Greenwave Energy

What Greenwave Energy does

Greenwave Energy is a California-based, privately held retail natural gas supplier operating as a Core Transport Agent (CTA) registered with the California Public Utilities Commission (CPUC). The company sells natural gas commodity to residential and (per company materials) commercial customers within the Pacific Gas and Electric Company (PG&E) service territory, differentiating through a sustainability layer — Renewable Energy Certificate (REC) and carbon offset add-ons plus a reforestation partnership with One Tree Planted — that allows customers to mitigate greenhouse gas emissions associated with their gas consumption without changing appliances or lifestyle.

The company's product line is structured into two core plans: a Variable Wholesale plan priced no more than 5% over the wholesale natural gas purchase price (with a $9.95 monthly fee) and a Fixed Rate plan at $0.79 per therm for 12 months. Gas commodity is supplied by Greenwave while PG&E continues to handle pipeline transportation, delivery, metering, billing, and emergency response. The company discloses use of AI and machine learning to analyze energy usage patterns and to power automated customer support chat, though no proprietary AI technology is detailed. Distribution is direct-to-consumer via online self-serve enrollment, with environmental messaging, eco-friendly enrollment merchandise, and reforestation contributions serving as acquisition incentives.

Greenwave Energy is a very small operator — 1-10 employees — headquartered in Rocklin, California (6520 Lonetree Blvd #1029), with additional offices in Tarpon Springs and Dunedin, Florida for customer service and privacy operations. The company is privately held with no disclosed funding, institutional investors, or parent company. It has announced expansion into Southern California in 2026, signaling growth intent within its current state regulatory footprint rather than multi-state diversification.

Name

Greenwave Energy

Legal name

Greenwave Energy LLC

Website

https://greenwaveenergy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenwave Energy is a CPUC-licensed California retail natural gas supplier selling green gas commodity with carbon offset and REC add-ons to residential customers in PG&E service territory, with Southern California expansion planned for 2026.

Ownership category

akta.pro rank

Product category

Retail Natural Gas Supply

NAICS

Natural Gas Distribution (22121)

SIC

Electric, Gas & Sanitary Services (4900), Natural Gas Distribution (4924)

akta.pro industry

PRIMARYEUAGABAE

Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled)

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Retail Energy Supply (Residential & SMB)

SECONDARYEUAAADAG

Green Gas / RNG Retail Programs & Claims Marketing

Energy, Utilities & Environment/Bioenergy, Natural Gas & Biomass/Natural Gas Utilities & Retail Supply (Marketing & Sales)

Keywords

• Green natural gas
• Carbon offset energy
• Renewable energy certificates
• Residential gas supply
• Core transport agent

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Natural Gas Commodity Sales: Revenue from selling natural gas commodity to residential and commercial customers in California. Customers can choose between variable rate (no more than 5% over wholesale cost) or fixed-rate plans ($0.79/therm for 12 months). The company purchases gas supply and delivers it through PG&E's pipeline infrastructure.
2. Renewable Energy Certificates (RECs): Additional fees charged to customers who opt for RECs to offset their carbon usage and support renewable energy production.
3. Carbon Offset Products: Revenue from carbon offset products that allow customers to mitigate harmful greenhouse gas emissions from their natural gas consumption. The company retires carbon offsets on behalf of customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenwave Energy is a CPUC-registered Core Transport Agent (CTA) that procures natural gas commodity on behalf of California residential and commercial customers and arranges delivery through PG&E's gas pipeline infrastructure. The company offers variable wholesale-priced and fixed-rate green natural gas supply plans bundled with Renewable Energy Certificates (RECs) and carbon offsets, allowing customers to neutralize the emissions impact of their gas usage without changing appliances or lifestyle.

Product overview

Greenwave Energy offers two core green natural gas products for California residential and commercial customers: the Variable Wholesale plan (priced within 5% of wholesale rates) and the Fixed Rate plan ($0.79/therm for 12 months). Both products include optional Renewable Energy Certificate (REC) and Carbon Offset add-ons that enable customers to mitigate their greenhouse gas emissions. The company acts as a Core Transport Agent (CTA) licensed by CPUC, providing gas commodity while Pacific Gas and Electric Company (PG&E) handles pipeline delivery and billing. The company also partners with One Tree Planted for reforestation contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Variable Wholesale Green Natural Gas Plan

Quantifiable outcome

• Variable rate capped at no more than 5% over the cost of natural gas purchase price
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• One Tree PlantedcoreStrategic or Co-development PartnerGreenwave Energy is a proud supporter of One Tree Planted, a global reforestation nonprofit. New customers directly contribute to One Tree Planted's national reforestation efforts. The partnership supports California's reforestation and demonstrates the company's commitment to environmental sustainability beyond carbon offsets.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Just Energy: Retail energy provider offering fixed and variable residential and commercial natural gas and electricity plans, including green options, across multiple U.S. states and Canada. Direct comparable in retail green gas/electricity product structure and customer-acquisition tactics.
• Direct Energy: Large North American retail energy provider serving residential and commercial customers with electricity and natural gas plans, including green options. Closely comparable retail-supply business model and customer mix (residential commodity + green add-ons).
• Vista Energy Marketing: Small-to-mid retail natural gas marketer active in deregulated U.S. states, offering residential and small-commercial gas supply with various pricing structures. Highly comparable business model and scale profile to Greenwave.
• Green Mountain Energy: Retail electricity supplier with a strong sustainability brand selling renewable plans to environmentally motivated consumers. Closely analogous green-retail-energy go-to-market, with deep experience converting 'vote-with-your-wallet' messaging into subscriber growth.

Emerging players

• Clean Energy Fuels: U.S. provider of renewable natural gas (RNG) from captured methane sources and operator of related infrastructure. Comparable to Greenwave in focusing on low-/zero-carbon gaseous fuels; relevant as a benchmark for monetizing RNG and carbon attributes at retail in California.

Broad incumbents

• Constellation Energy: Major U.S. competitive energy supplier with retail offerings including renewable and conventional supply products. Directly comparable retail-supplier business model with green-product positioning at much larger scale.
• SoCalGas: Southern California Gas Company, the regulated gas distribution utility for the region Greenwave plans to enter in 2026. SoCalGas dwarfs Greenwave in scale and infrastructure, and increasingly markets its own RNG/blending and lower-carbon initiatives — directly relevant to the competitive positioning Greenwave will face in SoCal.
• Shell Energy North America: Large competitive retail energy supplier operating across North America including gas commodity supply to commercial and residential customers. Comparable business model (retail supply/wholesale-style procurement) and substantially greater scale; relevant as a benchmark for customer pricing and acquisition costs.
• Pacific Gas & Electric (PG&E): The regulated gas and electric utility that owns the pipeline infrastructure Greenwave relies on, handles delivery/billing, and is the gateway for customer switching. PG&E's policies and tariff structure define the operating environment for Greenwave in its current market.
• EDF Energy Services: Competitive retail energy supplier owned by EDF, providing electricity and natural gas to commercial and industrial customers with renewable product options. Comparable retail-supply model with more established C&I concentration and cleaner-energy branding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenwave-energy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwave Energy