Real Estate Selling Power

What Real Estate Selling Power does

Real Estate Selling Power, operating under the DBA Daniel Pendley & Associates and headquartered at 4733 Torrance Blvd #227 in Torrance, California, is a privately held real estate sales training business founded by Daniel Pendley around 1980 (with firmographic data referencing 1985). The company sells structured training content and live coaching events aimed primarily at individual real estate agents, with secondary demand from real estate brokerages and general sales professionals. Its stated track record includes Daniel Pendley personally training over 500,000 real estate agents and advising named clients such as REMAX, Coldwell Banker, Century 21, EXP Realty, Exit Realty, and the National Association of Realtors (NAR).

The product portfolio centers on two self-paced training packages sold direct-to-consumer via the company website: Package 1 (Video Coaching System) at $297 containing 72 video coaching lessons with take-action assignments, and Package 2 (Complete Selling Power System) at $397 adding a training guide, four full-color multimedia presentations covering buyer/seller, FSBO and pricing scenarios (100 slides total), and 270 time-proven scripts and closing techniques. Beyond packaged content, the firm operates a live event business running full-day workshops such as "Stop Working For Free," goal-setting sessions, and the Master Series Breakthrough Program in multiple US cities (Tampa FL, North Carolina, Orange County, Los Angeles County). Adjacent revenue lines include event entertainment / DJ services for weddings and corporate functions and the published book "The Power of the Dream" by Daniel Pendley, sold on Amazon. There is no proprietary technology platform; the offering is fundamentally content-plus-events, not SaaS.

The business model is direct-to-consumer and event-driven, relying on website self-service purchases, event registrations, and a small inside sales / free-consultation motion rather than institutional channel partners. Revenue streams are predominantly transactional one-time purchases of training packages and event tickets with no disclosed recurring subscription, no enterprise SaaS contracts, no institutional funding, and no parent company. The firm employs 51-100 people, operates within the United States (with claimed international reach via past executive training engagements), and carries no certifications, patents, or regulatory actions on record. Customer concentration risk is structurally low at the individual buyer level given the low-ticket pricing model, but the enterprise narrative depends heavily on legacy relationships with major real estate brands used primarily as social proof.

Name

Real Estate Selling Power

Legal name

Real Estate Selling Power

Website

https://realestatesellingpower.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Real Estate Selling Power, founded by Daniel Pendley circa 1980 in Torrance, California, is a privately held real estate sales training company selling self-paced video coaching packages, live workshops, and supplementary DJ and book offerings to individual real estate agents and select brokerages.

Ownership category

akta.pro rank

Product category

Real Estate Sales Training

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Real Estate & Property Services (EDABALAW)

akta.pro secondary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• Real estate sales training
• Sales coaching programs
• Presentation skills training
• Sales closing techniques
• Real estate workshops

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Packages: Sells structured training packages including video coaching lessons, training guides, multimedia presentations, and scripts/closing techniques. Package 1 at $297 and Package 2 at $397 (discounted from $395 and $595 respectively).
2. Live Events: Hosts live training workshops and events including full-day workshops like 'Stop Working For Free', goal setting events, and the Master Series Breakthrough Program. Events held in various US locations.
3. Coaching Services: Provides online coaching system with coaching and assignments included in training packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Real Estate Selling Power sells structured sales training packages and live workshops for real estate agents. The core products are Package 1 (Online Video Coaching System with 72 video lessons and action assignments, $297) and Package 2 (Complete Selling Power System with training guide, four multimedia presentations, and 270 scripts and closing techniques, $397). The company also hosts live in-person training events in US cities such as Tampa FL, Orange County, North Carolina, and Los Angeles County.

Product overview

Real Estate Selling Power is a single-product training company offering a tiered coaching and training system for real estate professionals. The core offerings consist of Package 1 (Video Coaching System at $297) providing 72 online video lessons, and Package 2 (Complete Selling Power System at $397) adding multi-media presentations and 270 scripts. The company also offers live in-person events including workshops and the Master Series program, event entertainment services for weddings and celebrations, and Daniel Pendley's book "The Power of the Dream."

Differentiator

Problem solved

Functional benefit

Brands

• The Power of the Dream: A best-selling book by author Daniel Pendley, described as inspiring millions to find their purpose and identify their dreams.
• Complete Selling Power System
• Master Series Breakthrough Program

Products and services

• Package 1 - Online Video Coaching System Online coaching system with 72 video lessons covering successful real estate transaction techniques, including take-action assignments at the end of each lesson to increase production and sales. Sold to individual real estate agents. Priced at $297 (discounted from $395).
• Package 2 - Complete Selling Power System Comprehensive training package including easy-to-follow training guide with diagrams and images, four 'Action' full-color digital multi-media presentations for buyer/seller and FSBO/pricing scenarios, and 270 time-proven scripts and closing techniques to overcome objections. Sold to real estate agents. Priced at $397 (discounted from $595).
• Live Training Events In-person training workshops including the 'Stop Working For Free' one-day selling skills workshop, Live Goal Setting events, and the Master Series Breakthrough Program, a high-energy participation workshop focused on anchoring personal moments of invincibility and building confidence. Hosted in various US cities for real estate agents and sales professionals.
• The Power of the Dream (Book) Best-selling book by Daniel Pendley, published on Amazon. Covers motivational content for finding purpose, identifying dreams, and living more fully.
• Event Entertainment Services Wedding and event DJ services including magical soundtracks for weddings, corporate events, private parties, anniversaries, and school dances. Offered in Standard and Premium packages.

Quantifiable outcome

• Six figure income achieved by brand new agent within first 4.5 months of training
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digital Marketing Agency (unnamed)minorGTM or Marketing PartnerThe company mentions partnering with a digital marketing agency that aims to help small/medium sized businesses and empower individuals to become digital nomads. The partnership appears focused on mutual referrals and digital marketing services for listings, SEO, website, advertising, reviews, and real estate marketing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mike Ferry Organization: Mike Ferry Organization provides real estate sales training, scripts, and lead-generation coaching — one of the longest-running and most established real estate training franchises in the US, highly comparable in content (scripts, objection handling) and customer base.
• Workman Success Systems: Workman Success Systems provides coaching and training programs for real estate professionals, with a similar focus on agent productivity, scripts, and listing systems. Comparable as a real estate coaching company selling training packages and live events.
• Kevin Ward (YesMasters): Kevin Ward's YesMasters is a real estate coaching and training platform focused on listing presentation and closing skills. Comparable as a personality-driven, content-led real estate sales training brand targeting individual agents.
• Tom Ferry International: Tom Ferry is a leading real estate coach and trainer offering coaching programs, masterminds, and live events for agents and teams. Directly comparable as a personality-driven real estate sales training brand with a multi-tier coaching product ladder.
• Buffini & Company: Founded by Brian Buffini, Buffini & Company is one of the largest real estate coaching and training organizations in North America, offering coaching programs, events, and the '100 Days to Greatness' system — directly comparable in target customer (real estate agents), content-led GTM, and event-driven motion.
• Darryl Davis: Darryl Davis is a real estate speaker, coach, and trainer offering listing and sales training programs to real estate agents. Highly comparable as an individual-trainer-led real estate coaching brand with similar content format (scripts, presentations).
• Ninja Selling: Ninja Selling is a real estate sales training and coaching methodology built around a book-based system, offering workshops and ongoing coaching for agents. Directly comparable as a content-and-event-driven training franchise targeting the same agent persona.
• Jimmy Mackin: Jimmy Mackin provides real estate coaching, training events, and lead-generation systems for agents and teams. Comparable as a real estate coaching brand combining live events, digital training, and mastermind-style offers.

Broad incumbents

• Tony Robbins (Business Coaching / Results Coaching): Tony Robbins' Results Coaching and Business Mastery programs serve sales professionals, entrepreneurs, and executives with high-ticket coaching and events. Comparable as a personality-led sales/business training brand, but operates at much broader scale and across industries beyond real estate.
• Grant Cardone (Cardone Training Technologies / 10X): Grant Cardone Enterprises sells sales training programs, books, and events targeting sales professionals across industries. Comparable as a high-energy, personality-driven sales training brand with overlapping sales-coaching content, but operates far more broadly than real estate alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RealEstateSellingPower
• LinkedInlinkedin.com/company/real-estate-selling-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Selling Power