What Mi Hub does

Mi Hub is a UK-headquartered, multi-brand global uniform solutions provider carved out of US-based Tailored Brands in 2019 with private equity backing from LDC and acquired in April 2026 by Sullivan Street Partners. The company operates four core sub-brands—Dimensions (UK bespoke managed-service uniforms), Alexandra (ready-to-wear uniforms with 170+ years heritage and Royal Warrant), Yaffy (technical uniforms and high-performance outerwear for blue light and emergency services), and Affinity (US corporate clothing)—plus Alex Direct (DTC e-commerce) and Mi Hub Promo (custom promotional merchandise). Mi Hub ships 15.9 million items annually to more than 5 million wearers across enterprise, public sector, healthcare, emergency services, retail, hospitality, and automotive rental clients.

The company's revenue model combines multi-year bespoke managed-service contracts for enterprise clients (NHS, Avis Budget Group, Sainsbury's, John Lewis Partnership, Premier Inn, Well Pharmacy, Heathrow) with ready-to-wear uniform sales to UK and EU public and private organizations, technical outerwear sales to emergency services, and transactional custom promotional merchandise. Distribution is via direct enterprise sales, brand-specific e-commerce sites, and the Mi Hub Promo storefront. Operations span offices in the UK (Castle Donington HQ, Long Eaton logistics, Bristol, Glasgow), the US (Jeffersonville), the Netherlands (Raamsdonksveer), Canada (Mississauga, launched March 2026), and Bangladesh (25-person compliance office). The technology stack is conventional: e-commerce platforms and customer portals for order management, sizing, and garment allocation, augmented by Microsoft Clarity analytics, Microsoft Advertising, Klarna payments on Alex Direct, and standard third-party video and analytics widgets. There is no disclosed proprietary AI/ML capability.

Mi Hub's strategic positioning is anchored in ESG credentials that exceed industry norms: first-in-industry ISO 14064-1 verification, near-term Science-Based Target achieved five years early (47.3% Scope 1+2 reduction), CDP B climate rating, Achilles Silver ESG score of 89, Ecovadis Medal 2025, and a comprehensive ISO 27001/9001/14001/45001/22301/31000 certification stack alongside ETI, Sedex, and Better Cotton Initiative memberships. Disclosed revenue is £170m (FY2024), with the company employing 501–1,000 staff globally.

Name

Mi Hub

Legal name

Mi Hub Limited

Website

https://mihubglobal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mi Hub is a UK-headquartered global uniform solutions provider operating four brands (Dimensions, Alexandra, Yaffy, Affinity), delivering bespoke, ready-to-wear, and technical uniforms to over 5 million wearers across enterprise, public sector, and emergency services clients worldwide.

Ownership category

akta.pro rank

Product category

Corporate Uniforms and Workwear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Contractors (315210)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Public Safety & Law Enforcement Uniforms (CRAAALAC), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Corporate uniform supply
• Managed uniform services
• Workwear solutions
• Bespoke uniform design
• Promotional merchandise

Headquarters

HQ city

Castle Donington

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bespoke Corporate Clothing Sales: Custom-designed uniform solutions through multi-year managed service contracts, delivering bespoke garments to large organizations across multiple industry sectors.
2. Ready-to-Wear Uniform Sales: Standard uniform products sold to UK and EU public and private organisations, focusing on efficient delivery and profitability.
3. Technical Outerwear Sales: High-performance outerwear for blue light and emergency services, including protective equipment, uniform and station wear.
4. Custom Promotional Items: Bespoke promotional merchandise including bags, t-shirts, drinkware, hoodies, lanyards, hats, towels, and wrist bands with custom branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mi Hub is a global uniform solutions company that designs, sources, and supplies corporate clothing and workwear through four operating brands: Dimensions (bespoke managed service uniforms), Alexandra (ready-to-wear uniforms), Yaffy (technical uniforms for blue light and emergency services), and Affinity (US corporate clothing). The company ships over 15.9 million items annually to more than 5 million wearers across public and private sector organizations worldwide, and also offers custom promotional merchandise through its Mi Hub Promo division.

Product overview

Mi Hub is a global uniform solutions company operating as a multi-brand portfolio platform that provides corporate clothing and workwear through four primary sub-brands: Dimensions (UK market leader in bespoke uniform solutions), Alexandra (ready-to-wear uniforms with 170+ years heritage), Yaffy (technical uniforms for blue light and emergency services), and Affinity (US corporate clothing expertise). The company ships over 15.9 million items annually to over 5 million wearers globally. Its core service offerings include bespoke managed service programs, ready-to-wear product sales, and technical uniform solutions, complemented by a promotional merchandise service (Mi Promo). Mi Hub operates from offices in the UK, Europe, USA, and Bangladesh, and holds a Royal Warrant of Appointment to the Royal Household.

Differentiator

Problem solved

Functional benefit

Brands

• Dimensions: UK market leader in bespoke corporate clothing solutions through multi-year managed service contracts, delivering uniforms to millions of wearers across multiple industry sectors in the UK and internationally.
• Alexandra
• Yaffy
• Affinity
• Alex Direct

Products and services

• Dimensions - Bespoke Managed Service Uniforms UK market leader supplying bespoke corporate clothing solutions through multi-year managed service contracts, delivering uniforms to millions of wearers across multiple industry sectors in the UK and internationally.
• Alexandra - Ready-to-Wear Uniforms Extensive collection of ready-to-wear garments and accessories for public and private sectors, including healthcare and hospitality, serving UK and international markets.
• Yaffy - Technical Uniforms for Emergency Services High-performance outerwear and technical uniform solutions supplying protective equipment, uniform, and station wear to police, ambulance, fire and rescue, prisons, and public order services globally.
• Affinity - US Corporate Clothing Solutions One of the largest US experts in corporate clothing delivering tailored solutions with innovative and flexible programme offerings to North American enterprise clients.
• Mi Hub Promo - Custom Promotional Merchandise Bespoke promotional merchandise including bags, t-shirts, drinkware, hoodies, lanyards, hats, towels, and wrist bands with custom branding, no minimum order quantities, custom quotes within 24 hours, and delivery in 5-10 days.
• Alex Direct - Direct-to-Consumer Ready-to-Wear Direct-to-consumer online platform offering Alexandra branded ready-to-wear uniform products to individual customers with flexible payment options through Klarna.

Quantifiable outcome

• Reduced Scope 1 and 2 carbon emissions by 47.3% in 2025, exceeding original 42% reduction target by 2030
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Rebuild East MidlandsminorStrategic or Co-development Partner · 11 May 2026Mi Hub became Business Ambassador for Rebuild East Midlands, supporting survivors of modern slavery and strengthening ESG and social value initiatives in the regional community.
• Hope For JusticeminorStrategic or Co-development Partner · 1 January 2025Hope For Justice is a charity working to end human trafficking. Mi Hub maintains partnership for human rights initiatives in supply chain.
• Avis Budget GroupcoreStrategic or Co-development Partner · 1 January 2025Dimensions brand partnered with Avis Budget Group to deliver a sustainable, multi-role uniform range for 4,000 employees across 15 European countries.
• &WidercoreStrategic or Co-development Partner · 1 January 2024&Wider uses technology to evaluate human rights risks throughout supply chains, track progress and identify areas for improvement. Mi Hub partnered with them to implement Worker Voice Program in 5 core factories covering 14,288 workers.
• ETI (Ethical Trading Initiative)coreStrategic or Co-development Partner · 1 January 2024ETI is a alliance of companies, trade unions, NGOs and campaigners promoting respect for workers' rights globally. Mi Hub is a member fully endorsing and supporting the ETI Base Code. ETI Bangladesh supported Mi Hub's Social Dialogue program analysis.
• Slave-Free AlliancecoreStrategic or Co-development Partner · 1 January 2024Partnership with Slave-Free Alliance to send out Modern Slavery Self-Assessment Questionnaire (SAQ) to suppliers and analyze areas of greatest risk in relation to modern slavery.
• CDPcoreStrategic or Co-development Partner · 1 January 2023CDP is a global non-profit running the world's environmental disclosure platform. Mi Hub discloses through CDP annually, achieving C for climate and B for water in 2024.
• SedexcoreStrategic or Co-development Partner · 1 January 2023Sedex is a global organization providing a platform for companies to manage ethical compliance in supply chains. Mi Hub has been a member for over 15 years, using SMETA audits for Tier 1 and Tier 2 suppliers.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• UniFirst Corporation: US-based uniform rental and workwear services provider with North American and European operations. Comparable managed-service, multi-year contract model serving corporate clients with bespoke uniform programs.
• Cintas Corporation: Largest North American uniform rental and corporate apparel services company. Closest large-scale peer to Mi Hub, operating a managed-service model with multi-year contracts serving enterprise customers across similar verticals (healthcare, hospitality, automotive).
• Portwest: Irish-headquartered workwear, safety footwear and PPE manufacturer with global distribution. Comparable product breadth in workwear, uniforms and protective clothing with multi-channel distribution.
• Elis SA: Major European flat linen, workwear and hygiene services company following its acquisition of Berendsen. Directly competes with Mi Hub in UK and continental European corporate uniform rental and managed service markets.
• Alsco: Privately held global uniform and linen rental company operating across the US, Europe and other regions. Comparable managed-service uniform supply model with multi-year enterprise contracts.
• 4imprint: UK-listed promotional products distributor selling custom branded apparel and accessories with no minimum order quantities. Directly comparable to Mi Hub Promo on custom t-shirts, hoodies, bags and related merchandise.
• Simon Jersey: UK-based corporate uniform and workwear supplier serving healthcare, hospitality and public-sector customers. Comparable scale, customer base and product categories to Mi Hub's Alexandra and Dimensions brands.
• Brand Addition: UK-headquartered promotional merchandise specialist producing custom branded apparel, bags and accessories. Direct competitor to Mi Hub Promo's promotional items offering with comparable unit pricing and order workflow.

Broad incumbents

• Rentokil Initial plc: Global hygiene and pest-control services group with a smaller legacy workwear and uniform rental arm. Operates in adjacent categories with overlapping enterprise managed-service customers rather than as a uniform specialist.

Emerging players

• Mascot International: Danish workwear manufacturer specialising in durable, certified workwear with strong European distribution. Comparable on technical workwear categories overlapping with Yaffy's emergency-services offering, but smaller scale and narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKBFjhJZsjCpShMvnLY3m7A
• LinkedInlinkedin.com/company/mihub

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mi Hub