grain alternatives.
• Seasonal and Regional Specialties (Bärlauchbrot, Zwiebelkuchen, Rothenburger Schneeballen) Seasonal and regional bakery specialties: spring-season Bärlauchbrot (wild garlic bread), hearty traditional Zwiebelkuchen (onion cake), and Rothenburger Schneeballen pastry balls from Rothenburg, sold on a rotating seasonal schedule to local customers.
• Café Service In-store café operating Tuesday through Saturday, offering a relaxed setting to consume the bakery's products along with coffee specialties, juices, and the signature "Frühstück für Zwei" breakfast platter.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gemeinde MurrminorOthersLocal municipality of Murr listed as recommended link on bakery website. No formal partnership or commercial relationship described.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bäckerei Görtz: Southwestern German traditional bakery with multiple retail locations, café service, and handcrafted breads/pastries; comparable family-rooted retail model.
• Bäckerei Huth: Regional German artisan bakery chain with handcrafted breads, rolls, and café service in the Baden-Württemberg area; comparable traditional-retail model with similar product breadth and local community focus.

Broad incumbents

• Kamps: One of Germany's largest bakery chains with extensive retail storefronts, café service, and broad assortment of breads, rolls, and snacks; represents the scaled retail-bakery competitor.
• Junge Die Bäckerei: Large North German bakery chain offering handcrafted breads, rolls, snacks, and in-store cafés; serves as the incumbent scaled version of the traditional retail bakery model Ziegler operates.
• Harry-Brot: Large German industrial bakery producing breads and bakery products for retail and foodservice; represents the scale-production contrast to Ziegler's handcrafted approach.
• Schäfer's: German regional bakery chain (Baden-Württemberg) operating traditional retail bakeries with cafés and broad product range including breads, rolls, and specialty items.
• Dat Backhaus: Baden-Württemberg-based bakery chain with retail storefronts and café service; directly comparable regional retail bakery operator with traditional product positioning.

Emerging players

• Mestemacher: German specialty baker focused on whole-grain and health-oriented breads (including spelt/Dinkel products); comparable via specialty grain positioning overlapping with Ziegler's Dinkel-Produkte line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b%C3%A4ckerei-ziegler

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Ziegler