Movinga
Movinga operates a digital relocation marketplace connecting individual consumers and corporate clients in five European countries with a network of 550+ certified moving company partners, providing AI-assisted instant quotes, tiered service packages, and a B2B corporate relocation subscription program.
- Company typePrivate
- Founded2015
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Movinga does
Movinga operates a digital relocation marketplace that matches consumers and corporate clients with a network of more than 550 certified moving company partners across five European countries: Germany, Switzerland, Sweden, Austria, and France. The platform provides instant online quotes via an AI-powered digital moving assistant that uses computer-vision image recognition to estimate move volume from customer-uploaded photos, and routes jobs to vetted subcontractors through a dedicated Partner App. End customers select from three packaged service tiers (Standard, Premium, Deluxe) with optional add-ons including packing services, furniture assembly/disassembly, packaging materials, parking-zone permits, premium transport insurance up to €250,000, and FlexMove flexible scheduling with claimed savings of up to 38% through route optimization.
The company operates as the contractual counterparty to the customer while partner firms execute the move, generating revenue through transaction fees on each booking, add-on service fees, and a tiered B2B corporate relocation subscription program (Bronze through Premium tiers) targeting employers that relocate employees domestically or internationally. Distribution runs through owned digital properties (country-localized websites, blog/Hub content, email, organic and paid search, paid social), supplemented by inside-sales phone support. Underlying technology integrates commercial SaaS infrastructure (DigitalOcean for hosting, Stripe and Klarna for payments, Salesforce for CRM, Tableau for analytics, MailChimp for email, SCHUFA for credit checks).
Operated under license by MoveAgain GmbH and headquartered in Cologne, Movinga was founded in 2015 and raised approximately $93M across six disclosed funding rounds between 2015 and 2018 from investors including Index Ventures, Earlybird Venture Capital, Global Founders Capital, Rocket Internet, ETF Partners, and Santo Venture Capital. The company executed two acquisitions — Move24 in March 2018 and L'officiel Du Demenagement in January 2019 — to consolidate European competition and enter the French market, and reports 70,000+ completed moves with a 4.55/5 Trustpilot rating.
Movinga firmographics
Firmographics- Name
- Movinga
- Legal name
- Movinga / MoveAgain GmbH
- Website
- https://movinga.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movinga operates a digital relocation marketplace connecting individual consumers and corporate clients in five European countries with a network of 550+ certified moving company partners, providing AI-assisted instant quotes, tiered service packages, and a B2B corporate relocation subscription program.
- Ownership category
- akta.pro rank
Movinga industry classification
Industry- Product category
- Online Moving and Relocation Services
- NAICS
- Used Household and Office Goods Moving (484210), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)
- akta.pro secondary industries
- Apartment & Condo Local Moving (HSAKAAAB), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF), Move Management (Office Relocations) (BPABAFAC)
Keywords
Where Movinga is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Movinga business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain
Revenue model
- Moving Service Transactions: Movinga earns fees by facilitating moves between customers and moving companies. Customers pay Movinga who then coordinates the service. The platform acts as the primary contractor with customers while using subcontractors for execution.
- Add-on Services: Additional revenue from optional services including packing/unpacking, furniture assembly/disassembly, packing materials, no-parking zones, and premium insurance upgrades
- B2B Corporate Relocation: Corporate employee relocation services with tiered pricing based on volume commitments (Bronze, Silver, Gold, Premium tiers)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Entry-level package with basic moving services |
| Transaction based/ take rate | Pay-as-you-go | Most popular mid-tier package with enhanced coverage |
| Transaction based/ take rate | Pay-as-you-go | Full-service premium package with all inclusive features |
| Subscription | Annual | B2B Bronze tier for corporate partners |
| Subscription | Annual | B2B Silver tier for mid-volume corporate partners |
| Subscription | Annual | B2B Gold tier for high-volume corporate partners |
| Subscription | Annual | B2B Premium tier for enterprise-level partners |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Movinga product offering
Product offeringCore offering
Movinga operates a digital relocation marketplace that connects individual and corporate customers with a network of 550+ certified moving companies across Germany, Switzerland, Sweden, Austria, and France. Customers receive instant quotes through an AI-powered digital assistant with image recognition, book tiered moving packages, and have the entire move coordinated by a personal advisor, while physical execution is handled by partner moving companies.
Product overview
Movinga operates a digital relocation marketplace that connects customers with over 550 vetted moving company partners across Germany, Switzerland, Sweden, Austria, and France. The core platform enables customers to receive instant moving quotes via an AI-powered digital assistant with image recognition, compare partner services, and book comprehensive moving packages. Three tiered packages (Standard, Premium, Deluxe) offer escalating service levels, while optional add-ons include packing services, furniture assembly, premium insurance (up to 250,000 EUR), parking zone setup, and special item transport. FlexMove provides a flexible scheduling option saving up to 38% on costs. A B2B employee relocation service offers corporate clients coordinated moves with tiered partner discounts. Movinga is operated under license by MoveAgain AG.
Differentiator
Problem solved
Functional benefit
Products and services
- Movinga Platform
Quantifiable outcome
- Customers can save up to 38% on moving costs with FlexMove
- +2 more outcomes
Companies that use Movinga
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Movinga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature4 records
Movinga partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 550+ Certified Moving CompaniescoreNetwork of certified and verified moving companies that execute actual moves. Partners are quality-checked, certified, and use the Movinga Partner App to receive assignments. Over 550 moving companies are part of the network, operating across Germany.
- TrustpilotminorCustomer review platform where Movinga ratings and reviews are displayed. Helps build customer trust.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Movinga competitors and assessment
Company assessmentBroad incumbents
- Check24: Germany's largest price-comparison portal with a moving-vertical module that aggregates moving-company quotes. Overlaps with Movinga in lead-generation and price-transparency, but operates as a broad multi-vertical comparison marketplace rather than a moving-specialist.
- UniGroup (Allied Van Lines / Atlas Van Lines): Largest US household goods moving network with global agent footprint. Comparable end-customer service (residential and corporate relocations) and partner-network model, though UniGroup is asset-heavier and US-anchored.
Direct peers
- Sirva: Global relocation and moving services provider offering corporate and household relocations across dozens of countries. Directly comparable to Movinga's B2B employee relocation offering and international footprint, though Sirva operates owned-asset services rather than a marketplace.
- Crown Relocations: International relocation company providing household goods moving, storage, and destination services for corporate and private clients. Comparable to Movinga's B2B and international consumer relocation services across multiple geographies.
- Moved.com: US digital moving marketplace connecting customers with vetted moving companies through instant online quoting. Closest direct functional analog to Movinga's consumer-facing platform model in North America.
- Umzugsunternehmen.de / umzug.de: Established German moving-services comparison and booking portal. Closest direct domestic competitor to Movinga in Germany, with overlapping value proposition of quote aggregation and partner matching.
Emerging players
- Lugg: US on-demand moving and delivery platform for small moves, furniture delivery, and labor. Comparable to Movinga's small/local-move offerings and digital booking UX, though focused on single-item rather than full-household relocations.
- Dolly: US on-demand platform connecting customers with drivers and helpers for small moves and heavy-item transport. Partial overlap with Movinga's small-move and single-item transport offerings (e.g., piano/special item transport).
Regional players
- Moovaz: Asia-Pacific headquartered digital relocation marketplace offering household and corporate relocations across Singapore, Hong Kong, Australia, and beyond. Comparable marketplace-plus-services model to Movinga but serving APAC rather than Europe.
Others
- TaskRabbit: On-demand task marketplace (owned by IKEA/Ingka) offering furniture assembly, moving help, and labor services. Adjacent competitor to Movinga's add-on services (furniture assembly, packing) but not a full-relocation platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Movinga social profiles
Digital presenceMovinga compliance and trust
Trust signalCompliance1 record
Movinga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movinga leadership team
Management profileNumber of profiles
Profiles4 records
Movinga funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movinga M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movinga
What does Movinga do?
Movinga operates a digital relocation marketplace that connects individual and corporate customers with a network of 550+ certified moving companies across Germany, Switzerland, Sweden, Austria, and France. Customers receive instant quotes through an AI-powered digital assistant with image recognition, book tiered moving packages, and have the entire move coordinated by a personal advisor, while physical execution is handled by partner moving companies.
Is Movinga a public or private company?
Movinga is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movinga founded?
Movinga was founded in 2015. It employs 11 to 50 people.
Where is Movinga based?
Movinga is headquartered in Cologne, Germany, in the Europe region.
How does Movinga make money?
Three revenue lines are on record. Moving Service Transactions are the primary driver. The others are add-on Services and B2B Corporate Relocation.
Who are Movinga's main competitors?
Broad incumbents on record are Check24 and UniGroup (Allied Van Lines / Atlas Van Lines). Direct peers are Sirva, Crown Relocations, Moved.com and Umzugsunternehmen.de / umzug.de. Emerging players are Lugg and Dolly. Moovaz is listed as a regional player. TaskRabbit is listed as an others.
Does Movinga have an API?
No public API is recorded for Movinga.
What industry is Movinga in?
Movinga's product category is Online Moving and Relocation Services. Its primary akta.pro industry code is HSAKAAAC, Local Moving for Homes (Single-Family, Townhome), with a secondary code of HSAKAAAB, Apartment & Condo Local Moving. Its NAICS code is 484210 and its SIC code is 4731.