Spirit

What Spirit does

Spirit (legally SPT Comércio Digital LTDA) is a Brazilian design-led manufacturer of ceiling fans, tower fans, air circulators, air climatizers, and pendant lamps, founded in 2001 in Queimados, Rio de Janeiro, by designer Guto Indio da Costa. The company pioneered the world's first 2-blade ceiling fan — an architecture that delivers higher RPMs (up to 440) and lighter weight than conventional 3-blade designs — and holds a registered patent on bladeless air-duct technology for safe, uniform airflow. Its product portfolio spans the WIND, Neevo, IC Air, Contemporânea, Zenys, Moondo, Etnos, Zeoo, and Orygem ceiling-fan lines, complemented by the Sky and Maxximos Triple tower fans, the 360° Digital Column Fan, the Bladeless Circulator, the Retrô portable line, air climatizers, and the Combine pendant-lamp collection. Materials and components include aerospace-grade injected polycarbonate blades and housings, DC electronic motors with up to 9 speeds, integrated LED lighting with selectable CCT (3000K/4000K/6000K), and an interchangeable blade system offering 1,000+ color and pattern options including licensed designs from Romero Britto, Frida Kahlo, Simpsons, and Pac-Man. All models carry Procel Seal A energy-efficiency rating and INMETRO approval.

Spirit's business model rests on four pillars: (1) direct-to-consumer sales via its own e-commerce platform (spirit.com.br); (2) marketplace distribution through the major Brazilian platforms (Submarino, Americanas, Shoptime, Extra, Casas Bahia, Ponto Frio); (3) physical retail partnerships with Leroy Merlin, Casa e Vídeo, Amoedo, Sodimac, and 50+ authorized dealers; and (4) a dedicated B2B corporate-sales team serving hotels, real-estate developers, schools, churches, and institutions. Premium unit pricing ranges from R$249.90 (entry portable fans) to R$1,999.90 (Moondo premium line), with accessories (blade kits R$149.90-R$179.90, LED kits, remote controls) forming a recurring aftermarket revenue stream. Payment options include up to 10 interest-free installments, a 5% PIX/boleto discount, and a 5% first-purchase newsletter incentive. The brand has accumulated 18+ international design awards — including the IF Design Award (5x), Red Dot, European Design Award (Gold, 2017), and Prêmio Museu da Casa Brasileira — and was named Reclame Aqui Champion in 2024 with the RA1000 customer-service seal. Operations remain single-country (Brazil), with corporate ownership founder-controlled and no external institutional investors evidenced.

Name

Spirit

Legal name

SPT Comércio Digital LTDA

Website

https://spirit.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirit is a Brazilian design-led manufacturer founded in 2001, producing premium ceiling fans, tower fans, bladeless circulators, climatizers, and pendant lamps — including the world's first 2-blade ceiling fan — sold across its own e-commerce, major Brazilian marketplaces, physical retail, and a B2B corporate channel.

Ownership category

akta.pro rank

Product category

Ceiling Fans

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Electronics and Appliance Retailers (4492)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

Keywords

• Ceiling fans
• Tower fans
• Air circulators
• Air climatizers
• Pendant lamps

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceiling Fans: Core product line featuring ceiling fans in multiple lines (Neevo, WIND, IC Air, Contemporânea) with prices ranging from R$779.90 to R$1,999.90. Available in 2-blade and 3-blade configurations with various designs and finishes.
2. Tower and Portable Fans: Tower fans (Sky, Maxximos), column fans, desk fans, and circulators including bladeless models. Prices range from R$249.90 to R$1,199.90.
3. Blade Kits and Accessories: Replacement blade kits in various colors and patterns (R$149.90-R$179.90), LED kits, lamps, remote controls, dimmers, and other spare parts.
4. Technical Installation and Services: Corporate sales for businesses including hotels, developers, schools, and institutions with dedicated account management and special pricing. Installation services through certified installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Spirit designs, manufactures, and sells premium ceiling fans (2-blade and 3-blade), tower and portable fans, bladeless air circulators, air climatizers, designer pendant lamps, and accessories (blade kits, LED kits, remote controls) for the Brazilian residential and small-commercial market. Its differentiators are the world's-first 2-blade ceiling fan, a patented interchangeable blade system offering 1,000+ aesthetic customization options, patented bladeless air-duct technology, and DC motors with Procel/INMETRO A-grade energy efficiency. Distribution is omnichannel across owned e-commerce, major marketplaces, and physical retail chains, with a dedicated corporate sales division serving hospitality, real estate developers, and institutions.

Product overview

Spirit is a Brazilian ceiling fan and air circulation company founded in 2001, specializing in premium ceiling fans, tower fans, air circulators, climatizers, and pendant lamps. The core product portfolio centers on ceiling fans across multiple lines (WIND, Neevo, IC Air, Contemporary, Zenys, Moondo, Etnos, Zeoo, Orygem) featuring innovative 2-blade and 3-blade designs made from polycarbonate or certified wood, DC motors, LED lighting, and interchangeable blade kits with over 1,000 customization options. Supporting products include tower fans (Sky, Maxximos Triple, 360° Digital), bladeless circulators, portable fans (Retrô line), air climatizers, pendant lamps (Combine), and accessories (blade kits, remote controls, LED kits). The company is recognized for design excellence with multiple international awards including IF Design Award (3 times), Red Dot Design Award, and European Product Design Award.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirit WIND Line Ceiling Fans Flagship ceiling fan line available in 2-blade and 3-blade configurations with interchangeable blade kits offering 1,000+ color and pattern customizations, DC electronic motors, LED lighting, RF remote control, and Procel/INMETRO A energy efficiency — targeted at homeowners seeking premium design ventilation.
• Spirit Neevo Line Ceiling Fans Contemporary ceiling fan line with sleek aesthetics and advanced ventilation technology, part of Spirit's premium ceiling fan portfolio aimed at design-conscious residential consumers.
• Spirit IC Air Line Ceiling Fans Design-forward ceiling fan collection recognized with international awards (European Product Design Award Gold, Brasil Design Awards) — aimed at design-conscious consumers and project clients.
• Spirit Linha Contemporânea (Contemporary Line) Ceiling Fans Premium contemporary ceiling fans featuring real certified wood blades, combining modern aesthetics with solid wood materials for sophisticated residential and project interiors.
• Spirit Moondo Ceiling Fan Premium ceiling fan with 3 certified solid wood blades, 1.54m diameter for 14–35 m² rooms, DC electronic motor with 9 speeds, LED CCT lighting (3000K/4000K/6000K), timer, bivolt automatic — positioned at the top of Spirit's consumer range.
• Spirit Etnos Ceiling Fan Mid-range ceiling fan with polymer blades simulating wood texture, DC motor, 9 speeds, LED CCT lighting, 1.17m diameter for rooms up to 25 m², bivolt automatic — aimed at design-conscious buyers seeking the DC-motor feature set at a lower price.
• Spirit Zeoo Ceiling Fan Elegant ceiling fan with solid certified wood blades, DC motor, 9 speeds, LED CCT lighting, 1.32m diameter for rooms from 30 m², bivolt automatic — part of Spirit's mid-to-premium wood-blade range.
• Spirit Orygem Ceiling Fan Contemporary ceiling fan with solid certified wood blades, DC motor, 9 speeds, LED CCT lighting, 1.32m diameter for rooms from 30 m², bivolt automatic — mid-to-premium wood-blade ceiling fan.
• Spirit Zenys Line Ceiling Fans (Classic, Premium, Premium Supreme, ZIP) Comprehensive ceiling fan collection covering Classic, Premium, Premium Supreme, and ZIP variants — offering a wide design and feature range for different residential aesthetic preferences.
• Spirit IC Air America (imported and distributed by Spirit Brasil) Imported ceiling fan model represented exclusively in Brazil by Spirit through a personal-import model, with full warranty and support provided by Spirit Brasil.
• Spirit Sky Tower Fan Tower fan available in 90 cm and 120 cm heights with digital remote control, oscillation, timer up to 7h30m, sleep mode, natural-wind function, and 3 speed settings for residential cooling.
• Spirit Bladeless Air Circulator Innovative 90 cm bladeless air circulator using Spirit's patented air-duct technology, with digital control panel, remote, 3 speeds, timer up to 7h30m, and auto oscillation — safe for children, elderly, and pets.
• Spirit Maxximos Triple Tower Fan Unique triple-turbine tower fan with three independently controlled towers, each with 3 speeds and adjustable angle, 130W total — enabling personalized ventilation for multiple users in one room.
• Spirit 360° Digital Column Fan 1.40 m column fan with 360° horizontal and 90° vertical oscillation, DC motor, LED display, remote control, 3 speeds, and timer up to 8 hours — premium energy-efficient portable fan.
• Spirit Retrô Line Portable Fans (table and column) Retro-styled portable fans in table and column formats with 100% metallic body, electrostatic paint finish, 3 speeds, and oscillation (75° for table models) for residential use.
• Spirit Air Climatizers Air climatizers for enhanced residential cooling, expanding Spirit's climate-control portfolio beyond fans and circulators.
• Spirit Combine Pendant Lamps (Luminárias Pendentes) Designer pendant lamps in the Combine collection, available in wood, metal, and solid finishes, sold to complement ceiling fan installations in complete room-aesthetic packages.
• Spirit Blade Kits (Kit de Pás) — 2-blade and 3-blade configurations Interchangeable replacement blade kits for Spirit ceiling fans in 2-blade and 3-blade versions, with 1,000+ color and pattern options including licensed designs (Simpsons, Pac-Man, Romero Britto, Frida Kahlo) — priced R$149.90–R$179.90.
• Spirit LED Kit LED lighting kits compatible with Spirit ceiling fans, available in different lumen outputs — an accessory sold separately to add or upgrade integrated lighting on Spirit fan models.
• Spirit Remote Controls, Wall Dimmers, and Spare Parts RF remote controls, wall dimmers, capacitors, lustres, and other replacement parts for Spirit ceiling fans — supporting products sold to extend functionality or service existing installations.
• Spirit Outlet (refurbished) products Refurbished and demo Spirit products with minor imperfections sold at significant discounts (20–50% off retail), backed by a 6-month warranty instead of the standard 2 years — enables entry-level price access to premium Spirit models.
• Spirit Technical Installation and Corporate Services Corporate sales, dedicated account management, and certified-installer installation services for hotels, developers, schools, churches, clinics, and other institutional buyers — B2B service layer on top of Spirit's product catalog.

Quantifiable outcome

• Airflow: 2-blade models reach 2.73 m³/s maximum, 2.37 m³/s average, 1.53 m³/s minimum
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Guto Indio da CostacoreStrategic or Co-development PartnerRenowned Brazilian designer who created the Spirit ceiling fan brand in 2001. Responsible for the signature design aesthetic that has won multiple international awards. The brand's design identity is closely tied to his vision of combining functionality with Brazilian design excellence.
• Estúdio LattoogcoreStrategic or Co-development PartnerPrestigious Brazilian design studio partner contributing to Spirit's product design portfolio. Collaborates on furniture and accessory designs including ICZero1 and Serelepe chairs that have won international recognition.
• Leroy MerlinmajorChannel Partner/ Reseller/ DistributorMajor home improvement retail chain operating as physical retail distribution partner for Spirit products in Brazil.
• Submarino.commajorChannel Partner/ Reseller/ DistributorMajor Brazilian e-commerce marketplace as online distribution channel.
• Americanas.commajorChannel Partner/ Reseller/ DistributorMajor Brazilian e-commerce marketplace as online distribution channel.
• Shoptime.commajorChannel Partner/ Reseller/ DistributorBrazilian e-commerce marketplace specializing in home goods, operating as distribution channel.
• Ponto FriomajorChannel Partner/ Reseller/ DistributorMajor Brazilian retail chain with online presence, distributing Spirit products.
• ExtramajorChannel Partner/ Reseller/ DistributorBrazilian hypermarket and e-commerce retailer, distributing Spirit products.
• Casas BahiamajorChannel Partner/ Reseller/ DistributorOne of Brazil's largest retail chains, distributing Spirit products through physical and online channels.
• Casa e VídeominorChannel Partner/ Reseller/ DistributorBrazilian retail chain operating as physical distribution partner.
• AmoedominorChannel Partner/ Reseller/ DistributorBrazilian retail chain as physical distribution partner.
• SodimacminorChannel Partner/ Reseller/ DistributorHome improvement retail chain operating in Brazil as physical distribution partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dyson: Global premium appliance company with bladeless fan and air purifier lines. Comparable in bladeless fan technology, premium positioning, and design-led brand storytelling, though much broader in product portfolio.
• Mondial: Brazilian household appliance brand with broad product lines including fans and air circulators. Comparable as a larger Brazilian incumbent overlapping in residential fans and circulators, though broader in category scope and more mass-market in positioning.
• Westinghouse Lighting: US-based lighting and ceiling fan brand with broad retail distribution. Comparable as a ceiling fan + integrated lighting brand in similar retail channels, though broader and more mass-market than Spirit's premium positioning.

Direct peers

• Hunter Fan Company: Leading US-based premium ceiling fan manufacturer with broad residential product lines. Directly comparable as a design-forward, multi-channel ceiling fan brand targeting similar homeowner customers with premium positioning.
• Minka-Aire: US premium ceiling fan line known for designer collaborations and award-winning ceiling fan collections. Closely comparable as a design-led, premium-priced residential fan brand using integrated lighting and remote control features.
• Casablanca Fan Company: Established US premium ceiling fan brand with heritage positioning and design-led portfolio. Comparable as a higher-ASP residential ceiling fan competitor with broad retail distribution and integrated lighting options.
• Ventisol: Brazilian ceiling fan and air circulator manufacturer with broad product lines and national retail distribution. Most direct Brazilian competitor, operating in the same domestic channels (marketplaces, retail chains) with overlapping ceiling fan and tower fan SKUs.
• Fanimation: US specialty ceiling fan maker with a strong emphasis on design-forward, custom-finish products. Comparable in positioning premium ceiling fans through design differentiation, multiple SKU lines, and integrated lighting.
• Modern Fan Company: US premium designer ceiling fan brand focused on contemporary, architectural aesthetics. Comparable as a smaller, design-led brand competing on premium residential ceiling fans with integrated LED and DC motors.

Regional players

• Orient Electric: Indian ceiling fan and home appliance manufacturer with strong domestic presence. Comparable in core ceiling fan product and retail-led distribution, though serving a different (Indian) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Instagraminstagram.com/spirit.com.br
• Xx.com/spirit_com_br
• Facebookfacebook.com/spirit.com.br
• LinkedInlinkedin.com/company/ventilador-spirit

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit