Right At Home Realty
Right At Home Realty is Canada's largest independent residential real estate brokerage, providing buying, selling, and renting services across Ontario via a multi-branch agent network and online listing platform, operating under the myAbode parent brand.
- Company typePrivate
- Founded2004
- HeadquartersNorth York, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Right At Home Realty does
Right At Home Realty is an Ontario-based residential real estate brokerage operating under the myAbode parent brand. Founded in 2004 and headquartered in North York, the firm describes itself as Canada's largest independent real estate brokerage and reports a headcount of 5,001–10,000. The company provides residential property services — buying, selling, and renting — across the Greater Toronto Area and surrounding Ontario markets, including Toronto, Mississauga, North York, Richmond Hill, Burlington, Newmarket, Barrie, Durham, Hamilton, Oakville, and Whitby.
The product surface is a single unified service platform rather than a modular suite: a property listing marketplace for homes for sale and for rent, a "Find An Agent" matching service backed by an interactive agent-assignment questionnaire (capturing location, language, and transaction type preferences), branch-based local agent networks, and a corporate careers portal. No proprietary technology platform is disclosed; listings are sourced from Right At Home's own inventory combined with CREA's Data Distribution Facility (DDF®), and the firm is a member of the Canadian Real Estate Association (CREA), operating under the REALTOR® and MLS® trademarks.
Revenue is generated through transaction commissions on residential sales and rentals in Ontario — a fee-based model with no publicly disclosed commission rates or pricing structure. Distribution is direct via branch-based agents (field sales) plus an online self-serve channel. The customer base is entirely individual residential buyers, sellers, and renters across Ontario; no enterprise or institutional clients are named in the source material. Ownership is private, with myAbode as the strategic parent, and there are no disclosed funding rounds, M&A activity, or external investors.
Right At Home Realty firmographics
Firmographics- Name
- Right At Home Realty
- Legal name
- Right At Home Realty Brokerage
- Website
- https://rightathomerealty.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Right At Home Realty is Canada's largest independent residential real estate brokerage, providing buying, selling, and renting services across Ontario via a multi-branch agent network and online listing platform, operating under the myAbode parent brand.
- Ownership category
- akta.pro rank
Right At Home Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Right At Home Realty is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Markets served
Right At Home Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Commission: The company generates revenue through real estate transaction commissions on residential property sales and rentals in Ontario. Agents facilitate buying, selling, and renting transactions, with the brokerage operating under the myAbode brand.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Right At Home Realty product offering
Product offeringCore offering
Right At Home Realty is a residential real estate brokerage operating in Ontario, Canada, under the myAbode brand. It connects individual buyers, sellers, and renters with its network of dedicated, branch-based real estate agents who facilitate property transactions across the Greater Toronto Area and surrounding Ontario markets. Revenue is generated through real estate transaction commissions on residential sales and rentals.
Product overview
Right At Home Realty is a Ontario-based real estate brokerage operating as a single unified service platform rather than a modular product suite. The core offering consists of a property listing marketplace for buying and renting homes, an agent matching service that connects clients with agents through a questionnaire-based assignment system, and a careers portal for corporate recruitment. All listings are sourced from the company's own inventory and CREA's Data Distribution Facility (DDF), with agent services organized by branch locations across the GTA and surrounding areas including Barrie, Toronto, Mississauga, Newmarket, North York, Burlington, Richmond Hill, Durham, Hamilton, Oakville, Whitby, and surrounding districts.
Differentiator
Problem solved
Functional benefit
Companies that use Right At Home Realty
Customer profileSegments2 records
Ideal customer profiles1 record
Right At Home Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Right At Home Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Canadian Real Estate Association (CREA)coreRight at Home Realty is a member of CREA, which controls the REALTOR®, REALTORS®, and MLS® trademarks. This membership ensures agents meet CREA standards and provides access to the Multiple Listing Service and DDF® data distribution facility for property listings.
- myAbodecoreRight at Home Realty is a myAbode brand. This parent company relationship provides brand infrastructure and operational framework for the brokerage.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Right At Home Realty competitors and assessment
Company assessmentDirect peers
- Coldwell Banker Canada: Coldwell Banker Canada is a franchised residential brokerage with a network of agents across Ontario and other provinces. It is a directly comparable traditional agent-based brokerage serving residential buyers, sellers, and landlords in overlapping geographies.
- Engel & Völkers Canada: Engel & Völkers operates a Canadian brokerage network with offices in Toronto and the GTA. It is a directly competing residential brokerage with a premium international brand, targeting overlapping buyer/seller segments in Ontario.
- Sotheby's International Realty Canada: Sotheby's International Realty Canada is a luxury-leaning residential brokerage operating in major Ontario markets, including Toronto. It competes with Right At Home for higher-end listings and affluent buyer representation in shared GTA submarkets.
- Royal LePage: Royal LePage is one of Canada's largest traditional residential real estate brokerages, operating an agent-based franchise model across multiple provinces. It directly competes with Right At Home on Ontario residential buy/sell/rent representation, with overlapping GTA branch coverage and similar commission-based revenue model.
- Century 21 Canada: Century 21 Canada operates a franchised residential real estate brokerage network with significant Ontario and GTA presence. It competes with Right At Home for agent recruitment and consumer mind share in the same residential transaction categories.
- RE/MAX Canada: RE/MAX Canada is a major franchised residential brokerage operating throughout Ontario and the rest of Canada. It is a directly competing agent-based brokerage serving the same residential buy/sell/rent use cases, with brand recognition and agent recruiting similar to Right At Home.
- HomeLife/InterCity Realty: HomeLife is a Canadian franchised residential brokerage with significant Toronto and GTA agent rosters. It is a directly competing independent-style brokerage pursuing overlapping consumer and agent segments in Ontario.
Emerging players
- Properly (Purplebricks Canada successor): Properly is a Canadian proptech offering a flat-fee, tech-enabled residential brokerage. It represents an emerging digital-first competitive threat to traditional commission models like Right At Home, particularly in the Ontario resale market.
- eXp Realty Canada: eXp Realty is a cloud-based brokerage model expanding into Canada with a commission-split structure that appeals to independent agents. It is an emerging competitor to traditional Ontario brokerages like Right At Home, particularly on agent recruitment.
Broad incumbents
- Keller Williams Realty Canada: Keller Williams is a large global residential real estate franchise with growing Canadian operations. It competes with Right At Home on agent productivity, training culture, and market share across overlapping Canadian cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Right At Home Realty social profiles
Digital presenceRight At Home Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right At Home Realty leadership team
Management profileNumber of profiles
Right At Home Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right At Home Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right At Home Realty
What does Right At Home Realty do?
Right At Home Realty is a residential real estate brokerage operating in Ontario, Canada, under the myAbode brand. It connects individual buyers, sellers, and renters with its network of dedicated, branch-based real estate agents who facilitate property transactions across the Greater Toronto Area and surrounding Ontario markets. Revenue is generated through real estate transaction commissions on residential sales and rentals.
Is Right At Home Realty a public or private company?
Right At Home Realty is a private company. It is classified as corporate owned and is currently operating.
When was Right At Home Realty founded?
Right At Home Realty was founded in 2004. It employs 5,001 to 10,000 people.
Where is Right At Home Realty based?
Right At Home Realty is headquartered in North York, Canada, in the North America region.
How does Right At Home Realty make money?
One revenue line is on record: real Estate Commission.
Who are Right At Home Realty's main competitors?
Direct peers on record are Coldwell Banker Canada, Engel & Völkers Canada, Sotheby's International Realty Canada, Royal LePage, Century 21 Canada, RE/MAX Canada and HomeLife/InterCity Realty. Emerging players are Properly (Purplebricks Canada successor) and eXp Realty Canada. Keller Williams Realty Canada is listed as a broad incumbent.
Does Right At Home Realty have an API?
No public API is recorded for Right At Home Realty.
What industry is Right At Home Realty in?
Right At Home Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.