Qi Medicine

What Qi Medicine does

Qi Medicine is a Melbourne-based acupuncture and traditional Chinese medicine (TCM) clinic founded in 2006 by Dr. Sheena Vaughan, operating from a single location in Moonee Ponds, approximately 10 km from the Melbourne CBD. The clinic specializes in fertility acupuncture (including structured IVF/IUI support), pregnancy care across all trimesters, labour induction preparation, postpartum recovery, and women's hormonal health (menstrual irregularities, endometriosis, PCOS, perimenopause/menopause). Adjacent offerings include cosmetic acupuncture and facial rejuvenation, chronic pain management, stress and anxiety support, and general digestive and sleep concerns, supported by adjunct therapies such as Chinese herbal medicine (dispensed under TGA guidelines), cupping, moxibustion, Gua Sha, and skin needling. Practitioners (including Dr. Sheena Vaughan, Dr. Carina Teoh, Carlie Rubenstein, Dr. Alice Morgan, and Dr. Tara Hanaphy) hold AHPRA registration and 5-20+ years of clinical experience, with proprietary methods such as the Fertile Life Method for fertility acupuncture.

The business operates a direct-to-consumer, services-based revenue model. Pricing is per session with initial consultations ranging from A$134 (Chinese medicine only) to A$239 (cosmetic acupuncture) and follow-up sessions from A$85 (telehealth) to A$174 (cosmetic follow-up in package); off-peak rates (A$117) are available Tuesday-Thursday 8am-4pm. Customers book online or by phone, receive a complimentary 10-minute discovery call, and benefit from on-the-spot private health insurance claiming. The clinic accepts NDIS participants (self-managed and plan-managed) and offers telehealth consultations for herbal medicine advice outside Melbourne. Marketing is conducted through a content blog, local SEO targeting Melbourne's inner north-west suburbs, Facebook and Instagram organic social channels, patient referrals, and testimonials from named patients such as Fiona C and Monique P.

Headcount sits in the 11-50 employee band and the practice is founder-owned with no disclosed external investors, funding rounds, parent company, or subsidiaries. A minor complementary-therapy partnership with Helen Egert (Reiki and hypnotherapy) was established in August 2019. The clinic is privately held, profitable by inference (long operating history, no funding, single location), and continues to expand its service catalogue with 2024-2025 launches in NDIS acupuncture, postpartum recovery, labour induction, male fertility support, and Gua Sha facials.

Name

Qi Medicine

Legal name

Qi Medicine Acupuncture Melbourne Fertility and Pregnancy

Website

https://qimedicine.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Qi Medicine is a Melbourne-based acupuncture and traditional Chinese medicine clinic founded in 2006, specializing in fertility, IVF support, pregnancy, postpartum, and women's hormonal health services for individual consumers in Melbourne's inner north-west suburbs.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine and Acupuncture Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industry

Cupping Therapy & Gua Sha Bodywork (HSADAHAN)

Keywords

• Acupuncture services
• Traditional Chinese medicine
• Fertility acupuncture
• Pregnancy acupuncture
• Women's health clinic

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Acupuncture and TCM Consultation Services: Service-based revenue from in-person acupuncture treatments, Chinese herbal medicine consultations, and cosmetic acupuncture sessions. Priced per session with initial consultations and follow-up appointments. Private health insurance rebates available for most services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Qi Medicine is an acupuncture and Traditional Chinese Medicine clinic in Moonee Ponds, Melbourne, providing in-person acupuncture treatments (with adjunct Chinese herbal medicine, cupping, moxibustion, gua sha, and skin needling) focused on fertility, IVF support, pregnancy care, labour induction, women's hormonal health, pain management, and cosmetic/facial rejuvenation. Services are delivered per session by AHPRA-registered practitioners, with on-the-spot private health rebate claiming, NDIS acceptance, and remote telehealth herbal consultations.

Product overview

Qi Medicine is a multi-modality acupuncture and traditional Chinese medicine clinic in Moonee Ponds, Melbourne, offering a comprehensive range of healthcare services. The core offering centers on fertility acupuncture (including IVF support), pregnancy acupuncture, and women's health services, supplemented by cosmetic/facial acupuncture, pain management, and wellness treatments. Additional adjunct therapies include Chinese herbal medicine, cupping, moxibustion, gua sha, and skin needling. The clinic also provides related services such as NDIS acupuncture, stress management, gut health support, postpartum recovery, and complementary therapies including Reiki and hypnotherapy delivered by practitioners operating within the clinic. Services are delivered in-person at their Moonee Ponds clinic and via telehealth for remote consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Acupuncture Acupuncture treatment designed to support natural fertility, regulate menstrual cycles, balance hormones, and reduce stress for individuals trying to conceive; delivered by AHPRA-registered Chinese medicine practitioners at the Moonee Ponds clinic.
• IVF Acupuncture Support Acupuncture treatments timed around IVF/IUI cycles, including preparation, stimulation, embryo transfer support, and early pregnancy care, delivered alongside medical fertility treatment.
• Pregnancy Acupuncture Acupuncture care for pregnant women addressing early pregnancy symptoms, discomfort, stress, and preparation for birth throughout all trimesters.
• Labour Induction Acupuncture

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Helen EgertminorOthers · 8 August 2019Helen Egert provides Reiki energy healing and hypnotherapy services at the Qi Medicine clinic. Available Tuesday and Thursday evenings and all day Saturday. She began offering services at the clinic from August 2019.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• AHPRA (Australian Health Practitioner Regulation Agency): National regulator of health practitioners including Chinese medicine practitioners. Defines the credentialing framework Qi Medicine's practitioners operate within and shapes scope-of-practice and consumer trust in the clinic's services.
• NDIS (National Disability Insurance Scheme): Australian government disability funding scheme that pays for acupuncture services delivered to NDIS participants at Qi Medicine. A key buyer and policy-maker whose funding rules directly influence a revenue stream for the clinic.

Direct peers

• Fertile Ground Health Group: Melbourne-based multidisciplinary fertility and women's health clinic offering acupuncture, naturopathy, and Chinese medicine for fertility and pregnancy. Directly comparable in service mix, target patient (women trying to conceive or undergoing IVF), and Melbourne catchment.
• City Acupuncture & Chinese Medicine: Acupuncture clinic in Sydney providing fertility, IVF, and women's health services. Comparable specialty positioning with comparable TCM modalities though serving a different Australian metro market.
• Yin Studio (Acupuncture and Chinese Medicine): Acupuncture and TCM clinic in Melbourne with fertility and pregnancy focus. Operates a similar single-location, practitioner-led model with comparable service categories and patient testimonials.
• The Acupuncture Pregnancy & IVF Support Clinic: Australian clinic focused on acupuncture for fertility, IVF, and pregnancy support. Closely mirrors Qi Medicine's core specialty and patient journey, with similar practitioner-driven delivery and direct-to-consumer positioning.
• Gynaecology Plus / Melbourne Natural Medicine: Multi-modality Melbourne clinic offering acupuncture, Chinese herbal medicine, and naturopathy for women's health and fertility. Comparable in TCM modality mix, women's health positioning, and Melbourne metro market.
• The Pagoda Tree (Chinese Medicine Clinic): Australian TCM and acupuncture clinic offering fertility, pregnancy, and women's health support. Directly comparable in modality (TCM, acupuncture, herbal medicine) and clinical use case focus.

Broad incumbents

• Zen Escapes Wellness Retreats: Australian wellness retreat operator offering multi-modality experiences including acupuncture and traditional therapies. Adjacent comparison for Qi Medicine's wellness positioning though operating at a different scale and travel/lodging model.
• Bupa Health & Wellness: Major Australian private health insurer funding many acupuncture rebates that Qi Medicine relies on. Important ecosystem participant because policy decisions directly affect Qi Medicine's effective pricing and demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qimedicineacupuncture
• Instagraminstagram.com/qi_medicine_acupuncture
• Xx.com/Qimedicine
• LinkedInlinkedin.com/company/qi-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qi Medicine