Dyaco UK

Name

Dyaco UK

Legal name

Dyaco UK Ltd

Website

https://dyaco.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

SIC

Sporting & Athletic Goods, Nec (3949), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Commercial fitness equipment
• Gym facility solutions
• Cardio strength equipment
• Home fitness retail
• Fitness equipment supply

Headquarters

HQ city

Wolverton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Sale of commercial-grade cardio, strength, pin-select, plate-loaded, and functional training equipment to gyms, hotels, education institutions, and other commercial facilities. Products include treadmills, ellipticals, bikes, rowers, climbers, rigs, racks, benches, free weights, and accessories.
2. Gym Transformation Services: End-to-end gym facility solutions including consultation, custom design and planning using in-house CAD expertise, installation of equipment, flooring, lighting, and AV systems. Part of the holistic gym solution offering.
3. Home Fitness Equipment Sales: Sale of home fitness equipment through retail brands including Spirit Home, Sole, and Xterra, as well as Sweatband.com retail website for direct-to-consumer sales.
4. Aftercare and Maintenance Services: Aftercare support services included free of charge with equipment, including 48-hour turnaround time for repairs and maintenance to minimise gym downtime. Central and regional parts hubs ensure rapid response.
5. Finance Solutions: Finance options allowing payment spread over 3, 4, or 5 years to help gym operators manage cash flow when purchasing equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Dyaco UK supplies commercial-grade cardio, pin-select, plate-loaded, cable, functional, and free-weight fitness equipment alongside home fitness products under owned brands including Spirit, Half Human, Dyaco Medical, Sole, Xterra, and Sweatband.com. The company delivers an end-to-end gym transformation service covering consultation, in-house CAD design, equipment supply, installation, flooring, lighting, and AV integration, supplemented by free aftercare with a 48-hour turnaround and finance options spread over 3-5 years.

Product overview

Dyaco UK is a commercial and home fitness equipment supplier operating a multi-brand portfolio. Their commercial brands include Spirit (premium cardio and strength equipment), Half Human (functional cardio), and Dyaco Medical (rehabilitation equipment). Their home brands include Spirit Home, Sole, and Xterra. They also operate retail brands through Sweatband.com, Cardiofitness.de, and UFC store. The core product lines span treadmills, ellipticals, bikes (upright, recumbent, and indoor cycling including the signature Johnny G Spirit Bike), rowers (including the CRW900 water resistance rower), stair climbers, pin-select resistance machines (35, 43, and 46 Dual ranges), plate-loaded equipment, cable machines, free weights, benches, racks, and flooring. Key product differentiators include app connectivity (Zwift, Kinomap), entertainment consoles (LED and ENT touchscreen options), and customization options for brand integration. The company offers a complete gym transformation service including design, installation, and aftercare support.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit: Commercial fitness equipment brand offering cardio products, pin select machines, free weights, and accessories.
• Half Human
• Dyaco Medical
• Spirit Home
• Sole
• Xterra
• Sweatband.com
• Cardiofitness.de
• UFC

Products and services

• Spirit 35 Pin Select Range Compact pin-select resistance training machines with ergonomic design and independent converging/diverging movements for commercial gyms.
• Spirit 43 Pin Select Range Mid-size pin-select resistance training machines offering premium features and quality for commercial fitness facilities.
• Spirit 46 Dual Pin Select Range Dual pin-select machines combining two movements into a single unit, saving floor space while targeting multiple muscle groups.
• Spirit Plate Loaded Equipment Commercial plate-loaded strength training machines allowing natural movements and progressive overload for intermediate and advanced users.
• Spirit Cable Machines Multi-station cable resistance equipment for functional training and cable exercises in commercial gyms.
• Spirit 800ENT+ Cardio Series Premium cardio machines featuring 15.6-inch touchscreen displays with screen mirroring, TV streaming, social media apps, and EGYM integration for entertainment during workouts.
• Johnny G Spirit Bike Signature indoor cycling bike designed by Johnny G, featuring electromagnetic resistance control, self-powered operation, and connectivity to Zwift and Kinomap apps for virtual training experiences.
• Spirit CRW900 Water Resistance Rower High-end water rower with patented twin-water tank providing 65% greater resistance than competitors, offering realistic on-water rowing experience with 10 resistance levels.
• Spirit CT900 Treadmill Commercial treadmill with meticulously chosen shocks, rollers, belt and deck specifications for smooth workout experience, powder-coated steel and powerful motors for durability.
• Spirit AB900 Air Bike Air-driven resistance stationary bike providing upper and lower body workout with self-regulated resistance that increases as users pedal faster.
• Spirit StairClimber (CSC900) Commercial stair climber with sleek design, locking stairs for safety, and largest surface area on market for multiple foot position training options.
• 80Athletics Functional Equipment Heavy-duty functional training equipment made in Germany following automobile industry standards, featuring 80mm square tubing and customisable frame and pad colours for brand alignment.
• Spirit Free Weights and Benches Complete range of dumbbells, kettlebells, barbells, benches, racks, medicine balls, and accessories for free weight training in commercial gyms.
• Spirit Olympic Bumper Plates Competition-grade bumper plates matching IWF standards with 450mm diameter for 10-25kg discs, correct competition colour coding, and premium virgin rubber surface coating.
• Spirit Olympic 7ft Bar Olympic bar tested for weights over 900kg with 28mm ball bearings for smooth rotations and premium hard chrome coated sleeves.
• Spirit Half Rack Freestanding half rack with compact footprint, J-hooks, stainless weight horns, and single pull-up bar; compatible with a wide variety of attachments for custom training configurations.
• Gym Flooring Solutions Commercial gym flooring including rubber rolls, rubber tiles, high-impact tiles, and sprint track/turf for different gym zones and exercises.
• Sweatband.com Retail Website Owned direct-to-consumer e-commerce platform selling home gym equipment with interest-free payment plans, free delivery over £100, and 28-day return policy.
• Gym Transformation Service End-to-end gym facility solution including consultation, custom design and planning using in-house CAD expertise, installation of equipment, flooring, lighting, and AV systems.
• Aftercare and Maintenance Service Free aftercare support bundled with equipment, including a 48-hour turnaround time for repairs and maintenance to minimise gym downtime, supported by central and regional parts hubs across the UK.
• Commercial Equipment Finance Solutions Finance options allowing payment spread over 3, 4, or 5 years to help gym operators manage cash flow when purchasing equipment.

Quantifiable outcome

• 48-hour aftercare turnaround time ensures minimal gym downtime
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Spirit (Owned Brand)coreOthersSpirit is Dyaco's primary commercial fitness brand offering treadmills, ellipticals, bikes, rowers, stairclimbers, pin-select machines, plate-loaded equipment, and free weights. Includes the Johnny G Bike range and Spirit 800ENT+ console series. Serves commercial gyms and hospitality venues.

Scale indicators5 records

Direct peers

• Cybex International: Commercial strength and cardio equipment manufacturer with strong presence in premium and rehabilitation segments. Direct competitor to Dyaco UK in strength equipment (including plate-loaded and pin-select ranges) for commercial and medical facilities.
• Eleiko: Premium Swedish strength equipment manufacturer specializing in barbells, bumper plates, racks and competition-grade strength gear. Comparable to Dyaco UK's Olympic bar, bumper plate and Spirit strength range in serving performance and commercial strength facilities.
• Precor: US-based commercial fitness equipment manufacturer offering cardio, strength and networked fitness solutions to health clubs, hotels, education and military. Direct competitor with overlapping product lines and similar multi-vertical B2B distribution model.
• Rogue Fitness: Manufacturer and retailer of strength and functional fitness equipment including racks, barbells, plates and rigs. Overlaps with Dyaco UK's free weights, benches, racks and 80Athletics functional range, serving both commercial gyms and home strength enthusiasts.
• Woodway: US-based manufacturer of premium commercial treadmills, bikes and curved manual treadmills. Directly comparable to Dyaco UK's premium Spirit cardio range for commercial gyms, rehab centers and performance facilities.
• Technogym: Premium Italian commercial fitness equipment manufacturer with cardio, strength and connected-wellness products, plus design and consultancy services. Comparable to Dyaco UK in serving hotels, corporate gyms and premium commercial facilities with integrated gym transformation offerings.
• TRUE Fitness: Commercial cardio and strength equipment manufacturer serving health clubs, hospitality, corporate fitness and rehabilitation. Overlapping target customers and product categories make it a direct peer to Dyaco UK in mid-market commercial fitness.
• Life Fitness: Global commercial fitness equipment manufacturer offering treadmills, ellipticals, bikes, strength equipment and connected consoles. Direct competitor to Dyaco UK in commercial B2B sales to gyms, hotels and education facilities, with overlapping product categories and a similar consultative selling motion.
• Matrix Fitness: Commercial fitness equipment brand under Johnson Health Tech offering cardio, strength and functional training equipment to gyms, hospitality, education and military. Directly comparable product portfolio, B2B sales motion and target customer segments to Dyaco UK.

Emerging players

• Peloton Commercial: Connected fitness platform with commercial-grade bikes and treadmills targeting hotels, gyms and corporate wellness. Overlaps with Dyaco UK's connected-cardio strategy (Zwift/Kinomap integration) and competes for the same hospitality and commercial cardio spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dyacoUK
• LinkedInlinkedin.com/company/dyaco-uk-ltd
• Instagraminstagram.com/dyacouk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyaco UK