On Target Range
On Target Range is a family-owned indoor shooting range and FFL retail store in Laguna Niguel, California, operating since 1992 and serving Orange County with lane rentals, NRA/USCCA-certified firearms training, OCSD-approved CCW certification, retail sales, transfers, and group events.
- Company typePrivate
- Founded1992
- HeadquartersLaguna Niguel, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What On Target Range does
On Target Range is a family-owned, full-service indoor shooting facility and Federal Firearms License (FFL) holder operating from a single location at 27692 Camino Capistrano, Laguna Niguel, California. Established in 1992, the company operates a 25-yard indoor range with 20 lanes across two bays and an inventory of more than 100 rental firearms, serving individual recreational shooters, beginners, women and families, law enforcement officers, and corporate and private groups in Orange County. The business combines lane rentals, a multi-level training curriculum (NRA- and USCCA-certified), OCSD-approved concealed carry weapon (CCW) certification and renewal courses, in-store and online firearm retail through ontargetesales.com, FFL and private-party transfers, armory services such as optic mounting and gun cleaning, and tiered event packages for groups of up to 60 participants.
The operating technology stack is conventional: standard point-of-sale systems, firearm rental management, range safety infrastructure, a WordPress-based content website, and a separate e-commerce storefront that ships directly from distributors. There is no proprietary software platform, no AI/ML component, and no mobile application. Distribution is walk-in retail at the Laguna Niguel facility, supplemented by online retail and direct event sales; the company is open seven days a week from 10AM to 7PM with no reservation required.
The revenue model is a hybrid of transaction fees (lane rentals, firearm rentals, transfers, event packages), one-time class fees ranging from $15 to $225, subscription memberships (annual at $385, monthly at $40, family add-on at $299), and hardware sales of new, used, and consigned firearms plus accessories. Memberships represent the principal recurring-revenue lever, while retail and transfer fees are typically the highest-margin per-transaction streams in this category. The company is privately held with no disclosed funding rounds, no institutional investment, and no parent entity, operating as a bootstrapped single-site LLC.
On Target Range firmographics
Firmographics- Name
- On Target Range
- Legal name
- On Target Indoor Shooting Range, LLC
- Website
- https://ontargetrange.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On Target Range is a family-owned indoor shooting range and FFL retail store in Laguna Niguel, California, operating since 1992 and serving Orange County with lane rentals, NRA/USCCA-certified firearms training, OCSD-approved CCW certification, retail sales, transfers, and group events.
- Ownership category
- akta.pro rank
On Target Range industry classification
Industry- Product category
- Indoor Shooting Range & Firearms Training
- akta.pro primary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
- akta.pro secondary industries
- Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where On Target Range is headquartered
LocationHeadquarters
- HQ city
- Laguna Niguel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Target Range business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Range Lane Rental: Revenue from lane rental fees charged per shooter. No time limit per day. Primary revenue driver for casual shooters.
- Membership Subscriptions: Annual and monthly membership programs offering free lane rentals, free firearm rentals, discounted holster-drawing practice, reduced transfer fees, and access to member-only events. Provides recurring revenue and customer lock-in.
- Firearm Training Classes: Revenue from structured training classes at multiple levels (Level 1, 2, 3, Advanced, Specialty Programs). Classes include handgun fundamentals, rifle courses, CCW training, action pistol competition, hunter education, and gun cleaning. Class fees range from $15 to $225 depending on duration and content.
- Retail Firearms Sales: In-store sales of new, used, and consigned firearms along with accessories, gear, and range essentials. Also includes online e-sales via ontargetesales.com with direct shipping from distributors.
- Firearm Transfers: FFL transfers (dealer-to-dealer), Private Party Transfers (PPTs), and off-roster gift transfers. Fees include DROS charges and processing fees. Members receive free FFL-to-FFL transfers.
- Event Packages: Private and corporate event packages accommodating groups of 8-60+ participants. Packages range from Basic ($750 for 8 shooters) to Platinum ($180/person with full range buyout). Revenue from themed activities, competitions, and team-building events.
- Firearm Rental: Over 100 rental firearms including pistols, revolvers, rifles, and shotguns available for experienced shooters. Standard rental $10, premium rental $15.
- Armory Services: Specialty services including gun cleaning ($60 single, $150 bundle of three), optic mounting and zeroing ($80), rifle scope mounting and zeroing ($120), and optic zeroing only ($30).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single shooter lane rental |
| Subscription | Annual | Annual Membership - most popular |
| Subscription | Monthly | Monthly Membership - flexible |
| Subscription | Annual | Family Add-On Household |
| Unit Pricing | Pay-as-you-go | Level 1 Beginner Classes |
| Unit Pricing | Pay-as-you-go | Level 2 Intermediate Classes |
| Unit Pricing | Pay-as-you-go | Level 3 Intermediate Handgun |
| Unit Pricing | Pay-as-you-go | Advanced Classes |
| Unit Pricing | Pay-as-you-go | CCW Training Programs |
| Unit Pricing | Pay-as-you-go | Specialty Programs |
| Unit Pricing | Pay-as-you-go | Firearm Rental Fees |
| Unit Pricing | Pay-as-you-go | Armory Services |
| Transaction based/ take rate | Pay-as-you-go | FFL Firearm Transfers |
| Transaction based/ take rate | Pay-as-you-go | Private Party Transfer (PPT) |
| Unit Pricing | Pay-as-you-go | Event Packages - Basic |
| Unit Pricing | Pay-as-you-go | Event Packages - Bronze |
| Unit Pricing | Pay-as-you-go | Event Packages - Silver |
| Unit Pricing | Pay-as-you-go | Event Packages - Gold |
| Unit Pricing | Pay-as-you-go | Event Packages - Platinum |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
On Target Range product offering
Product offeringCore offering
On Target Range is a family-owned and operated indoor shooting range and firearms facility located in Laguna Niguel, California, in business since 1992. It provides range rentals, certified firearms training (including CCW courses), retail sales of firearms and accessories, firearms transfers, armory services, and hosts private/corporate events.
Product overview
On Target Range is a family-owned, full-service indoor shooting facility and firearm retail store in Orange County, California, established in 1992. The company operates a 25-yard, 20-lane indoor range combined with a retail store and event space, offering firearm training, concealed carry certification, event hosting, and membership programs. The core offering centers on range access with lane rentals ($30/shooter) complemented by an extensive training curriculum spanning beginner to advanced levels (Handgun Fundamentals, Rifle, Shotgun, Holster Drawing, CCW courses), firearm sales and rentals (100+ guns), corporate/private event packages (up to 60 participants), membership tiers with benefits like free rentals and waived transfer fees, firearm transfer services (FFL, PPT), and armory services (cleaning, optic mounting/zeroing).
Differentiator
Problem solved
Functional benefit
Products and services
- Range Rentals Indoor shooting range access where individuals and groups rent lane time to practice and shoot firearms in a controlled, supervised environment.
- Firearms Training Classes Certified firearms safety and handling instruction for shooters of all experience levels, taught by qualified instructors.
- CCW (Concealed Carry Weapon) Training State-approved concealed carry weapon certification courses preparing individuals to apply for and obtain a CCW permit.
- Firearms & Accessories Retail On-site sales of firearms, ammunition, holsters, and related shooting accessories to walk-in customers.
- Firearms Transfers Processing of legal firearm transfers for buyers and sellers, including required paperwork and regulatory compliance.
- Armory Services (Build Your Armory) Curated armory-building assistance for customers looking to assemble or expand a personal firearms collection, including product guidance and transfers.
- Private & Corporate Events Hosted private parties and corporate outings at the shooting range, including group shooting experiences and team-building events.
Quantifiable outcome
- Certificate of completion for CCW application submitted to Orange County Sheriff's Department
- +2 more outcomes
Companies that use On Target Range
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
On Target Range technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Target Range partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
On Target Range competitors and assessment
Company assessmentDirect peers
- The Gun Store: Las Vegas-based indoor shooting range and firearm retailer offering range rentals, training, retail sales, and group events. Comparable as a single-market indoor range combining all of On Target's core service lines.
- Shooters World: Multi-state indoor shooting range and retail chain offering range rentals, training classes, firearm sales, and memberships. Operates the same combination of range + retail + training + events that defines On Target's revenue mix.
- LA Gun Club: Long-established Los Angeles indoor shooting range combining range operations, retail firearms sales, and training classes. Highly comparable as a Southern California indoor range/retail/training operator with overlapping customer profile and regulatory exposure.
- The Range USA: National multi-location indoor shooting range chain offering range access, firearm rentals, training, retail, and memberships. Closely comparable business model — particularly the membership-driven recurring revenue approach that mirrors On Target's tier structure.
Broad incumbents
- Academy Sports + Outdoors: Public sporting goods and outdoor retailer carrying firearms, ammunition, and shooting accessories. Comparable to On Target's retail firearms and ammunition business; does not operate ranges.
- Bass Pro Shops: National outdoor retailer with full-service firearm sales, ammunition, accessories, and in-store shooting ranges at flagship locations. Overlaps with On Target's retail, range, and training offerings but at much greater scale and broader portfolio scope.
- Big 5 Sporting Goods: Public sporting goods retail chain carrying firearms, ammunition, and hunting/shooting accessories. Overlaps with On Target's retail firearms and ammo business but does not operate ranges or training.
- Sportsman's Warehouse: Specialty outdoor and firearms retailer with broad ammunition, accessories, and hunting/shooting merchandise assortment. Comparable retail overlap with On Target's firearms/accessories/ammo sales channel.
Others
- USCCA (United States Concealed Carry Association): National concealed-carry training, certification, and membership organization. Directly comparable to On Target's CCW training business and is explicitly integrated as a calendar/registration partner for On Target's CCW courses.
- NRA (National Rifle Association): National firearms training and certification body whose instructor certifications underpin On Target's training quality claims. Comparable as the upstream certification ecosystem that defines the standard of firearms instruction in the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
On Target Range social profiles
Digital presenceOn Target Range financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Target Range leadership team
Management profileNumber of profiles
On Target Range subsidiaries and ownership
Company hierarchySubsidiaries1 record
On Target Range funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Target Range M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Target Range
What does On Target Range do?
On Target Range is a family-owned and operated indoor shooting range and firearms facility located in Laguna Niguel, California, in business since 1992. It provides range rentals, certified firearms training (including CCW courses), retail sales of firearms and accessories, firearms transfers, armory services, and hosts private/corporate events.
Is On Target Range a public or private company?
On Target Range is a private company. It is classified as family owned and is currently operating.
When was On Target Range founded?
On Target Range was founded in 1992. It employs 1 to 10 people.
Where is On Target Range based?
On Target Range is headquartered in Laguna Niguel, United States, in the North America region.
How does On Target Range make money?
Eight revenue lines are on record. Range Lane Rental is the primary driver. The others are membership Subscriptions, firearm Training Classes, retail Firearms Sales, firearm Transfers, event Packages, firearm Rental and armory Services.
Who are On Target Range's main competitors?
Direct peers on record are The Gun Store, Shooters World, LA Gun Club and The Range USA. Broad incumbents are Academy Sports + Outdoors, Bass Pro Shops, Big 5 Sporting Goods and Sportsman's Warehouse. Others are USCCA (United States Concealed Carry Association) and NRA (National Rifle Association).
Does On Target Range have an API?
No public API is recorded for On Target Range.
What industry is On Target Range in?
On Target Range's product category is Indoor Shooting Range & Firearms Training. Its primary akta.pro industry code is CRAMABAK, Hunting, Shooting Sports & Archery Retail, with a secondary code of CRAMAKAA, Firearms & Ammunition Retail.