Oberk Car Care

What Oberk Car Care does

Oberk Car Care, founded in 2019 and headquartered in Waukesha, United States, manufactures and sells automotive detailing products engineered to simplify paint correction and vehicle care. The company's core technology centers on proprietary chemical formulations (pH-balanced cleaners spanning APS at pH 9.5 plant-based, MPX at pH 11, and MPC at pH 13 alkaline degreaser) and Si02 ceramic sealant chemistry (Lotus Coat), supported by two patented polishing-related pad designs issued within the last five years. The product portfolio spans compounds and polishes (Haken Super Cut, Supreme Cut, Sole One Step, Supreme Polish), buffing pads and rotary backing plates, a coating line, microfiber towels and wash mitts, and shop equipment, with complementary distribution for iK Sprayers and curated third-party brands (The Rag Company, Autofiber, KXK Dynamics, KLiN).

The business runs as a direct-to-consumer e-commerce operation through a Shopify storefront (oberkcarcare.com), supplemented by a US distributor network. Pricing is one-time unit purchases with multi-size SKUs (8oz-128oz) and bundled kits (One Step, Two Step Complete, SUPREME Complete, Ultimate) priced between $35 and $240, alongside consumables in the $13-$30 range. Customer acquisition combines product-led growth (the #RemoveTheGuesswork color-coded system), content marketing (blog, YouTube, Driven By Details Podcast sponsorship), community education (Gloss University partnership), and event-driven exposure (SEMA 2024). The company sells primarily to professional detailers and DIY car enthusiasts, with a secondary market in dealerships and showrooms.

Operating with a 1-10 employee footprint and no disclosed external funding, Oberk Car Care is a privately held, founder-led business whose competitive position rests on patented buffing pad IP, a procedural color-coded product system that creates switching costs in professional shops, and curated distribution partnerships. No public financials, leadership bios beyond a general inbox, or institutional investors are disclosed in the source data.

Name

Oberk Car Care

Legal name

Oberk Car Care

Website

https://oberkcarcare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Oberk Car Care, founded 2019 in Waukesha, Wisconsin, manufactures automotive paint correction compounds, polishes, pH-balanced cleaners, Si02 sealants, and patented buffing pads for professional detailers and DIY car enthusiasts, sold direct-to-consumer via its Shopify storefront plus a US distributor network.

Ownership category

akta.pro rank

Product category

Automotive Detailing Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

akta.pro secondary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive detailing products
• Paint correction compounds
• Car care chemicals
• Buffing polishing pads
• Ceramic spray sealant

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for automotive detailing products including compounds, polishes, cleaning solutions, microfiber towels, and equipment sold directly through their e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Oberk Car Care manufactures and sells automotive detailing products centered on a paint correction system that pairs proprietary compounds and polishes with matching buffing pads. The portfolio also includes pH-balanced cleaning solutions (APS, MPX, MPC, Foam Wash), SiO2 ceramic sealants (Lotus Coat), microfiber towels and wash accessories, as well as curated third-party equipment such as iK Sprayers and KXK Dynamics sanding tools. The brand is positioned around the #RemoveTheGuesswork philosophy, using color-coded bottles and systematic product pairing to deliver consistent, professional-grade results.

Product overview

Oberk Car Care is a professional automotive detailing products company offering a comprehensive portfolio centered on paint correction systems and cleaning/maintenance products. The core offering includes compounds and polishes (Haken Super Cut, Supreme Cut, Supreme Polish, Sole One Step) paired with complementary buffing and polishing pads (Thundercut, Supreme Microfiber Cutting, Foam Polishing pads) and rotary backing plates. Paint protection is delivered through Lotus Coat Si02 Spray Sealant. The cleaning line features a tiered system of multi-purpose cleaners: APS (pH 9.5 plant-based), MPX (pH 11 balanced), and MPC (pH 13 alkaline degreaser), alongside Foam Wash (pH neutral), Rinseless Wash, Quick Detailer, Ultimate Glass Cleaner, 2-in-1 Wheel Cleaner and Iron Remover, and Slick Shoes Dressing. Microfiber offerings include Supreme Dry and MAX drying towels, wash mitts, and curated third-party brands (KLiN, Autofiber). The company also distributes iK Sprayers (professional pump sprayers), KXK Dynamics sanding supplies, and offers comprehensive kits (2-Step Complete System, One Step Polishing Kits, SUPREME Complete Kits, Ultimate Kits, Clean and Protect Kits, Supreme Wash Bucket Kits). The brand's tagline is #RemoveTheGuesswork, with products developed for both entry-level detailers and professional detailing businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Oberk Haken Super Cut Compound Professional-grade cutting compound for removing scratches, oxidation, and paint defects to restore vehicle finish.
• Supreme Cut Compound High-performance compound for removing paint defects and preparing surfaces for polishing.
• Supreme Polish Final polishing compound that removes swirl marks and leaves a high-gloss finish.
• Oberk Sole One Step Medium Polish Single-step polish that corrects and finishes in one pass, designed for efficiency in detailing workflows.
• Oberk Lotus Coat Si02 Spray Sealant Si02 ceramic spray sealant with dual application methods—wipe-on/wipe-off for up to 1 year protection, or touchless spray-and-rinse for up to 6 months.
• APS - All Purpose Soap and PreWash Plant-based professional-strength alkaline car wash soap (pH 9.5) with StayWet Technology for enhanced lubricity; safe for ceramic coatings.
• Foam Wash - pH Neutral Maintenance Soap pH-neutral car wash shampoo with high foam package and maximum lubricity; safe for all surfaces including ceramic coatings, waxes, and sealants.
• Rinseless Wash Concentrate Concentrated rinseless wash formula for water-efficient vehicle cleaning without traditional rinsing.
• MPX - Multi-Purpose eXtreme Cleaner Balanced pH 11 multi-purpose cleaner with waterborne solvent technology for heavy interior cleaning, luxury vehicles, and light/medium exterior cleaning.
• MPC - Multipurpose Cleaner Super Concentrate High-pH alkaline multipurpose cleaner and degreaser (pH 13) for heavy-duty cleaning of wheels, wheel wells, engine bays, rubber mats, and tire surfaces.
• 2-in-1 Wheel Cleaner and Iron Remover pH-neutral wheel cleaner with reactive color formula that turns purple when reacting with brake dust and iron particles; safe for chrome, aluminum, paint, and powder coating.
• Slick Shoes Dressing Concentrate Water-based tire dressing with UV protection and customizable dilution ratios for high gloss, medium, or natural finishes on tires, interiors, and leather.
• Oberk Ultimate Glass Cleaner Low-VOC, ammonia-free, polymer-based glass cleaner that is body shop safe and streak-free; developed with Beverly Hills Ferrari.
• Thundercut Silk/Wool Blended Cutting Pad Professional buffing pad combining silk and wool fibers for aggressive cutting action on paint correction jobs.
• Supreme Microfiber Cutting Pad Microfiber-based cutting pad designed for aggressive defect removal during paint correction.
• Oberk Thunder Cut Molded Urethane Rotary Backing Plates Premium molded urethane backing plates with standard 5/8-11 thread, Made in the USA, for connecting buffing pads to rotary polishers.
• Oberk 2-Step Complete System Complete two-step paint correction system including compound, polish, and matching pads for professional-grade defect removal and finishing.
• Supreme Wash Bucket Kit Complete wash bucket system with grit guards, gamma seal lids, and grit guard dollies for professional-grade washing.
• iK Sprayers (Multi TR, Multi Pro, Foam Pro Series) Professional-grade pump sprayers from iK Sprayers (Spain) including Multi TR, Mini TR 360, Foam Pro, and Multi Pro series; available with replacement parts.
• Oberk Car Care Gift Card Gift cards redeemable for Oberk Car Care products through the online store.

Quantifiable outcome

• Lotus Coat Si02 provides up to 1 year of protection with wipe-on/wipe-off application or up to 6 months with touchless spray-on-rinse method
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• iK SprayerscoreChannel Partner/ Reseller/ DistributorSpanish manufacturer of premium pump sprayers and foaming equipment. Oberk Car Care serves as authorized distributor for iK Sprayers products including Multi TR, Foam Pro, and Multi Pro series sprayers, offering replacement parts and complete units.
• Gloss UniversityminorGTM or Marketing PartnerAuto detailing education platform offering classes in paint correction, wet sanding, and general detailing skills. Oberk directs customers to Gloss University for professional training and skill development.
• Driven By Details PodcastminorGTM or Marketing PartnerAuto detailing podcast where Oberk Car Care serves as official sponsor. Podcast available on Apple and Spotify, described as hands down one of the best auto detailing related podcasts.
• The Rag CompanyminorChannel Partner/ Reseller/ DistributorPremium microfiber towel manufacturer. Oberk curates and sources microfiber products from The Rag Company alongside other global manufacturers to provide premium detailing supplies.
• AutofiberminorChannel Partner/ Reseller/ DistributorPremium microfiber and detailing tool manufacturer. Oberk sources barrel brushes and other applicator products from Autofiber as part of their curated accessory lineup.
• KXK DynamicsminorChannel Partner/ Reseller/ DistributorSandpaper and wet sanding tool manufacturer. Oberk offers KXK Dynamics products including R.I.D. Stix and sanding supplies as part of their tools and accessories category.
• Beverly Hills FerrariminorStrategic or Co-development PartnerLuxury automotive dealership that collaborated with Oberk during the development of the Ultimate Glass Cleaner. Their feedback shaped the product's ability to remove vape film, smoke residue, and interior material off-gassing from glass surfaces.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adam's Polishes: Premium DTC car care brand offering compounds, polishes, ceramic coatings, and detailing accessories. Similar system-based approach with matched products, strong social media presence, and dual focus on pros and enthusiasts.
• Koch Chemie: German manufacturer of professional-grade cleaning and detailing chemicals including compounds, polishes, and pH-balanced cleaners. Highly comparable chemistry-driven product portfolio serving professional detailers globally.
• Chemical Guys: One of the largest DTC automotive detailing brands, offering a comprehensive range of compounds, polishes, cleaners, ceramic coatings, microfiber, and accessories. Highly comparable product catalog and direct-to-consumer e-commerce model targeting both professionals and enthusiasts.
• Sonax: German premium car care brand offering compounds, polishes, ceramic coatings, and cleaning products. Similar professional-grade positioning with strong European and expanding North American presence.
• CarPro: Specialty detailing brand known for ceramic coatings (CQuartz) and SiO2-based sealants, plus compounds, polishes, and maintenance products. Direct overlap in Lotus Coat's SiO2 ceramic sealant category and pad systems.
• Griot's Garage: Direct-to-consumer detailing products and tools company with comprehensive compound, polish, pad, and accessory lines. Comparable in product breadth, premium positioning, and enthusiast/professional customer base.
• 3D Car Care: Professional-grade detailing products manufacturer offering compounds, polishes, all-purpose cleaners, and ceramic coatings. Comparable product portfolio with emphasis on professional detailing channel and system-based solutions.

Broad incumbents

• Turtle Wax: Iconic mass-market car care brand offering cleaners, polishes, waxes, ceramic sprays, and accessories. Overlaps in cleaning and protection product categories but focuses primarily on retail/DIY channels rather than professional detailers.
• Meguiar's: Established mass-market and professional detailing brand owned by 3M, offering compounds, polishes, ceramic coatings, cleaners, and accessories. Comparable product categories but vastly larger scale, distribution, and brand recognition.

Emerging players

• The Rag Company: Premium microfiber towel and accessory manufacturer serving detailers and enthusiasts. Direct overlap as Oberk's curated microfiber sourcing partner and competitor in the towel/accessory category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCKkYogKM6wsrH81tmvA5vNA
• Facebookfacebook.com/OberkCarCare
• Instagraminstagram.com/oberkcarcare
• Xx.com/OberkCarCare
• LinkedInlinkedin.com/company/oberk-car-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberk Car Care