What Originalhome does

Originalhome is a Dutch private company, founded in 2013 and headquartered in Hoofddorp, Netherlands, that designs and sells handcrafted sustainable home accessories through direct-to-consumer e-commerce and a B2B dealer network. Its assortment spans Natural Candles, Candle Holders, Glassware, Kitchenware, Recycled and Organic Lampshades, Table Linen, Throws & Cushions, Furniture, Baskets & Trays, and ReClay Ceramics, organized into two thematic collections — 'Made from Waste' (75% of SKUs) and 'Sustainable Plant Material' (25%). The core technology is traditional artisan production: basket weaving, candle making, fabric weaving, glass cutting, lampshade weaving, and wood carving, executed by hand in small rural workshops sometimes using simple electrical hand tools. Sourcing is deliberately circular — coastal plastic collected with 17 Indonesian coastal communities is woven into Lampion lampshades, wine bottles from Zanzibar hospitality venues are cut into glassware, teak root waste becomes kitchenware, and waste cotton/yarn from the Bangladeshi garment industry is handloomed into textiles.

The company monetizes through two channels: B2C direct sales via originalhome.nl and a separate gifts storefront at originalhomegifts.com, and B2B wholesale through a dedicated dealer portal serving retailers, interior designers, and hospitality buyers. Pricing is per-unit on physical goods with no disclosed tiers or subscription model. Customer segments include conscious consumers seeking verified sustainable home goods, B2B dealers and interior designers, and gift shoppers, with the conscious consumer and B2B/dealer segments both marked as primary. Originalhome holds a dense ESG certification stack — WFTO, Amfori BSCI, ECOTA, LFGB, RSPO, V-Legal Wood, PETA-Approved Vegan, and Climate Neutral via FairClimateFund — and operates a 20%-of-profits donation program plus a 'one candle, one tree' initiative, positioning authenticity and provenance as the primary purchase drivers in a niche sustainable home decor market.

Name

Originalhome

Legal name

Originalhome

Website

https://originalhome.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Originalhome is a Dutch e-commerce and wholesale brand that designs and sells handcrafted sustainable home accessories — candles, lampshades, glassware, kitchenware, textiles, and furniture — made primarily from waste and natural materials by artisan partners in Indonesia, Bangladesh, and Tanzania, serving conscious consumers, gift buyers, and B2B dealers.

Ownership category

akta.pro rank

Product category

Sustainable Home Accessories

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491), Used Merchandise Retailers (459510)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Home, Furniture & Decor Resale (CRAFAGAD), Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware) (CRAIANAF)

Keywords

• Sustainable home decor
• Handcrafted home accessories
• Recycled lighting products
• Fair trade homewares
• Eco-friendly interior design

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Direct-to-consumer sales of handcrafted home accessories through the originalhome.nl e-commerce website. Products include candles, lampshades, glassware, kitchenware, furniture, and textiles. One-time purchase model for physical goods.
2. B2B/Dealer Wholesale: Wholesale distribution to dealers, retailers, and interior design professionals through their B2B portal and dealer network. Includes bulk ordering capabilities for professional buyers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Originalhome designs, sources, and sells handcrafted home accessories made primarily from recycled and sustainable materials. The product range includes natural candles, lampshades (recycled coastal plastic and plant-fiber), glassware (upcycled wine bottles), reclaimed-teak kitchenware, table linen, throws and cushions, baskets, trays, and furniture. Products are handmade by artisan partners in Indonesia, Bangladesh, and Tanzania and sold directly to consumers through the originalhome.nl e-commerce site and to professional buyers through a B2B dealer portal.

Product overview

Originalhome is a sustainable home accessories brand offering handcrafted products primarily made from waste and natural materials. The portfolio consists of core product categories including Natural Candles (plant-based wax candles including dinner, pillar, sculpture, scented, and spiral varieties), Candle Holders (reclaimed teak wood), Glassware (upcycled wine bottles from Zanzibar), Kitchenware (reclaimed teak root), Recycled Lampshades (coastal plastic - Lampion collection), Organic Lampshades (plant fibers), Table Linen (recycled textiles), Throws & Cushions (waste cotton), Furniture (reclaimed wood), Baskets & Trays (natural plant fibers), and ReClay Ceramics. The collection spans two main sustainability themes: 75% Made from Waste products (recycled/upcycled materials) and 25% Sustainable Plant Material products (quickly renewable plant fibers). Products are handcrafted by artisans in Indonesia, Bangladesh, and Tanzania under fair trade principles, with 20% of profits donated to social and environmental causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Candles Handmade plant-based wax candles including dinner candles, pillar candles, sculpture candles, scented candles, and spiral candles. Produced with minimal footprint, non-toxic, fragrance-free, and Fair Trade Certified; every candle plants one tree for farmers in Africa.
• Candle Holders Handcrafted candle holders made from recycled or reclaimed teak wood, crafted by rural artisans in Indonesia and Zanzibar for sustainable table decoration and gifting.
• Glassware Handcrafted drinking glasses, carafes, and vases made from upcycled wine bottles collected from hotels, restaurants, and bars in Zanzibar, Tanzania, produced in fair trade workshops.
• Kitchenware Wooden kitchen and tableware made from teak tree root, a waste product from the Indonesian teak industry, handcrafted by craftspeople in rural East-Java workshops.
• Recycled Lampshades (Lampion Collection) Multifunctional lampshades made from recycled coastal plastic collected through beach cleanup initiatives with 17 coastal communities in Indonesia; usable as floor lamps, table lamps, or pendants for indoor and outdoor spaces.
• Organic Lampshades Handwoven lampshades made from natural and sustainable plant fibers, organically shaped, ethically sourced and made in small workshops in Java, Indonesia.
• Table Linen Handloomed and hand-dyed tablecloths, runners, and napkins made from recycled yarn and Khadi linen from waste cotton or waste textile, produced by craftswomen in Fair Trade workshops in North Bangladesh.
• Throws & Cushions Handwoven cushion covers and throws made from hand-spun and hand-dyed waste cotton on traditional looms in Java, Indonesia, and from recycled textiles in Bangladesh.
• Furniture Benches, coffee tables, stools, and chairs made from reclaimed wood sourced from old Indonesian houses, barns, boats, and trucks, featuring authentic imperfections such as holes, screws, nails, and bolts.
• Baskets & Trays Handmade baskets and trays from natural, sustainable, renewable plant fibers including water hyacinth, seagrass, jute, and abaca, made by artisans in rural Bangladesh and Indonesia.
• ReClay Ceramics Ceramics made from recycled clay materials, handcrafted by artisans in East Java, Indonesia, including dinner candle holders and decorative items.

Quantifiable outcome

• 75% of collection made from (organic) waste materials
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• FairClimateFundcoreStrategic or Co-development PartnerFairClimateFund compensates all Originalhome emissions from transportation to energy usage. The fund invests in fair trade cooking solutions in developing countries and in replanting trees, creating positive environmental and social impact.
• Beach Clean-up Initiative (Indonesia)coreStrategic or Co-development PartnerPartnership with a beach clean-up initiative working alongside 17 coastal communities across Indonesia. Discarded plastic is collected and transformed into thoughtful lighting designs through the Lampion collection.
• WFTO (World Fair Trade Organization)coreOthersWorld Fair Trade Organization certification ensuring fair trade principles are applied throughout Originalhome's supply chain and partner workshops.
• Amfori BSCImajorOthersBusiness Social Compliance Initiative membership ensuring social responsibility standards in production facilities.
• ECOTAmajorOthersRegional fair trade certification organization providing certification to small-scale producers in South Asia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Citizenry: US-based DTC home goods brand working with artisan makers across the world, with a strong focus on ethical sourcing and natural materials. Comparable on artisan-driven home décor, sustainability positioning, and direct-to-consumer + wholesale distribution.
• Nkuku: UK-based sustainable lifestyle brand selling handcrafted, fair-trade home accessories and furniture sourced from global artisan makers. Closely comparable business model: multi-country artisan supply, B2C e-commerce plus B2B wholesale, and sustainability-led brand storytelling.
• Elvang: Danish home textiles brand specializing in fair-trade throws, blankets and cushions made by Peruvian artisans. Comparable on artisan-made textiles, fair-trade positioning and European distribution.
• The Dharma Door: Australian fair-trade home accessories and gifts brand handcrafted by artisans in developing communities. Highly comparable on fair-trade positioning, artisan-made baskets/throws/cushions, and impact-driven brand storytelling.
• Made Trade: Online marketplace curating ethical and sustainable home goods, apparel and accessories from vetted artisan and fair-trade brands. Comparable as a curated sustainable home-accessories destination, though operating as a marketplace rather than a single brand.
• Weaver Green: UK sustainable home textiles brand specializing in throws, cushions and rugs made from recycled plastic bottles. Directly comparable on upcycled/recycled materials positioning, home textiles category, and e-commerce-led distribution.

Broad incumbents

• Ten Thousand Villages: Long-established North American fair-trade retailer of handcrafted home décor, textiles and gifts from global artisan partners. Comparable on fair-trade home accessories, though substantially larger and broader in scale.
• Uncommon Goods (sustainable range): US online retailer of handcrafted and sustainably sourced home décor and gifts. Comparable on curated handcrafted home accessories with sustainability/eco positioning, but operates at much broader scale across many categories.

Regional players

• BeHome: Belgian home accessories retailer offering handcrafted, fair-trade and sustainable décor, lighting and furniture. Comparable on Benelux market footprint, artisan-made home accessories and fair-trade positioning.
• Maaloo Studio: Dutch design brand producing handcrafted home accessories from natural and recycled materials, including rattan and reclaimed wood. Comparable on Dutch market presence, natural/recycled materials and handcrafted artisan production, though more design-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/originalhome

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Originalhome