Leslieville

What Leslieville does

Leslieville, operating under the brand "The Matt & Ben Team," is a four-person residential real estate brokerage based in Toronto, Ontario, and affiliated with the RE/MAX Hallmark franchise. The team serves buyers, sellers, and renters in the Leslieville, Riverside, and South Riverdale neighborhoods of Toronto's East End, with Matt Casselman and Ben Ferguson leading sales and Pavel handling client-facing real estate work alongside Alyssa in an administrative and marketing support role. The business combines traditional full-service brokerage (in-person consultations, staging guidance, transaction management, rental placements) with an integrated web platform built on the Houzez WordPress theme and MLS integration, supporting property search, featured listings, mortgage calculators, scheduled tours, saved search alerts, a local business directory, and editorial content through the Leslieville Blog.

Revenue is generated primarily through commissions on residential property transactions, with property values ranging from approximately $630,000 to nearly $2 million and furnished rentals listed around $2,995 per month. The go-to-market motion is sales-led, leveraging the RE/MAX Hallmark brand, a dedicated leslieville.com domain optimized for organic neighborhood search, and content marketing covering local restaurants, parks, and real estate topics. Distribution runs through direct in-person consultations, the self-serve property search portal at listings.leslieville.com, MLS exposure via the RE/MAX network, and referral channels within the Leslieville community. The team claims a top 1% ranking on the Toronto Real Estate Board, a #1 team ranking in its core neighborhoods for 2025, and receipt of the RE/MAX Hallmark Diamond Award in 2026, positioning it as a dominant player in a tightly defined micro-market rather than a scaled multi-region operation.

Name

Leslieville

Legal name

Leslieville Toronto: Neighbourhood and Real Estate

Website

https://leslieville.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

101–250 employees

Short description

Leslieville is a four-person residential real estate team (the Matt & Ben Team) operating under RE/MAX Hallmark in Toronto, serving buyers, sellers, and renters across the Leslieville, Riverside, and South Riverdale neighborhoods via a WordPress-based property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Property selling services
• Toronto condos and homes
• Rental leasing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: The team earns commissions on residential property sales and purchases. They also earn fees on rental transactions as demonstrated by the 12 Glenside Ave rental listing at $2,995/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Matt & Ben Team delivers residential real estate brokerage services in Toronto's Leslieville, Riverside, and South Riverdale neighborhoods, helping clients buy, sell, and lease homes and condos. Operating under the RE/MAX Hallmark umbrella, the team combines agent-led representation with a dedicated property search portal that surfaces live MLS listings and curated neighborhood content.

Product overview

Leslieville is a real estate brokerage specializing in the Leslieville, Riverside, and South Riverdale neighborhoods of Toronto. The core offering centers on The Matt & Ben Team at RE/MAX Hallmark, providing residential property buying, selling, and rental services. The company operates an integrated platform consisting of property listing search tools (Leslieville Houses, Leslieville Condos), a property search platform with filtering by status/type/location/budget, and supplementary services including mortgage rate referrals, mortgage calculators, scheduled property tours, saved search alerts, and a local business directory. Additional modules include Street Match for location-based searches and Search Solds for historical transaction data. The company also publishes editorial content through its Leslieville Blog covering local food, entertainment, and real estate topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Representation Buyer-representation service for individuals purchasing homes and condos in Toronto's Leslieville, Riverside, and South Riverdale neighborhoods, including property search, showing scheduling, offer strategy, and closing support.
• Residential Home Selling (Listing) Representation Listing and seller-representation service for homeowners selling property in Leslieville, Riverside, and South Riverdale, including pricing strategy, MLS listing via listings.leslieville.com, marketing, and negotiation through closing.
• Rental (Leasing) Representation Leasing services for landlords and tenants seeking to rent residential properties in the Leslieville, Riverside, and South Riverdale neighborhoods.
• Listings.leslieville.com Property Search Portal Public-facing property search portal at listings.leslieville.com providing live MLS-sourced listings and filtering tools for the Leslieville, Riverside, and South Riverdale sub-markets.

Quantifiable outcome

• Top 1% ranking on Toronto Real Estate Board
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RE/MAX HallmarkcoreChannel Partner/ Reseller/ DistributorThe Matt & Ben Team operates under the RE/MAX Hallmark brokerage franchise. This affiliation provides brand recognition, access to MLS listings, training resources, and participation in RE/MAX awards programs. The team has been with RE/MAX since the Leslieville and Riverside office opened.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Forest Hill Real Estate: Toronto boutique brokerage built around named agent teams serving specific upscale neighborhoods. Operates with a similar neighborhood-expertise brand positioning and depends on local market reputation rather than national scale.
• PSR (Property Stars Realty): Toronto-focused boutique brokerage with strong agent-team branding in East-end submarkets. Comparable scale and direct overlap in Leslieville-adjacent neighborhoods.
• Harvey Kalles Real Estate: Toronto boutique brokerage known for high-touch agent teams serving premium neighborhoods. Directly comparable on boutique service model, agent-team branding, and Toronto East End overlap.
• Chestnut Park Real Estate: Toronto-based boutique brokerage operating through named agent teams in specific neighborhoods. Closely comparable in service model, team-based structure, and luxury-adjacent Toronto positioning.
• Bosley Real Estate: Long-standing Toronto-focused independent brokerage with concentrated downtown and East-end presence. Competes for the same residential seller and buyer pool in Leslieville-adjacent neighborhoods.

Broad incumbents

• RE/MAX Canada: Parent-brand-level national franchise system under which The Matt & Ben Team operates. Provides MLS access, brand recognition, and awards infrastructure that the team relies on; broader portfolio includes thousands of competing agents.
• Sotheby's International Realty Canada: Global luxury real estate brand operating in Toronto via franchise affiliates. Competes for the same upper-end Toronto East End residential sellers but with broader geographic scope and stronger luxury brand pull.
• Royal LePage: One of Canada's largest residential real estate brokerages with deep GTA presence. Competes for the same Leslieville-area buyers and sellers but at significantly larger scale and brand spend.
• Engel & Völkers Toronto: International boutique-style brokerage operating in Toronto. Competes in the same residential luxury-adjacent Toronto East End segment with comparable boutique-team positioning.

Emerging players

• Right at Home Realty: Toronto-headquartered independent brokerage with significant GTA agent count and growing East-end coverage. Represents the discount/independent brokerage pressure that could compress traditional commission structures over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leslievilletoronto
• LinkedInlinkedin.com/company/leslieville

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leslieville