The Acupuncture Pregnancy Clinic

What The Acupuncture Pregnancy Clinic does

The Acupuncture Pregnancy Clinic (formerly The Acupuncture IVF Support Clinic) is an Australian private healthcare network that delivers Traditional Chinese Medicine (TCM) services — principally acupuncture, Chinese herbal medicine, and diet/lifestyle advice — through six physical clinics spanning New South Wales (Sydney CBD, Alexandria, Westmead, Gosford) and Victoria (East Melbourne, Mornington). Founded in 2008 by Jane Lyttleton, an internationally recognised author of 'Treatment of Infertility with Chinese Medicine' (Elsevier, 13th reprint), the clinic specialises in reproductive health across the full lifecycle: natural fertility, IVF/IUI support, pregnancy care, women's health conditions (PCOS, endometriosis), postnatal recovery, and male fertility. Treatment protocols follow a proprietary Whole-Systems Chinese Medicine approach codified in the clinic's exclusive Treatment Manual, and are delivered by AHPRA-registered, degree-qualified practitioners led by Managing Director Dr Amy Forth (TCM).

The business operates a direct-to-consumer professional services model, monetising in-person consultations and treatments on a per-appointment basis with private health rebate acceptance. Patient acquisition is driven by a multi-channel content strategy spanning the company website, Instagram, Facebook (including a private 'Fertilityivfsupport' community group), LinkedIn, YouTube, and email newsletter. Revenue is supplemented by educational products including blogs, podcasts, research reviews, and books. The clinic's value proposition is built on three pillars: domain specialisation in reproductive health, evidence-based integrative care delivered in coordination with mainstream providers (IVF clinics, GPs, gynaecologists, endocrinologists, midwives, and allied health practitioners), and protocol consistency across all locations enabled by the founder-authored treatment manual.

The clinic is privately held with no disclosed institutional funding, no parent company, and no subsidiaries. No revenue, headcount growth, or unit economics figures are publicly available. Operating geographies are limited to NSW and Victoria; no international footprint is claimed. Recent strategic activity is centred on leadership transition (Dr Amy Forth's appointment as Managing Director in 2023), service-line extension into egg freezing and male fertility, and continued investment in digital patient education channels rather than aggressive geographic or capital-raising expansion.

Name

The Acupuncture Pregnancy Clinic

Legal name

The Acupuncture Pregnancy Clinic

Website

https://acupuncturepregnancy.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Acupuncture Pregnancy Clinic is a privately held Australian network of six TCM clinics across NSW and Victoria that delivers acupuncture, herbal medicine, and lifestyle advice for fertility, IVF support, pregnancy, women's health, and postnatal care to individual patients.

Ownership category

akta.pro rank

Product category

Fertility & Reproductive Health Acupuncture Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Prenatal & Postnatal Massage (HSALAEAD)

akta.pro secondary industry

Prenatal & Postnatal Massage (HSADAHAD)

Keywords

• Fertility acupuncture services
• IVF support treatments
• Pregnancy acupuncture care
• Chinese herbal medicine
• Reproductive health clinic

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Clinical Consultation and Treatment Services: Revenue generated from in-person acupuncture and Chinese medicine consultations at six clinic locations. Services include fertility acupuncture, IVF support, pregnancy acupuncture, women's health treatments, postnatal care, and male fertility treatments. The clinic accepts private health rebates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Acupuncture Pregnancy Clinic provides in-person acupuncture and Traditional Chinese Medicine services across six Australian clinic locations, specialising in fertility, IVF/IUI support, pregnancy care, women's reproductive health, postnatal care, and male fertility. Services include personalised acupuncture plans, Chinese herbal medicine, laser and electro-acupuncture techniques, and diet/lifestyle advice, delivered by AHPRA-registered practitioners using an integrative care model that coordinates with patients' mainstream medical providers.

Product overview

The Acupuncture Pregnancy Clinic (formerly The Acupuncture IVF Support Clinic) is a national network of six Chinese Medicine clinics offering a unified service portfolio of acupuncture and Traditional Chinese Medicine for fertility, IVF support, pregnancy care, and women's reproductive health. The core offerings include Natural Fertility Acupuncture, IVF Acupuncture, Pregnancy Acupuncture, Women's Health Acupuncture, Postnatal Care, and Male Fertility Acupuncture, supplemented by Chinese Herbal Medicine, Laser Acupuncture, and Electro-Acupuncture techniques. The clinic provides Birth Preparation Acupuncture for expectant mothers and Egg Freezing Support for those preserving fertility. Educational resources including blogs, podcasts, videos, research articles, and books complement the clinical services. Established in 2008 and led by founder Jane Lyttleton and Managing Director Dr Amy Forth, all practitioners are AHPRA-registered, degree-qualified Chinese Medicine specialists with extensive training in reproductive health.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Fertility Acupuncture Acupuncture treatment designed to support natural conception by addressing ovulation, hormone balance, and cycle regularity. Provided to individuals and couples trying to conceive without medical intervention across six Australian clinic locations.
• IVF Acupuncture Personalised acupuncture support for patients undergoing IVF or IUI treatment cycles, provided at each stage from stimulation through to pre and post embryo transfer. Coordinated with patients' IVF teams and fertility specialists.
• Pregnancy Acupuncture Trimester-specific acupuncture care for pregnancy symptoms including nausea, back pain, fatigue, stress, anxiety, and pelvic pain, offered at six clinic locations. Includes birth preparation acupuncture from around 36 weeks gestation.
• Women's Health Acupuncture Acupuncture and Chinese Medicine support for hormone and menstrual health conditions including period pain, PMS, irregular cycles, PCOS, and endometriosis, delivered across six clinic locations.
• Postnatal & Mother Care Supportive acupuncture care for new mothers addressing scar healing, energy, mood, and lactation following birth. Available across six Australian clinics.
• Male Fertility Acupuncture Acupuncture treatment to support sperm motility, count, and quality for male reproductive health. Individualised care available at all six Acupuncture Pregnancy Clinic locations.
• Chinese Herbal Medicine Traditional Chinese herbal medicine prescribed by qualified practitioners to support fertility, IVF outcomes, and reproductive health, used alongside acupuncture as part of the Whole-Systems Chinese Medicine approach.
• Birth Preparation Acupuncture Weekly acupuncture treatments from around 36 weeks gestation to promote cervical ripening, support optimal baby positioning, and encourage natural labour readiness.
• Egg Freezing Support Acupuncture and Chinese Medicine support for individuals undergoing egg freezing, focusing on optimising egg quality before and during stimulation cycles.

Quantifiable outcome

• 42% reduction in pelvic pain after 8 weeks of acupuncture (twice-weekly sessions) for endometriosis patients
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• IVF Clinics and Fertility SpecialistscoreStrategic or Co-development PartnerThe clinic works in collaboration with fertility specialists and IVF clinics, regularly communicating with medical teams to ensure coordinated, comprehensive support for patients. The integrative care model emphasizes partnership with patients' medical providers.
• GPs and General PractitionerscoreStrategic or Co-development PartnerPractitioners liaise with GPs as part of the coordinated care approach, working alongside primary care providers for patient treatment plans.
• EndocrinologistscoreStrategic or Co-development PartnerManaging PCOS often involves bringing together care from multiple providers including endocrinologists for hormone management.
• GynaecologistscoreStrategic or Co-development PartnerClinic commonly liaises with gynaecologists as part of coordinated care plans for reproductive health patients.
• Pelvic Health PhysiotherapistssupportingStrategic or Co-development PartnerPart of the integrative care network, working with pelvic health physiotherapists for comprehensive patient care.
• Dietitians and NutritionistssupportingStrategic or Co-development PartnerCollaborative care approach includes dietitians for nutritional support as part of preconception and fertility care.
• NaturopathssupportingStrategic or Co-development PartnerNaturopaths included in PCOS and fertility management teams for complementary therapeutic approaches.
• Counsellors and Mental Health ProfessionalssupportingStrategic or Co-development PartnerMental health support is recognized as part of holistic fertility care, working with counsellors for emotional wellbeing during fertility treatment.
• Louise JeffreycoreOthersAcupuncturist and mindset coach who leads 'Making it on Monday' workshops and provides educational content for patients.
• MidwivessupportingStrategic or Co-development PartnerPractitioners are trained in birth support and work collaboratively with midwives for pregnancy and birth preparation care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genea: One of Australia's largest IVF and fertility services networks with clinics across NSW, Victoria, and other states. Comparable as a fertility care provider in the same Australian geographies, but operates primarily in conventional reproductive medicine; acupuncture and TCM are not core offerings, making it a partner and competitor rather than a direct service peer.
• City Fertility: National Australian fertility and IVF provider with clinics across multiple states. Comparable customer base (IVF and fertility patients) and overlapping geographies (NSW, Victoria), but focused on conventional reproductive medicine rather than TCM. Functions as a referral partner and adjacent competitor.
• Monash IVF: Major Australian IVF and fertility services group with national clinic network and listed parent (Monash IVF Group). Overlaps with the Acupuncture Pregnancy Clinic on the IVF patient segment but operates at much larger scale in conventional reproductive medicine; represents both a referral source and adjacent incumbent.

Direct peers

• Pulling Down the Moon: Chicago-based integrative fertility center combining acupuncture, Chinese medicine, nutrition, and reproductive massage for fertility, IVF, and pregnancy patients. Highly comparable specialty positioning, multi-modality service mix, and DTC clinical delivery model.
• YinOva Center: NYC-based acupuncture and Chinese medicine clinic specializing in fertility, IVF support, pregnancy, and women's reproductive health. Directly comparable in service portfolio (acupuncture + herbal medicine for reproductive health), target customer (women trying to conceive / undergoing IVF), and integrative care positioning — operates in a different geography but with the same niche focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp9b3BNXDyKB2Gpi00RbU6w
• Facebookfacebook.com/acupuncturepregnancyclinic
• LinkedInlinkedin.com/company/the-acupuncture-pregnancy-clinic
• Instagraminstagram.com/acupuncturepregnancyclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Acupuncture Pregnancy Clinic