Holloway Houston

What Holloway Houston does

Holloway Houston Inc. is a privately held Houston, Texas-based manufacturer and distributor of industrial lifting and rigging equipment founded in 1960. The company operates what it describes as the nation's largest single-location sling shop and testing center at its 5833 Armour Drive headquarters, manufacturing polyester round slings, nylon and polyester web slings, alloy chain slings (Grade 80/100), and wire rope slings in-house alongside comprehensive rigging hardware (shackles, hooks, lifting points, turnbuckles), lifting equipment (hoists, magnets, beams, spreaders, coil lifters), load securement, fall protection, and off-road recovery products. Every manufactured sling is proof-load tested with a unique serial number for traceability, and the company holds ISO 9001:2015, ASME B30.9, OSHA 1910.184, EN 1492-2, ASTM A906, and DNV certifications, supporting safety-critical procurement requirements in heavy industry.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on hhilifting.com, a B2B corporate portal with Net 30 terms and exclusive pricing for qualified accounts, and phone-based enterprise field sales. Revenue is generated through one-time product sales across roughly 9,020 SKUs spanning 100+ stocked brands (Crosby, Van Beest Green Pin, William Hackett, Yoke, AMH, Elebia, Peerless, Harrington, and the proprietary Holloway line), usage-based equipment rentals (spreader bars, lifting beams, chain hoists, load cells, personnel baskets), professional testing and inspection services (proof load, break testing, NDT, on-site inspection), and custom sling fabrication with certification documentation. Pricing ranges from sub-$10 commodity items to over $1,000 engineered assemblies.

Holloway serves a diversified vertical base spanning oil and gas (a primary segment with Python pipe restraint slings for pressure applications), industrial manufacturing and construction, renewable energy and wind power, aerospace, marine and offshore (including subsea lever hoists), steel mills, and off-road vehicle recovery. The company employs 251–500 people, ships domestically and internationally, and appears to be founder/family-owned with no disclosed external funding rounds, parent company, or M&A activity. Its competitive positioning rests on breadth of SKU and brand coverage, in-house manufacturing and proof testing, and certification depth rather than on technology differentiation or software.

Name

Holloway Houston

Legal name

Holloway Houston, Inc.

Website

https://hhilifting.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Holloway Houston manufactures and distributes industrial lifting and rigging equipment, including slings, shackles, hoists, and custom-fabricated assemblies. Operating from Houston since 1960, it serves oil & gas, construction, manufacturing, marine, and renewable energy customers.

Ownership category

akta.pro rank

Product category

Industrial Lifting and Rigging Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Industrial lifting equipment
• Rigging slings and hardware
• Lifting magnets
• Chain hoists
• Custom sling fabrication

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of industrial lifting and rigging equipment including slings (round, web, chain, wire rope), shackles, hooks, lifting points, hoists, chains, magnets, and related hardware. Products sold through e-commerce and B2B portal with pricing ranging from under $10 to over $1,000 per item.
2. Equipment Rental: Short-term and long-term rental options for industrial lifting and rigging requirements including spreader bars, multi-point lifting beams, chain hoists, shackles, personnel baskets, skip pans, hydraulic cylinders, load cells, and tensioners.
3. Testing & Inspection Services: Proof load and break testing services, NDT testing, on-site equipment testing and inspection, and rigging equipment inspection services.
4. Custom Fabrication Services: Custom fabrication of lifting assemblies and rigging components to project specifications, including custom length and capacity slings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Manufacturer and distributor of industrial lifting and rigging equipment including round slings, web slings, chain slings, wire rope slings, shackles, lifting magnets, chain hoists, spreader beams, coil lifters, and rigging hardware, sold through the HHI e-commerce storefront and B2B portal. Operations include in-house sling manufacturing, custom sling fabrication to exact length/WLL/end fitting, proof-load testing with serial-number traceability, and short/long-term equipment rentals from the Houston, TX facility.

Product overview

Holloway Houston is a manufacturer and distributor of industrial lifting and rigging equipment with over 40 years of experience. The company operates the nation's largest single-location sling shop and testing center in Houston, TX. Their product portfolio centers on rigging and lifting slings (round slings, web slings, chain slings, wire rope slings, Python pipe restraint slings, and Hammerhead slings), complemented by comprehensive rigging hardware (shackles, hooks, turnbuckles, lifting points, and more), lifting equipment (hoists, magnets, beams, spreaders, coil lifters), load securement products, fall protection gear, and off-road recovery products (soft shackles, tree saver straps, winch lines). The company distinguishes itself through in-house manufacturing of slings, custom fabrication services, proof testing, and ISO 9001:2015 certified quality management. They also offer rental equipment including spreader bars, lifting beams, chain hoists, and load monitoring equipment for short-term and long-term project needs.

Differentiator

Problem solved

Functional benefit

Brands

• HHIppo Link: Soft shackle product line
• Silverback HHIperlift
• Hammerhead Slings
• Python

Products and services

• Round Slings High-performance endless-loop lifting slings constructed from multiple high-tenacity polyester core yarns encased in a tough, woven polyester jacket; manufactured in-house at the Houston facility with WLL range from 2,600 lbs to over 100,000 lbs, sold to industrial buyers in construction, manufacturing, oil & gas, and aerospace.
• Web Slings Flat, woven synthetic straps engineered for heavy-duty lifting, rigging, and load-securing applications, available in Eye & Eye and Endless configurations in nylon and polyester; manufactured to exceed OSHA 1910.184 standards.
• Chain Slings Alloy steel chain slings available in Grade 80 and Grade 100 for demanding lifting operations, in single-leg, double-leg, and multi-leg configurations with high-temperature resistance up to 400°F.
• Wire Rope Slings Steel wire ropes for lifting, pulling, and support applications, in multiple grades for general purpose and high-performance use including crane ropes.
• Python Pipe Restraint Slings Pipe restraint slings designed to control pipe movement during pressure fluctuations, in 2", 3", and 4" sizes supporting up to 20,000 PSI, used in oil drilling sites and industrial applications.
• Hammerhead Slings Heavy-duty lifting slings combining synthetic and metal components for precision and safety, resistant to cutting and abrasion, suitable for crane and rigging operations involving sharp-edged loads.
• Shackles Rigging hardware including bolt type, screw pin, and round pin shackles, from Crosby, Van Beest Green Pin, and proprietary Holloway lines.
• Chain Hoists & Hoist Trolleys Manual and lever chain hoists for industrial lifting operations, including subsea lever hoists for offshore applications, carrying William Hackett and AMH brands.
• Lifting Magnets Permanent lifting magnets, electromagnetic lifters, and electro-permanent lifting magnets for handling ferrous materials without mechanical attachment.
• Lifting Beams & Spreader Beams Below-the-hook devices for balanced load distribution during lifting and handling operations, available for rental and purchase.
• Soft Shackles Synthetic soft shackles for offshore, rigging, and recovery applications, including the HHIppo Link branded soft shackles in various sizes and MBS ratings.
• Tree Saver Straps Synthetic recovery straps with eye and body Cordura protection for off-road vehicle recovery and tree saver applications.
• Synthetic Winch Lines Synthetic winch lines for off-road recovery applications, available with loop ends, eye sling hooks, and eye self-locking hooks.
• Coil Lifters Below-the-hook devices specifically designed for lifting and handling steel coils, from Peerless with various WLL ratings.
• Rigging Hardware Comprehensive range of rigging hardware including hooks, master links, coupling links, turnbuckles, swivels, eye bolts, lifting clamps, wire rope fittings, and sheaves.
• Ratchet Straps & Load Securement Transport chain, ratchet straps, and chain binders for flatbed and heavy-haul cargo securement, including galvanized aircraft wire rope cable.
• Fall Protection & Safety Gear Safety equipment including retractable lifelines and safety harnesses for worker fall protection in industrial environments.
• Rigging Equipment Rental Short-term and long-term rental options for industrial lifting and rigging requirements including spreader bars, multi-point lifting beams, chain hoists, load cells, personnel baskets, skip pans, hydraulic cylinders, and tensioners.
• Custom Sling Fabrication Services In-house custom sling fabrication to exact specifications, accepting any length, WLL, and end fitting combination, with proof testing and certification documentation.
• Proof Load and Break Testing Testing services to verify capacity and material performance of lifting equipment, including proof load and break testing with unique serial numbers for material traceability.
• Rigging Inspection Services Rigging equipment inspection, load testing equipment supply, NDT testing services, and on-site equipment testing and inspection for industrial customers.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• CrosbycoreChannel Partner/ Reseller/ DistributorCrosby is a major manufacturer of rigging hardware (shackles, hooks, lifting points) whose products are distributed by Holloway Houston through their e-commerce platform and B2B portal.
• Van Beest Green PincoreChannel Partner/ Reseller/ DistributorVan Beest Green Pin manufactures premium shackles and rigging hardware distributed by Holloway Houston.
• William HackettcoreChannel Partner/ Reseller/ DistributorWilliam Hackett manufactures chain hoists and lever hoists distributed by Holloway Houston.
• YokecoreChannel Partner/ Reseller/ DistributorYoke manufactures lifting points, hoist rings, and eye bolts distributed by Holloway Houston.
• All Material Handling (AMH)minorChannel Partner/ Reseller/ DistributorAMH manufactures chain hoists distributed by Holloway Houston.
• ElebiaminorChannel Partner/ Reseller/ DistributorElebia manufactures rigging hooks and lifting equipment distributed by Holloway Houston.
• PeerlesscoreChannel Partner/ Reseller/ DistributorPeerless manufactures coil lifters and material handling equipment distributed by Holloway Houston.
• Straightpoint (Crosby)minorChannel Partner/ Reseller/ DistributorStraightpoint manufactures load monitoring and weighing equipment, now part of Crosby group, distributed by Holloway Houston.
• CodiprominorChannel Partner/ Reseller/ DistributorCodipro manufactures lifting points and hoist rings distributed by Holloway Houston.
• Load Monitoring Systems (LMS) by PewagminorChannel Partner/ Reseller/ DistributorLMS by Pewag manufactures load measurement and monitoring equipment distributed by Holloway Houston.
• Harrington Hoists and CranesminorChannel Partner/ Reseller/ DistributorHarrington Hoists manufactures hoists and cranes distributed by Holloway Houston.
• GN Rope FittingsminorChannel Partner/ Reseller/ DistributorGN Rope Fittings manufactures rope and wire rope fittings distributed by Holloway Houston.
• De-Haan Special EquipmentminorChannel Partner/ Reseller/ DistributorDe-Haan Special Equipment provides specialized lifting equipment distributed by Holloway Houston.
• TerrierminorChannel Partner/ Reseller/ DistributorTerrier manufactures material handling and lifting equipment distributed by Holloway Houston.
• Industrial MagneticsminorChannel Partner/ Reseller/ DistributorIndustrial Magnetics manufactures lifting magnets and magnetic handling equipment distributed by Holloway Houston.
• Gunnebo IndustriesminorChannel Partner/ Reseller/ DistributorGunnebo Industries manufactures lifting and construction hardware distributed by Holloway Houston.
• CarcanominorChannel Partner/ Reseller/ DistributorCarcano manufactures lifting and rigging equipment distributed by Holloway Houston.
• CromoxminorChannel Partner/ Reseller/ DistributorCromox manufactures stainless steel and synthetic rigging equipment distributed by Holloway Houston.
• XmonsterminorChannel Partner/ Reseller/ DistributorXmonster manufactures rigging hardware and lifting equipment distributed by Holloway Houston.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crosby Group: Crosby is a leading global manufacturer of rigging hardware (shackles, hooks, lifting points) and load monitoring equipment. It is both a direct competitor in rigging hardware and a key channel partner distributed by Holloway Houston, making the product overlap near-complete.
• Columbus McKinnon: Columbus McKinnon designs, manufactures, and markets hoists, cranes, and lifting products under brands like CM, Coffing, and Yale. It competes directly with Holloway in chain hoists, lever hoists, and below-the-hook lifting equipment across the same industrial customer base.
• Mazzella Companies: Mazzella is a U.S. distributor and service provider of overhead lifting equipment, rigging, and crane services with custom sling fabrication. It is one of the closest U.S. peers to Holloway's combination of sling manufacturing, distribution, and rental services.
• Gunnebo Industries: Gunnebo Industries manufactures lifting and construction hardware including shackles, master links, and lifting points. It is both a Holloway channel partner and a direct competitor in rigging hardware manufacturing.
• William Hackett: William Hackett is a UK-based manufacturer of chain hoists, lever hoists, and subsea lifting products distributed by Holloway Houston. It is a direct competitor in lever hoists and subsea lever hoists, particularly for offshore and marine customers.
• Certex USA: Certex is a rigging and lifting equipment distributor with a broad catalog of slings, hoists, and hardware. It operates a similar one-stop-shop model to Holloway Houston, serving oil & gas, construction, and industrial customers in the U.S.
• Pewag: Pewag is a global manufacturer of chain slings, lifting chains, and load-monitoring equipment. Its products are distributed by Holloway (e.g., LMS by Pewag), but Pewag also competes directly in chain sling manufacturing for industrial customers.

Broad incumbents

• W.W. Grainger: Grainger is a broad-line industrial distribution MRO incumbent carrying hoists, slings, fall protection, and rigging supplies. It competes with Holloway's B2B e-commerce motion for enterprise and mid-market industrial procurement contracts.
• McMaster-Carr: McMaster-Carr is a massive U.S. industrial supplies distributor with hundreds of thousands of SKUs, next-day delivery, and a strong digital catalog. It is a broader incumbent competing for the same industrial buyer's wallet on standardized hardware like shackles, hooks, and lifting points.

Emerging players

• Bridon-Bekaert (The Steel Wire Rope Business of Bekaert): Bridon-Bekaert is a global manufacturer of steel wire ropes and synthetic rope slings used in lifting, crane, and offshore applications. It competes with Holloway's wire rope sling product line and synthetic rope offerings for industrial and oil & gas customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hollowayhouston
• YouTubeyoutube.com/user/hollowayhouston
• Facebookfacebook.com/hollowayhouston
• LinkedInlinkedin.com/company/holloway-houston-inc.
• Instagraminstagram.com/holloway.houston

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holloway Houston