Muuttomaailma

What Muuttomaailma does

Muuttomaailma is a Finnish online marketplace that enables consumers to request competitive quotes from a network of more than 500 moving companies across Finland and to compare providers using a database of over 70,000 verified reviews. The platform is operated by Alma Media Finland Oy, a wholly owned subsidiary of the publicly listed Alma Media Corporation, and functions as a pure self-serve digital service: users fill out a single form, receive an average of six offers within approximately one hour, and pay nothing for access. The product surface extends beyond the core quote comparison to include a moving cost calculator, a checklist tool, end-of-tenancy cleaning, storage rental, moving insurance, truck rental, packing supplies, and international moves, plus a financing add-on called Muuttorahoitus delivered through partnership with Etua.fi.

The underlying technology is a quote-broadcast and review-aggregation platform rather than an AI-driven matching engine. It exposes a lead-management dashboard to mover-side suppliers and integrates with Alma Media's real estate portals (Etuovi.com and Vuokraovi.com) for top-of-funnel traffic. Geographic reach is Finland nationwide, with dedicated city landing pages for Helsinki, Espoo, Vantaa, Tampere, Turku, Oulu, Jyväskylä, Kuopio, Lahti, Pori and additional municipalities.

Revenue is generated through three streams: marketplace lead fees paid by moving companies, referral fees from Etua.fi on financed moves, and display advertising on content and dashboard pages. The service has cumulatively tendered over 300,000 moves and reports a 98% user recommendation rate, though no revenue figures are publicly disclosed. The company is led by CEO Eero Rönkkö and operates with a small team under the Alma Media group structure.

Name

Muuttomaailma

Legal name

Alma Media Finland Oy

Website

https://muuttomaailma.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Muuttomaailma is a Finnish self-serve online marketplace that lets consumers request and compare competitive quotes from 500+ moving companies nationwide, using a database of 70,000+ verified reviews. It monetizes through mover lead fees, Etua.fi financing referrals, and display advertising under parent Alma Media Corporation.

Ownership category

akta.pro rank

Product category

Moving services marketplace

NAICS

Other Personal Services (8129)

SIC

Transportation Services (4700)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Same-Day & Last-Minute Local Moving (HSAKAAAG), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Claims Handling, Documentation & Dispute Resolution Services (HSAKANAI)

Keywords

• Moving services marketplace
• Moving company comparison
• Quote comparison platform
• Residential moving services
• Lead generation marketplace

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead generation / marketplace commission: Moving companies pay to receive quote requests and compete for customers. The platform acts as a free consumer-facing marketplace monetized through business-side lead fees.
2. Financial product referral (Muuttorahoitus): Partnership with Etua.fi lending marketplace for moving financing; referral/sourcing fees from financial product placements.
3. Display advertising: Banner advertising on site pages (content pages, My Move pages, moving company dashboard) and content marketing placements for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Muuttomaailma is Finland's largest moving services comparison marketplace (kilpailutuspalvelu) that connects consumers with over 500 moving companies across Finland. Users submit a single quote request and receive an average of six offers within one hour, alongside verified customer reviews, then choose and contact the mover directly. The service is free for consumers; revenue comes from moving companies paying for lead access, plus an embedded moving financing referral (Muuttorahoitus) via Etua.fi.

Product overview

Muuttomaailma is a Finnish moving services marketplace platform that connects customers with moving companies through a competitive bidding system. The core platform enables users to submit a single request and receive quotes from over 500 moving companies nationwide. The product portfolio includes the core Muuttomaailma Kilpailutuspalvelu platform, complemented by the Muuttorahoitus financing add-on (in partnership with Etua.fi), and supplementary services such as Muuttolaskuri (cost calculator), Muuttajan Muistilista (checklist), Muuttosiivous (cleaning), Varaston Vuokraus (storage), Muuttoturva (insurance), Muuttoauton Vuokraus (truck rental), and Muuttolaatikot (moving supplies). Regional coverage spans major Finnish cities through dedicated Muuttopalvelu pages, while specialized services include Ulkomaanmuutto (international moves) and Remonttipalvelu (via sister platform Urakkamaailma).

Differentiator

Problem solved

Functional benefit

Products and services

• Muuttomaailma Kilpailutuspalvelu (Core Platform)
• Muuttorahoitus (Moving Financing)

Quantifiable outcome

• Users save money by comparing quotes from multiple moving companies (prices can vary significantly between providers)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• UrakkamaailmaminorStrategic or Co-development PartnerUrakkamaailma is the sibling renovation services comparison platform under the Alma Media group. Cross-referred from Muuttomaailma for moving-related renovation needs ('Muuttoremontti'), creating an integrated home services ecosystem.
• Etuovi.comcoreGTM or Marketing PartnerAlma Media's real estate listing platform cross-promotes Muuttomaailma services to users browsing property listings, reaching consumers at the exact moment of moving decisions. Drives significant top-of-funnel traffic.
• Vuokraovi.comcoreGTM or Marketing PartnerAlma Media's rental property listing platform cross-promotes Muuttomaailma to users searching for rental housing, capturing users transitioning between homes who need moving services.
• 500+ Moving companies across FinlandcoreChannel Partner/ Reseller/ DistributorOver 500 moving companies across Finland actively receive and respond to quote requests through the Muuttomaailma platform. These companies range from small local operators to large national firms covering services from home moves to piano transport, international relocations, and corporate moves.
• IltalehtiminorGTM or Marketing PartnerListed as a media channel where Muuttomaailma has appeared or been referenced, indicating media coverage in Finland's major news outlets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TaskRabbit: US-led marketplace connecting consumers with local task and moving labor providers. Overlaps with Muuttomaailma in the moving-helper use case but operates on a task-execution rather than full-move-tendering model.

Direct peers

• Movinga: European online platform that compares and books moving services across multiple countries. The closest direct cross-border peer in the moving-vertical comparison space Muuttomaailma serves.
• Bidvine: UK-based online marketplace where consumers request quotes from local service professionals across multiple categories. Operates the same lead-generation/quote-tendering model as Muuttomaailma, just at a multi-category, multi-geography scale.
• Urakkamaailma: Finland-based home renovation services comparison platform also operated by Alma Media. Uses the identical single-request, multi-provider comparison model for a different vertical, making it the closest structural peer.

Broad incumbents

• Houzz: Global home-design and home-services platform with a "Houzz Pro" marketplace connecting homeowners to contractors. Operates adjacent to the moving vertical within a much broader home-services ecosystem.
• Check24: Germany's largest price-comparison portal covering insurance, energy, banking, travel, and more. Operates a much broader version of the same comparison/aggregator business model Muuttomaailma runs in the narrow moving vertical.
• Verivox: Major German price-comparison platform for utilities, insurance, and financial products. Comparable to Muuttomaailma as a lead-generation comparison marketplace, though operating across very different verticals at much larger scale.

Others

• Etuovi.com: Alma Media-owned Finnish real-estate listing platform that cross-promotes Muuttomaailma. Not a competitor — functions as the upstream funnel that drives moving-intent users into the platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/muuttomaailma
• Facebookfacebook.com/muuttomaailma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muuttomaailma