What Tete Marche does

Tete Marche (テテマーチ株式会社) is a Tokyo-headquartered B2B SNS marketing services and SaaS company founded in June 2015 by representative director Daisuke Ueda. The company serves primarily Japanese large enterprises and government organizations, providing end-to-end SNS marketing support including strategy formulation, account operations, content production, campaign execution, and effectiveness measurement across X (formerly Twitter), Instagram, TikTok, and YouTube. Its client base spans food and beverage (Ride On Express/Gin no Sara, Suntory, Itoen), retail (United Arrows), consumer goods (Earth Pharma, Barth), government and DMO (Hokkaido Tourism Organization, Koga City), financial services (Mitsui Sumitomo Card), and education (Sanno University, Kyushu Sangyo University).

The company's core technology is the SINIS analytics platform, built on the official APIs of X Corp. and Meta/Instagram, with approximately 70,000 registered Instagram accounts underpinning KPI management, AI account diagnostics, trend analysis, and campaign management features. The SINIS suite is offered on a freemium-to-paid tiered subscription model (LITE/STARTER/PROFESSIONAL) for Instagram and a comparable free-plus-paid structure for X, while a separate research institute (Sakidachi Lab) supplies ongoing algorithm and trend research. Supporting service lines include lookey, a Gen-Z-specialized marketing unit, Mochiya, a creator co-creation community, and Brand Production, a brand strategy and product development practice.

Tete Marche's revenue model is a hybrid of professional services (enterprise SNS consulting, campaign execution, brand production, Gen-Z research) and recurring subscription SaaS (SINIS for Instagram and SINIS for X), with go-to-market executed through direct enterprise sales, self-serve SaaS, content marketing, webinars, and an agency/reseller partner network. The company is privately held, bootstrapped with no disclosed funding rounds, and has grown headcount from a 2-30 baseline to approximately 40 employees amid a dense cadence of new product launches including AI-powered features rolled out across SINIS in early 2026.

Name

Tete Marche

Legal name

テテマーチ株式会社 (tete marche CO., LTD.)

Website

https://tetemarche.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tete Marche is a Tokyo-based B2B SNS marketing services and SaaS company that supports Japanese enterprises and government organizations with end-to-end social media strategy, account operations, content production, and analytics across X, Instagram, TikTok, and YouTube. Its SINIS analytics platform, backed by ~70,000 registered accounts, serves both paying enterprise clients and a freemium SaaS user base.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Other Services Related to Advertising (541890)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• SNS marketing support
• Social media analytics
• SaaS analytics tools
• Brand production services
• Creator marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SNSマーケティング支援・コンサルティング: 企業向けSNSアカウントの運用支援、コンサルティングサービス。企画立案からコンテンツ制作、投稿運用、分析改善まで一貫して支援。
2. SINIS for Instagram - SaaSツール（有料プラン）: Instagram分析ツールの有料プラン（LITE/STARTER/PROFESSIONAL）による月額_subscription收入。约7万件ものアカウントデータを活かしたKPI管理やAI诊断などの高机能机能を提供。
3. SINIS for X - SaaSツール: X（旧Twitter）分析・运用支援ツールの提供的。2022年11月に服务开始，免费プランと有料プランを提供。
4. 品牌プロデュース事業: ブランド戦略・商品開発・コミュニケーションデザインなど、ブランディング・ブランドグロース支援サービス。
5. lookey - Z世代マーケティング服務: Z世代に特化したマーケティング机关による市场調査・ニーズ検証・コンテンツ制作・プロモーション立案等服务。

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tete Marche provides B2B SNS marketing support services for enterprises, covering strategy planning, account operations, content production, and analytics/improvement. Its core products are SINIS for Instagram and SINIS for X, SaaS analytics tools leveraging official X and Instagram APIs along with AI features for account analysis, KPI management, diagnostics, and campaign support.

Product overview

Tete Marche operates a multi-product portfolio centered on SNS marketing. The core products are SINIS for Instagram and SINIS for X, which are analytics tools for analyzing and optimizing social media accounts. Supporting services include lookey (Z-generation marketing research), Mochiya (creator co-creation), and Brand Production (brand development). The Sakidachi Lab R&D team provides research-backed insights that inform product development. Additionally, they offer video-based educational content and an SNS Follower Purchase Behavior Survey service. The SINIS tools utilize X and Instagram official APIs and are offered on tiered subscription plans starting from free LITE tiers to professional paid plans.

Differentiator

Problem solved

Functional benefit

Brands

• SINIS for Instagram: Enterprise Instagram analytics and management SaaS tool with ~70,000 registered accounts, offering KPI management, AI account diagnostics, and content analysis features.
• SINIS for X
• lookey
• 餅屋 (Mochiya)

Products and services

• SINIS for Instagram (サイニスフォーインスタグラム) SaaS tool for analyzing and managing Instagram accounts, offering KPI proposal/visualization, AI-driven account diagnostics, competitor benchmarking, and bulk multi-account analysis for enterprise marketing teams and SNS operators.
• SINIS for X (サイニスフォーエックス) X (formerly Twitter) account analysis and operation support tool that provides account insight data management, AI (Grok)-powered trend quizzes, AI-assisted posting, and end-to-end Follow & Repost campaign management features.
• SNS Marketing Support & Consulting Service End-to-end B2B SNS marketing support covering strategy planning, account operations, content creation, campaign execution, and performance analysis for enterprise clients across Instagram, X, TikTok, and YouTube.
• Brand Production (ブランドプロデュース) Brand development and growth service providing brand strategy, product development, communication design, and operational support based on customer data and SNS-derived user insights.
• lookey (ルーキー) Z-generation marketing research service providing market research, trend verification, content creation, and promotion planning from a Gen Z perspective for companies targeting younger consumers.
• Mochiya (餅屋) Promotional planning service that co-creates content with Instagram creators for SNS-era marketing, focusing on authentic influencer collaboration rather than traditional paid influencer marketing.
• SNS Follower Purchase Behavior Survey Service Survey service that investigates SNS follower attributes and purchasing behavior to visualize SNS's role in marketing and its impact on purchase decisions, customer loyalty, and brand affinity.

Quantifiable outcome

• 北海道観光機構のInstagram運用で Follwer数+8,837人増（目标+4,000人の2倍以上达成）、インプレッション数目标の約9.5倍
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• X Corp.（旧Twitter社）coreTechnology or Integration · 26 March 2026X Corp.の公式APIを活用した「X分析・運用支援ツール『SINIS for X』」を提供。XのAlgoritmやトレンドデータの分析機能を始めとする各种机能をAPI経由で実現している。
• Meta Platforms（Facebook・Instagram社）coreTechnology or IntegrationMeta社のInstagram APIを活用した「Instagram分析ツール『SINIS for Instagram』」を提供。9年间のSNSマーケティング支援で培った实践的な运用ノウハウがプロダクトの根底に组み込まれている。
• Instagramクリエイター・餅屋（クリエイター共創事業）coreStrategic or Co-development PartnerInstagramを中心としたクリエイターとの共創事业「餅屋」を運営。企业和び个人のクリエイターと共にコンテンツ企画·制作を行う。"第三届"の"正しい"形でのInfluencer Marketingを提案。

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dentsu Group: Largest Japanese advertising agency group offering integrated marketing, digital, and creative services including social media. Competes for the same enterprise SNS marketing budgets as Tete Marche's consulting arm, but operates at vastly larger scale across all marketing channels, not specialized in SNS analytics.
• Hakuhodo: Major Japanese advertising agency with extensive digital and social media marketing capabilities serving enterprise clients. Overlaps with Tete Marche's SNS consulting and brand production services but offers full-service marketing communications rather than SNS specialization.

Direct peers

• Emplifi (formerly Socialbakers): AI-powered social media marketing and customer experience platform serving enterprise brands with analytics and content optimization. Comparable to SINIS's AI-driven diagnostics and enterprise social analytics, though Emplifi serves larger global enterprise accounts.
• Hootsuite: Global social media management and analytics SaaS platform offering scheduling, monitoring, and analytics across major social networks. Comparable to SINIS as a multi-platform social analytics SaaS, though Hootsuite is much larger and more globally distributed versus Tete Marche's Japan focus.
• Sprout Social: Enterprise social media management platform providing publishing, analytics, and engagement tools. Directly comparable to SINIS's analytics and account management capabilities, with stronger enterprise presence in Western markets versus Tete Marche's Japanese enterprise focus.
• quintly: Social media analytics SaaS offering benchmarked KPIs and cross-account analysis for agencies and enterprise brands. Closely comparable to SINIS for Instagram's multi-account bulk analysis and 70,000-account benchmarking capabilities.
• Socialinsider: Social media analytics platform offering competitor benchmarking, content analysis, and reporting across Instagram, Facebook, X, TikTok, and YouTube. Comparable to SINIS for Instagram/X's benchmarking and KPI management features, with similar mid-market SaaS positioning.

Emerging players

• Hashilus: Japanese Instagram-focused analytics and management SaaS offering account analytics and influencer marketing tools. Directly comparable to SINIS for Instagram as a specialized Japanese Instagram analytics SaaS competing for the same Japanese SMB and mid-market customer base.

Regional players

• PLAN-B (Plaid): Japanese digital marketing agency offering social media advertising, SEO, and creative production services. Comparable to Tete Marche's SNS consulting and operational support work for Japanese enterprises, with similar mid-sized agency positioning in the domestic market.
• Septeni Holdings: Japanese digital advertising holding company with strong social media advertising and data-driven marketing capabilities. Comparable as a Japanese digital/social marketing competitor, particularly to Tete Marche's SNS operations support and advertising delivery work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tetemarcheinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tete Marche