What S. Yaffy Ltd. does

S. Yaffy Ltd., trading as Yaffy, is a UK-based technical uniform and PPE manufacturer founded in 1924 and operated as a brand under Mi Hub Ltd, a private diversified uniform group whose brands serve more than five million wearers globally. Headquartered in Glasgow with a registered office in Castle Donington, Yaffy designs and supplies high-visibility, waterproof, flame-resistant and protective garments alongside technical footwear (Tuffking, Magnum and Blackrock sub-brands) for the UK blue-light community — police forces, fire and rescue services, ambulance and paramedic teams, and public order and prison services — with adjacent offerings for technical industries (utilities, security, transport).

Core products centre on FR Meta Aramid PSU riot suits (models 165, 355, 459, 460, 470) using mandatory C6 chemistry for compliance with BS 7971-10:2014, Module B and Module D certified, and the 2024-launched Combat Flex Trouser with Twill and Ripstop textile options. Footwear ranges carry EN ISO 20345/20347 and BS 7971-5 certifications. Value-added services extend to managed uniform rollouts with online ordering, automated allocation and budget controls, as deployed at Nottinghamshire Fire and Rescue.

Yaffy's revenue model is almost entirely B2G: sales flow through UK public sector procurement frameworks — YPO 1204 (supplier status with 100% evaluation score from September 2024 across eight lots), ESPO 144/23, BlueLight Commercial BLC0069 (sole supplier for FR 2-layer PSU clothing and PSU footwear lots until December 2027), NUMS, and YPO FW1026. Pricing is quote-based on bulk institutional orders with limited direct-to-consumer footwear sales. Commercial leadership comprises Commercial Director Roger Foster (appointed April 2023, formerly of Ballyclare International) and Business Development Manager Vince Rippon (appointed May 2024), driving enterprise relationships and account growth.

Name

S. Yaffy Ltd.

Legal name

Mi Hub Ltd t/a Yaffy

Website

https://yaffy.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Yaffy, a Mi Hub Group brand, manufactures certified flame-resistant PSU suits, technical uniforms and safety footwear for UK police, fire and rescue, ambulance and public order services, sold primarily through public sector procurement frameworks.

Ownership category

akta.pro rank

Product category

Technical Uniforms and PPE for Emergency Services

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

akta.pro secondary industries

Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM), Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• Technical uniform solutions
• Emergency services PPE
• Public order clothing
• Flame resistant workwear
• Blue light uniforms

Headquarters

HQ city

Bourne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Technical Uniform Sales: One-time purchase model for uniforms, outerwear, and PPE garments sold to police, fire and rescue, ambulance, and public order services. Sales through public sector frameworks and direct contracts.
2. Managed Uniform Service: Bespoke managed service offerings including online ordering platforms with visual wardrobes, automated garment allocation management, and budget/authorisation controls. Yaffy handles design through delivery for customers like Nottinghamshire Fire and Rescue.
3. Technical Footwear Sales: Sale of certified safety footwear including Tuffking, Magnum, and Blackrock brands. Footwear ranges from protective boots to occupational shoes, sold with VAT exemption for qualifying emergency service personnel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Yaffy manufactures and supplies technical uniforms and personal protective equipment (PPE) for UK blue light emergency services, including flame-resistant PSU riot suits, police operational trousers, ambulance uniform ranges, fire and rescue stationwear, hi-visibility waterproof outerwear, and certified safety footwear. Products are supplied through UK public sector procurement frameworks (YPO, ESPO, BlueLight Commercial, NUMS) to police, fire and rescue, ambulance, prison, and public order organisations, with bespoke managed uniform services as a complementary offering.

Product overview

Yaffy provides technical uniform solutions for the blue light community (police, fire and rescue, ambulance and paramedics, public order and prisons) and technical industries (utilities, security, transport). The portfolio is organized by industry segment with product lines including the CFT Trouser (operational police trousers), PSU Riot Suits with C6 technology (165/355/470/459/460), FR Base Layers, PSU Hood, and Hi-Visibility waterproofs for police; complete ambulance uniform ranges (shirts, trousers, polos, fleeces, softshells, parkas, Hi-Vis) for ambulance personnel; stationwear for fire and rescue; and technical footwear under Tuffking, Magnum, and Blackrock sub-brands. All products are certified to relevant EN standards and PPE regulations.

Differentiator

Problem solved

Functional benefit

Brands

• CFT Trouser: Combat Flex Trouser - a one-trouser solution for all operational requirements designed for police, featuring twill and ripstop textile options.

Products and services

• CFT Trouser Combat Flex Trouser - a one-trouser solution for all police operational requirements, featuring two breathable textile options (Twill for day-to-day duties and Ripstop for technical/demanding environments). Designed with YKK zips, straight leg and gathered ankle options, reinforced knees and hems, elasticated waist, and multiple reinforced pockets.
• PSU Riot Suits (Models 165, 355, 470, 459, 460) Public Order Support Unit riot suits available in multiple configurations: 1-layer 2-piece (459 & 460), 2-layer 2-piece (355 & 470), and 2-layer 1-piece (165). Features FR Meta Aramid fabric with C6 technology, certified to BS 7971-10:2014 standard with Module B and Module D certification.
• PSU FR Base Layers Flame-resistant base layers for public order operations, designed for both male and female fits. Engineered as part of a broader layering system, providing thermal insulation and flame-resistant properties. Available through BLC0069 Framework, Lot 3.
• FR226M PSU Hood Flame-resistant PSU hood providing enhanced head protection for public order operations. Certified to rigorous safety standards while being comfortable and lightweight. Available under BLC0069 Framework, Lot 4.
• Tuffking Footwear Range Technical safety footwear brand including Enforcer (FR leather, metatarsal guard, HRO 300C), Vega (vegan metal-free), Lynx (side zip hiker), Apex+ (recycled materials, cold insulated to -20C), Apex, Havoc (quick release side zip), Bishop, and Falcon models. Certified to EN ISO 20345:2022 and BS 7971-5:2016 standards.
• Magnum Footwear Range Technical safety footwear brand including Spider EXO (MICHELIN outsole, waterproof), Sitemaster Vegan, Elite Shield MET (composite toe, flame retardant), Strikeforce, Viper Pro, and Ultima Pro Vegan. Certified to EN ISO 20347:2022 and EN ISO 20345:2011 standards.
• Blackrock Footwear Range Safety footwear including Sentinel Composite Boot, Defender Composite Boot, Tactical Officer Shoe, and Tactical Commander Boot. Features EaziStep insoles, HexaGrip soles with 4-star GRIP rating, bloodbourne pathogen resistance, and scanner-safe hardware.
• Hi-Visibility Waterproof Jacket (Model 471) High-visibility waterproof jacket conforming to EN ISO 471 and EN ISO 343 standards. Features foldaway hood, under-arm vents, and reflective tape for visibility in all conditions.
• Fire & Rescue Stationwear Range Stationwear collection for fire and rescue including Easy Care Shirts, Stretch Cargo Trousers, Stretch Workwear Trousers, Classic Professional Polo, Innovative Sholo, Zipped Neck Polo, Comfort Sweatshirt, 3-in-1 Jacket, Breathable T-Shirts, Stretch T-Shirts, Classic Officer Shirts, Formal Trousers, Workwear Officer Trousers, and Formal Skirts.
• Ambulance Uniform Range Complete uniform range for ambulance and paramedics including shirts (HP100/HP102), polo shirts (PU231/PW231), combat trousers (NF100/NM100), Hi-Vis over-trousers (SW30), fleeces (NU96/NG19/NF19), softshell jackets (NF1/NM1), 3-in-1 waterproof parka (NU563), Hi-Vis waistcoats (SW22), Hi-Vis jackets (SW24/NU95), and accessories.
• Technical Uniform Solutions Technical uniforms for utilities (water, wind, solar, gas, electrical, power generation, renewable energy, telecoms, environmental), security (events, hospitality, nuclear, borderforce, banking, cash-in-transit, prisons), and transport (rail, air, bus, ferries, ships and cruises). Certified to EN standards including BS EN ISO 11611, EN ISO 14116, RIS 3279 TOM, EN 20471, IEC 61482-2, EN 13034, and EN 1149-5.
• Bespoke Managed Uniform Service Bespoke managed uniform service including online ordering platforms with visual wardrobes, automated garment allocation management, and budget/authorisation controls. Yaffy handles design through delivery for customers such as Nottinghamshire Fire and Rescue.

Quantifiable outcome

• YPO 1204 framework evaluation scored 100%
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Yorkshire Purchasing Organisation (YPO)coreChannel Partner/ Reseller/ Distributor · 1 September 2024Yaffy awarded supplier status on YPO 1204 framework for Emergency Services Uniforms and Workwear. 4-year framework agreement. Evaluation criteria: cost 30%, quality/delivery/customer service 50%, sustainability/net zero/social value 20%. Mi Hub Ltd t/a Alexandra/Dimensions/Yaffy awarded status.
• Mi Hub GroupcoreStrategic or Co-development PartnerYaffy is one of Mi Hub's family of brands (alongside Dimensions, Affinity, and Alexandra). Mi Hub provides central team of experts including dedicated ESG team, logistics professionals, distribution centres, global manufacturing network, well-established supplier relationships, and value-added services. Mi Hub has offices across UK, Europe, USA and Bangladesh, with over five million people wearing their uniforms globally.
• Blue Light Commercial (BLC)coreChannel Partner/ Reseller/ DistributorYaffy is exclusive supplier on BLC0069 Framework for Lot 3 (FR lightweight 2-layer PSU clothing) and Lot 9 (PSU footwear). 4-year contract until December 2027. Framework provides procurement solution for public safety organisations.
• Eastern Shires Purchasing Organisation (ESPO)minorChannel Partner/ Reseller/ DistributorESPO 144/23 Uniforms and Workwear Framework Agreement providing compliant public sector procurement route for Yaffy products.
• National Uniform Management Service (NUMS)minorChannel Partner/ Reseller/ DistributorNUMS framework provides additional procurement route for uniform supply services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blauer Manufacturing: US-based manufacturer of uniforms, outerwear, and tactical apparel for law enforcement, fire, EMS, and security personnel. Comparable to Yaffy in police/blue-light product mix (tactical trousers, outerwear, public-order garments) and direct B2B sales to public-safety agencies.
• Wearwell: UK uniform manufacturer supplying workwear and corporate uniforms to public and private sector clients, including emergency services and security. Comparable to Yaffy in B2B uniform production, customisation, and UK public-sector procurement focus.
• Propper International: Manufacturer of military, tactical, and public-safety uniforms and outerwear, supplying police, federal agencies, and first responders. Directly comparable to Yaffy in tactical/public-order garment construction, FR textile use, and law enforcement channel.
• Reliance Uniforms: UK uniform supplier providing tailored workwear, corporate uniforms, and protective clothing to public-sector and commercial buyers. Overlaps with Yaffy in custom uniform supply, sizing inclusivity, and public-sector framework participation.
• Elbeco: US uniform manufacturer producing police, fire, EMS, and tactical apparel including duty trousers, outerwear, and stationwear. Comparable to Yaffy in operational uniform design for first responders and emphasis on fit/comfort (analogous to Yaffy's CFT Trouser focus).
• Alsico: European workwear and uniform manufacturer with operations across the UK, Belgium, and other markets, serving healthcare, emergency services, and industrial clients. Comparable to Yaffy in scale, vertical integration, multi-segment uniform production, and European public-sector supply.
• Ballyclare International: UK and Ireland-based workwear and PPE manufacturer specializing in uniforms and protective clothing for fire and rescue, police, ambulance, and other emergency services. Directly comparable to Yaffy in product category (protective garments, stationwear, FR textiles) and customer base (UK blue light services); notably, Yaffy's current Commercial Director Roger Foster was previously Ballyclare's Sales and Marketing Director.

Broad incumbents

• MSA Safety: Global safety equipment manufacturer producing protective apparel, FR garments, helmets, and footwear for fire service, military, and industrial customers. Comparable to Yaffy in fire-and-rescue protective equipment and certified FR garment supply, though with a much broader product portfolio.
• Honeywell Personal Protective Equipment: Global PPE conglomerate with protective clothing, footwear, and FR product lines serving emergency services, military, and industrial buyers. Comparable to Yaffy as a broad incumbent that competes in FR textiles, safety footwear, and emergency-services PPE, though Yaffy is far more specialized in UK blue-light.
• 3M Personal Safety Division: Global safety products manufacturer with PPE, FR garments, respiratory protection, and protective eyewear serving emergency responders and industrial workers. Overlaps with Yaffy in PPE for first responders and certified protective equipment, but operates across many other safety categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/yaffy-mi-hub

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S. Yaffy Ltd.