Haferkamp Real Estate

What Haferkamp Real Estate does

Haferkamp Immobilien GmbH is a German full-service real estate brokerage founded in 1966 and headquartered in Hamburg. The company mediates residential, commercial, and investment property transactions across 9 metropolitan offices spanning Hamburg (headquarters and Duvenstedt branch), Seevetal, Berlin, Dresden, Frankfurt, Hannover, Karlsruhe, Köln, and Herrsching (Munich-area). Its customer base is heterogeneous, serving individual homeowners and buyers, private and institutional real estate investors, commercial tenants and owners, property developers, senior homeowners, and residential landlords.

The core product offering covers the full transaction lifecycle: free professional property valuation, marketing and exposé preparation, targeted buyer matching via a proprietary database, negotiation support, and transaction closing through notarization. Specialized verticals include Zinshaus (multi-family investment) brokerage under a Business Club für Investoren, commercial leasing with credit-checked tenant screening, new-construction developer sales, and dedicated senior advisory services. Distribution combines direct field sales through the 9-office network, an online property portal on the company website, and syndicated listings on ImmobilienScout24 and Immowelt.

The revenue model is transaction-based: Haferkamp earns a 3.57% commission (inclusive of 19% VAT) on each notarized sale, split equally between buyer and seller. There is no proprietary technology platform; the brokerage operates on traditional agent-driven workflows supplemented by standard web tools for property search, valuation, financing calculation, and search-profile alerts. The company is privately held, family-owned since 1966, with no disclosed funding, parent company, or M&A activity.

Name

Haferkamp Real Estate

Legal name

Haferkamp Immobilien GmbH

Website

https://haferkamp-immobilien.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Haferkamp Immobilien GmbH is a German full-service real estate brokerage founded in 1966, operating 9 offices across major German metropolitan areas and serving individual buyers, sellers, investors, commercial tenants, developers, and senior homeowners via a 3.57% commission-based transaction model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Residential property sales
• Property rental services
• Commercial real estate
• Investment property mediation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: Haferkamp Immobilien earns commission on the successful mediation of residential and commercial property transactions. The standard commission structure is 3.57% of the final transaction price (inclusive of 19% VAT), split equally between buyer and seller (each paying 3.57%). The commission accrues upon signing of the notarized purchase contract.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haferkamp Immobilien GmbH is a traditional German full-service real estate brokerage, mediating the sale, rental, and management of residential, commercial, and investment properties across nine German metropolitan markets via a network of regional offices and an online property portal. Core services include property valuation, professional property marketing and exposé creation, targeted buyer/tenant matching, negotiation, and transaction management through notarized contract signing and key handover, supported by specialized offerings in investment properties (Zinshäuser), developer sales, and senior-homeowner advisory.

Product overview

Haferkamp Immobilien GmbH is a traditional German real estate brokerage firm established in 1966, operating as a unified platform for residential, commercial, and investment property services. The core offering centers on property sales (Immobilienverkauf) and rentals (Vermietung), supported by complementary modules including property valuation (Immobilienbewertung), financing calculator (Finanzierungsrechner), buyer finder (Käufer-Finder), and senior services (Service für Senioren). Specialized verticals include commercial real estate (Gewerbeimmobilien), investment properties (Investment & Zinshäuser), new construction developer services (Neubau/Bauträger), and property management (Hausverwalter-Service). With 9 branch offices across Germany, the company operates nationwide while maintaining regional market expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Immobilienverkauf) Full-service brokerage for the sale of residential properties, covering professional property valuation, marketing and exposé creation, targeted buyer matching via a proprietary buyer database, negotiation, and transaction management through notarized contract signing and key handover. Targeted at private homeowners selling apartments, single-family homes, and multi-family houses.
• Property Valuation (Immobilienbewertung / Wertfinder) Professional property valuation service combining an online valuation tool (Wertfinder) with on-the-ground expert appraisal using market data and comparable properties. Provided free of charge as an entry point to Haferkamp's sales brokerage, targeting prospective residential sellers.
• Property Search (Immobiliensuche) Online property search platform with filters for location, property type, price, and size, enabling prospective buyers to browse the firm's portfolio of residential and commercial listings. Includes a free personalized search profile (Suchprofil) that alerts users to new matching listings, reducing friction for buyer engagement.
• Rental Services (Vermietung) Full-service rental brokerage for residential and commercial properties, including rent pricing analysis, targeted marketing to qualified tenant groups, creditworthiness screening of prospective tenants, viewing coordination, and lease preparation and handover. Targets private landlords and property owners seeking tenants.
• Commercial Real Estate (Gewerbeimmobilien) Brokerage of commercial properties for rent and sale, covering office, retail, practice, and hospitality spaces. Includes sector-specific usage concepts (Nutzungskonzepte), credit-checked tenant matching, lease structuring, and marketing tailored to commercial occupiers and investors.
• Investment Properties & Zinshäuser Mediation of investment and yield-bearing properties, in particular multi-family residential income properties (Zinshäuser) of all sizes, as well as commercial investment assets. Includes investment advisory (Investmentberatung), Renditecheck (yield-check) requests, and an exclusive Business Club für Investoren network for ongoing investor relationships.
• New Construction / Developer Services (Neubau / Bauträger) End-to-end marketing, sales, and rental distribution support for new construction projects, including market analysis and advisory (Analyse & Beratung), project marketing (Vermarktung), and Vertrieb (Verkauf & Vermietung). Targeted at real estate developers, builders, and project owners launching residential projects in Germany.
• Property Management (Hausverwalter-Service) Property management services for private landlords and professional Hausverwaltungen (property management companies), covering tenant placement, rent-setting analysis, ongoing property oversight, and vacancy minimization for residential real estate.
• Senior Homeowner Services (Service für Senioren) Tailored real estate advisory and sales support for homeowners in their senior years, including downsizing assistance, estate-sale support, empathetic communication, and family-inclusive decision support throughout the property sale process.

Quantifiable outcome

• 99% customer satisfaction across all service areas
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ImmobilienScout24coreGTM or Marketing PartnerActive listings partner and channel distribution partner on ImmobilienScout24, Germany's leading real estate portal. Properties are syndicated through the platform to reach a broad base of active property seekers.
• IVD (Immobilienverband Deutschland)minorChannel Partner/ Reseller/ DistributorMember of the Immobilienverband Deutschland (IVD), Germany's professional real estate association. Membership provides industry credentials, professional standards, and networking within the German real estate brokerage community.
• ImmoweltminorGTM or Marketing PartnerProperties are syndicated through Immowelt, a major German real estate portal, complementing ImmobilienScout24 listings and expanding reach to additional buyer segments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Compass: US-based tech-enabled residential brokerage with an agent-centric platform model. Relevant as a comparable in trajectory — a traditional brokerage transitioning to a technology platform — even though the geography is different.
• eXp World Holdings: Asset-light, cloud-based brokerage operating globally with a tech-enabled agent model. Represents the technology-driven brokerage model that traditional multi-office firms may be benchmarked against for cost structure and scalability.
• Zillow: US-based real estate platform combining portal, iBuyer, and brokerage services. Not a direct competitor in Germany, but a reference point for how digital platforms are reshaping brokerage economics globally, with implications for traditional European players.
• McMakler: German PropTech/digital-first brokerage founded in 2015 with a hybrid agent model. Represents the technological and operational model that traditional brokers like Haferkamp are competing against for share of German residential transactions.

Broad incumbents

• Postbank Immobilien: Bank-affiliated brokerage arm of Deutsche Bank's Postbank serving German residential customers. Competes for the same seller/buyer pool as Haferkamp, with the added advantage of in-house financing referrals.

Direct peers

• VON POLL Immobilien: German premium residential and commercial real estate brokerage with a multi-office national network and a similar full-service value proposition (valuation, marketing, brokerage). Closest direct competitor in the traditional-brokerage segment serving German metros.
• CENTURY 21 Germany: International real estate franchise with German offices offering residential and commercial brokerage. Comparable as a multi-office traditional broker targeting similar German metros and customer segments.
• RE/MAX Germany: Global real estate franchise operating in Germany through independently owned broker offices. Same traditional brokerage model with multi-office national coverage, competing for the same residential seller and buyer pool.
• Engel & Völkers: Hamburg-headquartered premium German real estate brokerage with a global franchise network. Highly comparable in business model (commission-based residential, commercial, and investment brokerage) and multi-office German footprint, though operating at a higher-end price positioning.

Others

• ImmobilienScout24 (Scout24): Germany's largest real estate portal and a key distribution channel that Haferkamp lists on. Not a direct brokerage competitor but a critical ecosystem participant whose pricing power and product decisions materially affect traditional brokers' economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haferkamp_immo
• Facebookfacebook.com/haferkamp.immobilien
• LinkedInlinkedin.com/company/haferkamp-immobilien-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haferkamp Real Estate