Holloway Houston
Holloway Houston manufactures and distributes industrial lifting and rigging equipment, including slings, shackles, hoists, and custom-fabricated assemblies. Operating from Houston since 1960, it serves oil & gas, construction, manufacturing, marine, and renewable energy customers.
- Company typePrivate
- Founded1960
- HeadquartersHouston, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Holloway Houston does
Holloway Houston Inc. is a privately held Houston, Texas-based manufacturer and distributor of industrial lifting and rigging equipment founded in 1960. The company operates what it describes as the nation's largest single-location sling shop and testing center at its 5833 Armour Drive headquarters, manufacturing polyester round slings, nylon and polyester web slings, alloy chain slings (Grade 80/100), and wire rope slings in-house alongside comprehensive rigging hardware (shackles, hooks, lifting points, turnbuckles), lifting equipment (hoists, magnets, beams, spreaders, coil lifters), load securement, fall protection, and off-road recovery products. Every manufactured sling is proof-load tested with a unique serial number for traceability, and the company holds ISO 9001:2015, ASME B30.9, OSHA 1910.184, EN 1492-2, ASTM A906, and DNV certifications, supporting safety-critical procurement requirements in heavy industry.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on hhilifting.com, a B2B corporate portal with Net 30 terms and exclusive pricing for qualified accounts, and phone-based enterprise field sales. Revenue is generated through one-time product sales across roughly 9,020 SKUs spanning 100+ stocked brands (Crosby, Van Beest Green Pin, William Hackett, Yoke, AMH, Elebia, Peerless, Harrington, and the proprietary Holloway line), usage-based equipment rentals (spreader bars, lifting beams, chain hoists, load cells, personnel baskets), professional testing and inspection services (proof load, break testing, NDT, on-site inspection), and custom sling fabrication with certification documentation. Pricing ranges from sub-$10 commodity items to over $1,000 engineered assemblies.
Holloway serves a diversified vertical base spanning oil and gas (a primary segment with Python pipe restraint slings for pressure applications), industrial manufacturing and construction, renewable energy and wind power, aerospace, marine and offshore (including subsea lever hoists), steel mills, and off-road vehicle recovery. The company employs 251–500 people, ships domestically and internationally, and appears to be founder/family-owned with no disclosed external funding rounds, parent company, or M&A activity. Its competitive positioning rests on breadth of SKU and brand coverage, in-house manufacturing and proof testing, and certification depth rather than on technology differentiation or software.
Holloway Houston firmographics
Firmographics- Name
- Holloway Houston
- Legal name
- Holloway Houston, Inc.
- Website
- https://hhilifting.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Holloway Houston manufactures and distributes industrial lifting and rigging equipment, including slings, shackles, hoists, and custom-fabricated assemblies. Operating from Houston since 1960, it serves oil & gas, construction, manufacturing, marine, and renewable energy customers.
- Ownership category
- akta.pro rank
Holloway Houston industry classification
Industry- Product category
- Industrial Lifting and Rigging Equipment
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Holloway Houston is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holloway Houston business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of industrial lifting and rigging equipment including slings (round, web, chain, wire rope), shackles, hooks, lifting points, hoists, chains, magnets, and related hardware. Products sold through e-commerce and B2B portal with pricing ranging from under $10 to over $1,000 per item.
- Equipment Rental: Short-term and long-term rental options for industrial lifting and rigging requirements including spreader bars, multi-point lifting beams, chain hoists, shackles, personnel baskets, skip pans, hydraulic cylinders, load cells, and tensioners.
- Testing & Inspection Services: Proof load and break testing services, NDT testing, on-site equipment testing and inspection, and rigging equipment inspection services.
- Custom Fabrication Services: Custom fabrication of lifting assemblies and rigging components to project specifications, including custom length and capacity slings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers and small businesses |
| Subscription | Monthly | B2B corporate account pricing with Net 30 terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Holloway Houston product offering
Product offeringCore offering
Manufacturer and distributor of industrial lifting and rigging equipment including round slings, web slings, chain slings, wire rope slings, shackles, lifting magnets, chain hoists, spreader beams, coil lifters, and rigging hardware, sold through the HHI e-commerce storefront and B2B portal. Operations include in-house sling manufacturing, custom sling fabrication to exact length/WLL/end fitting, proof-load testing with serial-number traceability, and short/long-term equipment rentals from the Houston, TX facility.
Product overview
Holloway Houston is a manufacturer and distributor of industrial lifting and rigging equipment with over 40 years of experience. The company operates the nation's largest single-location sling shop and testing center in Houston, TX. Their product portfolio centers on rigging and lifting slings (round slings, web slings, chain slings, wire rope slings, Python pipe restraint slings, and Hammerhead slings), complemented by comprehensive rigging hardware (shackles, hooks, turnbuckles, lifting points, and more), lifting equipment (hoists, magnets, beams, spreaders, coil lifters), load securement products, fall protection gear, and off-road recovery products (soft shackles, tree saver straps, winch lines). The company distinguishes itself through in-house manufacturing of slings, custom fabrication services, proof testing, and ISO 9001:2015 certified quality management. They also offer rental equipment including spreader bars, lifting beams, chain hoists, and load monitoring equipment for short-term and long-term project needs.
Differentiator
Problem solved
Functional benefit
Brands
- HHIppo Link: Soft shackle product line
- Silverback HHIperlift
- Hammerhead Slings
- Python
Products and services
- Round Slings High-performance endless-loop lifting slings constructed from multiple high-tenacity polyester core yarns encased in a tough, woven polyester jacket; manufactured in-house at the Houston facility with WLL range from 2,600 lbs to over 100,000 lbs, sold to industrial buyers in construction, manufacturing, oil & gas, and aerospace.
- Web Slings Flat, woven synthetic straps engineered for heavy-duty lifting, rigging, and load-securing applications, available in Eye & Eye and Endless configurations in nylon and polyester; manufactured to exceed OSHA 1910.184 standards.
- Chain Slings Alloy steel chain slings available in Grade 80 and Grade 100 for demanding lifting operations, in single-leg, double-leg, and multi-leg configurations with high-temperature resistance up to 400°F.
- Wire Rope Slings Steel wire ropes for lifting, pulling, and support applications, in multiple grades for general purpose and high-performance use including crane ropes.
- Python Pipe Restraint Slings Pipe restraint slings designed to control pipe movement during pressure fluctuations, in 2", 3", and 4" sizes supporting up to 20,000 PSI, used in oil drilling sites and industrial applications.
- Hammerhead Slings Heavy-duty lifting slings combining synthetic and metal components for precision and safety, resistant to cutting and abrasion, suitable for crane and rigging operations involving sharp-edged loads.
- Shackles Rigging hardware including bolt type, screw pin, and round pin shackles, from Crosby, Van Beest Green Pin, and proprietary Holloway lines.
- Chain Hoists & Hoist Trolleys Manual and lever chain hoists for industrial lifting operations, including subsea lever hoists for offshore applications, carrying William Hackett and AMH brands.
- Lifting Magnets Permanent lifting magnets, electromagnetic lifters, and electro-permanent lifting magnets for handling ferrous materials without mechanical attachment.
- Lifting Beams & Spreader Beams Below-the-hook devices for balanced load distribution during lifting and handling operations, available for rental and purchase.
- Soft Shackles Synthetic soft shackles for offshore, rigging, and recovery applications, including the HHIppo Link branded soft shackles in various sizes and MBS ratings.
- Tree Saver Straps Synthetic recovery straps with eye and body Cordura protection for off-road vehicle recovery and tree saver applications.
- Synthetic Winch Lines Synthetic winch lines for off-road recovery applications, available with loop ends, eye sling hooks, and eye self-locking hooks.
- Coil Lifters Below-the-hook devices specifically designed for lifting and handling steel coils, from Peerless with various WLL ratings.
- Rigging Hardware Comprehensive range of rigging hardware including hooks, master links, coupling links, turnbuckles, swivels, eye bolts, lifting clamps, wire rope fittings, and sheaves.
- Ratchet Straps & Load Securement Transport chain, ratchet straps, and chain binders for flatbed and heavy-haul cargo securement, including galvanized aircraft wire rope cable.
- Fall Protection & Safety Gear Safety equipment including retractable lifelines and safety harnesses for worker fall protection in industrial environments.
- Rigging Equipment Rental Short-term and long-term rental options for industrial lifting and rigging requirements including spreader bars, multi-point lifting beams, chain hoists, load cells, personnel baskets, skip pans, hydraulic cylinders, and tensioners.
- Custom Sling Fabrication Services In-house custom sling fabrication to exact specifications, accepting any length, WLL, and end fitting combination, with proof testing and certification documentation.
- Proof Load and Break Testing Testing services to verify capacity and material performance of lifting equipment, including proof load and break testing with unique serial numbers for material traceability.
- Rigging Inspection Services Rigging equipment inspection, load testing equipment supply, NDT testing services, and on-site equipment testing and inspection for industrial customers.
Companies that use Holloway Houston
Customer profileSegments7 records
Ideal customer profiles4 records
Holloway Houston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Holloway Houston partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- CrosbycoreCrosby is a major manufacturer of rigging hardware (shackles, hooks, lifting points) whose products are distributed by Holloway Houston through their e-commerce platform and B2B portal.
- Van Beest Green PincoreVan Beest Green Pin manufactures premium shackles and rigging hardware distributed by Holloway Houston.
- William HackettcoreWilliam Hackett manufactures chain hoists and lever hoists distributed by Holloway Houston.
- YokecoreYoke manufactures lifting points, hoist rings, and eye bolts distributed by Holloway Houston.
- All Material Handling (AMH)minorAMH manufactures chain hoists distributed by Holloway Houston.
- ElebiaminorElebia manufactures rigging hooks and lifting equipment distributed by Holloway Houston.
- PeerlesscorePeerless manufactures coil lifters and material handling equipment distributed by Holloway Houston.
- Straightpoint (Crosby)minorStraightpoint manufactures load monitoring and weighing equipment, now part of Crosby group, distributed by Holloway Houston.
- CodiprominorCodipro manufactures lifting points and hoist rings distributed by Holloway Houston.
- Load Monitoring Systems (LMS) by PewagminorLMS by Pewag manufactures load measurement and monitoring equipment distributed by Holloway Houston.
- Harrington Hoists and CranesminorHarrington Hoists manufactures hoists and cranes distributed by Holloway Houston.
- GN Rope FittingsminorGN Rope Fittings manufactures rope and wire rope fittings distributed by Holloway Houston.
- De-Haan Special EquipmentminorDe-Haan Special Equipment provides specialized lifting equipment distributed by Holloway Houston.
- TerrierminorTerrier manufactures material handling and lifting equipment distributed by Holloway Houston.
- Industrial MagneticsminorIndustrial Magnetics manufactures lifting magnets and magnetic handling equipment distributed by Holloway Houston.
- Gunnebo IndustriesminorGunnebo Industries manufactures lifting and construction hardware distributed by Holloway Houston.
- CarcanominorCarcano manufactures lifting and rigging equipment distributed by Holloway Houston.
- CromoxminorCromox manufactures stainless steel and synthetic rigging equipment distributed by Holloway Houston.
- XmonsterminorXmonster manufactures rigging hardware and lifting equipment distributed by Holloway Houston.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Holloway Houston competitors and assessment
Company assessmentDirect peers
- Crosby Group: Crosby is a leading global manufacturer of rigging hardware (shackles, hooks, lifting points) and load monitoring equipment. It is both a direct competitor in rigging hardware and a key channel partner distributed by Holloway Houston, making the product overlap near-complete.
- Columbus McKinnon: Columbus McKinnon designs, manufactures, and markets hoists, cranes, and lifting products under brands like CM, Coffing, and Yale. It competes directly with Holloway in chain hoists, lever hoists, and below-the-hook lifting equipment across the same industrial customer base.
- Mazzella Companies: Mazzella is a U.S. distributor and service provider of overhead lifting equipment, rigging, and crane services with custom sling fabrication. It is one of the closest U.S. peers to Holloway's combination of sling manufacturing, distribution, and rental services.
- Gunnebo Industries: Gunnebo Industries manufactures lifting and construction hardware including shackles, master links, and lifting points. It is both a Holloway channel partner and a direct competitor in rigging hardware manufacturing.
- William Hackett: William Hackett is a UK-based manufacturer of chain hoists, lever hoists, and subsea lifting products distributed by Holloway Houston. It is a direct competitor in lever hoists and subsea lever hoists, particularly for offshore and marine customers.
- Certex USA: Certex is a rigging and lifting equipment distributor with a broad catalog of slings, hoists, and hardware. It operates a similar one-stop-shop model to Holloway Houston, serving oil & gas, construction, and industrial customers in the U.S.
- Pewag: Pewag is a global manufacturer of chain slings, lifting chains, and load-monitoring equipment. Its products are distributed by Holloway (e.g., LMS by Pewag), but Pewag also competes directly in chain sling manufacturing for industrial customers.
Broad incumbents
- W.W. Grainger: Grainger is a broad-line industrial distribution MRO incumbent carrying hoists, slings, fall protection, and rigging supplies. It competes with Holloway's B2B e-commerce motion for enterprise and mid-market industrial procurement contracts.
- McMaster-Carr: McMaster-Carr is a massive U.S. industrial supplies distributor with hundreds of thousands of SKUs, next-day delivery, and a strong digital catalog. It is a broader incumbent competing for the same industrial buyer's wallet on standardized hardware like shackles, hooks, and lifting points.
Emerging players
- Bridon-Bekaert (The Steel Wire Rope Business of Bekaert): Bridon-Bekaert is a global manufacturer of steel wire ropes and synthetic rope slings used in lifting, crane, and offshore applications. It competes with Holloway's wire rope sling product line and synthetic rope offerings for industrial and oil & gas customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Holloway Houston social profiles
Digital presenceHolloway Houston compliance and trust
Trust signalCompliance6 records
Holloway Houston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holloway Houston leadership team
Management profileNumber of profiles
Profiles1 record
Holloway Houston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holloway Houston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holloway Houston
What does Holloway Houston do?
Manufacturer and distributor of industrial lifting and rigging equipment including round slings, web slings, chain slings, wire rope slings, shackles, lifting magnets, chain hoists, spreader beams, coil lifters, and rigging hardware, sold through the HHI e-commerce storefront and B2B portal. Operations include in-house sling manufacturing, custom sling fabrication to exact length/WLL/end fitting, proof-load testing with serial-number traceability, and short/long-term equipment rentals from the Houston, TX facility.
Is Holloway Houston a public or private company?
Holloway Houston is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holloway Houston founded?
Holloway Houston was founded in 1960. It employs 251 to 500 people.
Where is Holloway Houston based?
Holloway Houston is headquartered in Houston, United States, in the North America region.
How does Holloway Houston make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental, testing & Inspection Services and custom Fabrication Services.
Who are Holloway Houston's main competitors?
Direct peers on record are Crosby Group, Columbus McKinnon, Mazzella Companies, Gunnebo Industries, William Hackett, Certex USA and Pewag. Broad incumbents are W.W. Grainger and McMaster-Carr. Bridon-Bekaert (The Steel Wire Rope Business of Bekaert) is listed as an emerging player.
Does Holloway Houston have an API?
No public API is recorded for Holloway Houston.
What industry is Holloway Houston in?
Holloway Houston's product category is Industrial Lifting and Rigging Equipment. Its primary akta.pro industry code is IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333923 and its SIC code is 3530.