Mix 102.5
Mix 102.5 (WUMX-FM) is a Galaxy Media-owned broadcast radio station serving Utica/Rome and Central New York within the Syracuse DMA, generating revenue through local radio and digital advertising sold to SMBs and community organizations.
- Company typePrivate
- Founded-
- HeadquartersUtica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mix 102.5 does
Mix 102.5 (WUMX-FM) is a privately held, locally programmed broadcast radio station broadcasting at 102.5 FM from studios at 520 Seneca Street, Suite 101, Utica, NY. Owned and operated by Galaxy Media under its Galaxy Utica Licensee LLC entity, the station serves the Utica/Rome metropolitan area and surrounding Central New York within the broader Syracuse Designated Market Area. The on-air product is anchored by morning personality Big Poppa (weekdays 6am-10am) and supplemented by recurring segments: Medical Moment with Slocum-Dickson Medical Group, Mental Wellness Wednesday with life-coach Rebeccah Silence, and Safety Check with Oneida County Sheriff Rob Maciol. An on-demand Mix Spotlight podcast/interview series extends the brand into downloadable audio content, and the station streams live globally via the Amperwave player platform.
The core technology is conventional terrestrial radio infrastructure (WUMX-FM at 102.5 FM and a related W274AT 102.7 MHz translator in Little Falls, NY) paired with a third-party digital streaming layer (Amperwave) and a WordPress-based website at mix1025.com. The station operates under an FCC broadcast license that was renewed via application filed February 1, 2022. Distribution is multi-channel: over-the-air FM, online streaming, Facebook (Mix Utica/Rome page), and a community bulletin board accessible via [email protected].
Revenue is generated entirely through advertising. The station sells radio airtime and digital advertising on mix1025.com to local and regional businesses, with a separate stream of contests and promotional sponsorships. Pricing is quote-based and not publicly disclosed; advertising inquiries route through [email protected]. Customer segments are geographic: SMB advertisers and community organizations in Central New York (healthcare providers, entertainment venues, law enforcement, non-profits) on the supply side, and adult listeners in the Syracuse DMA on the demand side. The content moat is community-driven rather than technology-driven, with no disclosed AI/ML capabilities, no proprietary platform, and no public funding or investor base.
Mix 102.5 firmographics
Firmographics- Name
- Mix 102.5
- Legal name
- Galaxy Media
- Website
- https://mix1025.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mix 102.5 (WUMX-FM) is a Galaxy Media-owned broadcast radio station serving Utica/Rome and Central New York within the Syracuse DMA, generating revenue through local radio and digital advertising sold to SMBs and community organizations.
- Ownership category
- akta.pro rank
Mix 102.5 industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)
Keywords
Where Mix 102.5 is headquartered
LocationHeadquarters
- HQ city
- Utica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mix 102.5 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Advertising: The station generates primary revenue through selling advertising airtime to local and regional businesses. The station's marketing channels and website explicitly direct potential advertisers to contact [email protected] for advertising inquiries.
- Digital Advertising: Revenue from digital advertising placements on the mix1025.com website, including banner advertisements and sponsored content segments.
- Contests and Promotions: The station runs regular contests and promotional activities that engage listeners and create sponsorship opportunities with local businesses and community organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Radio advertising packages - Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mix 102.5 product offering
Product offeringCore offering
Mix 102.5 (WUMX-FM) is a broadcast radio station that sells advertising airtime and digital ad placements to local and regional businesses in the Utica/Rome, NY market. The station delivers music, local news, weather, and community content to listeners via 102.5 FM and online streaming through the Amperwave platform, while producing the Mix Spotlight podcast series featuring health, mental wellness, and local community interviews.
Product overview
MIX 102.5 (WUMX-FM) is a traditional broadcast radio station owned by Galaxy Media, serving the Utica/Rome, NY market at 102.5 FM. The station offers a unified product portfolio centered on radio broadcasting supplemented by digital audio streaming via the Amperwave platform, a podcast/interview series called Mix Spotlight featuring host Big Poppa's conversations on community, health, and entertainment topics, and a Mix Family section showcasing on-air personalities. The primary offering is the broadcast radio signal, with digital extensions through online streaming and downloadable audio content.
Differentiator
Problem solved
Functional benefit
Products and services
- MIX 102.5 (WUMX-FM) Radio Broadcast Traditional terrestrial FM radio station broadcasting at 102.5 MHz under FCC call sign WUMX-FM, serving the Utica/Rome, NY metropolitan area with music, local news, weather, and community programming. Listeners tune in via the radio dial in Central New York.
- Listen Live Digital Streaming Real-time online audio streaming of the MIX 102.5 broadcast delivered via the Amperwave player platform, allowing listeners beyond FM range to access the station's live programming over the internet.
- Mix Spotlight Podcast On-demand podcast and interview series hosted by Big Poppa featuring conversations with local community organizations, healthcare providers, mental wellness professionals, law enforcement, entertainment venues, and non-profit partners. Episodes are available as downloadable audio on the Mix 102.5 website.
Quantifiable outcome
- Serves Syracuse Designated Market Area with local Utica/Rome focused programming
Companies that use Mix 102.5
Customer profileSegments2 records
Ideal customer profiles2 records
Mix 102.5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mix 102.5 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- Galaxy Media (Galaxy Media Partners)coreGalaxy Media is the parent company and licensee of MIX 102.5. Galaxy Media operates the station and provides corporate oversight, including advertising sales infrastructure, EEO compliance, and regulatory compliance support. MIX 102.5 is independently owned and operated by Galaxy Media.
- Slocum-Dickson Medical Group (SDMG)coreRegular monthly 'Medical Moment' segments featuring SDMG physicians discussing various health topics including allergies, pain management, blood cancer, stroke, pediatrics, orthopedics, diabetes, and more. Learn more at SDMG.com. Ongoing partnership providing health education content to listeners.
- Rebeccah Silence (TheUnsilentWoman.com)coreWeekly 'Mental Wellness Wednesday' segments featuring life-coach Rebeccah Silence discussing relationships, mental health, stress management, and personal development topics. Long-standing content partnership providing mental wellness programming to station listeners.
- Oneida County Sheriff's OfficecoreRegular 'Safety Check' segments with Sheriff Rob Maciol covering public safety topics, law enforcement updates, and community safety information. Ongoing content partnership providing public safety information to listeners.
- Center For Family Life & RecoverysecondaryRegular appearances discussing addiction recovery services, suicide prevention awareness, and community support programs. Partnership promotes CFLR's services and events including 'Light Of Hope' and 'Recovery Classic Golf Tournament.'
- Broadway Utica (Broadway Theatre League Of Utica)secondarySegments promoting Broadway shows coming to Utica including 'The Sound Of Music,' 'Book Of Mormon,' and 'Twilight In Concert.' Interviews with cast members and promotional content for upcoming performances.
- Rescue Mission Of UticasecondaryRegular appearances promoting the Rescue Mission's services, fundraising events including 'A Mission Of Hope' gala, Thanksgiving meal programs serving approximately 1,700 meals, and holiday initiatives.
- ICANsecondaryAppearances discussing family services and the annual 'Adopt A Family' holiday program. Also featured when ICAN was named 'Best Place To Work' by CNY Business Journal.
- United Way Of Mohawk ValleysecondarySegments discussing community initiatives including the 'Emergency Food Response Fund' to help feed Central New Yorkers during government shutdown periods.
- WKTVsecondarySegments featuring WKTV Meteorologist Eric Gage discussing weather and air quality issues affecting Central New York, such as Canadian wildfire smoke health advisories.
- Community Foundation of Herkimer & Oneida CountiessecondaryAppearances promoting 'Mohawk Valley Gives' - a giving day helping local not-for-profits increase exposure and fundraising. Partnership supports community philanthropy initiatives.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mix 102.5 competitors and assessment
Company assessmentBroad incumbents
- Salem Communications: Operates radio stations and digital platforms including news/talk and Christian formats. Comparable as a multi-station local broadcaster, though focused on niche conservative and religious formats rather than hot adult contemporary.
- Audacy: Major U.S. radio operator with a heavy streaming/podcast push via the Audacy app. Comparable as an FM broadcaster transitioning to digital audio, though national in scale and currently in Chapter 11.
- iHeartMedia: Largest U.S. radio operator with hundreds of FM/AM stations and the iHeartRadio streaming platform. Highly comparable via the same FCC-licensed FM broadcast plus digital streaming model, though at vastly greater scale and a national footprint.
- Townsquare Media: Multi-market radio operator owning and programming local stations across small and mid-size U.S. markets. Comparable as a local-FM-plus-digital-advertising operator, but with a meaningfully larger station portfolio and more diversified digital assets.
- Cumulus Media: Second-largest U.S. radio broadcaster with a mix of news/talk and music formats. Comparable via the same FCC-licensed broadcast + digital streaming + local advertising model, though much larger and currently operating under distress/restructuring.
- Beasley Media Group: Operates radio stations in mid-size U.S. markets with a similar local-advertising-led revenue model. Comparable as a mid-market FM operator with digital extensions, though with a broader station portfolio.
Others
- Amperwave: Provides the streaming infrastructure that Mix 102.5 uses for online listening. Comparable as an enabling technology provider in the local radio streaming stack, though not a direct competitor for listeners or advertisers.
Direct peers
- Galaxy Media Partners: Parent company and direct operator of MIX 102.5; runs other stations in Central New York. Direct peer as the corporate owner and licensee providing shared sales, compliance, and operational infrastructure to the asset.
Emerging players
- Pandora: Internet radio and music streaming service competing for the same listener attention and ad dollars as broadcast FM. Comparable as a digital audio advertising competitor, but with non-interactive streaming rather than a local on-air broadcast.
Regional players
- WKTV: Utica/Syracuse-area TV broadcaster that partners with MIX 102.5 for weather content. Comparable as a Central New York local media brand selling local advertising, though with a television-led rather than radio-led model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mix 102.5 social profiles
Digital presenceMix 102.5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix 102.5 leadership team
Management profileNumber of profiles
Profiles1 record
Mix 102.5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix 102.5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix 102.5
What does Mix 102.5 do?
Mix 102.5 (WUMX-FM) is a broadcast radio station that sells advertising airtime and digital ad placements to local and regional businesses in the Utica/Rome, NY market. The station delivers music, local news, weather, and community content to listeners via 102.5 FM and online streaming through the Amperwave platform, while producing the Mix Spotlight podcast series featuring health, mental wellness, and local community interviews.
Is Mix 102.5 a public or private company?
Mix 102.5 is a private company. It is classified as corporate owned and is currently operating.
When was Mix 102.5 founded?
Mix 102.5 was founded in -1. It employs 1 to 10 people.
Where is Mix 102.5 based?
Mix 102.5 is headquartered in Utica, United States, in the North America region.
How does Mix 102.5 make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising and contests and Promotions.
Who are Mix 102.5's main competitors?
Broad incumbents on record are Salem Communications, Audacy, iHeartMedia, Townsquare Media, Cumulus Media and Beasley Media Group. Amperwave is listed as an others. Galaxy Media Partners is listed as a direct peer. Pandora is listed as an emerging player. WKTV is listed as a regional player.
Does Mix 102.5 have an API?
No public API is recorded for Mix 102.5.
What industry is Mix 102.5 in?
Mix 102.5's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.